Luxury Brand Advertising in Oakmere

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Luxury Brand Marketing in Oakmere

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Oakmere

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CW8 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Oakmere

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Oakmere

True luxury need not be directly communicated but instead experienced.

Consumers in Oakmere like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Oakmere

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
North Rode Clive Gauntons Bank Hollowmoor Heath Brown Knowl Spenmoss Bate Heath Cooksongreen Cloud Side Rode Heath Curzon Park Newton Pewterspear Chester Arclid Green Moston Hankelow Elton Weston Coddington Day Green Wincham Cross Town Hunsterson Illidge Green Barnton Newtown Oakmere Boots Green Worleston Grange West Bank Dock Estate Shaw Heath Brickhouses Byley Dudlow's Green Newtonia Saighton Newtown Lawton Heath Hale Bank Kerridge-end Lea Forge Alderley Edge Old Hall Gleadsmoss Hough Green Milners Heath The Bank Handley Newton Ness Cuckoo's Nest Higher Wych Appleton Thorn Gibb Hill Styal Lower Pexhill Hoole Great Warford Hampton Heath Runcorn Allgreave Manley Farndon Threapwood Checkley Withington Green Broomhall Green Chelford Greendale Antrobus Bickleywood Morley Radway Green Calveley Wornish Nook Broken Cross Bottom-of-the-Oven Clifton Little Neston Bradley Betchton Heath Shocklach Brownlow Bradeley Green Tarporley Higher Poynton Handbridge Kingswood Horton Green Newtown Moss Bank Outlet Village Bell o' th' Hill Moss Lane Whiteley Green Peover Heath Stoneley Green Weston Lane Ends Aston Hack Green Aldersey Park Haughton Halton Brook Oakwood Elton Green Bridgemere Hood Manor Moss Houses Birchwood Park Alvanley Wharton Green West Heath Bewsey Whitby Higher Bunbury Fanshawe Stonyford Diggle Green Sworton Heath Stoke Bank Duddon Common Clark Green Birchwood Centre Lower Bunbury Eaton Hough Mossley Arley Mossend Hebden Green Cross o' th' Hill Buglawton Longford Winwick Quay Rhuddall Heath Shocklach Green Cholmondeston Marston Norbury Common Backford Alpraham Penketh Rodeheath Dallam Grange Feldy Hilltop Larden Green Abbot's Meads Stanthorne Ruloe Lower Kinnerton Churton Mickle Trafford Crewe Green Howley Lightwood Green Radnor Newsbank Danebank Sandymoor Pownall Park Burwardsley Acton Tabley Hill Lower Whitley Marsh Green Basford Overpool Appleton Park Hinderton Great Sutton Faddiley Hollins Green Lingley Green Paddockhill Blackbrook Bruera Weston Bunbury Lingley Mere Wilmslow Cinnamon Brow Davenport Green Brereton Green Westy Saltney Davenham Stapeley Key Green Wistaston Moulton Kinsey Heath Lunts Heath Orchard Park Little Leigh Puddington Aldersey Green Barrows Green Macclesfield Brown Moss Barnhill Whirley Grove Middlewood Bickley Town Hermitage Green Slaughter Hill Warrington Castletown Wigshaw Sproston Green Lyme Green Wood Head Woodbank Darnhall The Valley Manor Park Wybunbury Hunsterson Four Lane End Peckforton Lower Carden Scholar Green Widnes Saughall Wilmslow Park Pulford Westminster Park Kingsley Kermincham Heath Bucklow Hill Dodleston Cranage Northwich Hooton Tattenhall Marthall Brownedge Knolls Green Aston juxta Mondrum Utkinton Upper Threapwood Somerford Booths Mere Heath Row-of-trees Henbury Swettenham Blakenhall Moorside Kingswood Hollyhurst Stenhills Dones Green Sandbach Heath Mow Cop Rudheath Woods Lostock Gralam Nantwich Four Lane Ends Poynton Lower Stretton Ness Holt Lugsdale Thorns Green Bunbury Commons 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Bollington Mottram St Andrew Upton Heath Kingsmead Harden Park Adlington Kelsall Radmore Green Bache Marley Green Ettiley Heath Whitegate Danes Moss Dee Banks Newhall Oakhanger Twiss Green Halton View Duckington Royal's Green Allostock Walley's Green Hallwood Park Sutton Weaver Maw Green Gatesheath Locking Stumps Whatcroft Wilkesley Great Barrow Dukesfield Winsford Minshull Vernon Appleton New Pale Sound Siddington Upton Great Sankey Sutton Green Wolverham Clive Green Leftwich Crow Wood Englesea-brook Winterley Heatley Quoisley Timbersbrook Bunsley Bank Culcheth Audlem Waverton Pickmere Wardle Fowley Common Ball o' Ditton Houghton Green Booth Bank Whitley Reed Rushgreen Monk's Heath Harthill Blackden Heath Moblake Littler Swan Green Bickley Moss Manley Common Broken Cross Wimboldsley Martin's Moss Hampton Green Brown's Bank Nova Scotia Congleton Great Budworth New Mills Weaverham Park View Burford Abbot's Mead Little Sutton Swanbach Over Booths Hill Chowley Havannah Little Town Hallowsgate Mobberley Ackers Crossing Ledsham Helsby Stoak Sandiway Buckoak Ince Knutsford Rainow Way's Green Beechwood Hoofield Oakgrove Jodrell Bank Frandley Whisterfield Kerridge Gemini Foxwist Green Heath Goostrey Huxley Coppenhall Beeston-brook Lower Withington Hope Green Gorse Covert Crewe-by-Farndon Cuddington Thornton-le-Moors Barrowmore Estate Little Bollington Eccleston Acton Bridge Swettenham Heath Twemlow Green Arley Green Westfield Bickley Burtonwood Gleadmoss Snelson Beeston Gorstella Merelake Norbury Windle Hill Dane in Shaw Finney Green Croxton Green Wheelock Heath Childer Thornton Wells Green Wimbolds Trafford Lowcross Hill Town Fields Crabtree Green Higher Hurdsfield Cuddington Heath Cuerdley Cross Tilstone Bank Murdishaw Tarvin Bradley Green Burleydam Ravensmoor Woolfall Salterswall Kettleshulme Risley Malpas Eaton Hall Boughton Heath Daresbury Bradfield Green Smithy Green Plumley Lowerhouse Moston Green Preston Brook Birch Heath Bank Quay Bosley Ebnal Hatchmere Aldford Stockton Heath Norley Walker Barn Gravel Crowton Hoole Bank Hatton Marbury Aston Hollinfare Prince Hill Anderton Higher Disley Over Peover Paddington Haslington Sandlow Green Wood Lanes Latchford Higherfence Comberbach Callands Swanwick Green Woodworth Green Boothsdale Farnworth Rixton Weston Point Dale Brow Stamford Bridge Wades Green Two Mills Martinscroft Hillcliffe Walgherton Aston Heath Guilden Sutton Church Minshull Fourlanes End Barrow's Green Crewe Bunbury Heath Collins Green Hapsford Marton Newtown Alsager Oughtrington Ditton Coppenhall Moss Hulseheath Lower Heath Skellorn Green Somerford Bradwall Green Thurlwood Lawton-gate Higher Runcorn Bulkeley Gawsworth Lacey Green Broomedge Hatton Heath Astbury Blacon Ginclough Prestbury Tarvin Sands Broxton Lindow End Chapel End Wheelock Styal Cross Hurdsfield Holtridge Budworth Heath Brookhouse Green Deansgreen Hassall Green Noonsun Backford Cross Westbrook Buerton Moss Wervin Coxbank Bradley Mount Plemstall Eaton Little Warford Puddinglake Rocksavage Ellesmere Port Higher Wincham Hockley