Luxury Brand Advertising in Farndish

Get in touch

Luxury Brand Marketing in Farndish

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Farndish

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NN29 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Farndish

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Farndish

True luxury need not be directly communicated but instead experienced.

Consumers in Farndish like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Farndish

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Farndish (Bedfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Mount Pleasant Biscot Haynes Church End Beecroft Totternhoe Marston Moretaine South End Bury Park Elstow Sevick End Eastcotts Knotting Farley Hill Salph End Eaton Bray Stipers Hill Farndish Moor End Millbrook Lower Gravenhurst Wood End Hollington Stewartby Hanscombe End Blunham Bidwell Bourne End Great Denham Pulloxhill Thurleigh Broad Green Littleworth Old Linslade West End Well Head Millow Stevington Upper Dean Birchmoor Green Studham Honeydon Box End Channel's End Felmersham Hatch Church End Churchend Upper Caldecote Lewsey Farm Sewell New Town Upper Gravenhurst Warden Street Haynes West End Leighton Buzzard Eversholt Podington Warden Hill Lower Shelton Greenfield Edworth Shortstown Keysoe Row Everton West End Tyrells End Lower Caldecote Church End Water End Duck's Cross Hall End Marsh Farm Chalgrave Lidlington Thrales End Emmaus Village Carlton Cardington Milton Bryan Church End Leagrave Lower End Wood End Rootham's Green Wardhedges Newton High Town Willington Wick End Houghton Regis Someries Clifton Souldrop Battlesden Westoning Haynes Wigmore Pavenham Great Barford Downside Tebworth Stratford Cotton End Bromham Workhouse End Chalk Hill Meppershall Clapham Astwick Chiltern Green Toddington Oldhill Wood Riseley Pertenhall Holywell Round Green Maulden Biddenham Chalton Water End Husborne Crawley Southill Tempsford Herring's Green West End Whipsnade Bushmead Pinfoldpond Clophill Cross End Lower End Snow Hill Thorncote Green Keeley Green Church End Bedford Sharpenhoe Flitwick Kensworth Lynch Gibraltar Luton Chawston Higham Gobion Swineshead Rushmere Bramingham Park Kempston Church End Harrowden Flitton Salford Wood End Biggleswade Silsoe Parkside East End Bourne End Hinwick Church End Hillfoot End Gossard's Green Mill End Ampthill Wyboston Colmworth Coffle End North End Ireland Upper Shelton Chaul End Apsley End Winsdon Hill Wilstead Hart Hill Kempston West End Stagsden West End Woodmer End Eyeworth East End Bury End Campton Kempston Steppingley Holwellbury Park Town Brogborough Stagsden West Hyde Staploe Wootton Bourne End Slip End Knotting Green Harrold Wood End Kempston Hardwick Little Billington Old Warden Hall End Ravensden Wootton Green Colesden Appley Corner Fenlake South End Aley Green Langford Wingfield Lower Sundon Bolnhurst Tingrith Leedon Colworth Ho Green End Middle End Hulcote Pepperstock Streatley Stanford Chellington Wootton Little Staughton Upton End Putnoe Sandy Sheeplane Bletsoe Cople Aspley Heath Tithe Farm Upper Sundon Wilden Chadwell End Higher Rads End Wixams Cliton Manor Beadlow Turvey Little Odell Chapel End Wymington Cranfield Ickwell Green Melchbourne Chapel End Arlesey East Hyde Brickhill Honeywick Keysoe Northill Bott End Duloe Little Barford Tartlett End Bougton End Little Wymington Farleygreen Speedwell Fox Corner Shelton Green End Limbury Carlton Moggerhanger Holme Stopsley Common Harlington Queen's Park California Kensworth Caddington Woburn Sharnbrook Clapham Green Backnoe End Church End Tilsworth Sutton Henlow Dunstable Newton Bromswold Top End Ridgmont North End Staughton Moor Duck End Green End Chicksands Wootton Broadmead Water End Upper Stondon Sundon Park Girtford Stanbridgeford Fancott Lower Stondon Houghton Park Woodside Wharley End Stotfold Upper Staploe New Mill End Odell Chalton Stanbridge Salford Ford Heath and Reach Woodside Beeston Pilgrims Rest Shillington Broom Wrestlingworth Deadman's Cross Dunton Billington Hockliffe Roxton Thorn How End Pegsdon Renhold Yelden Milton Ernest Bury End Cockayne Hatley Potsgrove Shefford Eggington Church End West End Cleat Hill Aspley Guise Barton-le-Clay Chapel End Green End Ickwell Woodbury Elms Farm Church End Brook End Scald End Stotfold Common Potton Radwell Higher Berry End Houghton Conquest Caulcott Stopsley Oakley Seddington Lower Dean Linslade Goldington