Luxury Brand Advertising in Staffield

Get in touch

Luxury Brand Marketing in Staffield

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Staffield

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CA10 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Staffield

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Staffield

True luxury need not be directly communicated but instead experienced.

Consumers in Staffield like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Staffield

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Staffield (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Eamont Bridge Rusland Cross Little Arrow Brougham Beanthwaite Eccle Riggs High Oaks Brigflatts Lambfoot Oughterside Kirkby Stephen Kents Bank Lowca High Harrington Halfpenny Wetheral Pasture Thornthwaite Greenrow Foxfield Unthank Whitrigg Wordsworth Terrace Longrigg Hawkshead Flookburgh Dendron Westfield Woodhouse North Scale Oulton Thwaite Flat Heaning Hutton End Burton-in-Kendal Bayles Crackenthorpe Annaside Kirkland Guards Smithfield Gilcrux Longthwaite Lazonby North Walney Birkthwaite Bowness-on-Solway Swinside Barugh Askam in Furness Newton Mansriggs Townhead Grange Fell Dearham Middleton Place Ludderburn Heron Hill Park Head Lee Houses Soutergate Mirehouse East Kelleth Ulcat Row Arlecdon Nunclose Newby West Sandale The Common Raughton Ruleholme Ainstable Paradise Whicham Rickerby Scales Denton Holme Hardendale Bransty Chestnut Hill Bleachgreen Dean Bassenthwaite Wath Brow Tarnside Moorthwaite Lowgill Far Arnside Winskill Kirkbride Stubble Green Edentown Whitbeck Blackford Branthwaite Edge High Walton Sunbrick Hall Dunnerdale Dykesfield Abbeytown Roose Kirkland Lockhills Nateby Red Dial Croslands Park Kingside Hill Greenholme Calthwaite Keisley Fenton Scotsdike Frizington Thornby Low Moresby Gosforth Scarness Ghyll Head Haws Bank Caldbeck Sleagill Moorclose Bridgefoot Woodville Cliburn Monk Moors Portinscale Plumgarths Great Orton Farlam Rookby Stanthwaite Walton Little Ormside Kendal Edderside High Bankhill Asby Warcop Melmerby Sunderland Ings Nether Wasdale Maryport Kirkby Lonsdale Town End Dacre Town Bank Killington Flitholme Ousby Wythop Mill Rosside Rowrah Colton Kelsick Barrow-in-Furness Houghton Winscales Brampton Cardew Aiketgate Ulpha Whitrigg Low Geltbridge Beaumont Catterlen Langrigg Bolton New Houses Monkhill Flakebridge Docker Towcett Bolton Low Houses Hoskethill Skinburness Lamplugh Farleton Dalton Low Braithwaite Brownber Chapel Stile Easton Great Corby Bridgend Millness Mealsgate Kentmere Beckbottom Haresceugh Brow Edge Ivegill East Curthwaite Moorhouse Oak Bank Garlands Middleton Wellington Storth Crosby Villa Irton Silloth Brockleymoor New Mill Highlaws Kirkandrews-on-Eden Burrells Arrowthwaite Mosedale Motherby Brampton Murton Milton Ponsonby Mains Wood Gate Troutbeck Old Hutton Doddick Colby Pategill Fletchertown Barclose Blackbank High Hesket Lyneholmeford Pooley Bridge Plumpton Head Water Yeat Allonby Ambleside Boltongate Renwick Windermere Highmoor Broad Oak Hole Mellguards High Ireby Little Musgrave Raisbeck Bewaldeth Clappersgate Sandford Little Corby Allithwaite Goat Moorend Tarns Longsowerby Orton Rigg Harriston Dubwath Bouth Mansergh Milnthorpe Barepot Hallbankgate Hilton Gaisgill Grange-over-Sands Dent Holmwrangle Whitbarrow Calder Millom Aikton East Causewayhead Hawkshead Hill Abbotsmead Helton Beck Head Rusland Nook Wood Broughton Hall Hycemoor Low Row Roadhead Blackwell Hetherside Low Newton Stainburn Aspatria Fell End Barbary Plains Holme Mills Upper Denton How Newtown Ayside Plasketlands Crosby Garrett Cardewlees Kirkbampton Deanscales Todhills Eaglesfield Soulby Warwick Bridge Hawcoat Thurstonfield Fell Side Ickenthwaite High Row Low Biggins Witherslack Gillbank Busk Watendlath Newland Bottom Towngate High Longthwaite Holme St Cuthbert Kirkcambeck Lupton Crosby-on-Eden Plumptonfoot Hunsonby Pelutho Stockdalewath Felldyke Bolton Wood Lane Milton Staveley-in-Cartmel Westnewton Newton-in-Cartmel The Nook Roundthwaite Row Brow North Row Nepgill Currock Brownrigg Stone Raise Milburn Skelton Wood End Wiggonby Ruthwaite The Green High Cark Nealhouse Shawfoot Glasson North Side Bowmanstead Grassgarth Easton Morland Applethwaite Deepthwaite Strawberry Bank Swallohurst Welton High Scales Clifton Troutbeck Bridge Moresby Parks Fair Hill Mirehouse Brocklebank Lenacre Walby Powter How Garrigill Coulderton Tower Wood Mealrigg Skirsgill Newby Bridge Raise Camerton Hutton Moor End Little Loughrigg Corby Hill Wilton Holme Newbiggin Homewood Willow Holme Rowell Low Wood Crosby Bowness-on-Windermere Laversdale Sunny Bank Oughterby Beckhouse Kirkland Knotts Carleton Tallentire Isel Row Fothergill Keekle High Side Garsdale Head Catlowdy Torpenhow Cockley Beck Field Broughton Little Salkeld Brothybeck Mirehouse West Mossedge Threapland Bradley Rosgill Great Strickland Skiprigg Pool Bank Newby East Head Crag Dalston Water Garth Nook Waterside Wythburn Mallsburn Moor Row Alston Green Quarter Garth Row Sampool King's Meaburn How Preston Patrick Howbeck Wheyrigg Garnett Bridge Scales Glassonby Ullock Shoregill Eveninghill Longpark Great Clifton Lindale Thwaite Head Kirkhouse North Stainmore Coupland Salt Coates Ellenborough Sadgill Tebay Levens Rottington Sandwick Greengarth Hall Hyton Hampsfield Rosebank Burneside Carleton Bigrigg Fell Foot Braystones Anthorn Prospect Wolsty Unthank Dowbiggin Nenthead Hesket Newmarket Kirkland Cartmel Fell Clawthorpe Sellafield Saltcoats Roosebeck Long Marton Patterdale Berrier Heads Nook Burnbanks Parkside Cleator Prizet Aikhead Baldwinholme Linstock South Ulverston Little Clifton Friars' Ground Selside Ormathwaite Cunsey Far Sawrey Bleatarn Biggar Wigton High Braithwaite South Stainmore Sedbergh Staffield Cumrew Seaville Newland Bampton Barber Green Glen Dowlin Glasson Newbarns Rydal Seatle Thickholme Garsdale Newbiggin Upperby Outgate Lowther Cumwhinton Grizedale The Sands Bridekirk Heggerscales Backbarrow Belah Bardsea Cargo Etterby Galemire Town Head Bank End Far End Bandrake Head Keld Thackthwaite Parton Bushfield Burnrigg Langton Hutton Roof Bowland Bridge Cartmel Arnaby Waberthwaite Endmoor Penny Bridge Thrimby Newton Arlosh Ennerdale Bridge Hutton Roof Dunnerdale Hall Waberthwaite Ewanrigg Ravenstown Beck Wythop Castle Carrock Old Tebay Hallthwaites Deepdale Burtholme Greystoke Gill Weasdale Roachburn Helbeck Redmain Midgeholme Talkin Sandwith Newtown Grizebeck High Whinnow Grayrigg Gawthwaite Longdale Briery Carlisle Swarthmoor Kentrigg Carleton Hall Patton Bridge Crosscrake Hincaster Blencarn Ravenstonedale Barbon Micklethwaite Oxenholme Wetheral Gleaston Scuggate Greysouthen Irthington Skirwith Croglin Warwick-on-Eden Parton Brigsteer Dundraw Buckabank Yarlside Threlkeld Brigham Bolton Caldewgate Brandlingill Great Asby Wellgill Townfoot Kingstown Westlinton Kershopefoot Bowscar Western Bank Low Whinnow Heversham Wetheral Plain Rheda Park Sandwith Sockbridge Longtown Ploughlands Hartsop Stair Dale Bottom Mockerkin Flimby High Wray Kirksanton Skelton Fingland Loweswater Sedgwick Knowefield Moss Side Waitby Smardale Carleton Four Lane Ends Coniston Kinkry Hill Force Mills Wreay Sebergham Woodhouses Lowick Bridge Blitterlees Seaton Whale Wallthwaite Newbiggin Longcroft Baggrow Underbarrow Scout Green Rockcliffe Cross Whiteclosegate Sour Nook Parkgate Nether Welton Market Brough Stonethwaite Eden Mount Watchgate Whitehaven Mawbray Outcast Raby Longlands Croftlands Little Urswick Waverbridge Soulby Westmoor End Great Broughton Morton Loppergarth Sleetbeck Elterwater Heggle Lane Outhgill Moor Row Troutbeck Southerfield Chapels Brough Sowerby Sweetholme Mite Houses Westward Papcastle Edenhall Yanwath Orthwaite High Water Head Raffles Steel Green High Nibthwaite Pardshaw Low Borrowbridge Howgill Stank Cummersdale Whelpo Low Cotehill Townhead Orton Stripes Aughertree Crosby Ravensworth Newbiggin Ulverston Scarrowhill Forest Head Arrad Foot Salkeld Dykes Scilly Bank Grayson Green Holmrook Arnside Greystoke Harraby Kidburngill Matterdale End Middleshaw Pallaflat Wasdale Head Hale Little Bampton Swathwaite Head Hutton Brackenthwaite Mungrisdale Vickerstown Brigham Carwinley Beacon Hill Spark Bridge High Cunsey Stone House Albyfield Newbiggin High Side Allerby Middlesceugh Cockermouth Grinsdale Longrigg Wetheral Shield Lamonby Winder Mountain View Lea Yeat Winton Rosley Studholme Downfield Embleton Brackenthwaite Keswick Waverton High Newton Scar Head Brunstock Harker Millthrop Barrows Green High Waverbridge Hall Senna The Lound Blencogo Crossgates Hallow Bank Slack Head Skitby Kirkby Thore Greenwell Sprunston Scales Mill Side Whitrigglees Distington Grange Birkett Mire Marton Gamelsby Bowston Gilwilly Bow Hackthorpe Stapleton Duddon Bridge Grisdale Kiskin Kaber Unthank End Scaws Maulds Meaburn West Silloth Kirkoswald Cautley Ravenglass Branthwaite Rooking Hurst Haile Nethertown Penruddock Marthwaite Great Crosthwaite Scalebyhill Roughsike Gilsland Ruckcroft Stainton Silecroft Bullgill Beckces Castletown Finsthwaite High Casterton Bowderdale High Sellafield Aikrigg Woodland Town End Oakshaw Ford Shopford Green Bank Dalton-in-Furness Harker Marsh Rosewain Dufton Little Blencow Kingmoor House Lindal in Furness Nenthall Standingstone Greenbank Glenridding Corney Three Bridges Faugh Shire Knock Near Sawrey High Seaton Beck Plumpton Kirkbarrow Hartbarrow Bardsea Green Little Asby Tarraby Millholme Force Forge Nether Row Slack Cotes Dockray Egremont Powhill Lady Hall Middletown Ferney Green Howtown Southernby Briar Rigg Burnhill Clifton Dykes Broughton Cross Roa Island Howgate Blackdyke Durdar Risehow Hornsby Biglands Helmside Blennerhasset Newby Pardshaw Hall Ellonby Scales Beckfoot Martindale Aldoth Knipe Fold Langrigg Great Musgrave Newbiggin Hoff Townhead Brisco Thursby Quality Corner Blindcrake Red Hills High Biggins Crosslands Rosthwaite Pica Roose Gate Low Lorton Siddick Aglionby Moorhouse Coalfell Thackthwaite Moss Side Brackenber Butterwick Longburgh Netherton The Hill Cotehill Birkby Ormsgill Crewgarth Broughton Mills Workington Haverthwaite Rannerdale Branthwaite Croasdale Low Walton Sunbiggin Leadgate Gatebeck Seatoller Beetham Dale Hazelslack Hallgarth Broadwath Temple Sowerby Cark Low Row Arkleby Holker Leece Little Langdale Tummer Hill Newtown of Rockcliffe Leasgill Barton Gawthrop Oldwall Lakeside Dovenby North Dykes Harrington Newbiggin-on-Lune Cowgill Roosecote Thwaite Moss High Lorton Crooklands Stanwix Skelwith Bridge Meal Bank Ireleth Laversdale Lane Wreay Mosser Brough Gullom Holme Tottlebank Barrow Island Sand Side Longdales Stainton Bewcastle Yottenfews Drybeck Sowerby Row Skelsmergh Boustead Hill Common End Newtown Brackenthwaite Canal Foot Kilnhill Southwaite Little Braithwaite How Brackenlands Newby Head Penrith Crosthwaite Wreaks End Oxen Park Mintsfeet Gatesgarth Gaitsgill Seathwaite Castlerigg Old Carlisle Great Blencow New Cowper Ireby Warwicksland Low Seaton Rowe Head Cumdivock Hayton Beckfoot Salta Johnby Garden Village Braithwaite Staveley Thrushwood Barugh Woodrow Gamblesby Colt Park Thornhill Cardurnock Calder Bridge Cocklakes Firbank Galligill Kirkborough West Woodside Old Town Baycliff Hindpool Moat Greengill Hayton Kells Pennington Row Catholes Culgaith Watermillock Whasset Lessonhall Dunnerholme Lane Head Lower Hawthwaite Dunningwell Blackbeck Millhouse Lanercost Casterton Uppertown Great Ormside Hornsby Gate Cleator Moor Kearstwick Kirkby-in-Furness Gilgarran Tindale Askham Yearngill Haverigg Sandylands West Curthwaite Stainton Beck Side St Bees Church Brough Seascale Sandside Crook Wampool Hubbersty Head Ackenthwaite Thomas Close Legburthwaite Broughton Beck Hethersgill The Flatt Crookdake Meathop Wall End Seathwaite Browtop Low Knipe Appleby-in-Westmorland Burgh by Sands Broughton Moor Burthwaite Nentsberry Low Nibthwaite Scaleby Prior Rigg Plantation Bridge Wharton Thornthwaite Uldale Chapelburn Littlebeck Reagill Heathwaite Buttermere Lowick Green Santon Foulbridge Natland New Rent Shap Millgillhead Highbridge Salterbeck Little Strickland Warnell Aldingham Calvo Hall Santon Harras Clickem South Newbarns Low Crosby Angerton Greenside Banks Armathwaite Greenodd Corkickle Hutton Row Wath Great Salkeld Santon Bridge Little Orton Summerlands Blagill Hartley Haggbeck Port Carlisle Satterthwaite Hopebeck Hewer Hill Colthouse Stanger Plumbland Rampside Newtown Parsonby Parkhead Beckfoot Brownrigg Goodyhills Hensingham Langwathby Drumburgh Bothel Rockcliffe Great Urswick Whitbarrow Village Millbeck Boltonfellend Low Hesket West Causewayhead Park Broom Kirklinton Hawksdale Crosscanonby Roger Ground Belle Vue High Hill Cumwhitton Bomby Bampton Grange Barras Bleatarn Newton Reigny Penton Great Easby Strands Beckermet Torver Haltcliff Bridge Townhead Wescoe Newtown Newton Rigg Bonning Gate Station Hill Allenwood Raughton Head Winster Metal Bridge Storrs Tirril Bromfield Little Broughton Blawith Beck Houses Unthank Melkinthorpe Mossbay Boot Down Hall Morton Woodend Scotby Droomer Eskdale Green Botcherby Dragley Beck Boothby Waterhead Drigg Oddendale Bootle New Hutton Borwick Rails Cat Bank Cowan Head Chalkfoot Watchhill The Howe Mosser Mains Greenscoe Grasmere Newlands Broughton in Furness Carr Bank Laithes Stainton with Adgarley