Luxury Brand Advertising in Dockray

Get in touch

Luxury Brand Marketing in Dockray

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Dockray

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CA11 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Dockray

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Dockray

True luxury need not be directly communicated but instead experienced.

Consumers in Dockray like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Dockray

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Dockray (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Dykesfield Leasgill Wath Brow Mill Side Little Salkeld Frizington Clifton Dowbiggin Plumgarths Scales Southerfield Beaumont Hallthwaites Bowness-on-Solway Greengarth Hall Boustead Hill Slack Head Low Cotehill Unthank End Bayles Helbeck Barugh Slack Cumrew Warnell Downfield Halfpenny Rosgill Newtown Mossedge Sleagill Clappersgate Millthrop Thurstonfield Bampton Grange Cunsey Heversham Todhills Greenodd Rydal Seatle Distington Hall Santon Skelton Oxenholme Beck Houses Holker Sprunston Cardurnock Catlowdy Shoregill Durdar Crewgarth Nateby Coalfell Low Geltbridge Brampton Blencarn Barbon Beckfoot Chapel Stile Homewood Eveninghill Little Strickland Drumburgh Cleator Moor Blennerhasset Row Buttermere Plasketlands Winster High Walton Wheyrigg Baycliff Blackdyke Allenwood The Hill Powter How Tarns Burnbanks The Sands Elterwater Millholme Crosby Ravensworth Embleton Haws Bank Grasmere Ings Wetheral Plain Flitholme Whitrigg Town End Denton Holme Angerton Down Hall Colthouse Saltcoats Harker Marsh Hethersgill Bleatarn Sleetbeck Longsowerby Metal Bridge Force Mills Langrigg Etterby Thornthwaite Gilwilly Lowick Green Barepot Pool Bank Ravenstown Stone House Stank Castletown Low Lorton Birkby Satterthwaite Wellington Pennington Far End Grizebeck Langrigg Rowell Allonby Aikhead Culgaith Workington Rusland Cross Loweswater Waverbridge Storrs Ormathwaite Newton Arlosh Lanercost Stonethwaite High Hesket Upper Denton Low Crosby Crosthwaite Woodville Roosebeck Rockcliffe Cross Kirkborough Thickholme Asby Biggar Raisbeck Bolton New Houses Plumbland Crosscrake Dacre Hutton Row Brough Sowerby Hazelslack High Side Eskdale Green Field Broughton Soutergate Kinkry Hill Fell End Risehow Sowerby Row Great Salkeld Meal Bank Gaitsgill Milnthorpe Glassonby Swallohurst Gawthwaite Three Bridges Knotts Warwick Bridge Watchhill Far Sawrey Red Hills Lambfoot Armathwaite Lady Hall Harrington Kingstown Endmoor Four Lane Ends Burtholme Arkleby Deanscales Croasdale Edenhall Town Bank Lane Head Shawfoot Ponsonby Greenholme Longlands Greenscoe Sandford Ainstable Hubbersty Head Harras Cumdivock Weasdale Skelsmergh Little Bampton Carlisle Nether Row Butterwick Hallbankgate Cowan Head Hyton Whitrigglees Birkett Mire Sadgill Mallsburn Duddon Bridge Dunnerdale Highmoor Great Broughton Near Sawrey Stanwix Torver Ayside Water Yeat Westmoor End Holmwrangle Kearstwick Brandlingill Thursby Hesket Newmarket Ousby Hallow Bank Little Clifton Newton Reigny Garrigill Keekle Belah Waterhead Belle Vue Millgillhead Burnhill Broughton Beck Mintsfeet Boothby Highlaws Low Biggins Kidburngill Salta Gatebeck Storth Littlebeck Hackthorpe Nealhouse Lamonby Newtown Kirkandrews-on-Eden Rosewain Seascale South Stainmore King's Meaburn Windermere Croslands Park Hartley Gamelsby Great Easby Raffles Goodyhills Bardsea Green Lindal in Furness Salterbeck Ruleholme How Ireby Great Ormside Camerton High Lorton Greysouthen Hall Waberthwaite Newlands Little Urswick Hoff Bolton Low Houses Clifton Dykes Crosby-on-Eden Brackenthwaite Barclose Tower Wood Staveley Cargo Patterdale Meathop Seathwaite Colt Park Sebergham Kents Bank Mosedale Brackenthwaite Waitby Stair Force Forge High Newton Langton Upperby Park Head Hawksdale Blencogo Fletchertown Beck Wythop Doddick Middlesceugh Eccle Riggs Wasdale Head Hilton Greengill Penton Skiprigg Skirsgill Harriston Currock Barrows Green Townhead Bleachgreen Fingland Lowick Bridge Troutbeck Kirkby Thore Barton Row Kirkoswald Natland St Bees Gleaston High Hill Moat Easton West Woodside Bridekirk Roughsike Fenton Carleton Dalston Crook Soulby Threapland Cartmel Fell Wolsty Moor Row Nenthall Abbotsmead Newland Aldingham Low Whinnow Unthank Stanthwaite Dundraw Thrushwood Parton Hallgarth Blackbank Cleator Yearngill Broughton in Furness Hutton Roof Swinside Sandale Moresby Parks West Causewayhead Bewaldeth Gosforth Wath East Curthwaite High Braithwaite Knowefield Rottington Newtown Low Borrowbridge Arnside Murton Studholme Sunderland Scotsdike Barbary Plains Wood Broughton Hall Gillbank Santon Wellgill Heggerscales Heads Nook Rowe Head Dragley Beck Sandwith Newtown Boltongate Keswick Yanwath Cardewlees Gilgarran Wetheral Smardale Low Row Oddendale Hampsfield Middleton Place Carleton Hornsby Galligill Branthwaite Mockerkin Bomby Bromfield North Stainmore North Side Red Dial Cotehill Castlerigg Dovenby Skelwith Bridge Ulverston Branthwaite Dalton-in-Furness Towngate Great Orton Crackenthorpe Cliburn Middletown New Cowper Drigg Biglands Nunclose Browtop Beckermet Ruckcroft Witherslack West Silloth West Curthwaite Wharton Fothergill Boot Portinscale Morton Milton Smithfield Water Garth Nook Haresceugh Watchgate Ravenglass Troutbeck Bridge Mansriggs Lindale Berrier Woodhouse Stripes Kirkbarrow Thomas Close Westnewton Kelsick Thornthwaite Wescoe Southwaite Legburthwaite Newby Head Little Langdale Blawith Kilnhill Whitbarrow Greenside Little Corby Siddick Stanger Newbarns Broad Oak Keisley Low Hesket Carleton Hall Motherby Dunningwell Maulds Meaburn Oulton The Nook Bouth Grayson Green Hunsonby Whitrigg Howgate Nepgill Keld Bradley Beck Old Hutton How Bewcastle Easton Haile Buckabank Seaville Kirkland Newton Rigg Brackenthwaite Roundthwaite Moss Side Newland Bottom Dearham Coupland New Rent Roger Ground Orton Bassenthwaite Lupton Rosthwaite Great Clifton Troutbeck Cat Bank Townfoot Canal Foot Whale Brownrigg Kirkbride Oughterby Bigrigg Dalton Newbiggin Newby Bridge Dean Station Hill Raughton Pica Gamblesby Longdale Matterdale End Westfield High Waverbridge Kentrigg Hincaster Low Moresby High Whinnow Morland Grinsdale Mosser Mains Orthwaite Irthington Greenrow Bowscar Townhead Monk Moors South Newbarns Greystoke Gill Chalkfoot Lessonhall Morton Backbarrow Aughertree Blackwell Friars' Ground Little Blencow Brougham Brisco Chapels Greenwell Stone Raise Plantation Bridge Great Blencow Clawthorpe Old Carlisle Sellafield Mellguards Spark Bridge Crosslands Skirwith Scilly Bank Lower Hawthwaite Roa Island Stainton Bushfield Crookdake Colton Eamont Bridge Waverton Low Nibthwaite Middleshaw Row Brow Brunstock Townhead Lakeside Newton-in-Cartmel Cummersdale Hutton Westlinton Carwinley Parkside Melmerby Mungrisdale Winton Little Broughton Hensingham Newtown Thackthwaite Ennerdale Bridge Hindpool Appleby-in-Westmorland Moorhouse High Oaks Brocklebank Newbiggin Cardew Reagill Fell Side Whasset Banks Whelpo Waterside Hawkshead Yottenfews North Row Rowrah Kirkby Stephen Great Urswick Rheda Park Sunbiggin Helton Welton Stainburn Longrigg Calvo Hole Rosley Little Asby Marthwaite Broadwath Hurst Nethertown Plumptonfoot Seatoller Seathwaite Haverigg Bowderdale Parton Lamplugh Brackenber Allerby Burgh by Sands Aiketgate Bolton Allithwaite Thornby Wigton Hawcoat Milton Rampside Kirkland Woodland Hayton Levens Woodrow Scotby Cockermouth Watendlath Bullgill Plumpton Head Hayton Flimby Moss Side Temple Sowerby Brow Edge Beanthwaite Blagill Barugh Birkthwaite Great Musgrave Low Row Blindcrake Bothel Ellenborough High Seaton Goat Moorhouse Roose Holme Mirehouse West High Casterton Cowgill Roadhead Tummer Hill Broughton Cross Coniston Rooking Brigflatts Beetham Burton-in-Kendal Lazonby Scuggate Great Strickland Cockley Beck Bowston Aldoth High Biggins Hornsby Gate Old Tebay Penruddock Corney Underbarrow Kirkbampton Catterlen South Ulverston Winskill Hewer Hill Longthwaite Park Broom Brownrigg Howgill Braystones Beck Head Warwick-on-Eden Maryport Thornhill Gilsland Newbiggin Netherton Whiteclosegate Rosside Cumwhinton Seaton Thwaite Flat Santon Bridge Gawthrop How Moorclose Warwicksland Glasson Wiggonby Askam in Furness Kingside Hill Croftlands Pelutho Clickem Holmrook Dockray Sunny Bank Mirehouse East Standingstone Nentsberry Greystoke Great Corby North Dykes Mains Annaside Croglin Carr Bank Hall Senna Scarness Edentown Raby Hartsop Cartmel Gaisgill Melkinthorpe Walton Sandwick Gatesgarth Winscales Penny Bridge Crooklands Wythburn Ravenstonedale High Nibthwaite Mealrigg Quality Corner Baldwinholme Coulderton Whitehaven Sandwith Deepdale Blitterlees Foulbridge Strands Wythop Mill Cocklakes Caldbeck Hale High Row Common End Yarlside Carleton Arrowthwaite Scaleby Sandylands Torpenhow Skinburness Little Musgrave Bleatarn Beckces Patton Bridge Swathwaite Head Ivegill Redmain Stainton Strawberry Bank Millness Mawbray Port Carlisle Garden Village Kentmere Ruthwaite Laversdale Moorend Wall End Low Knipe New Hutton Westward Papcastle Hardendale Long Marton Newton Brampton Crosby Garrett North Walney Burneside Casterton Garnett Bridge Crosby Villa The Flatt Moorthwaite Bridgend Egremont Flookburgh Skelton Wood End Kirkcambeck Hopebeck Dubwath Longdales Skitby Borwick Rails Kirkhouse Southernby Newby West High Scales Busk Moor Row Outcast Hycemoor High Sellafield Askham Firbank Green Quarter Whicham Ulpha Brigham Tindale Rockcliffe Ickenthwaite Wood Gate Ludderburn Low Wood Laversdale Lane Plumpton Arrad Foot Crosby Pardshaw Helmside Gullom Holme Aspatria Oakshaw Ford Forest Head Old Town Newbiggin Briery Bowmanstead Wallthwaite Grange Fell Branthwaite Edge Staffield Salt Coates Woodend Longtown Holme Mills Garlands Great Asby Woodhouses Parkgate Soulby Raughton Head Ullock Mountain View Salkeld Dykes Newby East Orton Rigg Ulcat Row Mossbay Tarraby Galemire Brough Beckfoot Lowther Leadgate Pardshaw Hall Ellonby Brothybeck Calder Grayrigg Thrimby East Causewayhead Tebay High Harrington Waberthwaite Hall Dunnerdale Oak Bank Dufton Little Loughrigg Middleton Gilcrux Fair Hill Scales Scarrowhill Drybeck Rookby Bank End Crossgates Beckhouse Scales Garth Row Bandrake Head Millhouse Chapelburn Tallentire Broughton Mills Johnby Bransty Lea Yeat Heaning Braithwaite Fell Foot Dent Winder Foxfield Highbridge Oxen Park Sampool Scar Head Little Braithwaite Knock Staveley-in-Cartmel Hartbarrow Laithes Midgeholme North Scale Kirklinton Ferney Green Blackbeck Roachburn Whitbarrow Village Hutton Roof Howtown Glasson Boltonfellend Bampton Grassgarth Heggle Lane Whitbeck Haggbeck Outhgill Kirkby Lonsdale Kershopefoot Grizedale Burthwaite Howbeck Pallaflat Chestnut Hill Wetheral Pasture Newbiggin Unthank Baggrow Preston Patrick Swarthmoor Nether Welton New Mill Great Crosthwaite Parsonby Eden Mount Briar Rigg Ireleth Newby Silecroft Watermillock Kirkby-in-Furness Rannerdale Pategill The Green Droomer Calthwaite Stainton Beckfoot Calder Bridge Abbeytown Brigham Mealsgate Threlkeld Ghyll Head Powhill Barras The Howe Wreaks End Tirril Uppertown Longcroft Haverthwaite Mirehouse Isel Kelleth Sedgwick Harker Little Arrow Irton Alston Sand Side Stainton with Adgarley Farlam Aikrigg Townhead Roosecote Cautley High Side Wreay Grange-over-Sands Vickerstown Bootle Brownber Sweetholme Hetherside Oldwall Nook Marton Ploughlands Caldewgate Sandside Newbiggin Milburn Prospect The Common Prior Rigg Catholes Leece Dale Sour Nook Beck Side Corkickle Wreay Faugh Walby Bowland Bridge Glenridding Langwathby High Bankhill Flakebridge Castle Carrock Bonning Gate Anthorn Sockbridge Shire Aglionby Hutton End Far Arnside Loppergarth Houghton Harraby Thackthwaite Selside Newbiggin-on-Lune Hutton Moor End Wordsworth Terrace Newtown of Rockcliffe Nether Wasdale Garsdale Head Stubble Green Garsdale Kirkland Guards Church Brough Parkhead Linstock Prizet Nenthead High Cunsey Grisdale Summerlands Martindale Finsthwaite Monkhill Barrow-in-Furness Micklethwaite Bridgefoot Kaber Penrith Tottlebank Eaglesfield Bowness-on-Windermere Wilton Lowgill Sedbergh Scout Green Renwick Roose Gate Western Bank Burnrigg Low Walton Mosser Greenbank Lockhills Willow Holme Thwaite Moss Longpark Longburgh Arlecdon Unthank Corby Hill High Wray Ambleside Silloth Lenacre High Water Head Beacon Hill Hoskethill Wetheral Shield Grange Heathwaite Blackford Knipe Fold Hawkshead Hill Market Brough Town End Botcherby Glen Dowlin Cotes Farleton Shopford Talkin Head Crag Longrigg Applethwaite Bolton Wood Lane Aikton Oughterside Heron Hill Dendron Crosscanonby Rusland Scales Docker Rickerby Arnaby Low Seaton Ackenthwaite Paradise Thwaite Head Felldyke Kirksanton Green Bank Albyfield Bow Town Head Kingmoor House Ormsgill Kiskin Millbeck High Longthwaite Steel Green Scaws Kirkland Shap Kendal Holme St Cuthbert Colby Low Newton Cumwhitton Bardsea Brackenlands Burrells Edderside Beckbottom Dale Bottom Mansergh Deepthwaite Broughton Moor Wampool Kells Lyneholmeford The Lound Brockleymoor Raise Ewanrigg Scalebyhill Rosebank Dunnerholme Sunbrick High Cark Outgate Towcett Tarnside Low Braithwaite Pooley Bridge Barrow Island Brigsteer Haltcliff Bridge Killington Stapleton Warcop Stockdalewath Uldale Little Ormside Mite Houses Lowca Lee Houses High Ireby Barber Green Little Orton Cark Millom