Luxury Brand Advertising in Baker's Wood

Get in touch

Luxury Brand Marketing in Baker's Wood

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Baker's Wood

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in UB9 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Baker's Wood

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Baker's Wood

True luxury need not be directly communicated but instead experienced.

Consumers in Baker's Wood like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Baker's Wood

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Baker's Wood (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Little London Cholesbury Clayhill Lent Rise East Burnham Elmhurst Pitstone Towerage Winterhill Victoria Park Clifton Reynes Saunderton Lee Leckhampstead Walton Dorney Reach Downley Fishermead Ivinghoe Whitney Stewkley Dean Littleworth Corner Quarrendon Pednor Bottom Old Farm Park Chicheley Pond Park Widmer End Hughenden Valley Middle Weald Prestwood Ivinghoe Aston Seer Green Pitch Green Lower Weald Bishopstone Walton Hall Redmoor Dunsmore Walton Codmore Tickford End Bovingdon Green Buckingham Winchmore Hill Atterbury Elfield Park Baker's Wood Green End Northfield The Lee Beaconsfield Quainton Littleworth Common Water Eaton Haydon Hill Brook End Dorney Lenborough Caldecotte Chartridge Stratton Chase Downhead Park Wood Green Church End Penn Bottom Emberton Chetwode Hardwick Cold Brayfield Hulcott Hedgerley Hill Horn Hill Hoggeston Denbigh West Rout's Green Neath Hill Little Marlow Edgcott Brill Newtown Padbury Rooksley Danesfield Buckland West End Greatgap Broughton Widmoor Iver Hillesden Hamlet South End Shenley Lodge Bancroft Park Stony Stratford Bye Green Rowsham Honeyburge Cuddington Wroughton Park Upton Warrington Wymbush Diggs Saunderton Horton Wharf Pheasant's Hill Drayton Parslow Horsenden Milton Keynes Village Speen Boveney Water Stratford Mantles Green Southend Chessmount Coombe Gerrards Cross Chisbridge Cross Moor End Newton Blossomville Ludgershall Bellingdon Fulwell Addington Hilltop Jordans Weston Turville Kingswood Marsh Gibbon Lower Pollicott Greenlands Waterside World's End Fort End Poundon Lower Bois Wavendon Calverton North End Weston Underwood Amersham on the Hill Weedon Ascott Grove Richings Park Austenwood Lane End Gibraltar Orchard Leigh Tathall End Ravenstone Great Missenden Soulbury Whelpley Hill Wheeler End Little Chalfont Piddington Woodhill Lower Hartwell Forty Green Shipton Walton Court Ballinger Common Monks Risborough Chesham Bois Marsworth Westcroft Hyde End Coffee Hall Little Ickford Ham Green Bourne End Burcott Oldbrook Haversham Nup End Grendon Underwood Upper Hartwell Foscote Sheepridge North Marston Sprig's Alley Furzton Fingest Townsend Higher Denham Church End Far Bletchley Flackwell Heath Hazlemere Crownhill Beachampton Butler's Cross Woughton on the Green Littlecote Terriers Simpson Bierton Darvillshill Chivery Stratford Fields Great Hivings Lillingstone Dayrell Bradwell Browns Wood Mill End Moulsoe Wycombe Marsh Middle Claydon Buffler's Holt Marlow Bottom Wolverton Mill East The City Newport Pagnell Pitstone Hill Lee Gate Kiln Farm Kimble Wick Monkston Park Wendover Stantonbury Upper North Dean Burcott Walter's Ash Wolverton Mill South Chalfont Grove East End California Tyler's Hill Parmoor Redland End Fleet Marston Brinklow Rush Green Turville Chalfont St Peter Mop End Blakelands Southcourt Dadford Salden Twyford Barley End Mundaydean Bottom Kingston Easington Gawcott Thornborough Waddesdon North Crawley Netherfield Kingsey Chalkshire Berghers Hill Skittle Green Latimer Layters Green Bryant's Bottom Old Wolverton Beamond End Wingrave Two Mile Ash Well End Griffitts Yard Stonebridge Ickford Gayhurst St Leonards Longwick Chenies Cores End Shabbington Bledlow Wooburn Green Lower End Shenley Church End Stokenchurch Milton Keynes The Badgers Long Street Wolverton Mill Broughton Bockmer End Willen Lake Willen Park Botolph Claydon Horsleys Green Brook End Westbury Shipton Lee Leadenhall Farnham Park Princes Risborough Thornton Shreding Green Buckmoorend Creslow Church End Bury End Bolbeck Park Cheddington Calvert Dagnall Hunt's Green Lent Ashendon Mount Pleasant High Wycombe Linford Wood Stony Green Shenley Wood Buckland Common Chalfont St Giles Grange Farm Adstock Little Hampden Whitchurch Barton Hartshorn Newlands Naphill Wendover Dean Rotten Row Ballinger Bottom Hitchambury Woodrow Mentmore Pennyland Tatling End Bletchley Fawley Bottom Hazeley Hillesden Oakhill Hyde Heath Pheasants West Wycombe Parslow's Hillock Peartree Bridge Spurlands End Lacey Green Lavendon The Bowl South Heath Church End Emerson Valley Oving Lee Common Woburn Sands Mursley Crafton Upper Weald Fox Milne Holtspur Fulmer Little Horwood Tinkers Bridge Walton Manor Mobwell Terrick Lillingstone Lovell Stoke Green Booker Green End Goddards Wardrobes Taplow Wotton Underwood Bradwell Abbey Penn Street Marlow Medbourne Egypt Willen Nether Winchendon Wavendon Gate Swan Bottom Marsh Tongwell Edlesborough Askett Studley Green Little Kingshill Berryfields Wolverton Forty Green Ford Great Horwood Knowlhill Lower Cadsden Radnage Pednormead End Monkston Stoke Poges Asheridge Sedrup Watermead Amersham Old Town Little Missenden Cressex Middleton Colstrope Ellesborough Farnham Royal Shenley Brook End Tinkers End Amersham Common Burroughs Grove Giffard Park Dinton Tyringham Ley Hill Loudwater Meadle Lower Woodend Clanking Ilmer Summer Heath Little Kimble Northend Kingsash Blue Bridge Green Hailey New Bradwell Iver Heath Horton Tingewick Whiteleaf North Lee Chesham Tylers Green Hotley Bottom Astwood Bedgrove Denham Great Holm Bleak Hall New Denham Heath End Bottrells Close Skirmett Westcott Aston Abbotts Broughton Crossing Caldecote Great Kingshill Wing Middle Green Thorney Ashland Singleborough Campbell Park South End Wooburn Common Woolstone Nearton End Chalfont Common Page Hill Ashley Green Central Milton Keynes Wooburn Northall Lake End Pitchcott Oakley Bragenham Lee Clump Ledburn Manor Park Hardmead Little Crawley Startop's End Rose Hill Kents Hill Loosley Row Bancroft Beanhill Bennett End Filgrave Ibstone Cublington Aston Clinton Downs Barn Coleshill Hambleden Little Wood Corner Chackmore Petsoe End Hedgerley Woughton Park Ditchfield Sands Tattenhoe Aston Sandford Bow Brickhill Lower Ascott Botley Biddlesden Conniburrow Stoke Mandeville Lathbury Slapton Linden Village Granborough Dunton Cadmore End Dorton Moor Common Worminghall Medmenham Crownfield Knotty Green Winslow Furzton Lake Fullers Slade Steeple Claydon Holmer Green Hollingdon Stone Charndon Swanbourne Chilton Farnham Common Church End Amersham Tetchwick Hedsor Springfield Akeley Nash Wooburn Moor Nash Lee Pitstone Green Wilton Park East Claydon Little Boys Heath Turweston Great Linford George Green Maids Moreton Fenny Stratford Lye Green Olney Fern Fawley Bradenham Bradwell Common Hollybush Hill Frieth Verney Junction Alscot Boarstall Stoke Hammond Newton Leyes Walnut Tree Shalstone Long Crendon Langley Corner Holly Green Great Kimble Wexham Street Drayton Beauchamp Hedgerley Green Owlswick Hanslope Halton Marlow Common Kingsmead Woodham Upper Pollicott Stewkley Heath End Great Brickhill Saunderton Haddenham Hodge Lea Westlington Hunt's Hill Sills Yard Cryers Hill Sherington Flowers Bottom Burnham Preston Bissett Radclive Smokey Row Great Hampden Bledlow Ridge Aylesbury Chearsley Upper Winchendon Stoke Goldington Love Green Little Linford Little Frieth Micklefield Rockwell End Newton Longville Oxley Park Little Brickhill Heelands Hawridge Bucklandwharf Eaglestone Tilbrook Greenleys Stacey Bushes Waterend Bolter End Castlethorpe Lower North Dean Beacon's Bottom Loughton Penn Whaddon Turville Heath Bradville