Luxury Brand Advertising in Little Mountain

Get in touch

Luxury Brand Marketing in Little Mountain

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Little Mountain

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LL11 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Little Mountain

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Little Mountain

True luxury need not be directly communicated but instead experienced.

Consumers in Little Mountain like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Little Mountain

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Pentrefoelas Minera Bryn Rhyd-yr-Arian Old Sontley Cymau Holt Blue Bell Estate Chweffordd Gresford Pentre Nant-y-Patrick Garth Trevor Aber-nant Pant Pentre-bach Brynford / Brynffordd Afon-wen Oakenholt Felin Puleston Penmaen Park Rhewl-Mostyn Pentre Pandy Bryn Celyn Axton Whitewell Bettws Gwerfil Goch Eryrys Llanrwst Lawnt Pontybodkin Pensarn Pentre-Clawdd Sontley Overton / Owrtyn Abergele Caergwrle Mynydd Isa Hawarden / Penarlâg Pen-y-maes Johnstown Moelfre Mostyn Pantasaph Llanasa Garizim Bryn Dulas Rhŷd-y-ceirw Graianrhyd Rhosllannerchrugog Bodfari Glanwydden Wrexham / Wrecsam St George / Llansan Sior Nant-bâch Pentre Broughton Tanlan Banks Bylchau Bryn-rhys Prenbrigog Mynydd Marian Gyfelia Alltami King's Mills Gorddinog Pandy'r Capel Glascoed Llay Nant Trofarth Pentre Cilgwyn Carmel Naid-y-march Big Mancot Sandy Lane Llanbedr-y-cennin Galltegfa Mount Pleasant Pwll-clai Pentre Maes-y-Dre Chirk / Y Waun Morfydd Mynydd-llêch Green Llidiart-y-Parc Llanfynydd Acton Pen-y-lan Blaenau dolwyddelan Llong Rhiw Brynmorfudd Fenn's Bank Geinas Brynhovah Rhandir Henllan Llansannan Southsea Isycoed Summer Hill Pentre Bychan Rhes-y-cae Nant-y-Rhiw Lane End Tan-yr-allt Dre-gôch Brynteg Graig-fechan Hên-efail Rackery Gyrn Ponciau Pentre Halkyn / Pentre Helygain Clawdd Poncen Hafod-y-Green Greenfield / Maes-Glas Rhyd-y-foel Llwyneinion Ty'r-felin-isaf Calcoed Llanynys Pen-y-ffordd Singret Ridleywood Tre-lan Pantymwyn Clocaenog Maeshafn Belgrano Rhewl Bryn Eithen Pen-rhewl Chirk Green Rockcliffe Clawdd-newydd Ffrith Rhuddlan Per-ffordd-llan Llanrhaeadr Llanarmon-yn-Ial Bryn Common Llangwstenin Llanfair Talhaiarn Lightwood Green Llanferres Erbistock Pen-y-cefn Rhosesmor Argoed Cumber's Bank Garth Rhewl Ewloe Henryd Marford Tywyn Bersham Loggerheads Higher Shotton Sealand Pentre Trewen Pentrefelin Borras Whelston Bangor-on-Dee / Bangor-is-y-coed Mount Pleasant Cefn-y-bedd Newbridge Pandy Tudur Buckley / Bwcle Garden City Pant Cefn-brith Gorsedd Darland Tynyfedw Pontblyddyn Sutton Green Cefn Berain Llangollen Llannerch-y-môr Ruthin / Rhuthun Dinmael Pentre Leadmill Nannerch Llanrhos Maes Pennant Pwll-Glas Wern Northop Hall Ddol Maenan Lavister Nant-y-Pandy Talwrn Nercwys Tal-y-cafn Pen-y-Coed Bryn Pydew Pont-Ystrad Peniel Caer Estyn Caerhun Bryn-y-maen Ddol Rhosywaun New Brighton Bradley Groes Efa Pant Rhosnesni Pentre'r-felin Sandycroft Fron-dêg Y-Ffrith Gardd Estyn Colwyn Bay / Bae Colwyn Pentre-tafarn-y-fedw Mold / Yr Wyddgrug Gatewen Rhewl-fawr Cock Bank Flint / Y Fflint New Brighton Rhewl Pontfadog Halkyn Mountain Llandrillo Leeswood / Coed-Llai Geufron Glan-y-don Bretton Wepre Pen-Ucha'r Plwyf Four Crosses Talwrn Rhosllanerchrugog Bryn y Castell Llanarmon Dyffryn Ceiriog Talwrn Berthengam Wallington Halkyn / Helygain Whitford / Chwitffordd Garden Village Glascoed Burton Catch Ysbyty Ifan Penley Dolphin Tregeiriog Hendre Northop / Llan-eurgain Rhôs-on-Sea Gwyddelwern Castell Melin-y-Wig Llidiart Annie Pont-newydd Pengwern Lower Threapwood Spon Green Nantglyn Llannefydd Three Sisters Overton Bridge Bowling Bank Maerdy Bryniau New Brighton Trevalyn Caerwys Little Overton Aifft Glasdir Dawn Wern-y-gaer Lower Mountain Abermorddu / Yr Hôb Eyton Gadlys Pentre-bont Towyn Bryngwyn Little Green Flint Mountain / Mynydd y Fflint Mancot Royal Ponterwyl Treuddyn The Moor Cwm Talwrn Soughton / Sychdyn Eglwysbach Cyffylliog Pant-pastynog Cross Lanes Waen Goleugoed Ysgeibion Little Arowry Esgyryn The Smelt Gwernol Dolwyd Bedlwyn Conwy Tal-y-bont Pant y Wacco Llanfihangel Glyn Myfyr Trefnant Pont-y-pant Terfyn Rossett Bryn Saith Marchog Pennant Tallarn Green Llwynmawr Bryn-yr-Eos Stryt-issa Tanyfron Nant-y-Felin Moel-y-crio Llandynan Gwern Estyn Lloc Greenfields Picton Groesffordd Kinnerton Green Bronington Marian Pentre-celyn Commins Pant-y-buarth Cloy Groes Dolwen Waen Bontuchel Lixwm / Licswm Cefn-bychan Glan-yr-afon Plas Madoc Redbrook Rhydlydan Dobs Hill Coppa View Ruabon / Rhiwabon Llangernyw Llan-y-pwll Gwynfryn Pentre Gwytherin St Asaph / Llanelwy Capel Siloam Cefn-mawr Stansty Penyffordd Deganwy Bont-newydd Bryn-yr-ogof Brookhouse Hendre-ddu Tan-y-fron Golftyn Parkside Graig The Roe Penmaenan Gellioedd Ty'n-y-groes Hendrerwydd Trefriw Prion Graig Pandy Pwll-melyn Prestatyn Groes Pont-y-blew Holway Rhosymedre Soar Glanyrafon Rhostyllen Terfyn Copenhagen Halton Tre-Mostyn Rhyl Pentre-Ffwrndan Connah's Quay / Cei Connah Bedwlwyn Walwen Bedwell Mochdre Drury Lane Bagillt Bron-y-Nant Bodelwyddan Ffynnongroyw Pont Cysyllte Berth-ddu Llanddoged Gegin Meliden / Gallt Rhiwbebyll Little Acton Sarn Smithy Gate Druid Derwen Dinas Mawr Rhydgaled Ty-nant Cilcain Little Mountain Gwaenysgor Pentre-llyn-cymmer Ffordd-las Llandyrnog Melin-y-coed Pentre Maelor Cerrigydrudion Cynwyd Pentre'r Felin Mwynbwll Fedw Llanbedr-Dyffryn-Clwyd Pentre Uchaf Cadnant Park Croes Eneurys The Chequer Knolton Pentrefelin The W auns Golch Bryn-newydd Fron Isaf Bryn Merllyn Tai-nant Nant Alyn Old Warren Glyndyfrdwy Bryneglwys Honkley Celyn-Mali Penmachno Gwernaffield-y-Waun Pwll-glâs Croes-wian Waen Moss Pentre Bach Burntwood Pentre Rhyd-y-meudwy Lower Wych Hightown Buckley Mountain Rhosrobin Capel Curig Worthenbury Newmarket / Trelawnyd Drury Castell Talacre Coed-talon Cefn Llanfwrog Waen Eglwys Cross Llangwyfan Trevor Uchaf Dolywern Rhydtalog Penrhyn-side Hendre Pennant Aston Nant Mawr Tan-y-Lan Coedpoeth Penmaenmawr New Broughton Rhiwddolion Carrog Waen-trochwaed Nebo Golly Llanelian-yn-Rhôs Padeswood Llanddulas Pandy Cwm Penmachno Maes-y-Dre Llandudno Cefn Queensferry / Y Fferi Isaf Aber-oer Old Colwyn Llanrhychwyn Maes Maelor Street Lydan Pen-y-Ball Top Fron Windy Hill Little Mancot Cader Hope / Yr Hôb Bettisfield Milwr Dolgarrog Shotton Tyddyn Angharad Higher Kinnerton Park Lane Betws-y-Coed Trevor Rowen Gwespyr Burton Green Pant Myddleton Park St Gwynan's Bridge End Woodland Park Pentre Llangwm Hirwaen Gellifor Glasfryn Pen-y-felin Cefn-eurgain Walwen Plas Coch Glyn Ceiriog Llanelidan Dolwyddelan Saron Ewloe Green Marian Cwm Rhuallt Knolton Bryn Cwlach Ffos-y-go Rhôs Mwdwl-eithin Saith Ffynnon Pentre Mount Sion Ty'n-y-cefn Cadole Bryn Pen-y-lan Tan-y-Graig Gell Llansanffraid Glan Conwy Lenten Pool Aberwheeler / Aberchwiler Gronant Tremeirchion Efenechtyd Denbigh / Dinbych Kelsterton Mynydd-llan Padog Gwernymynydd Pentre Pen-y-bryn Three Fingers Fron-Bache Plâs Berwyn Pentre-Llanrhaeadr Rhosymadoc Little Mountain Gwersyllt Penrhyn Bay Groesffordd Marli Pentre-dwfr Ty'n-y-ffordd Pen-y-stryt Craig-y-Don Pentre Isaf Holywell / Treffynnon Afon Eitha The Dunks Arowry Pont-Cyfyng Highfield Trelogan Groes-fawr Llanfair Dyffryn Clwyd Gyffin Blaenau Bwlchgwyn Pentre Isaf Betws-yn-Rhos Corwen Tafarn-y-Gelyn Horseman's Green Llangynhafal Marchwiel Penmaen Rhôs Crabtree Green Ysceifiog Broughton Llandegla Walwen Capel Garmon Pant-glâs Pwll-du Pentre Rhydymwyn Acrefair Babell Dyserth Llechwedd Brymbo Gogarth Rhosddu Llysfaen Sydallt Capelulo Pontwgan Dwygyfylchi Trefechan Llandrillo-yn-Rhôs Llandudno Junction / Cyffordd Llandudno Pen-y-cae Pen-llain-wen Bonwm Kinmel Bay / Bae Cinmel Cadney Bank Ochr-y-foel Hanmer Rhosrhedyn Brymbo Pentre Bryn Offa Clwt Pabo The Wern Berwyn Llanfairfechan Froncysyllte Broadoak Merehead