Luxury Brand Advertising in Chivery

Get in touch

Luxury Brand Marketing in Chivery

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Chivery

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HP23 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Chivery

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Chivery

True luxury need not be directly communicated but instead experienced.

Consumers in Chivery like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Chivery

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Chivery (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
East Burnham Little Chalfont Woughton on the Green Denham Great Kingshill Peartree Bridge Speen Ditchfield Berghers Hill Rush Green Bockmer End Hunt's Green Gerrards Cross Bourne End Long Street Broughton Hillesden Hamlet Winslow Walton Thornborough Newton Longville Hedsor Kents Hill Chenies Westcroft Bovingdon Green Pennyland Halton Saunderton Cholesbury Griffitts Yard Little Kimble Whaddon Bennett End Mill End Beamond End Bledlow Ridge Brook End Nether Winchendon Haversham Kingsash Edlesborough Loughton Charndon Kingsey Walton Manor Gayhurst Nup End Lathbury Bishopstone Simpson Lower Cadsden High Wycombe Bancroft Newtown Turville Medbourne Winchmore Hill Great Missenden Lower Ascott Elmhurst Bottrells Close Lacey Green Bledlow Slapton Redland End Ashland Wheeler End Chisbridge Cross Botley Fleet Marston Sprig's Alley Wolverton Mill South Mursley Marlow Bottom Walton Oxley Park Widmer End Fawley Pednor Bottom Stratford Fields Tingewick Chetwode Little Kingshill Hollingdon Wingrave Shreding Green Ivinghoe Farnham Common Tinkers Bridge Calverton Sedrup Bleak Hall Gibraltar Olney Verney Junction Great Holm Nearton End Twyford Westbury Wendover Dean Upton Wymbush Kingsmead Lavendon Egypt Buckland Maids Moreton Bierton Tyringham Bradwell Common Turville Heath Marsh Saunderton Dadford Hulcott Wilton Park Little Brickhill Upper Weald Church End Butler's Cross Fullers Slade Radclive Little London Tyler's Hill Moor End Asheridge Woughton Park Fulmer Tongwell Jordans Salden Waterside Wycombe Marsh Spurlands End Steeple Claydon Emerson Valley Startop's End North End Water Eaton Stoke Poges Wavendon Rotten Row Cuddington Princes Risborough Barton Hartshorn Loudwater Chesham Bois Little Crawley Dagnall Broughton Shalstone Moulsoe Ford Thornton Chalkshire Skirmett Stratton Chase Stoke Mandeville Warrington Colstrope Coleshill Swan Bottom Chesham Beacon's Bottom Thorney Victoria Park Caldecote Bye Green Buckingham Hodge Lea Holtspur Willen Park Ravenstone West End Upper Hartwell Waterend Horsenden Wood Green World's End Shabbington Burcott Singleborough Heath End Westcott Aston Sandford Cheddington Lee Clump Woolstone Crownhill Little Boys Heath Parslow's Hillock Grange Farm Creslow Cublington Burcott Great Hivings Dorney Reach Clayhill Mobwell Ivinghoe Aston Tinkers End Linden Village Northall Westlington Oakley Nash Forty Green Drayton Beauchamp Bancroft Park Lye Green Beanhill Weedon Sheepridge Piddington Littleworth Common Chilton Pitchcott Cold Brayfield Marsworth Askett Marlow Foscote Middleton Lane End Milton Keynes Chessmount North Crawley The City Whelpley Hill Skittle Green Clanking Stony Green Marsh Gibbon Monkston Park Wooburn Codmore Layters Green Smokey Row Whitney Hawridge Heelands Stewkley Dean Middle Green Wolverton Mill East Preston Bissett Chalfont St Peter Edgcott Fulwell Broughton Crossing Little Marlow Stokenchurch Wavendon Gate Furzton Stewkley The Bowl Woodrow Bryant's Bottom Grendon Underwood Townsend Baker's Wood Padbury Little Missenden Nash Lee Pitstone Green Leadenhall Widmoor Lower Weald Tathall End Bolter End Buckmoorend Fawley Bottom Cryers Hill Littlecote Shenley Lodge Barley End Tickford End Stony Stratford Mentmore Linford Wood Pheasant's Hill Little Hampden Moor Common Penn Neath Hill Clifton Reynes Rooksley Chivery Lower Bois Great Kimble Cores End Austenwood Kingswood Old Farm Park Latimer Quainton Darvillshill Botolph Claydon Bucklandwharf Northfield Denbigh West North Marston Bradville Chalfont Grove Woodham Tilbrook Terrick Bolbeck Park Oving Coffee Hall Fort End Marlow Common Springfield Pitstone Well End Stacey Bushes Parmoor Little Linford Conniburrow Church End Green Hailey Stoke Green Burroughs Grove Bradenham Mount Pleasant Hunt's Hill Wendover Hedgerley Medmenham Whitchurch Upper Winchendon Chicheley Diggs Alscot Stoke Goldington Bedgrove Monks Risborough Bury End Lee Common Mantles Green Wooburn Common Lent Rise Mop End Worminghall Pednormead End Water Stratford Hazeley Hyde Heath Kiln Farm Chalfont St Giles Woodhill Hilltop Knowlhill Amersham Old Town Green End Greatgap Orchard Leigh Ellesborough Biddlesden Horn Hill Hedgerley Hill Kingston Horton Pitstone Hill Lower North Dean Hazlemere Knotty Green Whiteleaf Two Mile Ash Shenley Wood Chartridge Shipton Elfield Park New Bradwell Wolverton Mill Granborough Ashendon Soulbury Great Linford Woburn Sands Calvert Middle Weald Turweston The Lee Meadle Lower Woodend Hughenden Valley Langley Corner East End Hyde End Tatling End Penn Bottom Danesfield Hedgerley Green Micklefield Greenlands George Green Saunderton Lee South Heath Ledburn Redmoor Bragenham Green End Hotley Bottom Wooburn Moor Lenborough Love Green California Wooburn Green Greenleys Giffard Park Hollybush Hill Amersham Tetchwick Booker Milton Keynes Village Brook End Castlethorpe Sherington Heath End Ley Hill Ballinger Common Akeley Newton Leyes Easington Horsleys Green Burnham Filgrave Sills Yard Pond Park Poundon Wardrobes South End Emberton Loosley Row Crownfield Little Ickford Newlands Great Brickhill Lent Wexham Street Pitch Green Walnut Tree Lower Hartwell Old Wolverton Addington Lillingstone Lovell Farnham Royal Buffler's Holt Amersham Common Owlswick Rose Hill Quarrendon Cressex Lake End Bow Brickhill Dunsmore Dinton Naphill Bradwell Abbey Willen Lake Bellingdon Winterhill Amersham on the Hill Seer Green Downley St Leonards Haydon Hill South End Brill Longwick Page Hill Fishermead Kimble Wick Lillingstone Dayrell Weston Turville Blue Bridge Aylesbury Forty Green Radnage Chackmore Great Horwood Long Crendon Newport Pagnell Iver Heath Brinklow Ballinger Bottom Beachampton North Lee Penn Street Church End Hambleden Walton Court Upper Pollicott Fox Milne Haddenham Summer Heath Dunton Hitchambury Coombe Church End Willen Monkston Newton Blossomville Stonebridge Manor Park Great Hampden Watermead Little Horwood Boveney Eaglestone Petsoe End Cadmore End Campbell Park Weston Underwood Furzton Lake Chearsley Farnham Park Fenny Stratford Terriers Little Frieth West Wycombe Church End Fern Holmer Green Bradwell Taplow Lower Pollicott Ludgershall Higher Denham Aston Clinton Walter's Ash Hillesden Ham Green Boarstall Northend Lee Gate Middle Claydon Atterbury Dorney Rockwell End Blakelands Flackwell Heath Shenley Church End Wing Tattenhoe Prestwood Honeyburge The Badgers Horton Wharf Oldbrook Netherfield Walton Hall Stone Caldecotte Wolverton Hanslope Waddesdon Gawcott Oakhill New Denham Southend Studley Green Downs Barn Flowers Bottom Frieth Browns Wood Rout's Green Little Wood Corner Berryfields East Claydon Goddards Tylers Green Swanbourne Ibstone Iver Ashley Green Upper North Dean Hardmead Downhead Park Wotton Underwood Mundaydean Bottom Crafton Drayton Parslow Ickford Stantonbury Far Bletchley Astwood Southcourt Ilmer Sands Wroughton Park Rowsham Chalfont Common Littleworth Corner Central Milton Keynes Stoke Hammond Richings Park Adstock Fingest Ascott Beaconsfield Holly Green Hardwick Dorton Shenley Brook End Pheasants Aston Abbotts Bletchley Grove Leckhampstead Lower End Shipton Lee Hoggeston Buckland Common Towerage