Luxury Brand Advertising in Pont-newydd

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Luxury Brand Marketing in Pont-newydd

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Pont-newydd

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CH7 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Pont-newydd

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Pont-newydd

True luxury need not be directly communicated but instead experienced.

Consumers in Pont-newydd like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Pont-newydd

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Talwrn Overton / Owrtyn Gell Mount Pleasant Aberwheeler / Aberchwiler Rossett Rhewl-Mostyn Greenfield / Maes-Glas Stryt-issa Pentre Connah's Quay / Cei Connah Pandy Bodfari New Brighton Redbrook Pant-glâs Minera Trefnant Ewloe Green Little Overton The Moor Pen-rhewl Rhuallt Trofarth Eglwysbach Greenfields Gyffin Llanfwrog Llansannan Big Mancot Bron-y-Nant Llanarmon-yn-Ial Gwyddelwern Abermorddu / Yr Hôb Bont-newydd Groesffordd Marli Southsea Bedlwyn Mynydd Isa Llanfair Talhaiarn Garden City Plas Madoc Pentre Isaf Talwrn Llanrhaeadr Ddol Pentre Halkyn / Pentre Helygain Gwytherin Chirk Green Nant-bâch Padeswood Groes-fawr Pandy Ysbyty Ifan Hawarden / Penarlâg Llwyneinion Llangernyw Llangwstenin Sydallt Pwll-Glas Tanyfron Bryn Celyn Rhosllannerchrugog Maes Pennant Froncysyllte Milwr Trewen Smithy Gate Soughton / Sychdyn Llangollen Higher Kinnerton Ponterwyl Fenn's Bank Holywell / Treffynnon Pwll-melyn Llanfairfechan Geinas Cross Lanes Graig-fechan Brymbo Rhosnesni Pen-y-bryn Morfydd Caergwrle Ffrith Gresford Eyton Gwernol Dyserth Bagillt Graig Penrhyn-side Newmarket / Trelawnyd Hope / Yr Hôb Cloy Cefn Berain Merehead Mynydd-llêch Rhuddlan Three Sisters Pont-y-pant Llanarmon Dyffryn Ceiriog Trevor Uchaf Sontley Flint Mountain / Mynydd y Fflint Tanlan Banks Nantglyn Bryn-yr-Eos Knolton Bryn Nebo Kinmel Bay / Bae Cinmel Mynydd Marian Gorddinog Drury Pensarn Pontybodkin Pant-pastynog Carmel Gatewen Ysceifiog Pant Coppa View Penley Rhewl-fawr Pandy Tudur Acton Cilcain Llanynys Afon Eitha Pen-y-lan Glyn Ceiriog Bontuchel Pant Prion Pwll-du Penmaen Rhôs Maenan Corwen Pentre-celyn Whitewell Derwen Park Lane Llandyrnog Bronington Llannerch-y-môr Ty-nant Rhewl Aber-nant Tywyn Pentre-bach Pabo Maes-y-Dre Pentre Lower Mountain Rhyd-y-foel Garden Village Rhiwddolion Fron-Bache Henryd Gwaenysgor Whelston Copenhagen Betws-y-Coed Castell Pen-Ucha'r Plwyf Pont-y-blew Pen-y-cefn Blue Bell Estate Glascoed Acrefair Bryn Merllyn Chirk / Y Waun Lixwm / Licswm Pen-y-stryt Groes Efa 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Bryneglwys Tre-Mostyn Dolphin Moss Pant Rhewl Saron Bryn Pen-y-lan Hendre-ddu Halkyn / Helygain Lloc Afon-wen Gardd Estyn Naid-y-march Pentre-tafarn-y-fedw Rackery Saith Ffynnon Erbistock Eryrys Sandycroft Clocaenog Llanrhychwyn Groes Cumber's Bank Hightown Gorsedd Bedwell Cefn-brith Mancot Royal Croes-wian Tafarn-y-Gelyn Pen-y-Coed Pentre Maes Maelor Peniel Mostyn The Dunks Dolwyddelan Dolwyd Cadnant Park Northop / Llan-eurgain Tal-y-cafn Crabtree Green Rhydtalog Rhôs Llanfynydd Cader Lawnt Ty'n-y-cefn Llay Newbridge Lane End Gyfelia Pandy Pantymwyn Graianrhyd Calcoed Rhosymadoc Babell Pen-y-ffordd Llanbedr-y-cennin Bettws Gwerfil Goch Llanelidan Cock Bank New Brighton Golly Trefechan Argoed Cefn-eurgain Rockcliffe Celyn-Mali Eglwys Cross Pentre Rhosrobin Bryn y Castell Bryn-newydd Pentre Rhŷd-y-ceirw Llanfair Dyffryn Clwyd Ffynnongroyw Rhyl Tan-y-fron Maerdy Rhosddu Rhiw Gwespyr Waen Little Green Gegin Brynford / Brynffordd Llanbedr-Dyffryn-Clwyd Wallington Buckley / Bwcle Cefn-bychan Singret Wrexham / Wrecsam Halton Pentre Nant Trevalyn Rhosymedre Moel-y-crio St George / Llansan Sior Tre-lan Johnstown Tan-yr-allt Rhiwbebyll Pentre-llyn-cymmer Pontblyddyn Geufron Groes Capel Siloam Holt Trevor Nant Mawr Penmaen Park Pen-y-Ball Top Cwlach Pentre Pentrefoelas Glan-y-don Hendre Marchwiel Brookhouse Bryn Common Llanfihangel Glyn Myfyr Felin Puleston Clwt Cefn-y-bedd Rhyd-y-meudwy Dinas Mawr Craig-y-Don Sealand Bridge End Tynyfedw Rowen Llangwyfan Rhostyllen Llandudno Junction / Cyffordd Llandudno Fedw Overton Bridge Dwygyfylchi Loggerheads Penmaenan Deganwy The Wern Pontfadog Coedpoeth Llanelian-yn-Rhôs Blaenau dolwyddelan Hendre Bryn Dulas Drury Lane Ty'n-y-ffordd Horseman's Green Ysgeibion Dolgarrog Talacre Pengwern Croes Eneurys Coed-talon Stansty Arowry Gwynfryn Wern-y-gaer Pen-llain-wen Waen Goleugoed Llannefydd Gogarth Old Colwyn Cwm Penmachno Pentre'r Felin Pentre Isaf Conwy Worthenbury Groesffordd Mwynbwll Marian Ewloe Llandrillo Wern Bradley Gellifor Pontwgan Llansanffraid Glan Conwy Pentre-dwfr Rhydgaled Cwm Henllan Abergele The W auns Green Trefriw Marford Llangynhafal Isycoed The Chequer Pentre-Clawdd Glasfryn Glascoed Pont-newydd Honkley Bryn Saith Marchog Kelsterton Bettisfield Hên-efail Penmachno Cerrigydrudion Ffos-y-go Burntwood Pentre Llanrhos Burton Green Brynteg Dawn Treuddyn Llandudno Pentre Maelor Aston Pentre Bach Street Lydan Axton Llanasa Cadole Cynwyd Sarn Druid Padog Golftyn Golch Y-Ffrith Llanddoged Fron Isaf Nant Alyn Betws-yn-Rhos Little Acton Pentre Mold / Yr Wyddgrug Glasdir Llidiart Annie Esgyryn Lavister Melin-y-coed Llanrwst Little Mancot Pennant Mount Pleasant Walwen Tai-nant Broughton Northop Hall Burton Sandy Lane Garth Trevor Pentre Broughton Rhosllanerchrugog Bonwm Pentre Cefn Knolton Darland Bryniau Plas Coch Towyn Nercwys Old Sontley Caerwys Pant-y-buarth Berth-ddu Llandynan Llan-y-pwll Trelogan Denbigh / Dinbych Cadney Bank Bryn-yr-ogof Gwern Estyn Ridleywood Fron-dêg Myddleton Park Cefn-mawr Ffordd-las Commins Bedwlwyn Maes-y-Dre Mochdre Gyrn Lower Wych Llechwedd Dolywern Prenbrigog Oakenholt Ochr-y-foel Four Crosses Ruthin / Rhuthun Mount Sion Mwdwl-eithin Pentre Glanyrafon Llong Caerhun Catch Tallarn Green Dre-gôch Glyndyfrdwy Brynmorfudd Pandy'r Capel Penrhyn Bay Glanwydden Lenten Pool Ty'r-felin-isaf Pentre Nant-y-Patrick King's Mills Gwersyllt Shotton Tyddyn Angharad Belgrano Rhes-y-cae Higher Shotton The Roe Mynydd-llan Pentre Uchaf New Brighton Penmaenmawr St Gwynan's Bersham Pwll-glâs Summer Hill Bryn Pydew Melin-y-Wig Wepre Rhydlydan Efenechtyd Soar Brynhovah Bryngwyn Dolwen Llwynmawr Garth Tan-y-Graig Pentre Bychan Garizim Woodland Park Pant y Wacco Ruabon / Rhiwabon Bryn Eithen Pentre-Ffwrndan Pen-y-cae Walwen Halkyn Mountain Bryn-rhys Dobs Hill Pont-Cyfyng Aber-oer Leadmill Capel Curig Hanmer Queensferry / Y Fferi Isaf Hirwaen Blaenau Ponciau Carrog Pwll-clai Llanferres Little Arowry Little Mountain Plâs Berwyn Holway Pen-y-maes Hendrerwydd Clawdd-newydd Hafod-y-Green Spon Green Rhewl Pentre'r-felin Capelulo Nant-y-Pandy Windy Hill Bryn Offa Waen Pont Cysyllte Talwrn Chweffordd Rhandir Maeshafn Three Fingers Pentre-bont Old Warren Broadoak Highfield Moelfre Terfyn Picton