Luxury Brand Advertising in Oakmere

Get in touch

Luxury Brand Marketing in Oakmere

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Oakmere

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CW8 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Oakmere

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Oakmere

True luxury need not be directly communicated but instead experienced.

Consumers in Oakmere like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Oakmere

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Nova Scotia Moblake Handbridge Hightown Kingsmead Over Knutsford Barton Horton Green Twiss Green Stoneley Green Booth Green Fulshaw Park Haughton Morley Goostrey Norbury Common Whitbyheath Tarvin Sands Wrenbury-cum-Frith Woolfall Abbot's Mead Parkgate Manor Park Smethwick Green Booth Bank Moss Bank Woodhey Green Church Green Danebank Gorstage Town Fields Norton Cross Maw Green Bollington Cross Wades Green Clark Green Hartford Barnett Brook Malkin's Bank Bucklow Hill Brookhouse Lostock Green Marthall Norton Buglawton Newtown Mow Cop Styal Cross Plumley Barbridge Lane End Newton Pownall Park Beechwood Winterley Hale Handforth Tatton Dale Great Sutton New Mills Newtown Middlewood Shocklach Green Dutton Statham Tabley Hill Snow Hill Childer Thornton Newtown Huntington Bradwall Somerford Booths Wimbolds Trafford Brown's Bank Yatehouse Green Lea Forge Hargrave Dukesfield Coppenhall Moss Brown Knowl Bartington Hassall Green Lower Peover Duckington Simm's Cross Manley Common New Lane End Marton Green Bradley Macclesfield Forest Haymoor Green Gravel Norcott Brook Coddington Butley Town Smallwood Broken Cross Rixton Bell o' th' Hill Daresbury Delph Hillcliffe Saltney Greendale Overpool Backford Clifton Clotton Common Boughton Kermincham Heath Blackden Heath Hood Manor Stoke Bank Wervin Finney Green The Brow Broomhall Green Rostherne Lugsdale Whirley Grove Astmoor Rhuddall Heath Nantwich Rode Heath Hockley Arclid Grange Bunbury Heath Englesea-brook Pewterspear Higher Marston Kelsall Fanshawe Danes Moss Foxwist Green Marton Eaton Hall Red Bull Lingley Mere Duddon Common Gauntons Bank Hatton Heath Wimboldsley Cranage Hollinsgreen Appleton Thorn Birch Heath Wilkesley Slaughter Hill Kinsey Heath Stamford Bridge Capenhurst Castlefields Moston Hunsterson Gemini Tattenhall Wright's green Harthill Shotwick Hulme Walfield Lache Arclid Green Rodeheath Radway Green Hope Green Marley Green Windle Hill Ebnal Tarporley Dallam Peckforton Birchwood Wheelock Onston Stockton Heath Middlewich Rainowlow Hough Green Acton Stretton Bradfield Green Crewe Green Hulme Wrenbury Heath Sproston Green Moulton Checkley Swanwick Green Ridley Park View Butt Green Fearnhead Plemstall Mottram St Andrew Chorlton Roughhill Astbury Marsh Blakelow Ravensmoor Marsh Green Delamere Allgreave Dunham-on-the-Hill Aldersey Green Swanley Vicarscross Grappenhall Martinscroft Birchwood Park Dones Green Royal's Green Hollowmoor Heath Brereton Heath Gallantry Bank Calveley Edge Green Stapeley Houghton Green Pulford Wildboarclough Martin's Moss Pott Shrigley Bunbury High Legh Heatley Lea by Backford Lawton-gate Glazebrook Moss End Longhill Lower House Whitegate Frodsham Old Hall Higherfence Willaston Sutton Lane Ends Windmill Hill Skellorn Green Hand Green Walgherton Bridgemere Winsford Westy Great Warford Halton Brook The Valley Little Bollington Rocksavage Aston juxta Mondrum Croft Puddinglake Hack Green Anderton Hale Bank Heath Hough Lower Pexhill Poynton Great Sankey Clannor Heath Ginclough Higher Burwardsley Longmoss Daresbury Bostock Green Winwick Lower Stretton Hallwood Park Knutsford Beeston-brook Thorns Green Wybunbury Oakwood Davenport Green Kingswood Stoak Sandymoor Newton Grange Lowerhouse Widnes Handley Bewsey Ellesmere Port Hatherton Wheelock Heath Hulseheath Smithy Green Little Barrow Longford Tilston Higher Wych Sowcar Cuddington Feldy Sydney Danebridge Astbury Radnor Clutton Northwich Occlestone Green Pickmere Daleford Spurstow Davenport Hodgehill Woolstanwood Church Lawton Mere Heath Burton Lower Kinnerton Hoole Bruera Waverton Little Neston Calrofold Crowton Mouldsworth Morley Green Gorse Covert Lunts Heath Gatesheath Crow Wood Over Tabley Piper's Ash Bank Quay Burleydam Barrets Green Mobberley Saighton West Bank Little Sutton Brownlow Heath Greenbank Langley Picton Swanbach Saughall Kenyon Havannah Boughton Heath Castletown Hetherson Green Over Peover Doe Green Bottom-of-the-Oven Faddiley Timbersbrook Hoofield Tilstone Fearnall Greenlooms Little Heath Outlet Village Buerton Moss Barrowmore Estate Hapsford Swettenham Oughtrington Penketh Kerridge Utkinton Crabtree Green Marbury Ruloe Gleadmoss Swettenham Heath Ness Walley's Green Newtown Murdishaw Higher Shurlach Lawton Heath End Oakmere Cross o' th' Hill Higher Poynton Bunsley Bank Hallowsgate Ashley Tytherington Glazebury Churton Kidnal Sutton Weaver Hebden Green Preston Brook Hermitage Green Barrows Green Hollinfare Walker Barn Helsby Adlington Boots Green Little Budworth Moss Lane Harden Park Highlane Quoisley Alsager Pot Bank Sandiway Chowley Shaw Heath Prestbury Alpraham Two Mills Wharton Green Blakenhall Arley Green Sankey Bridges Wistaston Peover Heath Nether Alderley Newhall Whitehouse Barthomley Rowton Chapel End Twemlow Green Aston Illidge Green Town Park Higher Carden Stenhills Haslington Moss Side Styal Moston Balderton Gurnett Brindley Winwick Quay Bath Vale Bate Heath Rudheath Woodbank Great Budworth Congleton Moorside Broken Cross Alderley Edge Four Lane Ends Cinnamon Brow Higher Whitley Elton Green Woodworth Green Worleston Burland Ashton Hayes Culcheth Eaton Holmes Chapel Abbot's Meads Moore Jodrell Bank Ditton Radmore Green Higher Disley Aston Heath Larden Green Bache Eaton Neston Wettenhall Hollins Green Weetwood Common Leftwich Hurdsfield Fuller's Moor Halton Lea Brownedge Willaston Stonyford Lea Green Lyme Green Lower Whitley Day Green Arthill Brereton Green Chester Blackbrook Eccleston Rease Heath Fivecrosses Birchwood Centre Norley Lane Ends Latchford Palace Fields Broomhill Cholmondeston Marton Noonsun Bickerton Burtonwood Wirswall Adder's Moss Ince Spenmoss Midway Clive Dodleston Newtonia Bradwall Green Scholar Green Brickhouses Whiteley Green Farnworth Arley Belgrave Crewe-by-Farndon Wilmslow Park North Rode Farndon Lower Bunbury Overton Newton Egerton Green Ball o' Ditton Crewe Hough West Bank Dock Estate Oakhanger Huxley Cross Town Clotton Whisterfield Whitley Reed Puddington Darnhall Kettleshulme Wistaston Green Cobbs Upton Rocks Sandbach Allostock Cold Moss Heath Warren Whitecross Comberbach Hatton Padgate The Bank Lawton Heath Ledsham Balterley Heath Howley Hilltop Warrington Salterswall Weston Point Kingsley Hollyhurst Smith's Green Milton Green Cooksongreen Coxbank Weston Cuerdley Cross Sutton Green Lach Dennis Minshull Vernon Little Warford Bridge Trafford Upton No Man's Heath Bollington Duddon Weaverham Beeston Lindow End Clive Green Bradeley Green Howbeck Bank Basford Swan Green Bickley Town Diggle Green Deansgreen Hooton Curzon Park Mickle Trafford Newsbank Broomedge Shocklach Caldecott Green Buerton Budworth Heath Wood Head Lower Walton Higher Bunbury Lymm Orchard Park Mere Dudlow's Green Hatchmere Disley Hoo Green Brownlow Little Leigh Aldersey Park Checkley Green Lacey Green Lowcross Hill Siddington Heath Mollington Betchton Heath Thelwall Bosley Grange Little Stanney Meadowbank Gawsworth Burton Cloud Side Monk's Heath Sandlow Green Holtridge Antrobus Guilden Sutton Higher Runcorn Wells Green Risley Great Barrow Merelake Willington Corner Brookhouse Green Hoole Bank Thornton-le-Moors Lower Withington Ackers Crossing Stanthorne Ness Holt Burford Withington Green Marshfield Bank Whitby Mossley Littler Stretton Burwardsley Gibb Hill Kerridge-end Malpas Netherton Rushton Higher Wincham Rudheath Woods Bunbury Commons Bickleywood Lostock Gralam Hob Hill Brookvale Wilderspool Littleton Chorley Higher Hurdsfield Little Town Ollerton Coppenhall Shell Green Snelson Croxton Green Wincham Lower Heath Lane Ends Runcorn Wharton Appleton Upton Winnington Sound Upper Threapwood Stud Green Wardle Broxton Kingswood Chorlton Lane Bradley Green Row-of-trees Macclesfield Lingley Green Hartfordbeach Over Somerford Duddon Heath Tiverton Rushgreen Dane in Shaw Mossend Threapwood Brown Moss Longbarn Davenham Acton Bridge Croughton Manor Park Moss Houses Gleadsmoss Shavington Wigshaw Barnton Warmingham Preston on the Hill Bulkeley Siddington Dee Banks Booths Hill Stanlow Gorstella Key Green Cross Lane Lightwood Green Wardle Bank Oldcastle Heath Sandbach Heath Brassey Green Byley Dean Row Christleton Aldford Manley Dale Brow Hankelow Audlem Stowford Milners Heath Wardsend Bickley Moss Callands Paddockhill Wettenhall Green Tilstone Bank Wood Lanes Fourlanes End Weston Birchall Moss Oscroft Oakgrove Collins Green Bradley Mount Church Minshull Hassall Pinsley Green Wornish Nook Elton Blacon Halton View Tarvin Hunsterson Four Lane End Whatcroft Woolston Appleton Park Sworton Heath Bickley Upton Heath Wincle Lower Carden Spen Green Halton Village Alvanley Barrow's Green Rowton Moor Buckoak Moston Green Newtown Chelford Paddington Hinderton Cuddington Heath Marston Elworth Norbury Hampton Green Kingsway Frandley Keckwick Weston Boothsdale Wolverham Cuckoo's Nest Henbury Way's Green Hampton Heath New Pale Poulton Higher Walton Sound Heath Rainow Westbrook Backford Cross Westfield Westminster Park Locking Stumps West Heath Bruche Fowley Common Barnhill Ettiley Heath Prince Hill Knolls Green Aston Cotebrook Kemincham Wilmslow Thurlwood