Luxury Brand Advertising in Hazeley

Get in touch

Luxury Brand Marketing in Hazeley

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hazeley

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in MK5 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hazeley

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hazeley

True luxury need not be directly communicated but instead experienced.

Consumers in Hazeley like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hazeley

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Hazeley (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Calverton Wavendon Gate Hunt's Green Little Ickford Netherfield Wheeler End Turville Dorton Sedrup Chetwode Bradwell Abbey Middle Green Two Mile Ash Holtspur Shenley Brook End Redmoor Lower North Dean Smokey Row Chalfont Grove Owlswick Tathall End Broughton Rowsham Rooksley Kingsmead Bryant's Bottom Ashley Green Bolbeck Park Emerson Valley Little Boys Heath Bancroft Park Butler's Cross Singleborough Stacey Bushes North Marston Lake End Towerage Austenwood Broughton Great Kingshill Easington Ham Green Love Green Waterside Honeyburge New Denham Furzton Lake Bellingdon Clayhill Bishopstone The City Lee Clump Kents Hill Astwood Gibraltar Shipton Lee Kingsey Little Marlow Simpson Buckland Worminghall Pitstone Wolverton Mill Barton Hartshorn Stoke Poges Hardmead Diggs Hazeley Ravenstone Holly Green Hedgerley Green Coffee Hall Wooburn Green Heelands Westcott Walton Manor Hitchambury North End Mundaydean Bottom Hedgerley Chalfont Common Dagnall Northall Codmore Whitney Sills Yard Padbury Bolter End Fleet Marston Wing South Heath Biddlesden Buffler's Holt Nearton End Weedon Little Brickhill Waddesdon Newlands Whitchurch Little Horwood Twyford California Middle Weald Clanking Stratford Fields Green Hailey Saunderton Forty Green Heath End Cold Brayfield Quarrendon George Green The Badgers Wendover Dean Walnut Tree Charndon Sprig's Alley Bancroft South End Shipton Greenleys Gayhurst Tattenhoe Loosley Row Mursley Hyde Heath Fawley Bottom Cheddington Eaglestone Egypt Bennett End Upper Pollicott Goddards Hedgerley Hill Hyde End Fox Milne Long Crendon Water Stratford Loudwater Walton Court Tyringham Great Holm Lee Gate Lower End Old Wolverton Saunderton Lee Edgcott Ascott Chenies Milton Keynes Stokenchurch Lower Weald Heath End Aston Sandford Church End Longwick Bleak Hall Frieth Peartree Bridge Little Hampden Church End Gawcott Ditchfield Haydon Hill Waterend Iver Heath Colstrope St Leonards Fern Seer Green Wilton Park Willen Park Tongwell Pond Park Winslow Lent Rise Bradville Bovingdon Green Marlow Bottom Griffitts Yard Ballinger Common Bye Green Ickford Whiteleaf Elfield Park Little Missenden Gerrards Cross Iver Marsh Woughton on the Green Shenley Wood Wexham Street Mentmore Horn Hill Haddenham South End Newton Longville Little Wood Corner Shenley Lodge Aylesbury Fawley Fishermead Linford Wood Akeley Caldecote Petsoe End Knotty Green Fort End Radnage Monks Risborough Halton Higher Denham Monkston Park Asheridge Grendon Underwood Sands Dunsmore Watermead Warrington Castlethorpe Ibstone Long Street Downley Lane End Amersham Old Town Leckhampstead Wooburn Lillingstone Dayrell Stoke Mandeville Whaddon Rush Green Church End Adstock Page Hill Pheasants East Claydon Latimer Lower Bois Kingswood Moor Common Great Hampden Great Brickhill Upper North Dean Chilton Widmoor North Crawley Rockwell End Lillingstone Lovell Stony Green Brill Stewkley Stratton Chase Ashland Flowers Bottom Newtown Cuddington Townsend Nash Lee Chisbridge Cross Westcroft Middleton Flackwell Heath Wolverton Mill South Oxley Park Cholesbury Caldecotte Ivinghoe Aston Shalstone Green End Woodham Grange Farm Ilmer Grove Blue Bridge Mobwell Tatling End Ivinghoe Lower Pollicott Cadmore End Drayton Beauchamp Horsleys Green Shabbington Campbell Park Redland End Wycombe Marsh Shenley Church End Walter's Ash Pennyland Downhead Park Farnham Common Amersham on the Hill Kingsash Stony Stratford Little Crawley Hillesden Cores End Chalkshire Neath Hill Oakhill Horsenden Calvert Monkston Mop End Spurlands End Giffard Park Weston Underwood Lee Common Chartridge Aston Abbotts Swanbourne Bierton Bragenham Pitch Green Little Linford Newton Blossomville Woburn Sands Stewkley Dean Woolstone Little Kimble Woughton Park Dinton High Wycombe Verney Junction Creslow Dorney Reach Downs Barn Wolverton Great Horwood Tyler's Hill Piddington Filgrave Haversham Chesham Bois Central Milton Keynes Rotten Row Botolph Claydon Victoria Park Greenlands Stonebridge Middle Claydon Lower Hartwell Chackmore Nether Winchendon Wymbush Steeple Claydon Loughton Mill End Southend Addington Poundon Coleshill Bledlow Ridge Baker's Wood Bucklandwharf Great Linford Oving Tickford End Radclive Weston Turville Cryers Hill Soulbury Edlesborough Crafton Medmenham Newport Pagnell Alscot Church End Wroughton Park Parmoor Beachampton Winchmore Hill Little Kingshill Knowlhill Hoggeston Marsworth Granborough Booker Danesfield Upper Hartwell Northfield Hollybush Hill Turweston Hunt's Hill The Lee Sherington Crownfield Brinklow Milton Keynes Village Marlow Barley End Wooburn Moor Woodhill Studley Green Pitstone Hill Upper Winchendon Marlow Common Ledburn Forty Green Thornton Naphill Moulsoe Farnham Park Chesham Wooburn Common Atterbury Holmer Green Terrick Dunton Little Chalfont Northend Bledlow Tetchwick Botley Nash Penn Street Denham Bottrells Close Winterhill Great Missenden Dadford Water Eaton Oakley Richings Park Bockmer End Upton Hollingdon Church End Green End Hotley Bottom Crownhill Furzton Bradwell Common Hazlemere Lenborough Beacon's Bottom East Burnham Fullers Slade Chessmount Little London Marsh Gibbon Bedgrove Lower Ascott Wotton Underwood Darvillshill Turville Heath Speen Greatgap Ford Stoke Green Terriers Willen Lake Olney Westbury Wendover New Bradwell Penn Manor Park Little Frieth Walton Lathbury Wardrobes Drayton Parslow Aston Clinton Saunderton Chalfont St Peter Hedsor Berryfields Skittle Green Conniburrow West Wycombe Chalfont St Giles Widmer End Denbigh West Bow Brickhill Emberton Stone Newton Leyes Brook End Hawridge Startop's End Kimble Wick Hulcott Leadenhall Langley Corner Quainton Bradwell Stantonbury Fingest North Lee Browns Wood Littleworth Common Fulmer Bourne End Willen Hodge Lea Beaconsfield Tylers Green Ballinger Bottom Westlington Kiln Farm Boarstall Lavendon Tinkers End Fulwell Parslow's Hillock Springfield Pitchcott Mount Pleasant West End Ashendon Amersham Common Bletchley Whelpley Hill Old Farm Park Walton Cublington Hambleden Cressex Layters Green Well End Buckingham Horton Wharf Horton Beamond End Beanhill Slapton Upper Weald Ley Hill Southcourt Hanslope Farnham Royal Sheepridge Clifton Reynes Dorney Burcott Swan Bottom Wood Green Hillesden Hamlet Berghers Hill Shreding Green Medbourne Chicheley Jordans Woodrow Lent Lower Cadsden East End Great Hivings Littlecote Blakelands Kingston Thorney Taplow Burcott Micklefield Pednormead End Princes Risborough Salden Stoke Hammond Stoke Goldington Littleworth Corner Maids Moreton Far Bletchley Bradenham Preston Bissett Linden Village Amersham Askett Tinkers Bridge Rose Hill The Bowl World's End Great Kimble Rout's Green Nup End Wavendon Burnham Prestwood Tilbrook Boveney Brook End Elmhurst Chearsley Tingewick Moor End Pednor Bottom Meadle Lower Woodend Pheasant's Hill Wolverton Mill East Wingrave Chivery Foscote Hilltop Coombe Burroughs Grove Orchard Leigh Lye Green Ludgershall Thornborough Summer Heath Walton Hall Hardwick Buckland Common Hughenden Valley Mantles Green Buckmoorend Broughton Crossing Oldbrook Lacey Green Penn Bottom Bury End Skirmett Ellesborough Fenny Stratford Pitstone Green