Luxury Brand Advertising in Prestatyn

Get in touch

Luxury Brand Marketing in Prestatyn

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Prestatyn

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LL19 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Prestatyn

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Prestatyn

True luxury need not be directly communicated but instead experienced.

Consumers in Prestatyn like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Prestatyn

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Overton Bridge Fron-dêg Groes Croes-wian Nant-y-Pandy Ffordd-las Hendre-ddu Chirk Green Little Mancot Calcoed Croes Eneurys Rhuallt Llanasa Knolton Bryn Ty-nant Glan-yr-afon Bryn-yr-Eos Tremeirchion Glan-y-don Mount Sion Mynydd Isa Rackery Three Fingers Tal-y-bont Argoed Lenten Pool Glanyrafon Nannerch Glasfryn Gwern Estyn Pontybodkin Henllan Llandrillo-yn-Rhôs Glanwydden Hanmer Fron Isaf Bryn-yr-ogof Pentre Llysfaen Brynmorfudd Aifft Halkyn Mountain Cwm Gogarth Pentre-tafarn-y-fedw Pen-y-ffordd Lower Mountain Bedwell Pant-pastynog Gronant Bontuchel Maes-y-Dre Llanfwrog Bryn Common Pentre Uchaf Ruabon / Rhiwabon Trelogan Rhydgaled Bagillt Pentre Isaf Holt Big Mancot Burton Brymbo Groesffordd Marli Llanarmon Dyffryn Ceiriog Rhosymadoc Gwaenysgor Llandegla Maes Maelor Caerwys Mochdre Rhewl-Mostyn Pen-y-lan Chirk / Y Waun Garth Trevor Dolwyddelan Rhewl-fawr Little Acton Rhyd-y-foel Bryn-newydd Glyndyfrdwy Bodelwyddan Pentre-celyn Rhydlydan Mostyn Dolphin Groesffordd Mount Pleasant Llangwyfan Erbistock Henryd Hafod-y-Green Tai-nant Bradley Llanrhos Talwrn Wern-y-gaer Trefechan Street Lydan Walwen Pentrefelin Llangwstenin Glascoed Gwernymynydd Kelsterton Llandudno Junction / Cyffordd Llandudno Plas Coch Pen-y-bryn Padog Carrog Saith Ffynnon Cwm Penmachno Llan-y-pwll Pwll-Glas Bedwlwyn Pentre-bont Clawdd-newydd Milwr Talwrn Tanlan Banks Cynwyd Tyddyn Angharad Cefn-y-bedd Nant-y-Patrick Bangor-on-Dee / Bangor-is-y-coed Pen-Ucha'r Plwyf Buckley / Bwcle Trefriw Leadmill Rhiw Pwll-clai Capel Siloam Northop / Llan-eurgain Trevalyn Rhôs Lloc Llangynhafal Prenbrigog Pant-glâs Rhosrobin Llangwm Parkside Llanddoged Prion Trevor Bryngwyn Lawnt Nant Mawr Pentre Bychan Pentre-Llanrhaeadr Pant The Chequer Colwyn Bay / Bae Colwyn Druid Lightwood Green Cefn Rhosnesni Picton Acrefair Tanyfron Llanfair Talhaiarn Higher Shotton Honkley St Gwynan's Pant Gwernaffield-y-Waun Horseman's Green Ponterwyl Brymbo Dolgarrog Knolton Llay Llandrillo Newbridge Capelulo Hendrerwydd Sontley Arowry Maeshafn Mount Pleasant Graianrhyd Commins Gadlys Halkyn / Helygain Corwen Ewloe Wern Bettisfield Wrexham / Wrecsam Aston Pentre-Clawdd Pengwern Cock Bank The Wern Wallington The Roe Three Sisters Graig Celyn-Mali New Brighton Galltegfa Coed-talon Mynydd-llan Nebo Pen-llain-wen Bryniau Rhes-y-cae Tan-y-Lan Sydallt Derwen Leeswood / Coed-Llai Penmaen Rhôs Caer Estyn Sutton Green Mwdwl-eithin Pentre Lane End Tan-yr-allt Ochr-y-foel Little Mountain Pentre Broughton Aber-oer Pwll-du Cilcain Mynydd Marian Rhandir Maes-y-Dre Pandy Tudur Penmaen Park Caergwrle Penley Penmaenan Fenn's Bank Hên-efail Bylchau Pant Singret Melin-y-Wig Sealand Gegin Graig-fechan Cwlach Oakenholt Gresford Pantymwyn Llanelian-yn-Rhôs Bryn Dulas Ddol Llidiart Annie Brynhovah Gwyddelwern Pensarn Bryn Merllyn Padeswood Stansty Gyffin Pentre Isaf Tregeiriog Llanrhychwyn Smithy Gate Rhydtalog Towyn Babell Bronington Geufron Nantglyn Broughton Whitford / Chwitffordd Tan-y-Graig Pant Deganwy Woodland Park Marford Naid-y-march Gell Ty'n-y-ffordd Bryn Offa Rhuddlan Cadole Bron-y-Nant Llanrhaeadr Darland Bwlchgwyn Moel-y-crio Gorddinog Kinnerton Green Coedpoeth Gwersyllt Llandynan Halton The Dunks Summer Hill Ffrith Rhôs-on-Sea Mynydd-llêch Tre-lan Gwernol Penmachno Castell Llandudno Llwyneinion Gyrn Meliden / Gallt Berth-ddu Bont-newydd New Brighton Morfydd Garden Village Saron Llidiart-y-Parc Dinmael Rockcliffe Fedw Rhosddu Llwynmawr Redbrook King's Mills Penmaenmawr Golly Pen-y-felin Holywell / Treffynnon Groes Efa Bryn y Castell Garden City Burntwood Pentre Shotton Moss Dre-gôch Talwrn Bryn Saith Marchog Trevor Uchaf Rhosrhedyn Pandy'r Capel Rhyl Crabtree Green Talwrn Pen-y-cefn Cefn-eurgain Rhewl Groes-fawr The Moor Trefnant Penrhyn Bay Higher Kinnerton Pen-y-stryt Little Overton Chweffordd Lixwm / Licswm Ewloe Green Llanferres Pentre Betws-yn-Rhos New Brighton Rhostyllen Hendre Waen Cefn-mawr Ysceifiog Bryn Eithen Borras Llanfair Dyffryn Clwyd Pennant Queensferry / Y Fferi Isaf Pentre Llanbedr-Dyffryn-Clwyd Rowen Llanfynydd Mancot Royal Brynford / Brynffordd Ty'n-y-cefn Old Colwyn Llanfairfechan Mwynbwll Flint / Y Fflint Rossett Eglwys Cross Rhyd-y-meudwy Treuddyn Pen-y-cae Cader Ridleywood Brynteg Ffynnongroyw Rhosllanerchrugog Pwll-melyn Rhosllannerchrugog Cadney Bank Abermorddu / Yr Hôb Pentrefoelas Llong Tafarn-y-Gelyn Pentre Pen-rhewl Marian Gwytherin Llanrwst Eglwysbach Sandy Lane Cumber's Bank Dawn Aber-nant Nercwys Clocaenog Alltami Pandy Llangollen Catch Pentre Halkyn / Pentre Helygain Ty'n-y-groes Berthengam Lavister Glascoed Bryn-rhys Bryn Pydew Pentrefelin Pentre Graig Tal-y-cafn Axton Llannefydd Bridge End Rhydymwyn Merehead Rhŷd-y-ceirw Cyffylliog Bryn Celyn Sarn Pantasaph Gellioedd Llangernyw Maes Pennant Rhewl Ruthin / Rhuthun Flint Mountain / Mynydd y Fflint Llannerch-y-môr Golftyn Belgrano Gardd Estyn Pentre Pentre Rhiwbebyll Clwt Cefn-bychan Pentre-bach Drury Pont-Ystrad Pontwgan Bryn-y-maen Pentre-dwfr Greenfields Acton Craig-y-Don Little Mountain Geinas Highfield Pant-y-buarth Gorsedd St George / Llansan Sior Cloy Llansannan Soughton / Sychdyn Pentre Greenfield / Maes-Glas Bedlwyn Windy Hill Newmarket / Trelawnyd Pandy Old Warren Connah's Quay / Cei Connah Dobs Hill Pandy Pentre Gatewen Cefn Berain Gwespyr Llandyrnog Bryneglwys Llanelidan Spon Green Pen-y-Ball Top Waen Moelfre Llanddulas Holway Melin-y-coed Pentre'r Felin Gwynfryn Bodfari Pont-y-pant Dolywern Per-ffordd-llan Y-Ffrith Maerdy Nant Alyn Johnstown Wepre Southsea St Asaph / Llanelwy Llanbedr-y-cennin Bryn Pen-y-lan Whitewell Overton / Owrtyn Drury Lane Terfyn Waen-trochwaed Capel Curig Penrhyn-side Glasdir Carmel Pont Cysyllte Castell Tallarn Green Afon Eitha Hope / Yr Hôb Hightown Rhosesmor Pen-y-Coed Lower Threapwood Pentre-Ffwrndan Bretton Abergele Buckley Mountain Conwy Eyton Pant y Wacco Pwll-glâs The W auns Sandycroft Rhewl Blaenau Marchwiel Pont-y-blew Tynyfedw Groes Clawdd Poncen Rhosymedre Cymau Cefn Caerhun Llechwedd Whelston Talacre Dwygyfylchi Berwyn Efenechtyd Loggerheads Pentre Bach Little Arowry Glyn Ceiriog Ysgeibion Peniel Rhiwddolion Gyfelia Ddol Lower Wych Llanarmon-yn-Ial Aberwheeler / Aberchwiler Penyffordd Pennant Walwen Dolwen Llanynys Marian Cwm Maenan Garizim Walwen Eryrys Dyserth Betws-y-Coed Broadoak Northop Hall Plas Madoc Cadnant Park Waen Goleugoed Copenhagen Blaenau dolwyddelan Dinas Mawr Ffos-y-go Afon-wen Old Sontley Soar Hirwaen Trewen Pont-newydd Bersham Rhosywaun Pentre Worthenbury Little Green Ponciau Pentre'r-felin Isycoed Denbigh / Dinbych Capel Garmon Pont-Cyfyng Llansanffraid Glan Conwy Terfyn Bryn Rhyd-yr-Arian Cross Lanes Pentre-llyn-cymmer Pontblyddyn Minera Hendre New Broughton Tywyn Pentre Cilgwyn Park Lane Pentre Maelor Nant-y-Felin Pontfadog Llanfihangel Glyn Myfyr Tre-Mostyn Burton Green Hawarden / Penarlâg Dolwyd Brookhouse Garth The Smelt Nant-bâch Four Crosses Pabo Bettws Gwerfil Goch Bonwm Blue Bell Estate Mold / Yr Wyddgrug Waen Fron Tan-y-fron Felin Puleston Myddleton Park Bowling Bank Prestatyn Pen-y-maes Ysbyty Ifan Fron-Bache Golch Ty'r-felin-isaf Trofarth Nant-y-Rhiw Green Stryt-issa Froncysyllte Nant Kinmel Bay / Bae Cinmel Esgyryn Cefn-brith Plâs Berwyn Cerrigydrudion Gellifor Coppa View