Luxury Brand Advertising in Carr Bank

Get in touch

Luxury Brand Marketing in Carr Bank

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Carr Bank

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LA7 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Carr Bank

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Carr Bank

True luxury need not be directly communicated but instead experienced.

Consumers in Carr Bank like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Carr Bank

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Carr Bank (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Hethersgill Newtown of Rockcliffe Felldyke Selside Lee Houses Great Broughton Anthorn Halfpenny Crosslands Kingside Hill The Green Rosley Risehow Low Knipe Chapel Stile Lindale Cautley Hall Waberthwaite Tower Wood Swathwaite Head Water Yeat Thurstonfield Beaumont Whitrigg Rookby Townfoot Dufton Orton Stainton with Adgarley Brocklebank Fingland Scaws Towngate Kirkby-in-Furness Warcop Drumburgh High Oaks Town End Frizington Kentrigg Annaside Kentmere Greysouthen Longrigg Shoregill Milton Coalfell Stone House Warwick Bridge Deepthwaite Brunstock Brackenlands Far Arnside Hartsop Hawksdale Kendal Netherton Oughterside Mealsgate Dendron Crackenthorpe Strands Sleetbeck Birkthwaite Angerton Kents Bank Deepdale Holme Mills Tarraby Watchgate Great Ormside Easton Broughton Moor Cowan Head Force Mills Oddendale Kelsick Galligill Kirksanton Wheyrigg North Side Dykesfield Low Braithwaite Cardewlees Townhead Southwaite Dale Little Braithwaite Aughertree Wreaks End Millholme Carlisle Blackbank Ambleside Goodyhills High Seaton North Dykes Slack Botcherby Cardurnock Middlesceugh Clappersgate Burnhill Wellgill Milnthorpe Bleatarn Braystones Hunsonby Blindcrake Bothel Friars' Ground Nenthall Stainton Laithes Thornthwaite Buttermere Rusland Cross Winster Millhouse St Bees Aikton Little Ormside Thickholme Crosscanonby Sunbrick Alston Glen Dowlin Dent Edentown Catholes Kearstwick Cleator Braithwaite Saltcoats Ings Blawith Walby Roosecote Mansergh Rannerdale Beck Wythop Broughton Beck Coulderton Berrier Eden Mount Red Hills Brough Sowerby Cunsey Haresceugh Ullock Blackwell High Sellafield Newbiggin Kiskin Skirsgill Scout Green Stair Skirwith Beck Side Thursby Baggrow Hutton Roof Kirkbride Southernby Heaning Wellington Pica Cartmel Low Newton Kirkland Greengarth Hall Cotehill Backbarrow Scotsdike Keisley Hubbersty Head Waverbridge Thornhill Bowderdale Lazonby Carwinley Workington Barton Todhills Farleton Swallohurst Garlands Gosforth Redmain Lowca Low Walton Sunny Bank Far End High Water Head Patton Bridge Near Sawrey Brougham Sedgwick Great Urswick Little Strickland Watendlath Kidburngill Wath Brow Kershopefoot Boothby Pool Bank Troutbeck Bridge Garden Village Albyfield Aglionby Maulds Meaburn Silloth Lockhills Old Hutton Bowland Bridge Sweetholme Bonning Gate Low Nibthwaite Calder Bridge Haverigg New Rent Dunnerdale Outcast Egremont Tindale Loweswater Lakeside High Nibthwaite Dunnerholme Beck Houses Stanthwaite Moat Sandale Patterdale Threlkeld Grayson Green Green Quarter Low Whinnow Newbiggin Beetham Crooklands Helmside Kingstown Arkleby Scarrowhill Westlinton Cargo Drigg Aldingham Newland Beckbottom Ponsonby Ackenthwaite Salta Bransty Newlands Kirkby Thore Mellguards Beckfoot Eskdale Green Highlaws Holmrook Station Hill Newton Rigg Glenridding Oxenholme Down Hall Townhead Little Bampton Little Clifton Scuggate Tottlebank Lowther Sunbiggin Ruthwaite Boustead Hill Western Bank Bullgill Hoff Roa Island Crosby Ravensworth Roose Gaitsgill Crossgates Plantation Bridge Gillbank Johnby Biglands Hartbarrow Thrimby Townhead Wood Broughton Hall Little Corby Blackbeck Salkeld Dykes Grizedale Bushfield Sowerby Row Beacon Hill Carleton Waverton Broughton Cross Foulbridge Brackenthwaite Wath Endmoor Sprunston Brackenber Lane Head Gamelsby Millom Dundraw Tarnside Arlecdon Bowscar Parsonby Beck Soutergate Staffield Rosebank Rooking Chapels The Hill Park Head Carleton Nealhouse Wigton Newtown Metal Bridge Ivegill Bootle Longpark Fothergill Baldwinholme Woodend Wreay Greengill Arrad Foot Harriston Branthwaite Edge Buckabank Nether Row Powhill Broadwath Gilgarran Clawthorpe Storth Pooley Bridge Keld Colton Brigsteer Hoskethill Garnett Bridge The Howe Thwaite Head Walton Ickenthwaite Oakshaw Ford Chestnut Hill Middleton Town Bank Aiketgate Winder Townhead Beckces Little Broughton Highbridge Dovenby Pelutho Bowness-on-Windermere Great Corby Plumgarths Hycemoor Chalkfoot The Nook Fell End Skitby Swarthmoor Longburgh Powter How Etterby Soulby Colthouse Smardale Plumptonfoot Low Biggins Kirkbampton Paradise Bradley Westmoor End Mosedale Mill Side Brockleymoor Greenrow Blencogo High Longthwaite Meathop Thornthwaite Kirklinton Burgh by Sands Millness Longthwaite Sleagill Browtop Monk Moors Holker Carleton Moorclose Gilsland Cockermouth Sadgill Wetheral Pasture Sandwith Dalston Oldwall High Harrington Woodhouse Summerlands Scarness Raise Deanscales Crosthwaite Moorhouse Papcastle Raughton West Causewayhead Barrow-in-Furness Scales Hutton Row Easton Hartley Hesket Newmarket Raughton Head Vickerstown Salt Coates Corney Newby West Newbiggin Little Orton Portinscale High Hesket Roosebeck Kaber Cumdivock Barbon Knowefield Briery Isel Seatle Sampool New Mill Skinburness Wetheral Heads Nook Leece Wythop Mill Smithfield Harrington Newby Bridge Silecroft Santon Bridge Sebergham Town End Natland Low Lorton Bolton Wood Lane Sandwith Newtown Loppergarth Croasdale Motherby Southerfield Haile Church Brough Hutton Moor End Mirehouse East Torver Gatebeck Mansriggs Low Borrowbridge Ireleth Laversdale Outhgill Kirkoswald Bowston Tarns Castletown Longrigg Mallsburn Great Strickland Shawfoot Thwaite Moss Dunningwell Dearham High Waverbridge Unthank Colby Nethertown Raisbeck Newbarns Brownrigg Branthwaite Santon Sandwick Dean Matterdale End Monkhill Rampside Warnell Whiteclosegate Chapelburn Strawberry Bank Hale Stank Melkinthorpe Denton Holme High Cunsey High Side Hyton Ferney Green Kirkland Fletchertown Barugh Lady Hall Fenton Downfield Lower Hawthwaite Upperby Flookburgh Kirkland Storrs King's Meaburn Four Lane Ends Unthank Orthwaite Nether Welton Little Salkeld Broad Oak Holmwrangle Crosby Dockray Cliburn Skelton Flakebridge Currock Bowmanstead Knotts Durdar Whitehaven Sedbergh Ewanrigg Lenacre Hutton Roof Penruddock Stockdalewath Leasgill Bomby Renwick Woodville Ravenstown Kirkby Stephen Watchhill Littlebeck Brothybeck Seaville Brackenthwaite Woodrow Old Carlisle Knipe Fold Morton Temple Sowerby Lyneholmeford Water Garth Nook Welton Shap Bromfield Wharton Studholme Lanercost Colt Park Coniston Grange Fell Foxfield Lowick Bridge High Walton Coupland Scar Head Mungrisdale Bleachgreen Thornby Low Row Longdales Low Wood Red Dial South Stainmore High Wray Hutton End Fell Foot Langton Hawcoat Parton Parkhead Aldoth Whitbarrow Keekle Beckfoot Arnaby Burthwaite West Woodside Old Tebay Sellafield Penton Great Easby Middleshaw Hornsby Little Langdale Town Head Mintsfeet Slack Head Yearngill Cocklakes Grisdale Low Hesket Brownrigg Staveley Dalton Pardshaw Irton Ravenstonedale Row Roose Gate Broughton Mills Newbiggin Crookdake Scilly Bank Brownber Tebay Quality Corner Moresby Parks Birkby Hall Senna Nentsberry Witherslack Bow Rosside Bardsea Green Yottenfews Wetheral Plain Greenwell The Common Finsthwaite Hampsfield Ellonby Stainburn Newby East Little Urswick Rowell Salterbeck Newtown Scotby Eccle Riggs High Whinnow Warwicksland High Bankhill Nunclose Boot Embleton Galemire Burton-in-Kendal Aikrigg Roughsike Arnside Burneside Bolton Low Houses Great Orton Prior Rigg Bandrake Head Hornsby Gate High Braithwaite Greenodd Howtown Faugh Greystoke Busk Kirkborough Thrushwood Ulverston Newland Bottom High Row Winton Carleton Hall North Stainmore Hayton Wampool Torpenhow Westfield Hawkshead Hill Linstock Moor Row Midgeholme Threapland Heron Hill Wilton Rockcliffe Cross Asby Raffles Fell Side Clifton Ruleholme Oulton South Newbarns Three Bridges Common End Tallentire How Thackthwaite Cockley Beck Ennerdale Bridge Mirehouse West Applethwaite Burrells Dalton-in-Furness Gawthrop Wall End North Scale Sand Side Outgate Catterlen Newby Head Shire Grange Hole The Sands Camerton Homewood Mockerkin Whitrigglees Glassonby Blennerhasset Unthank Mossedge Newton Reigny Far Sawrey Branthwaite Belle Vue Wallthwaite Beckhouse Standingstone Firbank Winscales Bridgend Satterthwaite Great Salkeld Croslands Park Market Brough Beck Head Duddon Bridge Ellenborough Howgate Wood Gate Plumpton Head Abbotsmead Hall Dunnerdale The Lound East Causewayhead Beckfoot Soulby Lessonhall Wythburn Sour Nook Crosby Garrett Roundthwaite Low Cotehill Plumpton Heathwaite Grange-over-Sands Abbeytown Mealrigg Casterton Bampton Grange Bigrigg Belah Hall Santon Briar Rigg Whasset High Newton Blitterlees Bewcastle Rockcliffe Armathwaite Blencarn North Walney Stanger Barepot Mawbray Low Geltbridge Burtholme Middletown Brisco Pardshaw Hall Crosby Villa Killington Boltongate Haws Bank Barras Dowbiggin Moorend Brampton Hopebeck Moss Side Rosthwaite Corby Hill Tummer Hill Stainton Seaton Kirkcambeck Hincaster Newtown Thwaite Flat Uppertown Murton Low Crosby Waitby Rowrah Langrigg Laversdale Lane Greenbank Culgaith Lambfoot Scales Carr Bank Yarlside Arrowthwaite Barrows Green Scales Whitbarrow Village Bardsea Allithwaite Banks Rowe Head Highmoor Fair Hill Harker Marsh Kirkhouse Stanwix Gamblesby Forest Head Rickerby Seascale Preston Patrick Stubble Green Hutton Windermere Lowgill Edderside Calvo Garsdale Little Blencow West Silloth Plasketlands Dubwath Kinkry Hill Newton Arlosh Askham How Blagill Row Scales Caldewgate Crewgarth Wetheral Shield Mossbay Rottington Gawthwaite Dale Bottom South Ulverston Grayrigg Glasson Kirkby Lonsdale Hazelslack Helbeck Ravenglass Martindale Crosscrake Gilcrux Houghton Castlerigg Eamont Bridge Great Blencow Cotes Ruckcroft Westward Moorhouse Meal Bank Rosewain Cartmel Fell Little Arrow Hallthwaites Lindal in Furness Prizet Kirkland Guards Newtown Hallbankgate Greystoke Gill Castle Carrock Birkett Mire Droomer Bowness-on-Solway Little Musgrave Whitrigg Ormsgill Moor Row Unthank End Cumwhitton Farlam Garth Row Heggerscales Penny Bridge Grasmere Barrow Island Mosser Mains Irthington Hawkshead Brow Edge Waberthwaite Park Broom Keswick Ormathwaite Howbeck Parkgate Goat Calder Glasson How Tirril Troutbeck Ireby Gatesgarth Newbiggin Grizebeck High Side High Scales Steel Green Bayles Long Marton Cleator Moor Millgillhead Cardew High Cark Heversham Kells Brigham Thomas Close Weasdale Garsdale Head Shopford Kilnhill Ghyll Head Burnrigg Rusland Dragley Beck Borwick Rails Nepgill Newby Ulcat Row Langwathby Flitholme Docker Reagill Melmerby Levens Cummersdale Mirehouse Barugh Heggle Lane Oak Bank Gleaston Grassgarth Leadgate Lamonby Cark Ousby Orton Rigg Mite Houses Woodhouses Croftlands High Hill Rydal Barbary Plains Skelsmergh Holme Pallaflat Whelpo Millthrop Thackthwaite Bewaldeth Parkside Seathwaite Ploughlands Crook Lupton Brackenthwaite Bolton New Houses Haverthwaite Wiggonby Morland Distington Nook Beckermet Flimby Harker Rheda Park Brandlingill Stone Raise Marton Crosby-on-Eden Roadhead New Hutton Hilton Haggbeck Allonby Bassenthwaite Butterwick Rosgill Green Bank Elterwater Raby Aspatria Newbiggin-on-Lune Biggar Port Carlisle Croglin Cumrew High Biggins Bouth Edenhall Hindpool Talkin Longlands Cowgill Skiprigg Caldbeck Baycliff West Curthwaite Sandside Cumwhinton Hensingham Parton Broughton in Furness Little Loughrigg Newton Stapleton Troutbeck Ludderburn Low Moresby Allerby Great Clifton Kingmoor House Underbarrow Great Asby Gaisgill Cat Bank Harras Longtown Field Broughton Corkickle Waterhead Allenwood Longdale Greenholme Skelton Wood End Bank End Willow Holme Eveninghill Great Crosthwaite Ayside Nateby Little Asby Holme St Cuthbert Force Forge Kirkandrews-on-Eden Swinside Aikhead Oughterby Greenside Hayton Bampton Howgill Sandford Dacre Low Row Askam in Furness Oxen Park Whitbeck Legburthwaite Uldale Helton Lowick Green Kirkbarrow Siddick Wreay Burnbanks Head Crag Langrigg Middleton Place Ainstable Sunderland Hallow Bank Bridgefoot Scalebyhill Longsowerby Garrigill Millbeck Sandylands Mosser Watermillock Canal Foot Wordsworth Terrace Brigham Marthwaite Boltonfellend Great Musgrave Haltcliff Bridge Brough Kelleth Whale Appleby-in-Westmorland Pennington High Ireby Hackthorpe Lamplugh The Flatt Westnewton High Lorton Milton Gullom Holme Mountain View Doddick Milburn Staveley-in-Cartmel Warwick-on-Eden Towcett Penrith Gilwilly Blackdyke Pategill Nether Wasdale Grinsdale Prospect Wasdale Head Newton-in-Cartmel Whicham Plumbland High Casterton Stainton Moorthwaite Newbiggin Morton Sockbridge Scaleby Waterside Hardendale Seatoller Beanthwaite Hetherside Lea Yeat Barber Green Barclose Roger Ground Longcroft Seathwaite Wescoe Hallgarth Drybeck Yanwath Clifton Dykes Row Brow Brampton Calthwaite Greenscoe Nenthead Hewer Hill Mains North Row Wolsty Old Town Bridekirk Brigflatts Roachburn Woodland Bolton Micklethwaite New Cowper Knock Moss Side Low Seaton Maryport Stonethwaite Bleatarn Harraby Eaglesfield Catlowdy East Curthwaite Clickem Blackford Winskill Ulpha Hurst Spark Bridge Stripes Skelwith Bridge Upper Denton