Luxury Brand Advertising in Occlestone Green

Get in touch

Luxury Brand Marketing in Occlestone Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Occlestone Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CW10 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Occlestone Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Occlestone Green

True luxury need not be directly communicated but instead experienced.

Consumers in Occlestone Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Occlestone Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Blackbrook Doe Green Chester Longmoss Davenport The Brow Blakelow Shell Green Huxley Burtonwood Kerridge-end Highlane Bewsey Higher Poynton Macclesfield Forest Lacey Green Wimbolds Trafford Martin's Moss Hampton Heath Lower Bunbury Fivecrosses Appleton Park Town Park Hollyhurst Greendale Hob Hill Snow Hill Bickley Moss Goostrey Quoisley Ollerton Longhill Churton Rease Heath Whitley Reed Gallantry Bank Thornton-le-Moors Lane End Oakwood Middlewood Calrofold Castlefields Hartford Sound Heath Paddington Tilstone Bank Lower Walton Guilden Sutton Buglawton Little Heath Arclid Green Ettiley Heath West Heath Pot Bank Rainow Penketh Walgherton Moorside Overpool Crowton Stapeley Hoofield Deansgreen Meadowbank Wistaston West Bank Dock Estate Bunbury Commons Wistaston Green Ridley Acton Gorse Covert Whitehouse Diggle Green Handley Stamford Bridge Woolstanwood Burford Culcheth Booths Hill Onston Rostherne Marston Hollinsgreen Boots Green Christleton Appleton Thorn Thelwall Higher Wincham Shotwick Clive Dunham-on-the-Hill Twemlow Green Butt Green Handforth Brookhouse Waverton Milners Heath Peckforton Higher Walton Barnett Brook Sound Kidnal Boothsdale Shavington Four Lane Ends Stoneley Green Hooton Callands Walley's Green Lawton Heath Daresbury Ebnal Kemincham Cranage Spenmoss Spen Green Oakgrove Lea Forge Adlington Bradley Green Little Stanney Moston Astbury Marsh Birchall Moss Halton Lea Wood Lanes Marbury Cross o' th' Hill Wettenhall Green Heath Bickley Town Weetwood Common Little Bollington Poulton Dones Green Broomhall Green Cuddington Brickhouses Ackers Crossing Hulme Walfield Wincham Overton Park View Cuerdley Cross Blacon Haymoor Green Moston Green Westy Norley Booth Green Two Mills Dean Row Hale Bank Tilston Davenport Green Widnes Weston Hoole Pinsley Green Hulseheath Whisterfield Manley Withington Green Beeston Monk's Heath Coppenhall Hatherton Foxwist Green Barbridge Caldecott Green Pownall Park Threapwood Tiverton Antrobus Barrowmore Estate Hetherson Green Kingsley Farnworth Lower Kinnerton Arley Green Rodeheath Lunts Heath Mere Heath Handbridge Hood Manor Greenbank Puddington Wilderspool Lawton Heath End Bosley Keckwick Newtonia Woodbank Stowford Haughton Burleydam Hallowsgate Gleadmoss Knutsford Broxton Timbersbrook Budworth Heath Hightown Anderton Frandley Dutton Prestbury Abbot's Meads Weston Locking Stumps Croughton Booth Bank Smethwick Green Whitegate Rocksavage Lower Pexhill Whitbyheath Heatley Fulshaw Park Prince Hill Saltney Hockley Hassall Green Wybunbury Swanwick Green Jodrell Bank Warmingham Over Tabley Sproston Green Hodgehill Newtown Nova Scotia Merelake Ellesmere Port Hillcliffe Moss Lane Cinnamon Brow Manley Common Broomedge Mere Sworton Heath Balderton Bradley Sandbach Wimboldsley Higher Shurlach Little Barrow Brown's Bank Rhuddall Heath Styal Chorley Byley Grange Tarvin Sands Bradeley Green Radmore Green Swettenham Heath Brownedge Thorns Green Bunsley Bank Stanthorne Bickley Stud Green Lach Dennis Town Fields Appleton Bruche Leftwich Manor Park Checkley Lower Whitley Rudheath Barthomley Whirley Grove Rudheath Woods Old Hall Gleadsmoss Rode Heath Winwick Ditton Clannor Heath Eccleston Bulkeley Barton Over Peover Allgreave Wrenbury-cum-Frith Norcott Brook Basford Winterley Astbury Marton Gorstage Church Lawton Oughtrington Rixton Kelsall Moulton Clutton Lymm Gatesheath Abbot's Mead Houghton Green Lane Ends Childer Thornton Stoke Bank Comberbach Brindley Great Warford Lowcross Hill Ince Cooksongreen Padgate Alsager Longford Statham Adder's Moss Somerford Brereton Green Saighton Weston Point Gemini Edge Green Upton Wilmslow Upton Orchard Park Over Weaverham Hatchmere Occlestone Green Whatcroft Higherfence Clotton Common Puddinglake Knolls Green Stoak Whitecross Newtown Alpraham Tytherington Coddington Croft Feldy Greenlooms Roughhill Macclesfield Brown Moss Brassey Green Latchford Netherton Swettenham Wharton Green Daleford Brookvale Lea Green Buckoak Hough Wirswall Fuller's Moor Bollington Farndon Harden Park Ness Holt Stretton Marshfield Bank New Lane End Bradfield Green Lingley Mere Dale Brow Hollowmoor Heath Norbury Mottram St Andrew Rushgreen Higher Wych Higher Runcorn Elworth Aldersey Green Aston Woodworth Green Arclid Shaw Heath Helsby Birchwood Red Bull Barrow's Green No Man's Heath Bartington Tarporley Lawton-gate Kermincham Heath Barnton Sandymoor Radnor Blakenhall Englesea-brook Hunsterson Higher Disley Willington Corner Lindow End Wilmslow Park Morley Green Arthill Lightwood Green Saughall Twiss Green Burland Radway Green Gravel Skellorn Green Norton Bunbury Heath Wheelock Heath Chorlton Lane Runcorn Stanlow Glazebrook Dane in Shaw Risley Backford Cross Moston Stonyford Yatehouse Green Upper Threapwood The Valley Higher Marston Kingswood Sandiway Barrets Green Broken Cross Brownlow Mossley Morley Sydney Castletown Westfield Broken Cross Newhall Norbury Common Chelford Warrington Hatton Heath Higher Hurdsfield Preston Brook Ginclough Larden Green Wervin Burwardsley Westbrook Swanbach Hulme Belgrave Styal Cross Little Warford Ashton Hayes Lower Withington Wades Green Gorstella Lowerhouse Little Leigh Crow Wood Kenyon Poynton Noonsun Clifton Wharton Bradwall Green Newsbank Alderley Edge Havannah Winnington Snelson Birch Heath Hollinfare Worleston Chapel End Sankey Bridges Fourlanes End Northwich Howbeck Bank Shocklach Fowley Common Kinsey Heath Bath Vale Duddon Heath New Mills Hartfordbeach Lache Wells Green Brownlow Heath Aldersey Park Crabtree Green Mow Cop Dodleston Sandlow Green Siddington Wright's green Tatton Dale Hinderton Wornish Nook Church Minshull Littler Bunbury Longbarn Lostock Green Stretton Blackden Heath Duddon Moss End Halton Brook Beeston-brook Neston Cuckoo's Nest Aldford Windle Hill Frodsham Moss Houses Newton Coxbank Bucklow Hill Birchwood Centre Midway Bank Quay Danebank Swanley Hassall Higher Burwardsley Newton High Legh Finney Green Milton Green Sutton Lane Ends Whiteley Green Willaston Swan Green Little Neston Collins Green Brereton Heath Haslington Walker Barn Astmoor Utkinton Aston Heath Croxton Green Hallwood Park Wardle Bottom-of-the-Oven Plemstall Westminster Park Balterley Heath Slaughter Hill New Pale Tilstone Fearnall Lower Heath Alvanley Cross Lane Hoo Green Sandbach Heath Salterswall Kingswood Higher Carden Kerridge Higher Whitley Willaston Great Sankey Brown Knowl Holtridge Hilltop Windmill Hill Maw Green Outlet Village Duddon Common Winwick Quay Mollington Paddockhill Cobbs Sutton Weaver Boughton Heath Newtown Tattenhall Burton Stenhills Oscroft Newtown Bollington Cross Ruloe Grange Mobberley Picton Cloud Side Hurdsfield Scholar Green Kingsmead Audlem Ledsham Bickleywood Disley Betchton Heath Church Green Bate Heath Wettenhall Gawsworth Mickle Trafford Hermitage Green Gibb Hill Boughton Wheelock Cross Town Mouldsworth Smith's Green Hollins Green Holmes Chapel Pewterspear Rushton Butley Town Barrows Green Elton Hough Green Siddington Heath Norton Cross Wildboarclough Hack Green Moblake Woodhey Green Lea by Backford Dukesfield Wolverham Gauntons Bank Hapsford Clotton Woolston Eaton Hall Langley Backford Marton Lugsdale Lane Ends Marley Green Lower House Birchwood Park Dallam Lower Peover Horton Green Malkin's Bank Bache Bridge Trafford Pickmere Royal's Green Upton Heath Calveley Beechwood Key Green Marton Green Crewe Green Ashley Hankelow Lyme Green Hough Upton Rocks Palace Fields Plumley Fearnhead Rainowlow Tabley Hill Clive Green Winsford Duckington Moss Side Dee Banks Burton Bradwall Row-of-trees North Rode Wincle Faddiley Hatton Henbury Hope Green Wardsend Marthall Manor Park Little Town Mossend Middlewich Sowcar Ness Piper's Ash Bradley Mount Hebden Green Somerford Booths Crewe Smallwood Bridgemere Higher Bunbury Daresbury Delph Great Budworth Huntington Sutton Green Nether Alderley Cotebrook Little Sutton Moss Bank Hunsterson Four Lane End Wigshaw Hargrave Howley Pott Shrigley Bickerton Wilkesley Rowton Oakhanger Warren Crewe-by-Farndon Halton View Great Barrow Bostock Green Bell o' th' Hill Newton Illidge Green Arley Rowton Moor Marsh Green Grappenhall Hand Green Littleton Capenhurst Cholmondeston Chorlton Grange Egerton Green Great Sutton Danebridge Harthill Aston Ravensmoor Coppenhall Moss Hale Wood Head Allostock Woolfall Congleton Darnhall Martinscroft Little Budworth Checkley Green Over Knutsford Oldcastle Heath Ball o' Ditton Vicarscross Malpas Delamere Halton Village Dudlow's Green Eaton Stockton Heath Parkgate Lostock Gralam Bruera Acton Bridge Oakmere Clark Green Chowley Eaton Cuddington Heath Minshull Vernon Moore Wrenbury Heath Danes Moss Davenham Nantwich Newtown Buerton Pulford Hoole Bank Lower Carden West Bank Aston juxta Mondrum Curzon Park Elton Green Way's Green Tarvin Day Green Hampton Green Murdishaw Brookhouse Green Simm's Cross Glazebury Broomhill Kettleshulme Thurlwood Smithy Green Lower Stretton Barnhill Weston Wardle Bank The Bank Kingsway Whitby Buerton Moss Shocklach Green Gurnett Preston on the Hill Cold Moss Heath Spurstow Fanshawe Lingley Green Peover Heath