Luxury Brand Advertising in St Catherines

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Luxury Brand Marketing in St Catherines

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in St Catherines

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in PA25 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in St Catherines

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in St Catherines

True luxury need not be directly communicated but instead experienced.

Consumers in St Catherines like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in St Catherines

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Kilkenneth South Shian Leob Gariob Lagg Newton Park Achnamara Cnocbreac Ardskenish Carradale Melfort Montford Cuan Kinuachdrachd Bealach Maim Connel / A'Choingheal Black Mill Bay Mill Knowe Strongarbh Kilkerran Portnahaven / Port na h-Abhainne Hynish Kilmore Ballimore Kiloran Kilchenzie Kilmichael Glassary Burg Inverlussa Tom nan Ragh Port Ellen / Port Eilein Laganbuidhe Braevallich Laphroaig Achanelid Melldalloch Pollphail Village Gruline Ardbrecknish Fearnoch New Ulva Gruinart Bragleenbeg Mount Stuart Tayvullin Keillmore Strone Ascog Goatfield Dalmally Ichrachan Mulindry Tayinloan / Taigh an Loin Millhouse Dalintart Cladich Ardrishaig Fanmore Baravullin Uragaig Tarbert South Cuan Leorin Port Charlotte / Port Sgioba Clabhach Ardanstur Minard Castle Ledaig Ballymeanoch Heanish Lower Ardtun Grogport Caoles / Caolas Ledaig Ruaig Clachan Kilmeny Tostary Saddell Eorabus Lochawe Torran Achaleven Corfhouse Cairndow / An Cárn Dubh Ardmenish Ganavan Strathcoil Barnluasgan Ellenabeich Ardbeg Pulpit Hill West Darlochan Oban Seil Ballochgoy Brochroy Mannal Ardfernal Rothesay Craobh Haven Ardminish Ardchiavaig Barcaldine Kilmichael of Inverlussa Kilmun Lephinmore Glencruitten Waterfoot Balimore Cleigh Croggan Ormsary Minard Knockrome Bousd Airds Bay Arduaine Tayvallich Bridge of Orchy Dervaig Oban Tullochgorm Bruichladdich Dunamuck Kames Keillbeg Achahoish Achlonan Kilberry / Cill Bhearaidh Killiechronan Uisken Cullipool Killean Succoth Lee West Hynish Kintallan Kingarth Tarbert / An Tairbeart Risabus Newton of Kilmeny Gortonronach Blarbuie Peninver Kames Claddach Clachaig Lochdon Aridhglas Dalavich Auchenlochan Meikle Kilchattan Butts Vaul Baile Mòr Bridgend Aros Bridgend Kilninver Coillaig Glenview Salum Barnacabber Salen Kilmelford North Shian Clachan Seil Creagan Tormisdale Port Appin Glenramskill Ballygrant Hunter's Quay Baugh Kilchiaran St Colmac Kirkapol Knipoch Crinan Balephuil Ardfern Balephetrish Soroba Kames Ardchonnell Largiemore Glenbarr Scalasaig Middle Kames Java Ardentallen Garvard Birdfield Lussagiven Lower Kilchattan Benmore Uig Nerabus Imeraval Barrapol Balliveolan Port Righ Heylipol Kilmory Southend Crinan Ferry Clachbreck Toberonochy Achnagoul Achnahard Glenbranter Eilean Duirinnis Whitehouse / Glac a' Mhuilinn Straad Creggans Sandbank Daltote Port Ramsay Killinochonoch Blackrock Innellan Uig Ardbeg Gometra Stewarton North Connel Inveresragan Garvie Ardnadam Aird Sraid Ruadh Grishipoll Narrachan Inverneill / Inbhir Nèill Kilmartin Lochgilphead / Ceann Loch Gilb Kintra Blairmore Dunollie Portnacroish Kilchrenan Balvicar Barran Asknish Kenmore Eriska Village Ballygown Scarinish Otter Ferry Balnahard Keils Barravullin Eredine Askomill Toward Tralee Invernoaden Moss Conchra Barsloisnoch Kilfinichen Lagavulin New Danna Cornaigmore Ardtun Achnacroish Ardgartan Glenegedale Dunbeg Cairnbaan Glen Forsa Kellan Muasdale Bridge of Awe Kildavanan Carnassarie Millton Innis Chonain Dalintober Lochgair / An Loch Geàrr Ardalanish Garbhallt Kilmichael Beg Kilnave Dunrostan Bullwood Sandaig Skipness Claonaig Taynuilt Acha Lephinchapel Drimnagall Colintraive Torrisdale Port Wemyss / Bun Othan Ellary Furnace / An Fhùirneis Baligrundle Crossapol Ellister Bridgend / Beul an Atha Kilfinan Kilchoman Coshandrochaid Mill Park Pennycross Craignure Portavadie Bowmore / Bogh Mòr Bellochantuy Lochgoilhead Redhouses Auchindrain Ardifuir Airds Lunga Upper Kilchattan Keills Tobermory Sutherlands Grove Clachan of Glendaruel Crarae Baleromindubh Glac Mhòr Kiel Crofts Carsaig Bunessan St Catherines Craigenhouses Tighnabruaich Slockavullin Barrahormid Lower Soroba Kilmahumaig Fionnphort Balevullin Caol Ila Daill Portsonachan Bonawe Cornaigbeg Ford Newton Poltalloch Ardanaiseig Arinagour Ardfin Cu' Dhèis Craighouse Craigmore Black Crofts Clachan Pennyghael West Tarbert Balemartine Clachan / An Clachan Middleton Stronmilchan Leargybreck Port Bannatyne Gartnagrenach Gribun Dunoon / Dùn Obhainn Drumlemble Calgary Kilninian Appin Bunnahabhain Fasnacloich Ardchattan Glen Sluain Ardinamir Achleck Machrihanish Kirn Torinturk Kerrycroy Barbreack Inverchaolain Easdale Annat Baile Boidheach Calton Inverinan Strachur Kenovay Ardentinny Kilmoluaig Benderloch Balinoe Kilbridemore Portinnisherrich Gott Hough Bellanoch Lochbuie Carrick Castle Lerags Sorisdale Port Askaig / Port Asgaig Conisby Port Ann Inbhir Aora Kilchattan Bay Campbeltown / Ceann Loch Chille Chiarain