Luxury Brand Advertising in Pengold

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Luxury Brand Marketing in Pengold

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Pengold

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in EX23 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Pengold

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Pengold

True luxury need not be directly communicated but instead experienced.

Consumers in Pengold like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Pengold

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Mawnan Smith Porthoustock Crowntown Clowance Wood Grampound Trevena Bangors Tresoweshill Veryan St Just Calstock Tregonetha Knightor Trebilcock Tubbs Mill Menna Ringwell Tremedda Goonhusband Higher Condurrow Lower Town Ponjeravah Kingbeare Treliver Treesmill Kents Helebridge Helstone Pempwell Rosenithon Belowda Calenick West Watergate Brane Tideford Carne Holywell Comford Penwithick Manaccan Lynstone Churchtown Shop Trevellas St Mellion Parc Erissey Maxworthy St Columb Major Connor Downs Trefanny Hill Trillacott Penhalurick Menheniot Lower Porthpean St Agnes Trescowe St Erney Coad's Green St Tudy Trebudannon Gwallon Eastcott Herniss Penhale Jakes Carnkie Canon's Town Trequite Goonlaze Cusgarne Newbridge Porthilly Mongleath Amalebra Constantine Bay Treviscoe Tolcarne Higher Tolcarne Lower Denzell St Martin Tregorrick Trelion Trenhorne Talskiddy Upton Roserrow Zelah Cawsand Brighton North Darley Angarrack St Stephens Tregole Trevenen Bissom Curry Lane St Ervan St Allen Widegates Rock Gorran Haven Westdowns Rinsey Trevadlock Perranwell Station St Ive Cross Trelew Lower Woon Trenant Lane Stratton Parkengear Carbis Newtown Porcupine Upton Towans Paynter's Cross Lansallos Summercourt Canworthy Water Tregarne Idless Washaway Darleyford Garras Coppathorne Ruthernbridge Boscreege Treskilling Fraddon Ponsongath Mena Nancegollan Tregullon Twinbrook Park Knightsmill Costislost Polkerris Penmayne Killaworgey Bosavern Sparnon Lidwell Ashton Chapel St Mabyn Red Post Sparry Bottom Tregellist Stithians Brea Wanson Polbathic Bareppa Trerise Polbrock Warleggan Watergate Treween Porthallow Balnoon Carclew Treligga Godolphin Cross Braddock Meudon Rilla Mill Sennen Cove Tremar Brent Brill Tresawle Dunslea Tregurrian Bosporthennis Treforda Molinnis St Gennys Redgate Barcelona Tredethy Notter Catchall St Dominick Sharptor Nine Maidens Downs Parson's Park Tresean Hatt Kingsand Trevanson Georgia Trewethern Lower Dimson Bodilly Gulval Woodabridge Rosecare Clampit Trevithal Porthleven Cannalidgey Gunnislake Carfury Trevarrick Nansladron Polpenwith Roseworthy Predannack Wollas Veryan Green Trewarmett Boduel Mylor Churchtown Truas Helford Flushing Stibb Gooseham Polmorla Towan Cross Nance Barkla Shop Trevoll Goosewell Tintagel Newtown Shortacross Trenance Bridgetown St Breward Rejerrah Eggbeare Lamorna Herodsfoot Bocaddon Goonamarris Trevail Barbican Mayon Castledore Portscatho The Residence Haye Fm Tresparrett Posts Mount Ambrose Trebullett Nanquidno Percuil Towan Duloe Lockengate Wringworthy Wenfordbridge Pensilva Ninnes Bridge Kehelland St Hilary Great Bosullow Jolly's Bottom Rose Nanstallon Pendoggett Treburley North Petherwin St Cleer Paul Roscroggan Tredaule Great Work Blackwater Higher Bojewyan Toldish Carnyorth Bowithick Churchbridge Withielgoose Mills Carnkie St Minver Lank Sticker Trelill Twelvewoods Goonown St John Ludgvan Higher Stanbear Week Green Treovis Boskenna Bosoughan Retallack Gwavas Pencoys Turfdown Chapel Town Quethiock Camelford Trevorrick Treator Higher Land Trevorgans Coombe Melinsey Boscadjack Clubworthy St Mawgan Lamellion Bakesdown Hendraburnick Sennen Criggan Ruthvoes Sheviock Rosevean Portwrinkle Hick's Mill St Ann's Chapel Penmarth Towednack Banns Vale Looe Mullion Lezerea Golberdon Drift Skinner's Bottom Slaughterbridge Tredrizzick Ruan High Lanes Rosudgeon Ponsanooth Sithney Common Trefula Mount Charles Drakewalls Goon Gumpas Lanescot Carleen Little Comfort Trethillick Trewollock Mellangoose Devoran Wall Hendra St Veep Tresavean Hellescott Highercliff Grumbla Hendra Boswin Crantock Trewoon Treath Polzeath Polpeor Holmbush Madron Porthallow South Hill Pentire Gollawater West Tolgus Helston St Winnow Porth Kea Porth Navas Horningtops Rame Tregony Waterloo Pantersbridge Vellanoweth Boscean Tremethick Cross Pentewan Plain-an-Gwarry Bodieve Treloquithack Playing Place Boconnoc Larrick Tremore Plushabridge Hornick Common Moor Fentonadle Trelowia Trethosa Boswyn Tregoodwell Tregadillett Kestle Trehemborne Clitters 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Meadow St Neot Tregada Kenneggy Trenerth Lower Trefrize St Wenn The Towans Grade Trethurgy St Erme Lower Brynn Higher Boscaswell Lanstephan Church Cove Prospidnick Fairy Cross New Grimsby St Enoder Higher Larrick Castallack St Newlyn East Berepper St Blazey Gate Budock Water Whitemoor East Looe Gonamena Rescassa Higher Menadew St Lawrence Gerrans Trenewan Pityme Penare Boquio Lanner Trevillett Ponts Mill Moorswater West Taphouse Plusha Polruan Trezelah Longstone Sithney Grimscott Latchley Egloskerry St Keverne Porth Plain-an-Gwarry Carn Towan Marshgate West Pentire Trewithick Polyphant Holmbush Trendeal Crahan Tregardock Gorran High Lanes Barripper Venterdon Portlooe Tregarland Trebursye Trerulefoot Badgall Fenton Pits Vogue Perran Wharf Cardinham Crimp Praze-an-Beeble Carwynnen Tilland Hewas Water Poundstock Splatt Treskinnick Cross Lower Kenneggy Foxhole Longrock Pencarrow Tuckingmill Penrose Broad Langdon St Germans Bishop's Quay Deveral Cury Tredannick Burgois Carnhell Green 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Tregamere Tregorden Seaureaugh Moor Ruan Major Egloshayle Trencreek Poltesco Gwithian Treworgans Mabe Burnthouse Henwood Bodelva Lanjeth Pengover Green Polladras Newhall Green Bodiggo Drawbridge Reawla Trewethen Landulph Cross Laity Moor Middle Crackington Manely Higher Bosavern Merrymeet Tregatta Gwinear Tresinney Callington South Wheatley Sweetshouse Kilkhampton Roche Mulberry Trevarrack Penwartha Coombe Whitecross Wilcove Metherell Little Polgooth Carloggas Medlyn Trevarrian Cold Northcott Boswinger Dutson Trewetha Readymoney Trembraze Tremar Coombe Zoar Woodford Laneast Trevone Treworrick Torpoint Trevollard Bohetherick Pennytinney Tregona Tregreenwell Trelissick St Teath Penhale Trekenning Penpoll Trevarrack Roseworthy Polgooth Poughill Pendeen Lostwithiel Millook St Kew Trevigro Forda Bosorne Hersham Currian Vale Twelveheads Halamanning Seaton Crofthandy Carland Cross Marazion Trewithian Sutton Constantine Polwheveral Levalsa Meor Bunny's Hill Wheal Baddon Trethewey Park Bottom Newton Ventonleague Goverseth Crafthole Trekeivesteps Farms Common Trevilson Carkeel Helford Passage Perranwell Chynhale Frogpool Caroe Trethowel Housel Bay Treviskey Church Town Pencuke Trenwheal Tutwell Amalveor Shortlanesend Rosecraddoc Chilsworthy Lawhitton Rosewarne Millpool Coombe Todpool Trereife Polmarth Banns Dimson Buttsbear Cross Tregavarah Trebeath Trelan Woolley Durgan Hendra Lanteglos Highway Treneague Killivose Lelant Downs Illogan Whitstone Old Mill Victoria Mount Hawke Gracca Carpalla Lanreath Hessenford Sweets Enniscaven Liskeard Rillaton Penponds Leburnick Philleigh Gwinear Downs Flushing Lower Trewellard Penhale Mount Charles Trebetherick Sparnon Gate Lezant Townshend Ashton Jacobstow Tregonning Higher Cransworth St Mawes Dobwalls Flexbury Trewindle Threemilestone Polborder Piece Maypole Carnhot Penberth Chenhalls Trezaise Escalls Newport Trenay Mawgan Porth Kelynack Higher Downs Cockwells Higher Tremarcoombe Trenoon Downinney Fraddam Carloggas Little Downs Trematon 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Chynoweth Gwills Croft Mitchell Longdowns Roskear Croft Port Isaac Treworthal Helland Trewalder East Tuelmenna Newquay Tregatillian Middlewood Higher Bal Altarnun Penrose Hill Newlyn Narkurs Lanteglos Carn Arthen Pennance Retire Tomperrow Cross Coombe Shutta Blowinghouse North Dimson Calvadnack Boscastle Illand Coverack Bridges Sladesbridge Skewes Threewaters Greenwith Common Carbis Bay Trebell Green Clerkenwater Mineshope South Carne Trenance Newton Copperhouse Linkinhorne Trewoon Lower Bodinnar White Cross Tolvaddon Lizard Forder Cadgwith Porkellis Penpillick Maders Lanlivery Highter Bojewyan Tolborough Penpol Mulfra Tresawsen Releath St Erth Praze Doddycross Otterham Marazanvose Coxford Redmoor Trussall Lane-end Newtown Carnkief Upton Penhallick Quintrell Downs Coldvreath St Anthony-in-Meneage Butteriss Gate Millendreath Crow's Nest Budge's Shop Mount Whitecross Goonpiper Davidstow Higher Ninnis Treburgie Water Millbrook Menherion Little Bosullow Restronguet Passage Saltash Paynter's Lane End Billacott Newbridge Kestle Mill Lantyan Cowlands Tolvaddon Downs Trencrom Bofarnel Polperro Truscott Roseworthy Barton Burraton Coombe Stoke Climsland Mixtow Lanivet Tresparrett Treverbyn Valley Truckle Grampound Road Kelly Bray Jewell's Cross Trewidland Trewey Paramoor North Country Hendra Croft Latchbrook Canworthy Tredinnick Connon Bottoms Rosedinnick Manhay Brunnion Trevance Bodwen St Day Two Burrows Upton Cross Mylor Bridge Carlyon Bay St Kew Highway Perrancoombe St Michael Penkivel Perran Downs Wendron Maenporth Middle Dimson Bolingey Chacewater Lavrean Portreath Downgate Ruddlemoor Looe Mills Trengune Downrow Palmersbridge Treneglos Camborne Brightonwater Degibna Trewellard Darite Trevarth Bush Gwedna Greensplat Caradon Town Bodinnick Pool Treworga St Levan Lower Lank Daw's House Withielgoose St Martin Trewint Bradford Troon Tolcarne Wartha Comfort Alverton Higher Keason Halabezack St Ive Porthloo Rosevine Hugus West Antony Mawla Thurdon Launceston Kestle Bodellick Tregiffian Cremyll Tregarlandbridge Kersbrook Cross Torrpark Breage Lamledra Nancledra Chyvarloe Box's Shop Viscar Phillack Seworgan Tresmorn Budd's Titson Higher Porthpean Kennards House Lower Trebullett Carey Park Truthwall St Clement Trelawne Sithney Green Botternell Kerris Bridgend Trevilla Cusveorth Coombe St Anthony Chapel Amble Wherry Town Bennacott Penhallow Bude Stennack South Petherwin Trenarren Merry Meeting Trewoodloe Trelake Trevarth Estate Winnard's Perch Pelynt Burniere Tregeare Trevegean East Portholland St Gluvias Rosevear Badharlick Gang Golant Trewint Hellandbridge Demelza Wheal Kitty Trevelmond Swanvale Creegbrawse Yeolmbridge Sheffield Monkscross Rosemergy Bokiddick St Eval Crackington Haven Collery Trefrize Carthew Tolgus Mount Pipers Pool Chyanvounder Charlestown Crooklets Bolenowe Treglasta Kenwyn Trevia Prussia Cove Petherwin Gate Treveal Gam Trewennack Roseland Tremail Lescrow Trenale Trethellan Water Fonston Meaver Trispen Milltown Wheal Busy Carluddon Downend Morval West Portholland Crean Raginnis Edgcumbe Goonbell Splatt Porthcothan St Clether Lower Clicker Cutmere Langore Portloe Creed Landrake Bodmin Illogan Highway Albaston Church Town Treknow Tregonhawke Silverwell Lower Ninnis Otterham Station Longstone Poniou Treskerby St Pinnock Trebarwith Holy Vale Carzise Cambrose Varfell Porthtowan Maryfield Keybridge Tregidden South Tehidy Brillwater Treswithian Downs Indian Queens Merther Lane Stonaford Lantuel Porthcurno Cross Lanes Gospenheale Lower Tremar Treneere Bossiney Perranuthnoe Hill Little Beside Burraton Talland Forrabury Lelant Highlanes Boslowick Falmouth Hallew Sandplace Sandylake Middle Town Guildford Higher Reen Heamoor Carnsmerry Stenalees Halwin Boscoppa Porthmeor Gwennap St Thomas Tremaine Portherras St Michael Caerhays Perranzabuloe Trethewell Lower Menadue Mithian Tredinneck Treslothan Treburgie Cargreen Penbeagle St Erth Trenance Gilbert's Coombe Clampits Trenear Biscovey Sellan Hele Treskillard Tywardreath Bolventor Dolphin Town Week St Mary Trewen Newbridge Church Coombe Treyarnon No Man's Land Wearde Porthgwarra United Downs Burras Trebyan Pendrift Polgigga Tresillian