Luxury Brand Advertising in Askett

Get in touch

Luxury Brand Marketing in Askett

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Askett

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HP27 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Askett

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Askett

True luxury need not be directly communicated but instead experienced.

Consumers in Askett like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Askett

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Askett (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Quarrendon Bragenham Southcourt Stratford Fields Bradville Shreding Green Botley Little Boys Heath Mill End Bourne End Pennyland Upper Hartwell Bow Brickhill Fleet Marston Marsh Gibbon Woolstone Grange Farm Two Mile Ash Ballinger Bottom Princes Risborough Hedgerley Hill Love Green Lenborough Bancroft Park Forty Green Dorney Reach Newton Blossomville Manor Park Poundon Fenny Stratford Stony Green Great Kingshill Lent Emerson Valley Cuddington Lake End Ham Green Eaglestone Pednormead End Crownhill Upper North Dean Kingsey Pheasant's Hill Kimble Wick Stokenchurch Page Hill Netherfield Horsenden Moor End Wendover Dean Hughenden Valley Micklefield Dorney Heath End Fox Milne Ledburn Widmer End Pitstone Hill Monkston Park Fishermead Twyford Hillesden Hamlet Lavendon Bye Green Little Hampden Rose Hill Nup End Wilton Park Littleworth Corner Central Milton Keynes Orchard Leigh Furzton Lake Prestwood Baker's Wood Downley Stoke Goldington Woodham Farnham Park Longwick Penn Dadford Cholesbury The Badgers Bennett End Little Ickford Little Marlow Walton Hall Chivery Bledlow Chalfont St Peter Nash Lee Chesham Littlecote Oldbrook Hardwick Creslow Loughton Lent Rise Bockmer End Watermead Holtspur Tilbrook Oakley Medmenham Startop's End Sands Speen Middle Weald Shenley Wood Linden Village Tattenhoe Cryers Hill Chalfont Common Taplow Sherington Thorney Church End Buckingham Chartridge West Wycombe Marsworth Fort End Great Brickhill Terrick Lacey Green Pitchcott Pitstone Tickford End Middle Green Chearsley Bradenham Lower Cadsden Church End Tathall End Weston Underwood Grendon Underwood Griffitts Yard Lower North Dean Tingewick Broughton Foscote Buffler's Holt Lower Woodend Townsend Saunderton Coffee Hall Old Farm Park Atterbury Walnut Tree Kingsash Skittle Green Lower Pollicott Whelpley Hill Addington North Crawley Mundaydean Bottom Wood Green Beamond End Brill Pheasants Green End Little London New Denham Greenleys Hodge Lea Wexham Street Chackmore Ibstone Upper Pollicott Weston Turville Olney Monks Risborough Crafton Far Bletchley Granborough Langley Corner Clanking Emberton Forty Green Verney Junction Boarstall Little Brickhill Upper Weald Easington Newton Leyes Mantles Green Hedgerley Pitstone Green Holmer Green Long Street Bucklandwharf Slapton Littleworth Common Walton Turweston South End Burnham St Leonards Walton Court Wavendon Conniburrow Bierton Hanslope Botolph Claydon Kiln Farm Clifton Reynes Higher Denham Amersham on the Hill Gawcott Diggs Church End The Lee Heath End Lye Green Shalstone Lee Gate Wingrave Bradwell Farnham Royal Halton Mop End Shipton Biddlesden Seer Green Willen Edgcott Hedgerley Green Bledlow Ridge The City Dunsmore Hollybush Hill Great Linford Farnham Common Tylers Green Water Stratford Ashland Ludgershall Chalfont St Giles Greenlands Stantonbury Buckland Common Stoke Hammond Broughton Stony Stratford Sedrup Fullers Slade Shipton Lee East Claydon Westlington Aston Sandford Horton Wharf Wooburn Penn Bottom North Lee Coleshill Horton Little Linford Northfield Buckmoorend Westcott Terriers Clayhill Woodrow Rotten Row Cheddington Rockwell End Well End Stewkley Petsoe End Pond Park Westcroft Brinklow Dagnall Stoke Mandeville Lower Bois Chalkshire Codmore George Green Brook End Denbigh West Darvillshill Piddington East Burnham Askett Lathbury Horn Hill Grove Whiteleaf Mount Pleasant Wendover Wolverton Ickford Victoria Park Towerage Warrington Beaconsfield Holly Green Latimer Hitchambury Gayhurst Astwood Wolverton Mill East Flowers Bottom Fulwell Radclive Marlow Iver Adstock Jordans Wavendon Gate Milton Keynes Long Crendon Newton Longville Salden Little Wood Corner Calvert Stewkley Dean Ashley Green Ford Waddesdon Berryfields Stoke Green Pitch Green The Bowl Simpson Stone Booker Barley End Rowsham Butler's Cross Nether Winchendon Swanbourne Bradwell Common Tatling End Shenley Lodge Knotty Green Great Horwood Aston Clinton Coombe Leadenhall Waterside Lee Clump Hillesden Loudwater Fawley Burcott Downhead Park Kingsmead Loosley Row Kents Hill Steeple Claydon New Bradwell Buckland Bishopstone Boveney Bolter End Chicheley Wolverton Mill Lower Weald Winslow Monkston Ilmer Bletchley Little Kimble Weedon California Ashendon Walter's Ash Lee Common Studley Green Worminghall Bellingdon Nash Little Chalfont Shenley Brook End Newport Pagnell Woburn Sands Chesham Bois Maids Moreton Ley Hill Marsh Lower Hartwell Great Holm Heelands Redmoor Wycombe Marsh Hambleden Ivinghoe Hardmead Skirmett Stacey Bushes Milton Keynes Village Mobwell Hunt's Green Lower End Little Kingshill Oving Dunton Naphill Lillingstone Lovell Marlow Bottom Thornborough Singleborough Walton Manor Bedgrove Southend Radnage Tyringham Moor Common Hyde Heath South Heath Gibraltar Elfield Park Barton Hartshorn Little Horwood Hawridge Hyde End Ivinghoe Aston Middle Claydon Springfield Newtown Tinkers Bridge Lane End Tetchwick Church End Rooksley Newlands Woughton on the Green Amersham Old Town Upton Chenies Alscot Crownfield Lillingstone Dayrell Sills Yard Lower Ascott Shabbington Cublington Amersham Common Austenwood Marlow Common Stratton Chase Pednor Bottom Turville Chessmount Chilton Oxley Park Saunderton Moulsoe Widmoor Furzton World's End Upper Winchendon Colstrope Frieth Waterend South End East End Kingston Ascott Northend Sheepridge Ravenstone Chetwode Castlethorpe Beacon's Bottom Fawley Bottom Tongwell Hilltop Beachampton Filgrave Green End Hazeley Woodhill Wing Tinkers End Wooburn Moor Haddenham Soulbury Bleak Hall Woughton Park Hulcott Redland End Tyler's Hill Bryant's Bottom Little Missenden Berghers Hill Ballinger Common Honeyburge Wroughton Park Wolverton Mill South Drayton Parslow Cores End Edlesborough Aston Abbotts Ditchfield Old Wolverton Bolbeck Park Parmoor Quainton Wheeler End Gerrards Cross Winchmore Hill Egypt Bottrells Close Willen Lake Haversham Blue Bridge Cressex Cadmore End Wooburn Common Cold Brayfield Caldecotte Sprig's Alley Wymbush Rush Green Downs Barn Iver Heath Hollingdon Goddards Preston Bissett Elmhurst Asheridge Water Eaton Padbury Whitchurch Wooburn Green Aylesbury Church End Parslow's Hillock Peartree Bridge Akeley Flackwell Heath Burcott Drayton Beauchamp Chisbridge Cross Caldecote Northall Penn Street Great Hivings Fingest Nearton End Richings Park Walton Little Crawley Swan Bottom Bancroft Hotley Bottom Winterhill Shenley Church End North Marston Campbell Park Mursley Greatgap Wardrobes Oakhill Beanhill Great Missenden Bury End Turville Heath Calverton Linford Wood Meadle Browns Wood Blakelands Great Hampden Whitney Wotton Underwood Willen Park Mentmore Charndon Broughton Crossing Saunderton Lee Hunt's Hill Hazlemere High Wycombe Horsleys Green North End Owlswick Neath Hill Westbury Dorton Green Hailey Whaddon Spurlands End Stonebridge Bradwell Abbey Hedsor Little Frieth Hoggeston Summer Heath Thornton Great Kimble Stoke Poges Middleton Kingswood Denham Smokey Row Bovingdon Green Leckhampstead Haydon Hill Fulmer West End Brook End Amersham Layters Green Danesfield Medbourne Giffard Park Knowlhill Ellesborough Fern Dinton Burroughs Grove Rout's Green Chalfont Grove