Luxury Brand Advertising in Woodhouses

Get in touch

Luxury Brand Marketing in Woodhouses

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Woodhouses

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CA5 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Woodhouses

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Woodhouses

True luxury need not be directly communicated but instead experienced.

Consumers in Woodhouses like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Woodhouses

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Woodhouses (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Hewer Hill Beetham Langrigg Middleshaw Harras Bowmanstead Hensingham High Sellafield Roadhead Kidburngill Bullgill Bewaldeth Stainburn Thickholme Shap Harraby Milnthorpe Unthank High Oaks Cotes Thornhill Brisco Wood Broughton Hall Reagill Ulcat Row Bowness-on-Solway Warwick-on-Eden Tarns Netherton Longdales Santon Brampton Sedbergh Stone House Etterby Kirkby Lonsdale Cumrew Hutton Great Blencow Hutton Roof Fenton Cunsey Aughertree High Whinnow Beckces Faugh Summerlands Shoregill Grange Troutbeck Cargo Littlebeck Gaisgill Howbeck Yanwath High Ireby Tallentire Lea Yeat Dunningwell Townhead Glasson Brougham Stainton with Adgarley Stockdalewath Thomas Close Kirkland Moorhouse Monkhill Low Walton Blackbank Yottenfews Hallow Bank Kirksanton Askam in Furness Ravenglass Mirehouse East Grassgarth Wellington Salta Slack Head Hawcoat Keisley Watendlath Willow Holme Green Bank Garsdale Head Mirehouse West Bowness-on-Windermere Wythop Mill Carleton Hall Bow Haresceugh Nether Welton Downfield Castletown Appleby-in-Westmorland High Seaton Midgeholme Hackthorpe Sandale Bonning Gate Greenholme Crosby Villa Portinscale Mirehouse Mosser Mains Chapelburn Mawbray Endmoor Branthwaite Edge Beckbottom Parkhead Newton Reigny Howgate Garnett Bridge Rosthwaite Low Borrowbridge Low Seaton Paradise Market Brough Dalton Knipe Fold Santon Bridge Sandford Cowan Head Laversdale Coalfell Flookburgh Culgaith Dockray Ruckcroft Biglands Old Town Beckhouse Wythburn Barbon Bushfield Bigrigg Hallgarth Bolton Low Houses Rosley Oakshaw Ford Unthank Natland Stainton Warwick Bridge Clappersgate Heversham Salt Coates Carleton Coupland Edderside Hopebeck Cowgill Barton Hartley Aikton Eveninghill Broughton Mills Bromfield Brownber Mealrigg Beck Blindcrake Gatebeck Wallthwaite Brothybeck Winder Tindale Moor Row Brigham Foulbridge Eamont Bridge Edentown Water Yeat Stubble Green Hincaster Rampside Blawith Greengarth Hall Skirwith Ireleth Great Corby Gaitsgill Watchgate Staveley High Harrington Pategill Nepgill Hutton Moor End Cumwhitton Hardendale Wreay Kelsick Newbiggin How Skelton Wood End Barugh Dendron Abbeytown Great Broughton Woodland Pallaflat Common End Carwinley King's Meaburn Hall Dunnerdale Uppertown Waterside Wall End Low Hesket North Scale Mite Houses Temple Sowerby High Cunsey Troutbeck Buckabank Blencarn Great Salkeld Roa Island Westlinton Parkgate Longpark Townfoot Gleaston Knotts Orthwaite Walton Barepot Dundraw Croftlands Warnell Rannerdale Moorthwaite Castle Carrock Whale Grayson Green North Dykes Irton Low Row Doddick Nunclose Blackwell Tummer Hill Wath Newtown Longcroft Deanscales Weasdale Swinside Raby Ponsonby Aikhead Houghton Tirril Dunnerdale Whitbarrow Winton Lower Hawthwaite Western Bank Wreay Croslands Park Field Broughton Haverigg Rickerby Preston Patrick Briery Watermillock Oughterby Dufton Sandside Barras Wolsty Low Biggins West Silloth Stainton Westward Newby Green Quarter Chapels Sunny Bank High Casterton Middlesceugh Birkby Langwathby Mallsburn Hallbankgate Millbeck Longrigg Thornby Bampton Skelsmergh Bridgefoot Plasketlands Calthwaite Flitholme Water Garth Nook High Hesket Aiketgate West Curthwaite Cumwhinton Hutton End Distington Cark Whitrigg Garrigill Ackenthwaite Highbridge Crosby Garrett Hutton Row Cumdivock Newtown Great Ormside Kiskin Allithwaite Brackenthwaite Hycemoor Hesket Newmarket Ferney Green Hayton Brackenthwaite Hoff Gatesgarth Sleetbeck Legburthwaite Pardshaw Hall Borwick Rails Low Cotehill Whitbarrow Village Belle Vue Matterdale End Dacre Windermere Moss Side Roose Gate Milton Sellafield Scaws Cockley Beck Dragley Beck High Biggins Scar Head Crewgarth Morland Brunstock Stank Haile Cocklakes Martindale Plumpton Low Wood Glen Dowlin Grange Fell Sunbiggin Hurst Strawberry Bank Parkside Studholme High Walton Swarthmoor Brough Great Easby Little Bampton Kearstwick Low Row Bootle Kirkborough Little Blencow Old Tebay Morton Woodhouse East Curthwaite South Ulverston Mosser Newby Head Scilly Bank Westnewton Baggrow Lenacre Sour Nook Hawksdale Ulpha Gilwilly Bowscar Dearham Newland Bottom Allerby South Stainmore Little Ormside Scalebyhill Waverbridge Laithes Howgill Great Asby Patton Bridge Middleton Ellenborough Hawkshead Beckfoot Calvo Thwaite Head Bowston Corby Hill Mosedale Barrow Island Ousby Fingland Beck Head Arlecdon Kinkry Hill Castlerigg Station Hill Upper Denton Howtown Crackenthorpe Corkickle Greysouthen Old Carlisle Dale Grange-over-Sands St Bees Sandylands Workington Dalston Little Orton Allonby Brackenthwaite East Causewayhead Tower Wood Sunbrick Frizington Branthwaite Ormsgill Dubwath Haverthwaite Blackford North Row Newland Ivegill Ullock Harker Marsh Patterdale Ludderburn Aikrigg Rosgill Woodville Drybeck Scarrowhill Smithfield Wescoe How Berrier Leece Brigflatts Thornthwaite Bothel Heggle Lane Flimby Westfield Selside Moresby Parks Melmerby Woodrow Killington The Howe Barclose Bolton New Houses Lane Head High Lorton Little Braithwaite Witherslack Brough Sowerby Seascale Town End Micklethwaite Roose Clickem Applethwaite Saltcoats Woodend Johnby Helton Greenwell Thursby Chalkfoot Cardewlees Newtown Boltongate Dent Crosby Ravensworth Hallthwaites Broad Oak Ayside Satterthwaite Rheda Park High Waverbridge Brow Edge Millthrop Cat Bank Roundthwaite Burnhill Powter How Greenbank Salkeld Dykes Quality Corner Croasdale North Stainmore Rusland Newton Arlosh Easton Cotehill Newbiggin Little Musgrave Steel Green Barugh Colton High Braithwaite Kingside Hill Beck Side Mountain View Gillbank Annaside South Newbarns Low Nibthwaite Lanercost Lockhills Albyfield Flakebridge Lowick Green Fair Hill Botcherby Kells Dalton-in-Furness Allenwood Newbarns Hornsby Gate Plantation Bridge Brownrigg The Nook Sweetholme Scales Scuggate Aldingham Soulby Near Sawrey Asby Greystoke Gill Beck Wythop Bolton Far Arnside Brocklebank Tottlebank Old Hutton West Woodside Easton Kendal Haws Bank Parton Town End Skelwith Bridge Newbiggin Wilton Garth Row Greenrow Holmrook Briar Rigg Hunsonby Mossedge Newbiggin Rosebank Little Asby Plumptonfoot Sandwith Scales Angerton Uldale Town Bank Brackenlands Banks Slack Rosside Denton Holme Moorclose Towngate Ulverston Pool Bank Penrith Canal Foot Greystoke Burthwaite Port Carlisle Raughton Holme St Cuthbert Hole High Newton Nether Row Milburn Wampool Longburgh Lyneholmeford Gullom Holme Little Langdale Rowell Great Strickland Brockleymoor Greengill Calder Moss Side Grizebeck Townhead Lowca Whasset Redmain The Lound Cleator The Green Marthwaite Burtholme Blackdyke Crookdake Underbarrow Papcastle Torver Scales Threlkeld Outgate Birkthwaite Longsowerby Moor Row Newlands Murton Garden Village Longlands Boustead Hill Millom Beaumont Colby Longdale Bank End Bradley Whitrigglees Fletchertown Bouth Townhead Plumpton Head Monk Moors Bolton Wood Lane Soulby Bridekirk Forest Head Pelutho Gamblesby Bomby Bardsea Church Brough Newby Bridge Nook Casterton Scotsdike Wellgill Hyton Nenthead Burgh by Sands Fell End Dunnerholme Newbiggin-on-Lune Armathwaite Crosby Beacon Hill Seatoller Little Urswick Cartmel Great Crosthwaite Beck Houses Kirkby Stephen Long Marton Storrs Southwaite Crossgates Sandwith Newtown Lady Hall Broughton Cross Thurstonfield Mungrisdale Rosewain Bardsea Green Broughton in Furness Keswick Brigsteer Ainstable Newby West Ewanrigg Friars' Ground Lamonby Kingstown Wetheral Plain Sprunston Whitrigg Hartbarrow Winster Farlam Force Mills Three Bridges Droomer Grisdale Carlisle Seathwaite Aspatria Whiteclosegate Oulton Maulds Meaburn Mockerkin Eden Mount Little Loughrigg Wath Brow Renwick Middleton Place Kirkhouse Heathwaite Salterbeck Maryport Bridgend Hilton Edenhall Goodyhills Ravenstonedale Clifton Dykes Park Broom Brigham Swallohurst Row Brow Thwaite Flat Prospect Bassenthwaite Barrow-in-Furness Unthank End Siddick Lazonby Whicham Nethertown Scout Green Sandwick Lindale Wetheral Durdar Rydal Wharton Moat Millhouse Stair Low Lorton Leasgill Caldewgate Crosscrake Galemire Heggerscales Gamelsby Cautley Spark Bridge Calder Bridge Mealsgate Buttermere Crosby-on-Eden Smardale Roosecote Bransty Oldwall Cleator Moor Cardurnock Morton Catlowdy Longrigg Helmside Wreaks End Ennerdale Bridge High Longthwaite Sadgill Plumgarths Pica Waberthwaite Duddon Bridge Rockcliffe Cross Carr Bank High Water Head Plumbland Belah Tebay High Bankhill Greenscoe Longthwaite Burnbanks Ambleside Hall Senna Troutbeck Bridge New Mill Goat Cliburn Swathwaite Head West Causewayhead Hutton Roof Holme Mills The Sands Lambfoot Sedgwick Bowland Bridge Currock Anthorn Lee Houses Halfpenny Eccle Riggs Todhills Roughsike Kelleth Kirkby Thore Whitbeck Burneside Meal Bank Wasdale Head Stonethwaite Loweswater Lowgill Seaville Wetheral Pasture Drigg Corney Penruddock Galligill Colt Park Wordsworth Terrace North Walney Kirkoswald Dovenby Bampton Grange Loppergarth Hawkshead Hill Holker Leadgate Millgillhead Raisbeck Mossbay Scotby Burrells Knock Brackenber Langton Whelpo Low Whinnow Croglin Hubbersty Head Kents Bank Little Arrow Arkleby High Nibthwaite Scaleby Tarraby Watchhill How Pennington Hale The Common Storth Torpenhow Row Welton Moorhouse Cockermouth Bandrake Head Parsonby Arnaby Kirkcambeck Brampton Barber Green Great Clifton Irthington Parton Hethersgill Newton Unthank Gilgarran Garlands Arrowthwaite Longtown Oddendale Arrad Foot Seathwaite Talkin Lessonhall Boothby Millholme Broughton Beck Blackbeck Langrigg Far Sawrey Hazelslack Ruleholme New Rent Gawthwaite Gilcrux Low Geltbridge Towcett Browtop Shire Abbotsmead Mains Meathop Kirkland Guards Warwicksland Southerfield Kirkbride Crosthwaite Kirkbampton Heads Nook Baycliff Nentsberry High Hill Low Braithwaite Staveley-in-Cartmel Ravenstown Little Salkeld Nealhouse Cartmel Fell Hornsby Ellonby Low Moresby Orton Rigg Coniston Kirkland Little Strickland Roger Ground Oxen Park Levens Westmoor End Docker Lindal in Furness Scales Sampool Heaning Catholes Butterwick Waitby Blitterlees Cardew Skelton Force Forge Thornthwaite Haltcliff Bridge Wetheral Shield Bowderdale Threapland Laversdale Lane North Side Low Knipe Mintsfeet The Hill Eaglesfield Skitby Little Clifton Lowick Bridge Kirklinton Isel Grinsdale Great Orton Keekle High Side Busk Pooley Bridge Glasson Boot High Scales Colthouse Deepthwaite Biggar Thrushwood Silloth Stripes Grizedale Low Crosby Yearngill Rusland Cross Ruthwaite Red Dial New Hutton Woodhouses Sebergham Brownrigg Lamplugh Grasmere Drumburgh Kilnhill Stanger Crooklands Knowefield Barrows Green Foxfield Thwaite Moss Branthwaite Dowbiggin Great Musgrave Newtown of Rockcliffe Upperby Vickerstown Stapleton Baldwinholme Beanthwaite Waverton Coulderton Moorend Rockcliffe Barbary Plains Scarness Elterwater Raise Beckfoot Melkinthorpe Newton Rigg Birkett Mire Kentmere Kentrigg Four Lane Ends Motherby Ormathwaite Oughterside Sunderland Chestnut Hill Kirkby-in-Furness Shopford Heron Hill Sowerby Row Rookby Carleton Crosscanonby Rowe Head Whitehaven Sand Side Hetherside Orton Braithwaite Seaton Milton Newton-in-Cartmel Skinburness Prizet Thackthwaite Lowther Glassonby Raffles Firbank Dale Bottom Bleachgreen Thrimby Greenside Holmwrangle Ploughlands Thackthwaite Millness Winskill Grayrigg Stainton Crosslands Beckermet Strands Oxenholme Outhgill Marton Farleton Camerton Kaber Wood Gate Sleagill Greenodd Walby Hampsfield Blencogo Metal Bridge Backbarrow New Cowper Outcast Down Hall Townhead Dean Harriston Hayton Haggbeck Glenridding Sockbridge Hoskethill Gawthrop Prior Rigg Pardshaw Raughton Head Chapel Stile Kirkbarrow Wiggonby Park Head Catterlen Ickenthwaite Lupton Skiprigg Fell Foot Gilsland Harker Burton-in-Kendal Crook Hartsop Bleatarn Rowrah Penny Bridge Embleton Silecroft Highmoor Lakeside Dykesfield Risehow The Flatt Felldyke Kershopefoot Broadwath Carleton Powhill High Side Southernby Soutergate High Wray Warcop Standingstone Nateby Wheyrigg Alston Hindpool Winscales Mansergh Town Head Penton Brandlingill Stanwix Staffield Oak Bank Low Newton Holme Braystones Ings Kirkandrews-on-Eden Fothergill Egremont Deepdale Blagill Homewood Helbeck Stone Raise Boltonfellend Seatle Clifton Tarnside Askham Fell Side Cummersdale Aldoth Newbiggin Broughton Moor Highlaws Shawfoot Newtown Roachburn Stanthwaite Roosebeck Bayles Wigton Gosforth Beckfoot Garsdale Caldbeck Blennerhasset Bewcastle Middletown Newbiggin High Row Hall Santon Little Corby Finsthwaite Clawthorpe Kingmoor House Keld Skirsgill Nenthall Burnrigg Arnside Nether Wasdale Mellguards Great Urswick Mansriggs Little Broughton Newby East Kirkland Row Harrington Yarlside Bleatarn Red Hills Far End Rottington Waterhead Rooking Hall Waberthwaite Eskdale Green Ghyll Head Mill Side Head Crag High Cark Aglionby Ireby Linstock