Luxury Brand Advertising in Bottrells Close

Get in touch

Luxury Brand Marketing in Bottrells Close

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Bottrells Close

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HP8 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Bottrells Close

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Bottrells Close

True luxury need not be directly communicated but instead experienced.

Consumers in Bottrells Close like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Bottrells Close

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Bottrells Close (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
North Marston Two Mile Ash Sedrup Hodge Lea Dorney Reach Downley Hawridge Mantles Green Hillesden Giffard Park Oldbrook Lee Clump Marsworth Burroughs Grove Lower Pollicott Penn Bottom Loosley Row Great Kimble New Denham Gibraltar Ashendon Chisbridge Cross Heath End Gerrards Cross Elmhurst Bryant's Bottom Newport Pagnell Crownfield Walton Court Ravenstone Salden Westcroft Whaddon George Green Northend Bolter End Brill Forty Green Moulsoe Higher Denham Wingrave Lye Green Bye Green Victoria Park Well End Amersham Kiln Farm Waterend Tetchwick Penn Street Tinkers End Upper Hartwell Horsenden Little Crawley Great Kingshill Greenlands World's End Whitchurch Tattenhoe South End Layters Green Shenley Lodge Medmenham Oving Taplow Amersham Old Town Terrick Upper Weald Chalfont St Giles Fern Skittle Green Honeyburge Pitstone Marlow Bottom Watermead Shenley Wood Fort End Radnage Buckland Grendon Underwood Lower North Dean Chalfont St Peter Mill End Singleborough Nash Linden Village Pednor Bottom Furzton Lake Ballinger Common Wood Green Swan Bottom Atterbury Eaglestone Haversham Baker's Wood Ditchfield Stewkley Pond Park Sprig's Alley Ivinghoe Little Boys Heath Adstock Parslow's Hillock Furzton Monks Risborough Bleak Hall Blakelands Broughton Kimble Wick Pheasant's Hill Rush Green Stoke Poges Westbury Little Horwood Stone Barton Hartshorn Monkston Ford Loudwater Bellingdon Cuddington Chessmount Saunderton Lee Wendover Dean Tickford End Little London Rockwell End Chearsley Love Green Upper Winchendon Grange Farm Marlow Maids Moreton Drayton Beauchamp Chackmore Coffee Hall Clifton Reynes Wooburn Common Lower Ascott Ellesborough Berghers Hill Diggs Holtspur Stacey Bushes Mentmore Gawcott Redmoor Downs Barn Stokenchurch Littleworth Corner Buckingham Bucklandwharf Edgcott Leckhampstead Ashley Green Prestwood Fawley Bottom Lower Woodend Littleworth Common Bledlow Ridge Woolstone Askett Bradwell Terriers Woughton Park Wendover Piddington Aston Clinton Wooburn Verney Junction Great Hampden Walnut Tree Townsend Hedgerley Hill Woodhill Little Ickford Chetwode Wooburn Green Shalstone Bletchley Broughton Crossing Dadford Fleet Marston Middle Weald Wardrobes Swanbourne Rooksley Dorton Church End Marsh Westcott West End Tinkers Bridge Boveney Stantonbury Ibstone Beacon's Bottom Penn Coleshill Great Horwood Littlecote Ashland Caldecote Shipton Lillingstone Lovell Saunderton Sherington Stratford Fields Pennyland Soulbury Woodham Olney Holmer Green Quainton Weston Turville Nash Lee Chalkshire Bledlow Hyde Heath Conniburrow Newton Blossomville Mundaydean Bottom Newton Longville Seer Green Hunt's Hill Ludgershall Elfield Park Widmer End Dunsmore Long Street Nearton End Beachampton Charndon Stoke Hammond Lee Common Kents Hill Shreding Green Pitstone Hill Halton Cold Brayfield Great Linford Haddenham Stewkley Dean Wolverton Mill South Coombe Weston Underwood Shenley Brook End Drayton Parslow Little Linford Water Eaton Latimer Long Crendon Princes Risborough Turweston Little Missenden Tilbrook Langley Corner Lent Rise Waterside Tongwell Little Frieth Woodrow Burnham Chalfont Common Emerson Valley Winchmore Hill Stonebridge Studley Green Botley Moor End Castlethorpe Medbourne Hotley Bottom High Wycombe Milton Keynes Village Northfield Winterhill The Bowl Lower End Chesham Naphill Calverton Fulmer Addington Hunt's Green Edlesborough Woburn Sands Shenley Church End Page Hill Westlington Wavendon Gate Wing Stoke Goldington Colstrope Monkston Park Foscote Middleton Buckmoorend Kingsmead Chalfont Grove Asheridge Akeley Great Hivings Cheddington Summer Heath Ivinghoe Aston Nether Winchendon Lower Bois Hyde End Thorney Cressex Waddesdon New Bradwell Bancroft Park Wolverton Mill Bradenham Saunderton Emberton Frieth Green End Petsoe End Beanhill Knowlhill Tingewick Quarrendon Lenborough Booker Beaconsfield North End Lillingstone Dayrell Wymbush Willen Lake End Fishermead Church End Crafton The Badgers St Leonards Chilton Haydon Hill Radclive Thornton Barley End Boarstall Wheeler End Whelpley Hill Pheasants Farnham Royal Ascott Pitch Green Egypt Green End Wavendon Tylers Green Ledburn Pednormead End Hedgerley Cryers Hill Great Holm Bradville Chivery Aston Sandford Cublington Amersham on the Hill Hilltop Wolverton Mill East Stony Green Codmore Ickford Fox Milne Wexham Street Caldecotte Richings Park Downhead Park Hedgerley Green Hughenden Valley Bolbeck Park Hardwick Simpson Upper North Dean Tyringham Botolph Claydon East End Beamond End Lacey Green Stony Stratford Spurlands End Hardmead Brinklow Newlands Springfield Poundon Little Kingshill Rowsham Aston Abbotts Preston Bissett Tathall End Flowers Bottom Buffler's Holt Longwick Heelands Walton Manor Orchard Leigh Hollybush Hill Horton Far Bletchley Bockmer End Worminghall Hulcott Filgrave Thornborough Tyler's Hill The City Greatgap Dunton Griffitts Yard Church End Bow Brickhill Farnham Park Owlswick Middle Claydon Lower Weald Knotty Green Amersham Common North Lee Great Brickhill Warrington Little Brickhill Kingston Greenleys Biddlesden Stoke Mandeville East Burnham Hazeley Shipton Lee Blue Bridge Kingsash Clanking Willen Park Middle Green Newton Leyes Meadle Weedon Hedsor Twyford Little Wood Corner Cadmore End Mursley Mount Pleasant Danesfield Parmoor Cholesbury Turville Heath Turville Burcott Old Wolverton Hillesden Hamlet Burcott Linford Wood Brook End Bradwell Abbey Heath End Peartree Bridge Sands Speen Crownhill Denham Lathbury Hitchambury Bottrells Close Old Farm Park Bedgrove Great Missenden Hoggeston Gayhurst Rotten Row Campbell Park Stoke Green Ley Hill Walton Oakley Bennett End Water Stratford Moor Common Milton Keynes Hollingdon Horsleys Green Iver Heath Fawley Chenies Bury End Upper Pollicott Lower Cadsden Southcourt Darvillshill Bierton Upton Marsh Gibbon Tatling End Newtown Fullers Slade Lent Lane End Steeple Claydon Wooburn Moor Little Marlow Hambleden Hazlemere Bradwell Common Creslow Denbigh West Granborough Neath Hill Woughton on the Green South End Easington Hanslope South Heath Calvert Holly Green Ham Green Willen Lake Whiteleaf Clayhill Sheepridge Northall Slapton Broughton Lavendon Wycombe Marsh Little Chalfont Horton Wharf Mop End Padbury Grove Micklefield Berryfields Chartridge Pitchcott Redland End Shabbington Butler's Cross Chicheley Austenwood Horn Hill Southend Church End Fingest Stratton Chase Dorney Lower Hartwell Little Hampden Mobwell Wilton Park Little Kimble Bragenham Alscot Central Milton Keynes Skirmett Kingsey Fulwell Bishopstone Chesham Bois Leadenhall Bourne End Iver Brook End Farnham Common Towerage California The Lee Church End Dagnall Ballinger Bottom Green Hailey Walton North Crawley Winslow Bovingdon Green Widmoor East Claydon Buckland Common Forty Green Ilmer Kingswood Marlow Common Manor Park Lee Gate Rose Hill Wroughton Park Oakhill Cores End Pitstone Green Wotton Underwood Walton Hall Walter's Ash Startop's End West Wycombe Sills Yard Aylesbury Loughton Goddards Astwood Oxley Park Dinton Jordans Wolverton Rout's Green Flackwell Heath Fenny Stratford Nup End Whitney Smokey Row Bancroft Browns Wood Netherfield