Luxury Brand Advertising in Trevarren

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Luxury Brand Marketing in Trevarren

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Trevarren

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TR9 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Trevarren

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Trevarren

True luxury need not be directly communicated but instead experienced.

Consumers in Trevarren like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Trevarren

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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We cover Trevarren (Cornwall)

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Gang Boskednan Roseworthy Treneere St Kew Higher Boscaswell Maenporth Treloquithack Todpool Lank Hendra Golden Bank Carloggas Congdon's Shop Garker Quoit Kilkhampton Kestle Keybridge Cross Lanes West Pentire Widegates Higher Menadew St Agnes Roseland Greensplat Bolingey Penhalurick Liskeard Tregurrian Baldhu Mullion Treen Goonhusband Stenalees Garras Carnkie Roseworthy Trewithian Heamoor Mithian Maders Lower Tregunnon Rocky Hill Zennor White Cross Reskadinnick Cowlands Chapel Town Cury Laneast Lanteglos Highway Falmouth West Watergate Bodilly Trevena St Enoder St Columb Road Trethewey Crows-an-wra Norris Green Reen Manor Kensey Valley Meadow Broadlane St Mellion Higher Stanbear Lower Clicker Little Comfort Badharlick St Clether Restronguet Passage Trewethen Mountjoy Hornick Kea Whitecross Henwood Goonbell Killivose Pengover Green St Michael Penkivel Newtown Higher Crackington Lanstephan St Mabyn Crimp Netherton Troswell St Newlyn East Penare Ruan Minor Fowey Chapel Penhale Jakes Kingston London Apprentice Charlestown Trebehor Boswinger Helstone Welltown Egloskerry Trebell Green Bodiggo Menna Blunts St Columb Minor Trispen Lower Lank Trevarrick Herodsfoot St Winnow Darite Newlyn Widemouth Bay Wainhouse Corner St Stephens Grampound Road Lelant Downs St Pinnock Trewint St Ewe Trebeath Edgcumbe Trevanson Tredinnick Carwynnen Lower Trewellard Bradford Tintagel Mixtow Carfury Relubbus Pendriscott Bareppa Rinsey Trewey Trefrew Trenance Fonston Gunwalloe Fishing Cove Shop New Grimsby Gunwalloe Harcourt St Gennys Tremar Davidstow Kerley Downs Amalveor Breage Farms Common Georgia Ladock Mullion Cove Three Burrows Middle Crackington Bodieve Rose-an-Grouse Little Beside Clubworthy Trevarrack Trevarren Tregellist Trevenning Nansladron Lower Treworrick Boquio Crowlas Come-to-Good Little Polgooth Roseworthy Barton Rising Sun Higher Reen Comford Sandy Bottom Trewen Antron West Youlstone Swanvale Gilbert's Coombe Trevilson Helford Treworgans Otterham Cripplesease Treven Carnhot Washaway Helebridge Treen North Dimson Polperro Devoran St Ann's Chapel Carn Arthen Goosewell Quintrell Downs Tresmorn Prussia Cove Coverack Bridges St Levan Horningtops St Merryn Meudon Pencarrow Higher Troswell Lantyan Leedstown Bilberry Tregreenwell Old Town Rame Tolskithy Timbrelham Mevagissey Porkellis Lower Trefrize Trescoll Costislost Cockwells Tregona Treswithian Connon Trevilla Tolgullow Bosporthennis Highertown Boscreege Tregoss Trelion Paynter's Cross Porthtowan Antony Passage Catchall Bolitho Tregidden Tregonhawke Constantine Trebetherick Parkengear Tregadillett Roche Cold Northcott Penpoll Treneague Larrick Lamanva Ashton Bugle Roscroggan Hellescott Tremayne Malpas Penwartha Newbridge Flushing Calenick Morval Tredaule Treburgie Water Trenale Lower Woon Trencreek Pempwell Mabe Burnthouse Torfrey Camborne Redgate Braddock Castledore Treveighan Polgooth St Blazey Gate Highertown Newton Degibna Tredinnick Deveral Cremyll Metherell Week St Mary Dolphin Town Gwallon 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Cross Redruth Boscoppa Coombe Muchlarnick Twelveheads Ninnes Bridge Camelford Ludgvan Tresawle Porthgwarra Dunslea Stonaford Tregrehan Mills Withiel Lescrow Mawnan Newton Treator Tregonna Busveal Goonown Penrose Hill Haye Fm Darleyford Comfort Goonlaze Tresparrett Posts Leburnick Housel Bay Grumbla Mornick Trevigro Mount Ambrose Treveal Tredinnick Curgurrell Feock Trebarwith Cross Coombe Carnkief Lynstone Bissom Treath Carnkie Landrake Treovis Porthcothan Gooseham Barripper Bray Shop Trevarrack Polkerris Higher Condurrow Predannack Wollas Carkeel Woodabridge Fernsplatt Middle Town Longstone Polwheveral Tideford Carclew Warbstow Looe Mills Menagissey Burras Trewarmett Brillwater Gummow's Shop Menheniot Trezaise Banns Mineshope Carleen Lezant Carclaze Carloggas Viscar Port Gaverne Croft Mitchell Lower Sticker Carne Praa Sands Bennacott Bethel Old Cardinham Castle Mitchell Trelowia Lower Woodley Kehelland Philleigh Sancreed Rosemelling Polmorla Bridgetown Milltown Michaelstow Sweetshouse 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Trevillett Lamorran Boskenna Ventonleague Peterville Cardinham Mellingey Plain Street Nancemellin Tredethy Tremail Trebilcock Churchbridge Chynhale Crow's Nest Cargreen Victoria Sparry Bottom St Austell Allet Carlidnack Petherwin Gate Lanhainsworth Whitecross Brightonwater Withnoe Portmellon Brent Tresawsen Flushing Herniss Portherras West Antony Merrymeet Woolley Lower Rose Menherion Burnthouse Penpethy Tregenna Trelan Tregamere Burgois Cutmere Alverton Rose-in-the-bush Stennack Addington Melinsey Pont Dunmere Halabezack Bealbury Penrose Carharrack Pelynt Cannalidgey Tresinney Treverva Middle Dimson Tregoodwell Scorrier Three Hammers Sandplace Buttsbear Cross Truscott Pool Guildford Knave-Go-By Bridgend St Ives Porth Navas Paynter's Lane End Trevalgan Slaughterbridge Lansallos Higher Truscott Chenhalls North Hill Cox Hill St Erth Praze Saveock Fivelanes Goonhavern Pencoys Constantine Bay Madron Boswyn Illogan Highway Wringsdown Jewell's Cross Cooksland Budd's Titson Botternell Launcells Cross Twelvewoods Coad's Green Manely Hersham Hendrabridge Biscovey Tolcarne Wartha Carland Cross Gwedna Hewas Water Raginnis Tresarrett Retallack Clowance Wood Cubert Gwavas St Allen Penpillick Tregeseal Polmarth Crantock Brea Coswinsawsin The Town Trelash Trew Church Town Chapel Amble Bangors Trenerth Highlanes St Endellion Polzeath Duporth Bolenowe Plain-an-Gwarry Trewethern Trevorgans Kerris Tregolls Treskerby Polruan Downgate Tregeare Manhay Downderry Newtown Carn Brea Village Notter Northward Rosedinnick Dimson Drym Hallworthy Rezare Lanivet Readymoney Trevowah Padstow Collamoor Head Silverwell Trehan Ringwell No Man's Land Penhallick Rockhead Palmersbridge Ponjeravah Bodellick Mawnan Smith Trethowel Rosewarne Bossiney South Carne Badgall Clampits Trehemborne Gam Crooklets Lanreath Pencuke Tomperrow Carminow Cross Gospenheale Albaston Lower Town North Petherwin Middle Town Trebyan Castallack Gorran Haven Butteriss Gate Trethurgy Tredannick Mousehole Trevarrian Ponts 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East Portholland Stursdon Bokiddick Trevollard Trematon Coxford Trecangate Talskiddy Kestle Castlegoff Clapper Frogpool Hugh Town St Keyne Trewen Bodmin Insworke Porteath Launcells Wenfordbridge Penmayne Treworlas Halvosso Tideford Cross Lower Croan Treworthal Vogue Ponsanooth Carnsmerry St Anthony White Cross Rumford St Dennis Boscadjack Newmills Tolborough Callington Couch's Mill Drawbridge Goonvrea Tramagenna Torrpark Hayle Lostwithiel Tolvaddon Kerthen Wood Newtown West Portholland Hendra Croft Porthleven Perranwell Trevanger Rosenithon Ponsongath St Eval Rosevine Goldsithney Calvadnack Trenhorne Penbeagle Bofarnel Hill Carnyorth Chycoose Plusha Treliske Mount Durgan Frogwell Trewassa Tolcarne St Blazey Trebarwith Strand Summercourt Prospidnick Bethany Indian Queens Ruddlemoor Carnhell Green Tresillian Drift Tregonce Wendron Wall St Thomas Gunnislake Millendreath Sandylake West Taphouse Morvah Godolphin Cross Sladesbridge Pensilva Wherry Town Splatt Trekeivesteps Mount Charles 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Torpoint Trewint Tregullon Tuckingmill St Dominick Markwell Hellesveor Ruan High Lanes Veryan Green Knightor Porthmeor Clampit Coombe St Wenn Altarnun Gwills East Tuelmenna Launceston Wadebridge North Country Trewellard Nine Maidens Downs Porth Kea Mellangoose Terras Tregorrick Boswarthen Withielgoose Mills Newham St Lawrence Crowntown Tredrizzick Bush Lidwell Zelah Woon Dizzard Tilland St Martin Trebursye Great Tree Lamorick Chilsworthy Poundstock Tregarland Coverack Chyvarloe Treburley Lower Porthpean Whitemoor Illand Trefula Trevellas Porthcurno Piece Gerrans Higher Dimson Monkscross Whipsiderry Gonamena Copperhouse Hendra St John Upton Towans Blackwater Botallack Penhalvean Calstock Playing Place Greenwith Common Marazanvose Red Post Millpool Thurdon Kingsand Lane Polladras Higher Larrick Trenance Lelant Hessenford Trevelmond Polyphant Trevenen Bal Sparnon Pendrift Maypole Treburrick Treliver Rescorla Kelynack Trewoodloe Bowithick Little Petherick Temple Brane Veryan Hugus 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