Luxury Brand Advertising in Nunclose

Get in touch

Luxury Brand Marketing in Nunclose

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Nunclose

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CA4 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Nunclose

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Nunclose

True luxury need not be directly communicated but instead experienced.

Consumers in Nunclose like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Nunclose

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Nunclose (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Catterlen Sampool Stainton Park Broom Sunbrick Barrows Green Grange Fell Galligill Raffles Waverton Seathwaite Galemire Forest Head Four Lane Ends Gaitsgill Cunsey Hoff Kirkandrews-on-Eden Warwick-on-Eden Unthank Hoskethill Baggrow Whitehaven Little Salkeld Brunstock Milnthorpe Thomas Close Roose Beaumont Stubble Green Old Town Littlebeck Distington Grizedale Penruddock Mirehouse East High Lorton Bayles North Dykes Waitby Edderside Mallsburn Little Clifton Fell Side Seaville Lowther Pallaflat Stainton Burnhill Lessonhall Rosthwaite Moorclose Hilton Raisbeck Staveley Unthank Embleton Whitbarrow Uppertown Moss Side Woodland Brackenlands Bushfield Angerton Holme Mills High Biggins Newby Cartmel Fell Mealrigg Raughton Thurstonfield Kents Bank Kentmere Monkhill Martindale Broughton Mills Barbon Tebay Aughertree Netherton Beckermet Westnewton Flookburgh Far End Heggerscales Beanthwaite Rowe Head Brackenthwaite Greenodd Hutton Hall Waberthwaite Soutergate Whitbeck Haltcliff Bridge Newtown Maulds Meaburn Scilly Bank Three Bridges Sowerby Row Banks Casterton Wolsty Belle Vue Stone House Low Wood Dacre Beck Side Lupton Castlerigg Barugh Staffield Low Borrowbridge Watermillock Millom Wasdale Head Cummersdale Mossedge Loppergarth Thwaite Moss Farleton Birkthwaite Scaleby Rusland Cross Blackford Wetheral Shield Busk Moorthwaite Quality Corner Brocklebank Heron Hill Bootle Burnbanks Hutton Roof Swinside Rottington Row Brow Blackbank Ullock Moat Low Nibthwaite Plantation Bridge Lindal in Furness Brisco Hycemoor Station Hill Thrushwood Blitterlees Blindcrake Plumpton Newbarns Nenthall Sleagill Birkett Mire Tower Wood Rickerby Sand Side Waverbridge Newton Arlosh Longlands Kingmoor House Whicham Harker Moss Side Stanger Thackthwaite Mansriggs Dovenby Roa Island Mountain View Gleaston Glasson St Bees Briery Cockermouth Southwaite High Oaks Grasmere Westmoor End Doddick Steel Green Shap Harriston New Cowper Bransty High Cunsey Scaws Ravenglass Far Arnside Kells Hindpool Mosedale Parkside Flimby Westward Oakshaw Ford Little Strickland High Scales Windermere Ormathwaite Pardshaw Hall Dragley Beck Town End Knock Sandford Millgillhead Green Quarter Powter How Broughton Moor Beckces Edenhall Brownrigg Hampsfield Sleetbeck Mungrisdale Dean Tallentire Kirkby Stephen Askam in Furness Eaglesfield Bridgend Todhills Stainton with Adgarley Hornsby Gate Raise Croasdale Roosebeck Great Easby Kirkbarrow Clappersgate Watchgate Scales Beck Wythop Yarlside Wescoe Lee Houses Bolton New Houses Stapleton Friars' Ground Brigflatts Garsdale Crosby Garrett Helmside New Rent Yearngill Arnside Keisley Asby Maryport The Howe Tarraby Longthwaite Hensingham Rockcliffe Cross Arnaby Bank End The Nook Bolton Wood Lane Lowick Bridge Wath Oughterside Little Broughton Ireby West Woodside Newbiggin Crewgarth Hopebeck Middletown Wheyrigg Satterthwaite Moor Row Millbeck Greysouthen Newland Bottom Leadgate Glenridding Seaton Marthwaite Scales Gilgarran Barugh Cotes Little Asby Low Newton Aldoth Saltcoats Moorhouse Biggar Langrigg Near Sawrey Browtop Kendal South Ulverston Kingside Hill Port Carlisle Warwick Bridge Parton Swarthmoor Ruleholme Lockhills Edentown Wythop Mill High Harrington Longrigg Burgh by Sands Melmerby Natland Thwaite Flat Ickenthwaite Currock Lowgill Sadgill Kirkbride Skinburness Hartbarrow Wiggonby Plumptonfoot Bolton Millholme Bolton Low Houses Howgate Chalkfoot Mellguards Knotts Lane Head High Ireby Threlkeld Monk Moors Wigton Lowick Green Brackenthwaite Bridgefoot Hubbersty Head Dowbiggin Goat Alston Crosscrake Wordsworth Terrace Carwinley Outgate Cautley Carleton Hall Broughton Beck Lower Hawthwaite Catlowdy Broadwath Hincaster Highlaws Kaber Heads Nook Ireleth Arrowthwaite Durdar Ponsonby The Common Haverigg Colthouse Wellgill Etterby Parton Highbridge Blackbeck Low Seaton Ormsgill Rannerdale Sour Nook Low Crosby Mirehouse Pardshaw Cocklakes Wreay Common End Faugh Western Bank Low Biggins Soulby Newby East Sunny Bank Waterhead Thornby Stonethwaite Preston Patrick Morland High Braithwaite Standingstone Strands Eskdale Green Lambfoot Kirkland Ulverston High Newton Croftlands Red Dial Howbeck Bandrake Head Holme St Cuthbert Fletchertown Tarnside Brandlingill Little Ormside High Waverbridge Newbiggin Orton Rigg Penton Askham Killington Stockdalewath Brothybeck South Stainmore Low Moresby Brampton Howgill Gullom Holme Clifton Dykes Langwathby Middleton High Wray Walby Silloth Easton Dalton Ayside Winskill Applethwaite Skirsgill Santon Down Hall Market Brough Wellington Roadhead Allenwood Slack Holmrook High Bankhill Aiketgate Bowness-on-Solway Sandside Thornhill Crossgates Tottlebank Gosforth Salta Boltongate Pelutho Hall Santon Bullgill Wreay Calder Kelsick Kershopefoot Cartmel Garnett Bridge North Walney Cardurnock Skelton Wood End Fell End Mirehouse West Wreaks End Brownrigg Little Blencow Haggbeck Micklethwaite Bridekirk Hawksdale Rusland Gaisgill Dubwath Vickerstown The Lound Warnell Orton Ackenthwaite Nethertown Low Cotehill Old Carlisle Greenside Haile Gilwilly Braithwaite Arrad Foot Town Bank Little Arrow High Walton Mosser Mains Oddendale Plasketlands Buttermere Heggle Lane Ravenstonedale Bleatarn Risehow Hawkshead Corby Hill Great Ormside Isel Wallthwaite Great Musgrave New Hutton Bowmanstead Dalston Threapland Laversdale Sunbiggin Newton Rigg Langton Dykesfield Docker Greenholme Branthwaite Edge Cardew Backbarrow Plumbland Low Walton Paradise Stripes Garsdale Head New Mill Little Loughrigg Unthank Salkeld Dykes Yottenfews Pica Metal Bridge Ravenstown How Dundraw Longsowerby West Causewayhead Rookby Keld Wampool Deepdale Bowscar Oughterby Borwick Rails Bowderdale Soulby Rheda Park Catholes Tummer Hill Towcett Newton-in-Cartmel Dalton-in-Furness Morton Hallthwaites Drumburgh Low Row Bomby Oxen Park Old Tebay Garth Row Warwicksland Hetherside Roughsike Wood Gate Ulcat Row Beacon Hill Chapelburn Greystoke Dearham Mintsfeet Cotehill Salt Coates South Newbarns Crosby-on-Eden Ruthwaite Low Lorton Head Crag Foxfield Lamplugh Castletown Kirkbampton Brampton Eveninghill Murton Blencogo Ewanrigg Mansergh Nook Rosgill Torpenhow Town End Hackthorpe Loweswater Kearstwick Chapels High Cark Hawcoat Townhead Ellonby Hethersgill Carlisle Caldewgate Plumgarths Townfoot Raughton Head Thackthwaite Wall End Moorend Gatesgarth Newland Boot Cowan Head Bigrigg Kelleth Highmoor Arlecdon Roose Gate Bowness-on-Windermere Gawthrop Rosewain Smardale Buckabank Kirkby-in-Furness Elterwater Scotsdike Arkleby Brigham Newby Bridge Scales Roachburn Cleator Leasgill Barras Blennerhasset Broughton Cross Scuggate Kiskin Hayton Row Wetheral Hayton Crosby Crosthwaite Cumdivock Bampton Little Musgrave West Curthwaite Ploughlands Blagill Bardsea Green High Casterton Motherby Burthwaite Stone Raise Shoregill Midgeholme Fingland Patterdale Birkby Walton Newbiggin North Side Keekle Mossbay Hyton Keswick Warcop Willow Holme Low Geltbridge Kirkland Grinsdale Firbank Watendlath Dent Hewer Hill Dunnerholme Bow Bromfield Winton Whasset Middlesceugh Great Broughton Clickem Bowland Bridge Croslands Park Knipe Fold Parkgate Dale Bottom Sandwith Newtown Butterwick Hallgarth Whitrigg Chestnut Hill Wath Brow Linstock Carr Bank Dunnerdale Newtown Bonning Gate Woodhouses Laithes Silecroft Kirkborough Houghton Ghyll Head Langrigg Westlinton Newtown Troutbeck Bridge High Longthwaite Blackwell Winscales Beckhouse Dendron Meathop Barclose Greystoke Gill Sellafield Woodhouse Sebergham Yanwath Burnrigg Kirkland Ferney Green Kidburngill Southerfield Cumwhinton Patton Bridge Aldingham Ings Great Urswick Low Hesket North Stainmore Duddon Bridge Middleshaw Colt Park Clifton Great Salkeld Kirkoswald Frizington Cargo Aikhead Nentsberry Little Corby Brough Sowerby Lakeside Glassonby Force Forge Newbiggin-on-Lune Storth Scout Green Woodrow Deanscales Caldbeck Belah Stanwix Beckbottom Stanthwaite Sprunston Haresceugh Hole Barepot Newlands Mawbray Glasson Braystones Skiprigg Crackenthorpe Ellenborough Cowgill Clawthorpe Bothel Brackenthwaite Finsthwaite Mill Side Watchhill Goodyhills Sweetholme Longrigg Nether Wasdale Skelton Garlands Millness Waterside Park Head Penrith Waberthwaite Beckfoot Tindale Prospect Biglands Wood Broughton Hall Townhead Hardendale Calthwaite Low Braithwaite Beetham Bleachgreen Upper Denton Mite Houses Cleator Moor Southernby Greenrow Santon Bridge Moor Row Grange-over-Sands Felldyke Low Knipe Whale Whitrigglees Bardsea Newbiggin Berrier Coniston Parkhead Crosby Ravensworth Long Marton Field Broughton Barton Summerlands High Hill Kentrigg Kirksanton Scar Head Haverthwaite Little Braithwaite High Seaton Strawberry Bank Bleatarn Rooking Bowston Greenscoe Underbarrow Moorhouse Whitrigg Stainburn Swathwaite Head Barrow-in-Furness Morton Weasdale Sandwick Pategill Lamonby Helbeck Seatoller Hallbankgate High Hesket Great Strickland Corney Millhouse Townhead Longcroft Longdales Raby Prizet Castle Carrock Brow Edge Legburthwaite Harras Marton Shire Kirkhouse Homewood Lindale Mockerkin Aglionby Thursby Beck Head Cliburn Hall Senna Penny Bridge King's Meaburn Knowefield Hutton Row Grayrigg Outhgill Irton Green Bank Irthington Rosside Carleton Upperby Kirkby Thore Seascale Appleby-in-Westmorland Oxenholme Seatle Portinscale Talkin Gillbank Old Hutton Cardewlees Crook Eamont Bridge Boothby Abbotsmead Coulderton Broughton in Furness Boustead Hill The Green Nateby How Burton-in-Kendal Great Clifton Hartley Hunsonby Oulton High Row Ennerdale Bridge Abbeytown Broad Oak Rockcliffe Kirkland Guards Lady Hall Kirkby Lonsdale Anthorn Drybeck Salterbeck Temple Sowerby Burrells Holmwrangle Bouth Sedbergh Newton Reigny Calvo Longdale Town Head Longtown Fenton Newtown of Rockcliffe Torver Newton Little Urswick Leece Red Hills Great Orton Newtown Eden Mount Kirklinton Winder Canal Foot Beck Houses Force Mills Ambleside Bampton Grange Levens Dale Rampside High Sellafield Church Brough Heversham Deepthwaite Stair Tarns Crooklands Scarness Water Garth Nook Brockleymoor Millthrop Flakebridge Endmoor Meal Bank Botcherby Gilcrux Crookdake Great Asby Skirwith Hale Rowrah Fothergill Newby West Thornthwaite Branthwaite Kingstown Row Camerton Pooley Bridge Plumpton Head Troutbeck Barrow Island Roger Ground Stank Beckfoot Grange Culgaith Troutbeck Halfpenny Droomer Roosecote Beckfoot Carleton Woodville Boltonfellend Colby Tirril Greengarth Hall Kilnhill Rosley Water Yeat Towngate Lenacre Bewcastle Milton Swallohurst Downfield Oak Bank Fell Foot Coalfell Roundthwaite Ivegill Siddick Workington Hutton End Slack Head North Row Scales Allonby Shawfoot Newbiggin Hawkshead Hill Grassgarth Blawith Middleton Place Dufton Welton Orthwaite Longpark Briar Rigg Barbary Plains Harrington Great Crosthwaite Little Langdale Howtown Lyneholmeford Sandale Brownber Bassenthwaite Bradley Garrigill High Whinnow Lazonby Harraby Whitbarrow Village Lea Yeat Hurst Redmain Wythburn Branthwaite Harker Marsh Lowca Oldwall Whiteclosegate Skelwith Bridge Outcast Egremont Staveley-in-Cartmel Low Whinnow Lanercost High Side Powhill Farlam Greenwell Drigg Sunderland Woodend East Curthwaite Wilton Longburgh Dockray The Hill West Silloth Ludderburn Foulbridge Colton Burneside Kinkry Hill Westfield High Water Head Uldale Hartsop Hutton Moor End Brigham Greenbank Albyfield Smithfield Cark Wharton Storrs Wetheral Pasture Scarrowhill Townhead Crosby Villa Calder Bridge Winster Gilsland Scalebyhill Crosslands Brougham The Flatt Fair Hill Reagill Papcastle Grisdale Sandwith Prior Rigg Hall Dunnerdale The Sands Shopford Flitholme Baycliff Mains How Rydal Baldwinholme Barber Green Skelsmergh Ruckcroft Pool Bank Garden Village Blencarn Far Sawrey Croglin Denton Holme Coupland Moresby Parks Newby Head Glen Dowlin Cockley Beck Armathwaite Ulpha Matterdale End Little Bampton Witherslack Skitby Mosser Carleton Beck Pennington Parsonby Burtholme Johnby Aikrigg Mealsgate Scotby Seathwaite Studholme Milburn Cumwhitton Bewaldeth Grizebeck Nepgill Thornthwaite Unthank End Thickholme Gatebeck Ainstable Helton Heaning Hutton Roof Cat Bank Kirkcambeck Sedgwick Wetheral Plain Brigsteer Thwaite Head Hornsby Whelpo Low Row Aikton Allithwaite Hesket Newmarket Holker Corkickle Brough Greengill Dunningwell Nunclose Crosscanonby Newbiggin Spark Bridge Grayson Green Selside Thrimby Cumrew Great Blencow Milton Annaside Nealhouse Blackdyke Nether Row Little Orton Chapel Stile Rosebank Gamelsby Heathwaite Holme Allerby Hazelslack Melkinthorpe High Side Sockbridge Sandylands Easton Renwick Hallow Bank Nenthead Stainton Haws Bank North Scale Nether Welton East Causewayhead Aspatria Rowell Great Corby Gawthwaite Gamblesby Eccle Riggs Ousby Laversdale Lane High Nibthwaite Brackenber