Luxury Brand Advertising in Hazelslack

Get in touch

Luxury Brand Marketing in Hazelslack

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hazelslack

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LA7 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hazelslack

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hazelslack

True luxury need not be directly communicated but instead experienced.

Consumers in Hazelslack like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hazelslack

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Hazelslack (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Brigflatts Little Broughton Melkinthorpe Waberthwaite High Side Warcop Hilton Prizet Croasdale Borwick Rails West Causewayhead Raughton Head Armathwaite Kirkbarrow Biggar Brothybeck Baycliff Grinsdale Waterhead How Waverbridge Oddendale Skirsgill Kells Keld Millness Thurstonfield Silloth Calthwaite Hethersgill Old Tebay Cargo Bowderdale Burgh by Sands Kentmere Long Marton Woodrow Torpenhow Parsonby Langton Smithfield Broughton in Furness Winton Beck Kirkland Blawith Gosforth Brigham Gatebeck Morland High Sellafield Wampool Eccle Riggs Allenwood Blagill Hawkshead Hill Milnthorpe Unthank End Woodville Hincaster Rusland Cross Wheyrigg Great Salkeld Bridgefoot Aiketgate Low Hesket Bleachgreen Kirkborough Crooklands Embleton Newbiggin-on-Lune Little Arrow Seaville Bowscar Roosebeck Gamblesby Pelutho Hayton Grasmere Brunstock Town End Metal Bridge Willow Holme Alston Briery Rookby Walton Townhead Sedgwick Rowrah Barrow Island Outcast Milburn Penruddock Middleshaw Swarthmoor Rockcliffe Cockermouth Marthwaite Stripes Great Clifton Oughterby Hewer Hill Beckfoot Friars' Ground Glassonby Wallthwaite Ewanrigg Underbarrow Low Wood Scales Barugh Colt Park Little Langdale Whitrigg Stockdalewath Little Bampton Lindal in Furness Greenrow Canal Foot Low Row Woodhouse Dunnerdale Anthorn Howtown Greysouthen Low Newton Sandford Great Blencow High Lorton Sandside Longdale Haile Dearham Harker Marsh Water Yeat Little Ormside Wreay Little Loughrigg Low Geltbridge Longthwaite Rowell Thornthwaite Westlinton Raisbeck Whitrigglees Camerton Plumpton Wescoe Milton Etterby Tottlebank Monk Moors Mains Homewood Salkeld Dykes Hall Dunnerdale Scaleby Meathop Wall End Wordsworth Terrace Hole Santon Thwaite Moss Broad Oak Row Brow Swinside Kingmoor House Grayrigg Cardew Barber Green Raffles Maryport South Ulverston Broughton Moor Catlowdy Carleton Bleatarn Sellafield Bowness-on-Solway Soutergate Roose Gate Skitby Heggle Lane Wharton Sweetholme Albyfield Cark High Hesket Little Urswick Dean Little Salkeld Townfoot Ellenborough High Nibthwaite Low Whinnow The Lound Whitbeck Easton Raise Gilsland Hutton Row Newton Arlosh Hartbarrow Kaber Whiteclosegate Mintsfeet Mosser Mains Crookdake Longlands Boustead Hill Skelwith Bridge Gawthwaite Birkett Mire Millhouse Firbank Orton Prospect Morton Downfield Applethwaite Old Carlisle Kendal Moorclose Knowefield Skelton Wood End Watermillock Lady Hall Sunderland Plantation Bridge Far Sawrey Nateby Powhill Wigton Bomby Hesket Newmarket Coalfell Four Lane Ends Johnby Raby Hyton Barras High Harrington Blitterlees Smardale Scar Head Hackthorpe Allerby Gillbank Whelpo Leadgate Southerfield Newby East Brackenthwaite Forest Head High Hill Skiprigg Ravenstown Gaitsgill Kirkhouse Hindpool Plumptonfoot Great Asby Stainton High Cark Cleator Moor Tower Wood Longsowerby Foulbridge Leasgill Newbiggin Bigrigg Cotes Newtown Kirkbride Colton Carr Bank Crosby Villa Chapel Stile Great Urswick Glenridding Birkthwaite Spark Bridge Down Hall Holmrook Bampton Knipe Fold Heathwaite Threapland Gilwilly Sprunston Moss Side Galligill Lenacre Scilly Bank Kirkby Lonsdale Oughterside Sand Side Chestnut Hill Corkickle Kirkby Stephen Saltcoats Abbeytown Red Dial Low Knipe Stainton with Adgarley Salt Coates Crewgarth Shap Ferney Green Broughton Mills Low Row Sunbiggin St Bees Banks Parkhead Low Braithwaite Talkin Wellgill Greenholme Blackbeck Knock Newtown Ulcat Row Cliburn Highlaws Cowgill Drigg Askham Lamplugh Harrington Midgeholme Western Bank Boot Nethertown Temple Sowerby Great Strickland Keswick Ackenthwaite Parton Red Hills Baggrow Sandylands Station Hill Beckbottom Witherslack Burnbanks Lowgill Seathwaite Scuggate The Common South Stainmore Carlisle Isel Newlands Hallthwaites Newbiggin Wythburn The Hill Hutton End Cartmel Croftlands Loppergarth Gilgarran Row Ireby Parkside Parton Kearstwick Seatoller Little Musgrave Castletown Beckfoot Beaumont Docker Drybeck Meal Bank Crook Newtown Patterdale Bowness-on-Windermere Beckces Edenhall Moor Row Wolsty Longdales Kiskin Greenwell Clifton Dykes Brough Uldale Thackthwaite Sebergham Townhead Troutbeck Grizedale Wiggonby New Hutton Tebay Bolton Low Houses Crosby Garrett Siddick Butterwick Mansergh Burneside Rosley Great Orton Chapelburn Aikhead High Wray Halfpenny Deanscales Near Sawrey Salta Unthank Grayson Green Ings Nook Hale Longrigg Bewaldeth Far End Whasset Newbiggin Greenbank Grange Fell Penton Burton-in-Kendal Fingland Foxfield Mirehouse East Seascale Crossgates Westward Moorhouse Shire Scales Hawcoat Bayles Haverthwaite Crosslands Mansriggs Wreaks End Greenscoe Skinburness Brackenlands Nenthall Port Carlisle Old Town High Braithwaite Buckabank Rheda Park Tindale Millthrop Barepot Unthank Bothel Townhead Dunnerholme Howgate Beetham Houghton Holmwrangle Woodland Force Mills Winskill King's Meaburn Ravenstonedale Aikton Bowston Nether Row Hutton Roof Cumwhitton Sleagill Mirehouse Roughsike Galemire Newby West Oak Bank Barbary Plains Burthwaite Ulverston Winder Tirril Marton Bootle Raughton Westfield East Causewayhead Yanwath Sunbrick Scotsdike Colby High Seaton Howbeck Silecroft Mountain View Newton Shoregill Yarlside Langrigg Carleton Hall Laithes Whitehaven Sedbergh Bewcastle Branthwaite Row Newby Head Rosewain Belah Rickerby Lakeside Orthwaite Crackenthorpe Lowick Bridge Newby Micklethwaite Durdar Edentown Threlkeld Gilcrux Sandwith Newtown Strands Cardewlees Stubble Green Longcroft Scotby Cotehill Berrier Nunclose South Newbarns Three Bridges Hawkshead Great Musgrave Thackthwaite Catholes Caldewgate Aldingham Hornsby Nealhouse Gullom Holme Lessonhall Oxen Park Kirksanton Garsdale Head Croglin Levens The Nook Rosthwaite Outgate Frizington Ambleside Flakebridge Towngate Slack Loweswater Pica Bridgend Skirwith Hornsby Gate Newbiggin Westmoor End Low Borrowbridge Ayside Scales Helbeck Thwaite Head Clifton Maulds Meaburn Penny Bridge Moat Ainstable Farleton Lee Houses Portinscale Dalton Oxenholme Wetheral Plain Motherby Newbarns Wath Brow Whitrigg Nepgill Casterton Beckfoot Catterlen Arnside Eden Mount Grassgarth Castle Carrock Garrigill Brackenthwaite Aikrigg Renwick Haverigg Irthington Little Blencow Ireleth Heaning Thursby Town End Plumgarths Storth Warwick Bridge Weasdale Salterbeck Greenside Soulby Aspatria Tarns Netherton Rosside The Flatt Beanthwaite Barclose Bolton Lane Head Hutton Moor End Monkhill Staffield Elterwater Lea Yeat Kirkby Thore Eveninghill Dubwath Roachburn Greenodd Crosby-on-Eden Rampside Newland Dunningwell Dufton Waitby Dalton-in-Furness Hartley Swallohurst Beckhouse Croslands Park High Walton Rowe Head Church Brough Milton Sour Nook Watchgate Pool Bank Brougham Harras Woodend Great Ormside Hetherside Garnett Bridge High Casterton Backbarrow Corby Hill Pennington Brockleymoor Blencarn Blackdyke Wreay Brownber Heversham Eaglesfield Millom Mawbray Walby Wood Gate Low Lorton Briar Rigg Roose Selside Boltongate Force Forge Welton Bushfield Sockbridge Haltcliff Bridge The Green Crosby Ravensworth Rooking Wetheral Pasture Dykesfield Barton Workington Barrows Green Beck Head Littlebeck Newland Bottom Whitbarrow Village Droomer Kentrigg Ormathwaite Mealsgate Thornhill Felldyke Dovenby Hopebeck Stanger Hutton Roof Preston Patrick Brampton Carleton Mirehouse West Gamelsby Steel Green Hazelslack North Scale Birkby Bonning Gate Aughertree Hayton Dowbiggin Gatesgarth Matterdale End Lupton Longpark High Longthwaite High Ireby Millbeck Barbon Low Walton Distington Lowther Braystones Moorend Mill Side Upper Denton Blackbank Dalston Patton Bridge Roger Ground Mellguards Dragley Beck Bleatarn Knotts Dendron Mungrisdale Greengill Ghyll Head Duddon Bridge Skelton Sandwith Whicham Holme St Cuthbert Natland Fletchertown Deepdale Easton Annaside Ivegill Papcastle Ruthwaite Southernby Grange-over-Sands Helton Field Broughton Cleator Shawfoot Ormsgill Glasson Hubbersty Head Greystoke Gleaston Soulby Hallbankgate Clawthorpe Lanercost Bullgill Newtown of Rockcliffe Newton Rigg Newtown Culgaith Arrad Foot Winster Corney Bank End Faugh Oakshaw Ford Lockhills Powter How Moss Side Pategill Burrells Standingstone Wetheral Shield Hallow Bank Broughton Cross Chapels Howgill Boothby Great Crosthwaite Cowan Head High Scales Torver Millholme Sampool Pardshaw Hall Coupland Clickem Browtop Kelsick Storrs Little Asby Hutton Langrigg Brough Sowerby Cardurnock The Sands West Curthwaite Redmain Far Arnside Roadhead Stone Raise Heron Hill Cat Bank Brownrigg Bardsea Longburgh Roosecote Low Biggins Aldoth Tummer Hill Glasson Broadwath Kirkbampton Sleetbeck Strawberry Bank Plasketlands Bradley Beckermet Low Crosby Townhead Holme Millgillhead High Waverbridge Colthouse Hall Waberthwaite Blennerhasset Little Braithwaite Warwick-on-Eden Deepthwaite Hampsfield Scarness Egremont Brisco Edderside Head Crag Roundthwaite Garden Village Wood Broughton Hall Penrith Grange Troutbeck Bridge High Oaks Scout Green New Cowper Farlam Lower Hawthwaite Newton-in-Cartmel Brampton Crosby Hawksdale Brackenber Calder Hensingham Busk Appleby-in-Westmorland Thwaite Flat Calder Bridge Little Orton Heads Nook Goat Waverton Beacon Hill Rosgill Brackenthwaite Fell Side Mosedale Stanwix Kents Bank Grizebeck Scales Low Nibthwaite North Stainmore Wilton Cummersdale Garlands Braithwaite Arlecdon Plumpton Head Eskdale Green Paradise Green Quarter Bow High Newton Broughton Beck Flimby Uppertown Towcett Dundraw Blackwell Carleton Brownrigg Dockray Oldwall Kidburngill Orton Rigg Kirkland Bampton Grange Little Strickland Rottington Crosthwaite Kinkry Hill Stainburn Slack Head Bransty Kirkcambeck Winscales Mallsburn Newbiggin Arrowthwaite Plumbland Hycemoor Upperby Burnhill Haggbeck Staveley Laversdale Doddick Currock Ploughlands Grisdale Brigsteer New Mill Cockley Beck Middletown West Woodside Keisley Pardshaw Wath Cartmel Fell Brandlingill Hall Santon Wetheral Tarraby Garsdale Mossedge Hunsonby Mockerkin Heggerscales Rosebank Ruleholme Harraby Burnrigg Greystoke Gill Kirkandrews-on-Eden Ullock Kirklinton Thrushwood Windermere Great Corby Low Seaton Pallaflat Hardendale Sadgill Stainton Flookburgh Pooley Bridge Gawthrop Crosscrake Leece Flitholme Ickenthwaite Newbiggin Stone House Helmside Scarrowhill Little Corby Endmoor Coniston Murton Harriston Branthwaite Edge Boltonfellend North Dykes Ellonby Cocklakes Abbotsmead Branthwaite Thrimby The Howe Brigham Hallgarth Beck Wythop Sandale Highmoor Bolton Wood Lane Nenthead Park Head Roa Island Whale Baldwinholme Longrigg Kelleth Middleton Bowmanstead Holker Glen Dowlin Common End Sunny Bank Yearngill Ennerdale Bridge Dacre Killington Parkgate Cumrew Scalebyhill Unthank Seatle Goodyhills Market Brough Clappersgate Vickerstown Mite Houses Dale Bottom Lambfoot Todhills Asby Laversdale Lane Calvo Tarnside Finsthwaite Barugh Middleton Place High Water Head Studholme Moor Row High Bankhill Tallentire Blindcrake Wythop Mill Biglands Blencogo Nether Welton Haresceugh Bouth Burtholme Morton Arkleby Dale Highbridge Seathwaite Blackford Middlesceugh Wellington Crosscanonby Sandwick Westnewton Coulderton Garth Row How Great Easby Bardsea Green Linstock High Whinnow Whitbarrow Rusland Stair Fenton Santon Bridge Denton Holme Botcherby Cautley Kirkland Ravenglass Swathwaite Head Lindale Town Head Great Broughton Kershopefoot Stapleton Southwaite Beck Houses Buttermere North Side Shopford Newby Bridge Stainton Mealrigg Fell Foot Beck Side Stanthwaite Lowick Green Low Cotehill Thornby Watchhill Wasdale Head Warnell Mosser Staveley-in-Cartmel Arnaby High Side Gaisgill Brocklebank Bassenthwaite Greengarth Hall Yottenfews North Walney Fell End Hall Senna Allithwaite Stank Cumdivock Bromfield Thornthwaite Legburthwaite Old Hutton Kilnhill Rydal Scaws Troutbeck Holme Mills Stonethwaite Martindale Belle Vue Keekle Watendlath Caldbeck Longtown Bridekirk Lowca Dent Skelsmergh New Rent Ponsonby Nether Wasdale Harker Woodhouses Barrow-in-Furness Castlerigg Irton Oulton Hoskethill Newton Reigny Haws Bank Prior Rigg Ulpha Low Moresby Waterside Risehow High Row Lazonby Town Bank Carwinley Bolton New Houses Kirkoswald Outhgill Satterthwaite Park Broom East Curthwaite Lamonby High Cunsey Summerlands Askam in Furness Quality Corner Hoff Little Clifton Water Garth Nook Kingside Hill Allonby Bandrake Head Rockcliffe Cross Cumwhinton Melmerby Langwathby Kingstown Thomas Close Ludderburn Lyneholmeford Fothergill Aglionby Cunsey Kirkland Guards Sowerby Row Rannerdale Moorhouse Ousby Nentsberry Reagill Mossbay Bowland Bridge High Biggins Moorthwaite Green Bank Angerton How Kirkby-in-Furness Seaton West Silloth Warwicksland Thickholme Fair Hill Chalkfoot Hurst North Row Brow Edge Drumburgh Eamont Bridge Moresby Parks Ruckcroft Hartsop