Luxury Brand Advertising in Edmonton

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Luxury Brand Marketing in Edmonton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Edmonton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in PL27 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Edmonton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Edmonton

True luxury need not be directly communicated but instead experienced.

Consumers in Edmonton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Edmonton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Larrick Week St Mary Coppathorne St Ruan St Newlyn East Treburgett Wadebridge Pool Saltash Tregonna St Blazey Burras Golant Bangors Treswithian Ashton Trewidland Lewannick Eggbeare Pipers Pool Tregona Ashton Raginnis Lanescot Crean Breage Shortlanesend Brunnion Pensilva Trekenner Treworld Chenhalls Maryfield Trezelah Redmoor Paul's Green Mithian Coverack Bridges Trethewell Trevegean Mount Carloggas Tresparrett Shutta Coverack Treyarnon Berepper Port Quin Lantyan Badgall St Mawes Tredannick Curry Lane East Portholland Tredavoe Sutton Stencoose Cargreen Wheal Baddon Trewen Sweetshouse Tregada Polgear Cusgarne Carwynnen Couch's Mill Polpenwith Cowlands Trew Bude Manhay Cross Lanes Porthleven Lanivet Relubbus Trengune Whitemoor Trewollock Great Bosullow Harrowbarrow Caudworthy Devoran Mingoose Carnon Downs Perran Wharf Wanson Menherion Nantithet Tresmeer Trebarber Treskinnick Cross Coswinsawsin Gospenheale Mineshope St Ive Mulfra Old Town Nance Old Kea Tregavarras Truro Little Petherick Kilkhampton Coldvreath Blackwater Tomperrow Shop Levalsa Meor Burlorne Tregoose Trewen Newham Withiel Tywardreath Highway Sellan Garker Gollawater Bolventor Penwartha Coombe Bilberry Trequite Tregarlandbridge Costislost Tremorebridge Milltown Plusha Blowinghouse Manaccan Trevia Minions Bowling Green Bareppa St Allen St Lawrence Burgois Amalebra Darleyford Newton Trewalder Rilla Mill Kelly Bray Goonabarn Trevarrian Ventonleague Woolley Sandylake New Grimsby Widegates Silverwell Treligga Tregadgwith Maxworthy Millbrook Bishop's Quay Stoptide Boswinger Marazanvose Troon Tideford West Tolgus Tolcarne Wartha Treburgie Kennards House Holy Vale Pengover Green St Michael Caerhays Boslymon St Mellion Badharlick St Winnow Milltown Corgee Treviskey Notter Tencreek Duporth Troswell Penpillick Bosporthennis Canworthy Praze-an-Beeble Treburley Gwinear Madron Whipsiderry Cremyll Goonown Busveal Grumbla West Curry Meaver Troan Tregiskey Scorrier Newtown Coxford Duloe Chilsworthy Lamledra Ringwell Treworgans White Cross Rosevean Fivelanes Lower Trebullett Killaworgey Bealsmill Polperro Buttsbear Cross Bodiggo Treburrick Hellesveor Trevena Come-to-Good Launcells St Enoder Mount Hawke Tremayne Ruddlemoor Farms Common Watergate Tresevern Croft St Michael Penkevil Rosemergy Roskorwell Hendra Grimscott Demelza Traboe Bossiney Middle Town Stoke Climsland Hugus Puddle Turfdown Prospidnick Trefrize Trussall Kensey Valley Meadow Four Lanes Carzantic Mount Washaway Old Grimsby Coxpark Treninnick Poltesco Phillack Tredinnick Highercliff Kerley Downs Broad Langdon Darite Porcupine Tregatillian Tregeseal Dobwalls Meudon Addington Penbeagle Treloquithack Vellanoweth St Martin Veryan Green Tregolls Kenneggy Downs Middle Dimson St Kew Mellingey Higher Tolcarne Treworrick Trevowah Bohortha Trebyan Higher Keason Poundstock Carharrack Pendriscott Bathpool Carnhell Green Pelynt Halton Barton Trispen Vogue Sticker Chynoweth Welltown Stithians Hale Mills Trethevey Doublebois Forder Halgabron Carn Towan Thurdon Lanlivery Gwedna Newbridge Nanstallon Toldish Porth Portreath Pityme Sancreed Trehunist St Breock Trewey Redtye Gunwalloe Kerthen Wood Plain Street Guildford Porthgwarra Lower Rose Lelant Downs Tregurtha Downs Gorran High Lanes Angarrack Penberth Carluddon Treswithian Downs Penare Lanner Tresawle Tregonning Cross Coombe Trebartha White Cross Penhale Jakes Rinsey Hellandbridge Longstone Cubert Reskivers Twelveheads Downend Truthwall Drift Trevarrack Talland Canon's Town Helstone Torwell Mayon West Antony Crelly Lower Treworrick Carnkie Parkfield Carey Park Port Gaverne Higher Tremarcoombe Trencrom Reen Manor Trevenen Bal Camelford Pencuke Great Work Treskillard Gillan Rosudgeon Brazacott Newtown-in-St Martin St Veep Trevillett Tregurrian Mornick Burraton Coombe Hendra Croft Lezerea Gwinear Downs Collamoor Head Halamanning Coombe Lank Trenay Biscovey Roseland Sharptor Pendeen Carland Cross Crackington Haven Trewithian Treath Mulberry Trevorgans Redruth Leburnick Antony Passage Kingsand Rumford Peterville Rescorla Trewartha Truthan Waterloo Kents Herodsfoot Manor Parsley Castlegoff Higher Bosavern Bridgend Tresean Malpas Trillacott Penpoll Boscadjack High Street Deviock Merther Lane Congdon's Shop Mitchell Brillwater Treworga Tregardock Trevemper Treween Palmersbridge Gloweth Tredrizzick Balwest Sparry Bottom Rocky Hill Tregavarah Greensplat Gonamena Penwartha Porthcothan Burlawn Germoe Newhall Green Ponsanooth Porthilly Banns Valley Truckle Tregole Porthallow Great Tree Falmouth Seaton Monkscross Tregoodwell Trehan Downgate Pengersick Perranzabuloe Tregonhawke Retire New Polzeath Fowey Bugle Albaston Higher Bal Truas Gerrans Ruthvoes Week Green Penhallow Trenance Boyton Illogan Highway Lanhainsworth Viscar Perrancoombe Hendraburnick Roscroggan Henwood Trevescan Trythogga Porteath Rame East Taphouse St Neot Linkinhorne Two Burrows Illand Tremore Lower Dimson Perranuthnoe Launceston Carnyorth Chapel Town Trewarmett Perranwell North Hill Ponsongath 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Trerose Gwennap East Tuelmenna West Taphouse Hay Porth Navas Egloskerry West Watergate Poughill Petherwin Gate Trevorrick Trelights Muchlarnick Rosecraddoc Sithney Godolphin Cross Garras St Just Treven Bennacott St Michael Penkivel Lantuel Metherell Gweek Nancegollan Trencreek Trewoodloe Calloose Bunny's Hill Three Burrows Pengold Roseworthy Boswednack Hornick Holmbush Newbridge Frogwell Callestick Penmayne St Dennis Varfell Rosewarne Forda Paramoor Trevail Warbstow Cross Goonvrea Hendrabridge Bodmin Predannack Wollas Looe Mills Plushabridge Stennack Insworke South Tehidy Trelash Penhole Knave-Go-By Fairy Cross Pentire Netherton St Stephens Calenick Halsetown Higher Bojewyan Helscott Trevarrick Treforda Trevilder Carnkie Lower Porthpean Downrow St Keverne Porthmeor Mawnan Smith North Beer St John St Cleer Trelowth Menheniot Tredaule Tregorrick Tresawsen Cury Lower Brynn North Darley Kingston Balnoon Lamanva St Thomas Kerris Blunts Cutmadoc St Mabyn Trenoweth Sheffield Tolcarne 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Bodinnick Trevilson Nanpean Black Cross Twinbrook Park Rising Sun Portherras Trevarrack South Pill Zelah Bethel Cadgwith Brill West Looe Scarcewater Towednack Daw's House Saveock Tregonce Bowithick Langdon Otterham Station Brighton Churchbridge Portwrinkle Tolvaddon Downs Tregarland Tregamere St Kew Highway Penhalvean Mullion Morwenstow Crooklets Quethiock West Youlstone Woodabridge Bissom Gulval Hendra Crantock Sparnon Latchley Wherry Town St Tudy Clerkenwater Seaureaugh Moor Lower Trefrize Higher Menadew Eastcott Seworgan Brane Trematon Lamorick Polmorla Broadlane Newton Botusfleming Ventongimps Lower Ninnes Mongleath Higher Truscott West Portholland Penweathers Stursdon St Agnes Paul Padstow Escalls Hugh Town Trethewey Tregreenwell Rosenannon Clubworthy Gracca Trenault Newtown Marshgate Polladras Higher Land Lidwell Threewaters St Breward Pentewan Crow's Nest Highlanes Newtown Knightsmill Portholland Housel Bay Threemilestone Tramagenna Tolgullow Trelill Newquay Moorswater Venterdon Treal Gilbert's Coombe Halvosso Trebarwith Strand Trereife Lostwithiel Budd's Titson Tresparrett Posts Crowan Sennen Tremaine Sithney Common Towan Trezaise St Stephens Bohetherick Noonvares Stenalees St Ervan Bodieve St Merryn Higher Porthpean Ponts Mill Pillaton Tregellist Parc Erissey Lanteglos Highway Church Cove Torfrey St Ives Mount Charles Croft Mitchell Gluvian Tregiffian Philleigh Rinsey Croft Illogan Gam Trevelver Carzise Lower Ninnis Mevagissey Trevelmond Jacobstow St Mawgan Paynter's Lane End Treslothan St Ann's Chapel Boskednan Creegbrawse Parson's Park St Clether Mawla Goonamarris Tregrehan Mills Penhallick Hayle Terras St Columb Road Trevilley Bofarnel Penhallick Upton Towans Lower Lank Blisland Greenwith Common Manely Goonhavern Higher Stanbear Sweets Restronguet Passage Mylor Churchtown Tredinnick Upton Cross Bridgetown Lanjew Middle Crackington St Ewe Trebell Green Rame Treknow Trethosa Trethowel Rose Lavrean Lansallos Treliver Millpool Probus Mawnan Budock Water Carne Chyandour Liskeard Wheal Kitty Newtown Tregarne Fletchersbridge Higher Crackington Ponjeravah Carthew Trefrew Georgia Egloshayle Trevadlock Mount Ambrose Penpont Lamellion Veryan Ruan High Lanes Tolskithy Polyphant Lower Woodley Resugga Green Lower Sticker Helston Billacott Tresarrett Mullion Cove Sladesbridge Porthtowan Trelew Trefula Kestle Kersbrook Cross Cold Northcott Butteriss Gate Upton Trelake Gothers Bradford Goldsithney Fraddon Piece Forder Hatt Stonaford Box's Shop Pont Higher Reen Poniou Trevowhan Barripper Warbstow Luxulyan No Man's Land Callington Narkurs Penwithick Gwenter Trewoon Michaelstow Laneast Prussia Cove Kuggar Maenporth Slaughterbridge Boscean Praa Sands New Downs Mixtow Kea London Apprentice Castallack Tutwell Treglasta Bealbury Kilhallon Trelissick Trenance Splatt Coombe Polgooth Crafthole Ladock Polmassick Chacewater Castledore Carn Brea Village Deveral Brea Nancenoy Middle Town Churchtown Longstone Chapel Trewint Tregatta Lower Menadue Penrose Hill Treen 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Longdowns Trehemborne Wearde Looe Trefanny Hill Torrpark Parkengear Penzance Gwithian Rock Tregenna Church Town Lower Woon Rosedinnick Porthallow Church Town Altarnun Foundry Portscatho Gunnislake Ellenglaze Millpool Hendra Copperhouse Lower Clicker Trewetha Roskear Croft Higher Condurrow Highertown Trevarth Freewater Trevoll Trewint Polwheveral Longrock Lane-end Plain-an-Gwarry Twelvewoods Bosleake Withnoe Constantine Bay Crumplehorn Perranwell Treviscoe Trewedna Water Harcourt Tubbs Mill Trebarwith Trerise Trenwheal Whitstone Merry Meeting Old Mill Middle Taphouse Treskerby Tredinnick St Erme Hendra Lower Crackington Penryn Kestle Boswin Lezant Brightonwater Kehelland Leedstown Cooksland West Pentire Tresavean Trebehor Brent Mena Norris Green St Teath Wendron Carpalla Higher Downs Keybridge St Jidgey Whitecross Fentonadle Lower Amble Carnsmerry Highertown Trevanson St Day Treneglos St Erth Praze Warleggan Hessenford Porthcurno Clowance Wood Kelynack Barcelona Plaidy Redgate St Columb Major Percuil Treveor Treworlas Trevarth Estate St Anthony-in-Meneage Penpethy North Tamerton Treverbyn Bolingey Lowertown Coombe Sennen Cove Cockwells Trethillick Botternell Trewethen St Erney Tredethy Dannonchapel Crows-an-wra Boscastle Kenneggy The Residence Hannafore Roche Old Cardinham Castle Carn Arthen Herniss Golberdon Splatt Porthoustock Carlyon Bay Sandplace Trenance Little Polgooth Lamorran Polmarth Fenton Pits Morval Trecangate Cardinham Currian Vale St Erth Cusveorth Coombe Shop Porthloo Fraddam Trenewan Higher Cransworth Chyanvounder Bethany Goon Gumpas Trenarren Lane Latchbrook Trelion Lanteglos Trendeal Releath Skinner's Bottom Trevance Widemouth Bay Common Moor Trenance Talskiddy Wheal Busy Penpol Wheal Rose Clitters Carminow Cross Bocaddon Kestle Treovis Boslowick Trevanger Boswyn Tolvaddon Newbridge Three Hammers Jolly's Bottom Kingbeare Scredda Horningtops Boscoppa Fonston Allet Landrake Carleen Treveal Rose-in-the-bush Hele Park Bottom Lescrow Ninnes Bridge 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Perranwell Station Delabole Fernsplatt Gang Luckett Trelissick Penelewey Bodelva Croanford Flexbury Engollan Roseworthy Barton Chyvarloe The Town Berriowbridge