Luxury Brand Advertising in Ford

Get in touch

Luxury Brand Marketing in Ford

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ford

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S12 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ford

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ford

True luxury need not be directly communicated but instead experienced.

Consumers in Ford like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ford

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ford (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Ockbrook Parkhouse Green Bullhurst Hill Hull End Brightgate Ingleby High Lee Stone Edge Newbold Nether Loads Tansley Barrow upon Trent Monyash Ashopton Church Wilne Holestone Charlestown Hathersage Renishaw Melbourne Littleover Higham Lane Head Dunsa Dethick Hartshorne Carr Vale Spitalhill Snitterton Ingmanthorpe Peak Dale The Forties Cowhill Calver Sough Nether Burrows Priestcliffe Ditch Willington Breckend Thornsett Crist Ashover Hay Bolehill Edale Millthorpe Cotes Park Netherthorpe Slatepit Dale Tunstead Milton Common Side Duffieldbank Stanfree Fallgate Great Cubley Stonegravels Langwith Great Longstone Blackwell Hayfield Astwith Shepley Street Barber Booth Upper Newbold Milton The Brushes Danesmoor Wirksworth Park Nook Brimington Common Sandiacre Trusley Twyford Farhill The Elms Hemming Green Spancarr Eaves Knoll Yeldersley Hollies Sutton on the Hill Hope Ridgeway Middleton Allestree Grindleford Doveridge Higher Dinting Waingroves Duffield Bubnell Sudbury Leadmill Whitehough Head Heath End Dimple Moorend Oxton Rakes Bridgehill Combs Shatton Sparrowpit Nether Biggin Newton Solney Upper Padley Newlands Atlow Over Haddon Slaley Unthank Scropton Somercotes Boylestonfield Wheatcroft Arkwright Town Repton Ashgate Quarndon Cartledge Cromford Marston on Dove Belper Flagg Aldercar Simmondley Duckmanton Perryfoot Townend Ashbourne Hundall Butterley Derby Hockerley Hallfield Gate Upper Town Abney Torr Top Little Hucklow West End Langley Mill Hollington Buckland Hollow West Hallam Oakwood Swadlincote Rylah Radbourne Common Far Laund Westhouses Conksbury Little Hallam Hallowes Crich Brindwoodgate Elton Ballidon Thornhill New Mills Dalbury Hollow Foremark Nether Padley Marehay Whitwell Radbourne Slackhall Inkersall Sinfin Hill Top Spital Shelton Lock Darley Hillside Castle View Brookside Hardstoft Common Dronfield Plaistow Common Side Calver Low Coxbench Hangingbridge Nether Chanderhill Chinley Woodville Lodge House Surface Mine Glapwell Hollins Green Heanor Gate Larklands Dalbury Cressbrook Birdholme Bowshaw Ridgeway Stanhope Bretby Furness Vale Shottle Cokhay Green Risley Kniveton Buxton Harper Hill Taxal Batham Gate Gowhole Bargate Northwood Tibshelf Brookfield Codnor Gate Lower Birchwood Bradley Litton Mill Whitfield Park Calton Lees Youlgreave Netherthorpe New Smithy Mapleton Norwood Etwall Common Pomeroy Carsington Wadshelf Deepclough Tetron Point Ironville Grangemill Chisworth Spout Greenwich Milltown Hodthorpe Osmaston Smalley Common Churchtown Starkholmes Dale Abbey Pye Bridge Fallinge Coddington Sunny Hill Roston Cross Hill Stanton by Bridge Makeney Eckington Little Bolehill Longway Bank Brough Middle Handley Coton in the Elms Moravian Settlement Old Whittington South Normanton Horwich End Burrfields Moorhall Holbrook New York Edensor Markham Vale Etwall Ambaston The Leys Trentlock Cotmanhay Glutton Bridge Cutthorpe Ravensnest Brailsford Hardwick Hearthstone Birchover Lower Pilsley Potter Somersal Longcliffe Buxworth Commonside Spinkhill Arthurs View Goseley Dale Newbold Moor Lydgate Winsick Yeaveley Upper Hartshay Acre Ridge Estate Brook Bottom Wingfield Park Godfreyhole Knockerdown West Handley Hollingwood Little Hayfield Stoneheads Sawley Milehill Matlock Bridge Horsley Bakewell Norbury Morton Old Brampton Chunal Little Cubley New Horwich Whaley Bridge Snelston Common Staveley Clifton Alkmonton Kelstedge Whatstandwell Birleyhay Wessington Eyam Idridgehay Mercaston Stoney Middleton Nether Sturston Ollerbrook Booth Upperthorpe Leabrooks Stanton Gate Stainsby Common Hollingwood Estate Lower Thurvaston Higher Buxton Newhaven Ault Hucknall Stony Houghton Bridge End Lower Midway Wigley Glossop Blackbrook Swarkestone Middleton Newgate Temple Normanton Boythorpe Biggin Crowhole Owler Bar Chesterfield Chellaston Toadhole Furnace Hammersmith Lea Wyaston Palterton Hathersage Booths Great Wilne Milford Aldwark Bagshaw Clowne Grindsbrook Booth Scotches Tintwistle Oxcroft Shacklecross Burntheath Yeldersley Thurvaston Stenson Toadmoor Bretby Harlesthorpe Brimington Limekiln Field Castleton Belph Lower Gamesley Froggatt Curbar Cubley Common Linton Heath Birch Vale Parsley Hay St Augustines Aston-on-Trent Bole Hill Church Gresley Farnah Green King Sterndale Holloway Ilkeston Calke Cherrytree Hill Aston Upper Town Coplow Dale Nether Moor Bowden Head Bridgeholm Green Egginton Bradwell Uppertown Holmesfield Elvaston Freebirch Poolsbrook Rodsley Clay Mills Palmer Moor Turnditch Rose Hill Walton Cockyard Friden The Flourish Tunstead Creswell Hidebank Stoneyford Longfordlane Congreave Littlemoor Handley Beeley Calow Westthorpe Rowthorne Woolley Ashleyhay Windley Alvaston Pikehall Two Dales Edale End Thurvaston Steeple Grange Lower Crossings Coton Park Bullbridge Derby War Memorial Village Holmley Common Sinfin Moor Idridgehay Green Woodnook Newhall Bacon's Spring Killamarsh Church Hill Tinkersley Barrow Hill Warmbrook Nuttals Park Bakestone Moor Crowdicote Doe Lea Boulton Offerton Barton Blount Holymoorside Burbage Owlcotes West Broughton Moorfield Eagle Tor Lullington Pilsbury Thulston Tissington Bradwell Hills Wilmorton Lower Kilburn Somersal Herbert Porterhouse Rowarth Hallam Fields Cropper Longlane Sheepbridge Pentrich Ireton Wood Northedge Smalldale Broadmeadows West Edge Gamesley Denby Common Brackenfield Dronfield Woodhouse New Bolsover Holmesdale Hulland Moss Foolow Pilsley Waldley Baslow Callow Heathcote Hardstoft Hassop Wormhill Hargate Hill Grassmoor Markeaton Bolsover Woodhouse Stanton Belper Lane End Darley Dale Heanor Bradbourne Findern Williamthorpe Lumsdale Spitewinter Shaw Fernilee Upper Loads Ogston Whitehough Swathwick Netherseal Smithy Moor Kirk Ireton Sterndale Moor Hatton Fields Kirk Langley Burnaston Wheston Stainsby Dale Moor Foston Alport Wirksworth Moor Holmewood Robin Hood Nithen End Oaks Green Mount Pleasant Over End Winster The Park Leam Unstone Green Horsley Woodhouse Broadholm Breaston Peak Forest Stanton Lees Oakerthorpe Ashover Kedleston Hargatewall Riber Dowry Overseal Pilsley Hazelwood Mickleover Darley Abbey Walton-on-Trent Upper Birchwood Little Chester Allenton Canholes Gosforth Valley Stanton-by-Dale New Houghton Mastin Moor Dicklant Muggintonlane End Scarcliffe Park Head Newtown Leaden Knowl Dinting Vale Brampton Penny Green Monsal Head Stonebroom Morley Smithy Warrencarr Great Hucklow Egginton Common Denby Bottles Litton Cowdale Ilkeston Junction Holmgate Middlecroft Priestcliffe Nether Green Riddings The Bungalows Shardlow Woodseats Old Tupton Breadsall Hilltop Corbriggs Plaistow Green Chevinside Highgate Mickley Low Leighton Cock Alley Nether Booth Ticknall Smithfield Hilton Aston Heath Millington Green High Cross Bank Charlesworth Farlands Booth Mugginton Sutton Scarsdale Marston Montgomery Biggin Old Matlock Hare Edge Cross o' th' hands Bramley Shottlegate Stockley Alsop en le Dale Press Riddings Newmarket Upper Langwith Tideswell Upperwood Alfreton Chaddesden Crich Carr Bellevue Crewton Alton Bolehill Oversetts Greenside Crowden Hillclifflane Marlpool Smithy Houses Lee Head Bankwood Gate Emmett Carr Ashgate Snape Hill Harehill Compton Whitfield Hartington Eastmoor Thorpe Calow Green Linton Overton Summerwood Top Mercaton Loscoe Grindlow Morleymoor Osmaston Upper Booth Dalebank Taddington Long Eaton Matlock Woodhead Bramley Vale Millers Green Rise End Stoke Wensley New Sawley Wash Pentrichlane-end Boylestone Pride Park Church Town Coldeaton Hilltop Denby Village Lower Hartshay Hollington Grove Mount Pleasant Upper Midway Ible Ford Golden Valley Alderwasley Wardlow Pinxton Fenny Bentley Wakebridge Nether Handley Matlock Cliff Lane Ends Wingerworth Kirk Hallam Marsh Lane Swanwick Mount Pleasant Mapperley Smalley Lower Dinting Hepthorne Lane South Wingfield Codnor Park Brushfield Greenhillocks Apperknowle Tansley Knoll Lilypool Farley Mill Green King's Newton Pleasley Little Longstone Codnor Breach Langley Chapel Milton Higher Gamesley Brockwell Spondon Over Leigh Birley Woolley Moor Short Heath Upper Biggin Cinderhill Washgreen Lees Cowers Lane Higher Chisworth Hillcross New Brimington Street Lane Malcoff Elmton Hognaston Summerley Cowley Henmoor White Moor Draycott The Gutter Weston Underwood Hadfield Inkersall Green Moorwood Moor Shipley Ridgeway Moor Rowsley Oaker Ashford in the Water Lightwood Hobroyd Hales Green New Whittington Gallows Inn Upper End Mackworth Osleston Little Eaton Woodthorpe Matlock Bank Blackbrook Matlock Dale Windmill Barlow Ripley Bamford Shuttlewood Ednaston Nether End River's Vale Stanley Common Hill Somersal Gorseybank Borrowash Blackwell Earl Sterndale Parwich Hollins Nether Heage Hillstown Bridgemont Weston-on-Trent Oxcroft Estate Hady Staden Caldwell Church Broughton Shipley Common Tomthorn Whaley Thorns Smalldale Harpur Hill Pilsley Green Heathtop Langwith Junction Brockhurst Rowland Doehole Hague Bar New Zealand Heage Loundsley Green Darley Bridge Heath Smisby Dove Head Higher Crossings Stanley Peasehill Stretton Barlborough Litchurch Snelston Langley Common Matlock Green Mickley Shirebrook Codnor Morley Kilburn Normanton Tapton Dunston Breadsall Sapperton Quarndon Common Hardwick Wood Hulland Village Brailsford Green Rumbling Street Pleasley Vale Pratthall Bonsall Bretton Chelmorton Hopton Boothgate Rosliston Horsleygate Cowlow Hasland Shirley Sawmills Tupton Annwell Place Smalley Green Long Duckmanton Old Glossop Butterley Shireoaks Culland Slack Hilcote Edlaston New Stanton Wilday Green Longford Stanton in Peak The Holmes Ladygrove Sleet Moor Shirland Woodlinkin Hulland Ward Egstow Ambergate Pear Tree Padfield Hatton Whaley Lowgates Dove Holes Peakley Hill Fritchley Sheldon Wardlow Mires Dale End Castle Gresley Bolsover Over Burrows Upper Hackney Holbrook Moor Chinley Head Clay Cross North Wingfield Brassington Matlock Bath Unstone Gorsey Leys Morley Park Whittington Moor Coal Aston Calver Brand Side Rawson Green Churchbalk Openwoodgate Whitwell Common Chapel-en-le-Frith Ladmanlow Newton High Peak Junction Millers Dale Troway Old Dam Boulton Moor Flaxholme Aston Pilhough