Luxury Brand Advertising in Freebirch

Get in touch

Luxury Brand Marketing in Freebirch

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Freebirch

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S42 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Freebirch

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Freebirch

True luxury need not be directly communicated but instead experienced.

Consumers in Freebirch like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Freebirch

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Freebirch (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Heathcote Quarndon Morley Smithy Blackbrook Stone Edge Egginton Common Quarndon Common Hollins Leadmill Flaxholme Simmondley Hague Bar Whitehough Hull End Perryfoot Hodthorpe Butterley Palterton Rawson Green New Sawley Tupton Walton-on-Trent Higher Buxton Radbourne Clifton Breckend Stanton-by-Dale Stonegravels Markeaton Great Wilne Hargate Hill Horsleygate Tunstead Matlock Dale Hilton Ambergate White Moor Riber Calke Unthank Loundsley Green Ashover Over Burrows Hargatewall Boylestonfield Apperknowle Pilsley Green Chunal Melbourne Millers Green Burrfields Brimington Crich Carr Ault Hucknall Dunston Bolsover Woodhouse Grindlow Hady Hearthstone Coplow Dale Blackbrook Shipley Westhouses Long Eaton Ballidon Common Side Over Leigh Henmoor Poolsbrook Sawley Cotes Park Churchbalk Staden Calow Unstone Green Little Hayfield Milehill Peak Dale Langley Common Sinfin High Cross Bank Plaistow Green Harpur Hill Hidebank Shottlegate Old Matlock Tissington Wilmorton Boylestone Winsick Friden Marehay Two Dales Church Hill Norwood Risley Chesterfield Radbourne Common Chapel Milton Burnaston Chellaston Taxal Peakley Hill Wessington Edale End Hillcross Atlow Larklands Morley Upper Loads Litchurch Stanley Cowdale Whittington Moor Harlesthorpe Denby Village Leam Langley Mill Stoneheads Congreave Woolley Stony Houghton Litton Hill Top Thulston Old Tupton Heanor Longlane Hasland Warrencarr Yeldersley Holbrook Barrow Hill Great Hucklow Marlpool Boulton Gamesley Woodnook Biggin Swarkestone Allenton Owlcotes Dove Head Woodhead Holmewood Mapperley Milltown Hollins Green Alfreton Idridgehay Green Brassington Matlock Bath Chaddesden Buckland Hollow Brook Bottom Overseal Bolehill Hammersmith Farhill Upper End Ashbourne Calton Lees Mount Pleasant Middle Handley Allestree Washgreen Kirk Ireton Ashford in the Water Sleet Moor Press Foston Marsh Lane Palmer Moor Toadhole Furnace Upper Midway Parwich Brookfield Newmarket Bullbridge Kirk Langley Sapperton Temple Normanton Nether Biggin Bramley Vale Dronfield Penny Green Ingleby New Whittington Broadholm Sutton on the Hill Clowne Spitewinter Middleton Thurvaston Brockwell Stenson Lower Pilsley Mill Green Higher Crossings Somercotes Nether Burrows Ogston Mapleton Smalldale Darley Dale Mackworth Doehole River's Vale Sheepbridge Matlock Green Annwell Place Longford Froggatt Nether Chanderhill Rowsley Elmton Cock Alley Hill Somersal Church Broughton Rowthorne Acre Ridge Estate Ripley Hulland Ward Etwall Cherrytree Hill Barrow upon Trent Corbriggs Greenside Grangemill Eckington Furness Vale Longcliffe Church Wilne Bridgehill Lea Dinting Vale Eyam New Horwich Sutton Scarsdale Greenwich Pentrichlane-end Oxcroft Upper Padley Shepley Street Torr Top Hare Edge Dowry Hangingbridge Carr Vale Littlemoor Aldercar Cockyard The Gutter Smalley Pride Park Ridgeway Brailsford The Flourish King's Newton Clay Cross Pikehall Morton Godfreyhole Earl Sterndale Sandiacre Matlock Bridge Ashover Hay Upper Hartshay Padfield Alvaston Bole Hill Borrowash Over End Bretby Fritchley Birley Blackwell Thorpe Somersal Herbert Spancarr Bridge End Danesmoor Ladygrove Woodlinkin Warmbrook Hallfield Gate Duckmanton Malcoff Bonsall Gorseybank Glutton Bridge Gorsey Leys Castleton New Zealand Highgate Rowarth Bridgeholm Green Osleston Breadsall Hilltop Snelston Hollington Grove Crowdicote Ashgate Holmesdale Hardwick Newtown Roston Linton Heath Hundall Stoney Middleton Blackwell Pinxton Youlgreave Pilhough Bargate Lightwood Aston Langwith Breadsall Lane Head Cowhill Harehill Openwoodgate Long Duckmanton Doe Lea Hollington Shireoaks Common Side Old Dam Ashgate Old Whittington Gosforth Valley Ladmanlow Shardlow Shirebrook Holbrook Moor West Broughton Fernilee Woodthorpe Foremark Chisworth West Hallam Crist Farnah Green Stanhope Bretby Oakerthorpe Over Haddon Hallam Fields Stockley Codnor Breach Upper Town Findern Hulland Village Horwich End Mount Pleasant Sinfin Moor Calver Sterndale Moor Great Cubley Peasehill Nether Moor Kedleston Brampton Trentlock Whitehough Head Shirley Calver Sough Coxbench Kniveton Duffieldbank Kilburn Aldwark Stanley Common Wirksworth Little Chester Smisby Repton Tintwistle Hallowes Shelton Lock Upper Booth Alport Castle View Brookside Ilkeston Golden Valley Langley Hognaston Holmesfield Hathersage Booths Langwith Junction Lower Thurvaston Old Glossop Townend Bretton Priestcliffe Ditch Cressbrook Biggin West Handley Trusley Stanton by Bridge Bullhurst Hill Idridgehay Glossop Limekiln Field Riddings Little Cubley Bradley Moorfield Boothgate Tapton Cartledge Dunsa Holmgate Baslow Rosliston Lane Ends Ravensnest Higham Brailsford Green Thornsett Newhall Loscoe Uppertown Wyaston Codnor Newgate Burntheath Bagshaw Heathtop Summerwood Top Brand Side Marston Montgomery Normanton Calow Green Wirksworth Moor Farley Cutthorpe Nether Loads Great Longstone Wardlow Mires Harper Hill Heanor Gate Elvaston Moorend Rumbling Street Heath End Hazelwood Dalebank Ollerbrook Booth Rodsley Fallgate The Brushes Holestone Canholes New Houghton Nether End Northwood Killamarsh Astwith Newton Solney Spondon Aston Heath Fenny Bentley Spitalhill Oxcroft Estate Shipley Common Brackenfield Derby War Memorial Village Caldwell Norbury Low Leighton Chapel-en-le-Frith Lower Gamesley Pleasley Vale Staveley Bramley Alkmonton Stretton Foolow Knockerdown Ridgeway Calver Low Bellevue Higher Dinting Kelstedge Hilltop Denby Bottles Arkwright Town Linton Winster Smithy Moor Oakwood Middleton Lower Midway Stoneyford Emmett Carr Denby Common Dale Moor Middlecroft Yeldersley Hollies Wheston Coton Park Handley Steeple Grange Little Bolehill Park Head Arthurs View Pleasley Brightgate Mercaston Upper Hackney Upper Newbold Kirk Hallam Williamthorpe Little Hucklow Lowgates Codnor Gate Grindleford Lower Dinting Mickleover Bakewell Edale Moravian Settlement Netherthorpe Buxton Street Lane Upper Town Crewton Beeley Gallows Inn Dronfield Woodhouse Curbar Cokhay Green Nether Padley Wheatcroft Hayfield Whitfield Park Grindsbrook Booth Porterhouse Moorwood Moor Windley Littleover Brimington Common Ford Snape Hill Slackhall Little Longstone Hollingwood Osmaston Chinley Snitterton Wingerworth Ashleyhay Shottle Etwall Common West Edge Bakestone Moor Lee Head Overton Whaley Brough Barber Booth Breaston South Wingfield Parsley Hay Little Hallam Hartshorne Tetron Point Charlesworth Stanfree Bamford Twyford Oversetts High Peak Junction Cotmanhay Sheldon Alsop en le Dale Wilday Green Monsal Head Newbold Moor Stainsby Churchtown Pilsley Plaistow Cross o' th' hands Lees Brockhurst Starkholmes Turnditch Grassmoor Taddington Nether Handley Tomthorn Toadmoor Farlands Booth Chinley Head New Brimington Shacklecross Callow Swanwick Elton Slatepit Dale Crowden Mount Pleasant Compton Birch Vale Alderwasley Rowland Mercaton Broadmeadows Bowden Head Woolley Moor Upperthorpe Shuttlewood Dethick Upper Birchwood Codnor Park Tideswell Woodville Coddington Hardwick Wood Hepthorne Lane Dove Holes Waldley Stonebroom Greenhillocks Pye Bridge Muggintonlane End Windmill The Bungalows Monyash Goseley Dale Oaker Matlock Nether Heage Darley Hillside Far Laund Scotches Tinkersley Millers Dale St Augustines Hopton Thornhill Slaley Swadlincote Conksbury Hardstoft Common Dimple Dalbury Burbage Netherthorpe Renishaw Horsley Woodhouse Netherseal Pilsley Ible Ilkeston Junction Hardstoft Nithen End Smithy Houses Shirland Upperwood Smalley Common Smalley Green Yeaveley Wardlow Deepclough New Mills Wash Chelmorton Thurvaston New Stanton Whaley Bridge Mugginton Heage Egginton High Lee Tansley Parkhouse Green Tansley Knoll Freebirch Wensley Potter Somersal Dicklant Newton Nether Sturston Fallinge Troway Brushfield Newlands Stanton Newbold Castle Gresley The Leys Weston Underwood Eastmoor Sparrowpit Rylah Slack Holloway Belph Woodseats Hadfield Rise End Oxton Rakes Westthorpe Crowhole Stoke Offerton Pentrich Longway Bank Lydgate Hillclifflane Lower Birchwood Lower Crossings Stanton Gate Chevinside Milford Spital Unstone Moorhall Whaley Thorns Hathersage Whatstandwell Wadshelf Batham Gate Brindwoodgate Birchover Hobroyd Bradbourne Upper Langwith Makeney Draycott Walton Cromford Spinkhill Sawmills Dale End Aston-on-Trent Bowshaw Old Brampton Culland Cinderhill North Wingfield Hatton Fields Swathwick Barlow Ridgeway Moor Horsley Boulton Moor Milton Darley Bridge Scarcliffe Summerley The Forties Cubley Common Tunstead Milton Hatton Stanton Lees Church Town Nether Green Alton Butterley Stanton in Peak Lower Kilburn Cross Hill Heath Wakebridge West End Matlock Bank Robin Hood Hassop Flagg Waingroves Barton Blount Edensor Shaw Ironville Markham Vale Bolehill Whitwell Mastin Moor Egstow Birdholme Hillstown Northedge Cropper Doveridge Buxworth Morleymoor Wigley Holmley Common Priestcliffe Carsington Marston on Dove Higher Chisworth Mickley The Elms Bradwell Hope Litton Mill Pratthall Ticknall Peak Forest Ednaston Bubnell Lower Hartshay Gowhole Sudbury Duffield Whitwell Common Ockbrook Cowlow King Sterndale Edlaston Hockerley Coton in the Elms Wormhill Holymoorside Hales Green Lumsdale Lullington Belper Lane End Eagle Tor Bankwood Gate Belper Dale Abbey Stainsby Common Hemming Green Eaves Knoll Tibshelf New Bolsover Lilypool Ingmanthorpe South Normanton Morley Park Riddings Bridgemont The Holmes Mickley Aston Spout Hulland Moss Snelston Common Pomeroy Millington Green Hilcote Bacon's Spring Boythorpe Sunny Hill Inkersall Scropton Newhaven Ireton Wood Whitfield Coldeaton Owler Bar Oaks Green Cowers Lane Inkersall Green Leabrooks Pear Tree Smalldale Upper Biggin Pilsbury Darley Abbey New Smithy Park Nook Willington Hollingwood Estate Crich Nether Booth Combs Church Gresley Osmaston Longfordlane Ashopton Short Heath Leaden Knowl Coal Aston Clay Mills Lodge House Surface Mine Bradwell Hills Hartington Glapwell Derby Barlborough Wingfield Park Abney Matlock Cliff The Park Higher Gamesley Birleyhay Creswell Ambaston Millthorpe Charlestown Weston-on-Trent New York Bolsover Commonside Dalbury Hollow Rose Hill Little Eaton Smithfield Cowley Nuttals Park Shatton