Luxury Brand Advertising in The Warren

Get in touch

Luxury Brand Marketing in The Warren

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in The Warren

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in RG12 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in The Warren

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in The Warren

True luxury need not be directly communicated but instead experienced.

Consumers in The Warren like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in The Warren

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover The Warren (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
New Town Leckhampstead Thicket Donnington Greenham Ownham Beedon Hill Weston Sanham Green Altmore Charvil Farleywood Shurlock Row The Village Crookham Quick's Green Fawley Ryeish Green Sulhamstead Bannister Upper End Frilsham Moss End Wawcott Upton Park Maiden's Green Titcomb Brookside Whitegrove Holloway Burchett's Green Marsh Benham Hyde End Woodlands St Mary Old Warren Aston Trapshill Sulhampstead Bannister Upper End Earley Cheapside Shepherd's Hill Brightwalton Eton Wick Reading Chapel Row Anvilles Stud Green Frogmill Pingewood Woodside Bowsey Hill Dowlesgreen Winkfield Row Newbury Harmans Water Blacknest Brightwalton Green Parker's Corner Catmore Caversham Heights South Ascot Touchen-end Compton Beedon Wargrave Woodlands Park Eddington Avington Hythe End Lower Padworth Sunningdale Britwell Martin's Heron Cabbage Hill Fishery Colnbrook Paley Street Beenham's Heath Myrke Bray Bradfield Sindlesham Lower Earley Temple Nodmore Three Mile Cross Church Lammas Wickham Heath Ashampstead Upton Lea Woose Hill Bigfrith The Holt Amen Corner Great Shefford Slough Twyford Barkham New Town Wasing Hungerford Ravenswood Village Settlement Goldfinch Bottom Hare Hatch Winkfield North Ascot Burnt Hill Midgham Green Bray Wick Coley Mount Pleasant Billingbear Wick Hill Easton Holyport East Garston Brimpton Whitley Wood Eling Miles's Green South Fawley Winding Wood Hurley Bottom Hopgoods Green Aldermaston Soke Ufton Green Little Sandhurst Spital Burghfield Common Cookham Dean Hungerford Green Hoe Benham Lambourn Dedworth Bucklebury Alley Padworth Common Hemdean Bottom Lower Caversham Oakley Green Brightwalton Holt Chalvey Englefield Halfway St Leonardshill North Town Enborne Row Langley Upton West Woodhay Hampstead Norreys Holme Green Pinkneys Green Horsemoor Furze Platt Upper Green Streatley Woodley Green Kiln Green Woodspeen Boxford Great Lea Common Hurst Salt Hill Maidenhead Court Brimpton Common Churchend Priestwood Leverton Upper Wargrave Ascot Tittenhurst Warren Row Clewer New Town Crockham Heath Windsor Cold Ash Swallowfield Easthampstead Stanmore Stratfield Mortimer Clewer Green Upper Bucklebury Remenham Hill East Garston Woodlands The Warren Finchampstead The Mount Forest Park Padworth Popeswood Downend Calcot Colthrop Crowthorne Inkpen Common Midgham Upper Lambourn Southend Cold Harbour Holly Cross Grazeley Plaistow Green Upper Woolhampton Stockcross Stubbings Westridge Green Theale Gardeners Green Owlsmoor Stubbles Highway Skinners Green Cockpole Green Bagnor Emmbrook Brands Hill Stanford Dingley Binfield Grove Cox Green Old Windsor Broomhall Winter Hill Whistley Green Southend Wokingham The Holt Hell Corner Goddard's Green Great Hollands Sonning Beech Hill Tidmarsh Longlane Brockhill Boyn Hill Woolhampton Waltham St Lawrence New Greenham Park Westrop Green Whitley Aldermaston Shefford Woodlands Inkpen Bisham Schoolgreen Clapton Bucklebury Hollingsworth Ruscombe Stone Copse Winkfield Street Hungerford Wickham Eversley Oare Wash Common Broadmoor Estate Eton Arborfield Whitehouse Green Aldworth The Ridges Tutts Clump Knowl Hill Kiff Green Tickleback Row West End East Fields Beenham Purley on Thames Matthewsgreen Horncastle Sutton Temple Park Lambourn Woodlands Spencers Wood Shinfield Cranbourne Binfield Nuptown Ham Marsh Wildridings Sulhamstead Abbots North Street Jealott's Hill Crazies Hill Sunninghill North Heath Curridge Hurley Littlewick Green Cookham Rise Thatcham Wick Hill Four Points Hanworth Aldermaston Wharf Bothampstead Peasemore Winnersh Fifield Binfield Park Hungerford Newtown Stitchens Green Sheepdrove World's End Winterbourne Mell Green East Ilsley The Rise Merryhill Green Ashmore Green Remenham Wellhouse Water Oakley Hamstead Marshall West Fields Clewer Village Arborfield Cross Ufton Nervet Farley Hill Speen Braywoodside Applehouse Hill Warfield Yattendon Sulhamstead Langley Common Little Heath Poyle Bracknell Bury's Bank College Town Woolley Green Enborne Bullbrook Eastheath Lower Basildon Borough Marsh Mile End Westbrook Stanford End Wash Water Parsonage Green West End Skimpedhill Chapel Green Grazeley Green Four Houses Corner Farnborough The Slade Chavey Down Burghfield Hill Heathlands Sandhurst Poundgreen Haughurst Hill Cippenham Datchet Common West Ilsley Horton Leckhampstead Tittle Row Hawthorn Hill Sulham Ashampstead Green Emmer Green White Waltham Burghfield Hermitage The Throat Shaw Caversham Whatscombe Crown Wood Calcot Row Woodley Combe Little Hungerford Chieveley Pangbourne Jennetts Hill Arborfield Garrison Sunnymeads Lower Green Chaddleworth Cookham Elcot Birch Hill Upper Basildon Kintbury Beenham Stocks Whiteknights Tilehurst Sheffield Bottom Moneyrow Green Winkfield Place Trash Green Maidenhead Eastbury Welford Newell Green Southcote Hillgreen Datchet Riseley Mortimer Wexham Court Speenhamland Wraysbury Littlefield Green