Luxury Brand Advertising in Little Chester

Get in touch

Luxury Brand Marketing in Little Chester

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Little Chester

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DE1 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Little Chester

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Little Chester

True luxury need not be directly communicated but instead experienced.

Consumers in Little Chester like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Little Chester

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Boythorpe Matlock Cliff Alsop en le Dale Carsington Spital Alfreton Northedge Rodsley Inkersall Green Whitwell Padfield Leaden Knowl Canholes Lower Thurvaston Newhall Dove Head Holymoorside Sunny Hill Alderwasley Yeldersley Hollies Stanton by Bridge Charlesworth The Holmes Bridgemont Cowers Lane Overton Northwood Greenhillocks Upper Hackney Somersal Herbert Roston Cotmanhay Smithy Houses Stone Edge Duffieldbank Mercaton Ashford in the Water Hardwick Wood Boulton Moor Dale Moor Cropper Foston Eyam Barlow Leam Wingfield Park Spondon Press Bolehill The Forties Earl Sterndale Chevinside Tomthorn Willington Longfordlane Stanley Mapleton Chesterfield Swanwick Temple Normanton Normanton Wilday Green Lower Pilsley Longcliffe Smalley White Moor Godfreyhole Markham Vale Slack Cockyard Bramley Spinkhill Walton Stoneheads Smalldale Oxcroft Little Cubley Henmoor The Bungalows Coldeaton Little Longstone Derby War Memorial Village Cherrytree Hill Langwith Staden Rumbling Street Morley Park Chinley Butterley Windmill Danesmoor New Horwich Upper Biggin Nether Loads Hare Edge New York Morleymoor Handley Stanton Gate Farhill Lower Dinting Bakestone Moor Harpur Hill Lower Midway Moorwood Moor Sawley Stonebroom Dinting Vale Smalley Common Edale Potter Somersal Hull End Edensor Cowley Oxton Rakes Common Side Hognaston Upper Midway Hatton Langley Common Osmaston Stanley Common Pear Tree Eaves Knoll Quarndon Pilsley Green Waldley Whitwell Common Yeaveley Deepclough Winster Little Eaton Poolsbrook Shuttlewood Leabrooks Marston Montgomery Hatton Fields Taddington Egstow Ireton Wood Aldercar Lilypool Ashgate Pentrich Cowdale Dalebank Rise End Horwich End Little Hucklow Kirk Ireton Wardlow Mires Parkhouse Green Wensley Morley Smithy Rawson Green Litton Mill Coxbench Matlock Bridge Woodnook Ogston Plaistow Green Slackhall Shirebrook Alkmonton Penny Green Great Longstone Burbage Pikehall Crich Brockhurst Swadlincote Alport Over End Aston Heath Marehay Barrow Hill Waingroves Quarndon Common Creswell Golden Valley Low Leighton Risley Woodseats Riddings Sutton on the Hill Upper Hartshay Offerton Brimington Common Church Wilne Alvaston Upper Town Radbourne Common Lower Gamesley Carr Vale Calver Thornhill Stoney Middleton Youlgreave Newbold Calow Green Clay Cross Conksbury Woodlinkin Gorsey Leys Hollins Pilsbury Shardlow Bamford Two Dales Tunstead Woolley Moor Newbold Moor Arthurs View Hepthorne Lane Wirksworth Moor Etwall The Gutter Rowthorne Tibshelf Hardstoft Loscoe Glapwell Riddings Pentrichlane-end Williamthorpe Boothgate Eastmoor Cock Alley Hulland Ward Ednaston Shirley Foolow Shireoaks Chapel-en-le-Frith Sleet Moor Moorhall Hassop Hilton Elvaston Oaker Old Brampton Lane Head Dove Holes Ballidon Middle Handley Upperwood Bagshaw Chisworth Woolley Yeldersley Twyford Matlock Bath Hillcross Whittington Moor Ilkeston Hodthorpe Wormhill Old Whittington Crowhole Stanfree Nether Heage Millers Green King Sterndale Bullhurst Hill Mount Pleasant Upper Padley Bankwood Gate Hill Somersal Chinley Head Steeple Grange Knockerdown Snitterton Batham Gate Parsley Hay Lodge House Surface Mine Nether Burrows Rose Hill Church Broughton Palterton Millington Green Wheatcroft Gowhole Sudbury High Peak Junction Sapperton Higher Crossings Priestcliffe Ditch Upperthorpe Ashbourne Ladmanlow Nether Biggin Sterndale Moor Shaw Sheepbridge Birch Vale Ravensnest Dethick Doveridge Hazelwood Hayfield West Handley Denby Bottles Derby Blackbrook Ilkeston Junction Tideswell Dale Abbey Middleton Plaistow Rowarth Mugginton New Sawley Staveley Calton Lees King's Newton Gallows Inn Weston Underwood Unthank Burntheath Harper Hill Stockley Street Lane Stainsby Common Shepley Street Owlcotes Darley Abbey Cartledge Troway The Leys Hillclifflane Brand Side Lower Birchwood Lightwood Upper Birchwood Smalley Green Brampton Glutton Bridge Mount Pleasant Bradley Buxworth Matlock Green Stanhope Bretby Birdholme Hulland Village Bridge End Denby Common Higher Gamesley Fallgate Stony Houghton Shipley Bradbourne Pleasley Vale Idridgehay Long Duckmanton Harehill Bridgehill Emmett Carr Kniveton Bowden Head Lee Head Nether Sturston Holbrook Moor Kirk Hallam Church Town Ticknall Newton Aston Kedleston Hargatewall Over Haddon Tissington Little Chester Hallfield Gate West Broughton Birleyhay Wash Matlock Bank Hallowes Snape Hill Thornsett Alton Hartington Dunston Middleton Snelston Lullington Breckend Thulston Hockerley Lower Crossings Higher Buxton Curbar Stenson Repton Clifton Hathersage Woodthorpe Milton Bargate Great Hucklow Little Hallam Hales Green Annwell Place Littleover Old Glossop Barton Blount Castleton Mapperley Trusley Newmarket Matlock Dale Newgate Pilsley Morley Nuttals Park Chunal Heanor Gate Warrencarr Stanton Trentlock Higher Dinting Pratthall Hardstoft Common Holmgate Peak Forest Moorend Whaley Thorns Hollingwood Holmley Common River's Vale New Bolsover Chapel Milton Shelton Lock Hathersage Booths Whaley Bridge Milford Oakwood Over Burrows Boylestone Dunsa Mackworth Milltown Peak Dale Great Wilne Heath End Litton Overseal Ashopton Commonside Dicklant Scarcliffe Milehill Bramley Vale Ault Hucknall Far Laund Sandiacre Horsleygate Markeaton Heanor Hilltop Tapton Mercaston Stainsby Old Tupton Dimple Borrowash Ripley Melbourne Fritchley Wakebridge Linton Heath Wilmorton The Brushes Windley Cubley Common Buckland Hollow Tetron Point Thorpe Egginton Churchbalk Pilhough Combs Radbourne Over Leigh Pinxton Blackbrook Highgate Duffield Dalbury Hollow Morton Hadfield Hallam Fields Ridgeway Brightgate Hill Top Sawmills Monyash Lea Nether Chanderhill Larklands Gosforth Valley Hulland Moss Hollington Grove Kirk Langley Hope Bonsall Calow Smisby Butterley Coddington Bradwell Hills Newton Solney Thurvaston Tinkersley West End Duckmanton New Smithy Summerley Langley Coton Park Doe Lea Greenside Rosliston Longlane Thurvaston Mickleover Nether Moor Apperknowle Belper High Lee Cross Hill Whitfield Arkwright Town Toadhole Furnace Aldwark Fernilee Castle View Wardlow Darley Bridge Atlow Leadmill Chaddesden Brailsford Green Inkersall Bole Hill Turnditch Shottlegate West Hallam New Whittington Newhaven Glossop Upper Booth Netherthorpe Horsley Park Head Churchtown Stanton-by-Dale Limekiln Field Osleston Spancarr New Houghton Calke Cowhill Kilburn Bretby Weston-on-Trent Marston on Dove Lumsdale Breadsall Mill Green Bubnell Spout New Zealand Hobroyd Middlecroft Shottle Froggatt Winsick Litchurch Crowdicote Ridgeway Stanton in Peak Crich Carr Mickley Brindwoodgate Crowden Palmer Moor Furness Vale Pomeroy Tansley Nether Booth Heath Brailsford Eagle Tor Openwoodgate Ashgate Newtown Whaley Broadmeadows Townend Slaley Little Bolehill The Flourish Friden Linton Barlborough Lower Hartshay Washgreen Aston Parwich Blackwell Holmesdale Muggintonlane End Hillstown Stretton Swathwick Wigley Marsh Lane Fenny Bentley Hardwick Ingmanthorpe Millthorpe Nether Padley Idridgehay Green Grindsbrook Booth Netherseal Charlestown Dale End Ambaston Boylestonfield Farley Rowsley Grassmoor Cowlow Norwood Codnor Porterhouse Sheldon Pilsley Great Cubley Heage Belper Lane End Bakewell Hady Hemming Green Hargate Hill Sinfin Moor Tunstead Milton Wirksworth Broadholm Woodville Buxton Draycott Congreave Grindleford Higher Chisworth Upper Newbold Hollingwood Estate Cressbrook Beeley Cotes Park Coal Aston Horsley Woodhouse Moorfield Bradwell Crewton Foremark Smithfield Unstone Holbrook Brassington New Mills Gorseybank Rylah Caldwell Rowland Moravian Settlement Bellevue Wheston Cinderhill Bacon's Spring Langwith Junction Crist West Edge Spitalhill Mastin Moor Toadmoor South Normanton Ironville Ible Shacklecross Smalldale Swarkestone Kelstedge Norbury Brimington Osmaston Darley Hillside Marlpool The Elms Wessington Perryfoot Pleasley Uppertown Bullbridge Old Matlock Blackwell South Wingfield Birchover Monsal Head New Brimington Ladygrove Renishaw Sparrowpit Somercotes Codnor Breach Dronfield Woodhouse Chelmorton Dronfield Hollington Belph North Wingfield Shatton Ashover Hay Wyaston Wadshelf Longway Bank Barrow upon Trent Holestone Holmesfield Nether Handley Flaxholme Dalbury Shirland Culland Abney Compton Whitfield Park Hearthstone Clowne Pride Park Long Eaton Clay Mills Loundsley Green Hundall Pye Bridge Lower Kilburn Tintwistle Cutthorpe Stonegravels New Stanton Whitehough High Cross Bank Lowgates Owler Bar Ridgeway Moor Bridgeholm Green Goseley Dale Stoke St Augustines Astwith Heathtop Biggin Hartshorne Killamarsh Simmondley Codnor Gate Old Dam Sinfin Slatepit Dale Oaks Green Fallinge Bretton Mount Pleasant Breaston Wingerworth Cromford Biggin The Park Ashover Oxcroft Estate Hopton Spitewinter Gamesley Newlands Shipley Common Hilcote Hammersmith Brackenfield Barber Booth Aston-on-Trent Bolehill Holloway Bolsover Woodhouse Lydgate Elmton Scropton Scotches Stoneyford Short Heath Mickley Brockwell Cross o' th' hands Corbriggs Makeney Edale End Robin Hood Callow Langley Mill Brushfield Allenton Greenwich Eckington Smithy Moor Heathcote Longford Codnor Park Ashleyhay Tansley Knoll Church Hill Ford Denby Village Little Hayfield Hollins Green Coplow Dale Upper Langwith Upper Town Calver Low Oversetts Riber Hangingbridge Ollerbrook Booth Ambergate Peasehill Nether Green Whitehough Head Peakley Hill Birley Higham Acre Ridge Estate Darley Dale Hidebank Castle Gresley Brook Bottom Lees Edlaston Hague Bar Harlesthorpe Nether End Snelston Common Unstone Green Lane Ends Boulton Taxal Flagg Common Side Oakerthorpe Coton in the Elms Grangemill Ockbrook Burrfields Littlemoor Westhouses Brookfield Nithen End Baslow Calver Sough Matlock Bowshaw Bolsover Malcoff Findern Etwall Common Brough Sutton Scarsdale Summerwood Top Brookside Ingleby Egginton Common Westthorpe Breadsall Hilltop Cokhay Green Whatstandwell Dowry Tupton Farnah Green Priestcliffe Millers Dale Freebirch Starkholmes Park Nook Hasland Chellaston Walton-on-Trent Torr Top Farlands Booth Upper Loads Netherthorpe Church Gresley Allestree Upper End Grindlow Burnaston Holmewood Woodhead Elton Doehole Stanton Lees Warmbrook