Luxury Brand Advertising in Chicksands

Get in touch

Luxury Brand Marketing in Chicksands

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Chicksands

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SG17 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Chicksands

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Chicksands

True luxury need not be directly communicated but instead experienced.

Consumers in Chicksands like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Chicksands

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Chapel End Bedford Tithe Farm Salford Ford Lower End Langford Meppershall Wyboston Colesden Odell Thorncote Green Box End Stanbridgeford West End West End Greenfield Hulcote Middle End Duck's Cross Sharnbrook Houghton Regis Upper Caldecote Upton End Water End West End Bolnhurst Stotfold Ravensden Bourne End Potsgrove Gossard's Green Emmaus Village Carlton Bougton End North End Northill Eversholt Stanbridge Pavenham Turvey Broom Elstow Wrestlingworth Sheeplane Great Denham Marsh Farm Wootton Backnoe End Duck End Wilstead Shortstown Tebworth Ickwell Green Higher Rads End Lower Gravenhurst Upper Gravenhurst Wharley End Water End Cleat Hill Upper Sundon Upper Staploe Salph End Stipers Hill Millbrook Swineshead Marston Moretaine Workhouse End Dunton Holywell Clifton Pulloxhill Houghton Park Flitton Everton Ampthill Tingrith Green End Shefford Chadwell End West Hyde Staploe Little Wymington Podington Harrold Speedwell Moggerhanger Linslade Wardhedges Bletsoe High Town Milton Ernest Bushmead Great Barford Sundon Park Edworth Tyrells End Beeston Honeydon Snow Hill Steppingley Slip End Chalton Wixams Round Green Shillington Pepperstock Brickhill Chapel End Husborne Crawley Chalgrave East Hyde Queen's Park Upper Shelton Little Staughton Kempston West End Hanscombe End Wood End Farley Hill Toddington Bury End Houghton Conquest Keysoe Cockayne Hatley Melchbourne Colworth Ho Green End Chalton Channel's End Bury End Dunstable Goldington West End Heath and Reach Sutton Higham Gobion Church End Ickwell Millow Fenlake Lower Sundon Clapham Knotting Stewartby Totternhoe Bidwell Thurleigh Wootton Bourne End Ireland Stagsden Birchmoor Green Haynes Church End Tempsford Chiltern Green Biddenham Sharpenhoe Knotting Green Limbury Oakley Upper Dean Aspley Guise Eggington Churchend Bourne End Higher Berry End Luton Moor End Church End Stagsden West End South End Fancott Elms Farm Thrales End Haynes Cliton Manor Herring's Green Downside Winsdon Hill Church End Newton Green End Bromham Hall End Apsley End Someries Park Town Cross End Sevick End Cotton End Kempston Hardwick Roxton Holwellbury Blunham Maulden Leedon Little Odell Hall End Stopsley Common Renhold Staughton Moor New Town Radwell Kensworth Lynch Caulcott Willington Seddington Carlton Mount Pleasant Stopsley Stotfold Common Old Linslade East End Battlesden Newton Bromswold Eaton Bray East End Appley Corner Wick End How End Rootham's Green Cranfield Lower End Beecroft Brogborough Lower Shelton Stevington Studham Bott End Church End North End Streatley New Mill End Fox Corner Lidlington Colmworth Top End Hatch Lower Caldecote Potton Church End Milton Bryan Tilsworth Woodbury Warden Street Pinfoldpond Caddington Cople Woodside Leagrave Yelden Silsoe Tartlett End Pertenhall Oldhill Wood Henlow Lower Dean Chellington Leighton Buzzard Brook End Harrowden Haynes West End Ridgmont Wood End Wymington Billington Warden Hill Green End Beadlow Wingfield Wigmore Pilgrims Rest Farndish Mill End Gibraltar Shelton Barton-le-Clay California Whipsnade Coffle End Biggleswade Wood End Woodmer End Arlesey Aley Green Eyeworth Cardington South End Kempston Church End Woodside Water End Deadman's Cross Littleworth Honeywick Harlington Keeley Green Eastcotts Campton Scald End Wootton Broadmead Chapel End Chalk Hill Stanford Aspley Heath Flitwick Kempston Little Billington Bramingham Park Thorn Sandy Lower Stondon Church End Parkside Bury Park Clapham Green Holme Keysoe Row Souldrop Duloe Stratford Kensworth Broad Green Church End Woburn Biscot Pegsdon Chawston Rushmere Little Barford Chicksands Upper Stondon Southill Astwick Sewell Wootton Green Hillfoot End Wood End Girtford Felmersham Old Warden Farleygreen Salford Hollington Hinwick Westoning Chaul End Hockliffe Well Head Clophill Riseley Lewsey Farm Church End Hart Hill Putnoe Wilden