Luxury Brand Advertising in Lower Hartshay

Get in touch

Luxury Brand Marketing in Lower Hartshay

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Lower Hartshay

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DE5 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Lower Hartshay

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Lower Hartshay

True luxury need not be directly communicated but instead experienced.

Consumers in Lower Hartshay like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Lower Hartshay

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Lower Hartshay (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Kniveton Eagle Tor Smisby Newton Nether Booth Hardstoft Common Chapel-en-le-Frith Darley Bridge Godfreyhole Pleasley Vale Northwood Cokhay Green Old Tupton Spancarr Longford Pikehall Upper End Bridgehill Little Bolehill Charlesworth Creswell Hasland Nether End Church Wilne Lodge House Surface Mine Wheston Boylestonfield Hulland Ward Mickley Fenny Bentley Tibshelf Golden Valley Danesmoor Cinderhill Inkersall Green Long Eaton Upper Booth New Houghton Bretton Atlow Lightwood Snitterton Hilltop Handley Ridgeway Moor Chinley Pilhough Brassington Dale Abbey Derby War Memorial Village Bowden Head Twyford Long Duckmanton Great Cubley Monyash Cock Alley Marlpool Farley Aston Blackbrook The Elms Lee Head Mill Green Coxbench Dale End Hollins Green Rise End Whitehough Head Hargate Hill Aldwark Priestcliffe Ditch Coton in the Elms Eaves Knoll Tissington Dicklant Breckend Shottlegate Nithen End Oaker Holmley Common Milton Holmgate Morleymoor Calow Hill Top Wash Coldeaton King's Newton Henmoor Whaley Thorns New Horwich Lullington Littleover Netherthorpe Over Burrows Idridgehay Green Arthurs View Toadmoor Dalbury Short Heath Denby Village Grindsbrook Booth Friden Higher Crossings Biggin Ockbrook Whitwell Common Woodlinkin Furness Vale Offerton Clay Cross Marsh Lane Cartledge West Edge Gorseybank Brook Bottom Smithy Houses Bowshaw Mount Pleasant Stanton White Moor Snelston Common Cropper Foremark Blackbrook Farlands Booth Crewton Brushfield Spitalhill Rumbling Street Codnor Breach Brailsford Green Corbriggs Ravensnest Aston Renishaw The Bungalows Matlock Cliff Ashopton Wirksworth Shepley Street Ambaston River's Vale New Stanton Cowley Sheepbridge Stanley Common Bubnell Stockley Newhaven Gallows Inn Stanton by Bridge Cotmanhay Slatepit Dale Lane Ends Commonside Darley Dale Hill Somersal Millers Dale Wingerworth Troway Unstone Green Rylah Hammersmith Chunal Holestone Wormhill Mickley Higher Gamesley Netherthorpe Mapperley Loscoe Robin Hood Draycott Hartshorne Holymoorside Tansley Buxworth Upper Newbold Boothgate Staveley Hull End Belper Oakerthorpe Shelton Lock Matlock Green St Augustines Hearthstone Tintwistle Palterton Alton Ashbourne Bagshaw Williamthorpe Smalley Common Burnaston Priestcliffe Upper Town Waldley Two Dales Calver Trentlock Lower Hartshay Greenwich Brindwoodgate The Forties New Brimington Stoneyford Stoneheads Brockwell Bridge End Pilsbury Wheatcroft Glossop High Cross Bank Litton Mill Shipley Harpur Hill Rowland Pentrichlane-end Langley Brimington Common Lower Pilsley Cowers Lane Tetron Point Church Hill Leam Church Gresley Congreave Warmbrook Tansley Knoll Mugginton Trusley Lumsdale Batham Gate Poolsbrook Hepthorne Lane Kedleston Coddington Shardlow Clifton Newgate Bakestone Moor Denby Bottles Pomeroy Dethick Sutton on the Hill Ilkeston Junction Hillclifflane Wadshelf Pilsley Spitewinter Ogston Little Hucklow Limekiln Field Pleasley Starkholmes South Wingfield Whitwell Sparrowpit Penny Green Gowhole Sinfin Parsley Hay Whaley Bridge Lilypool Loundsley Green Wardlow Staden Wyaston Osmaston Middleton Park Head Belph Oxton Rakes Malcoff Shottle New Bolsover Ednaston West Hallam Far Laund Bradwell Winsick Brackenfield Townend Higher Chisworth Boulton Chellaston Bolsover Birdholme Stonegravels Grassmoor Newmarket Stenson Holmesfield Hulland Village Northedge Upper Loads Parwich Ilkeston Chapel Milton Bramley Vale Crowden Mercaton Spinkhill Annwell Place Moorfield Walton-on-Trent Chisworth King Sterndale Mercaston Ingleby Eyam Turnditch Dunsa Brailsford Shireoaks Glutton Bridge Sutton Scarsdale Perryfoot Dinting Vale Pilsley Green Morton Bole Hill Horsley Woodhouse Bolehill Dowry New Zealand Radbourne Common Barrow Hill Hare Edge Matlock Bridge Sawley Calke Kirk Hallam Over Leigh Brampton Barlborough Park Nook Riddings Sudbury Bargate Ladygrove Borrowash Steeple Grange Knockerdown Broadmeadows Thornsett Stanton Lees Heanor Gate Woodville Hilton Hollingwood Caldwell Common Side Smithy Moor Lower Crossings Hillcross Hatton Fields Boulton Moor Woodnook Ashover Hay Great Hucklow Bamford Bridgeholm Green Nether Padley Markham Vale Woolley Cowdale Broadholm Common Side Lower Dinting Cromford Woodhead Newbold Moor Burntheath Wardlow Mires Sterndale Moor Little Eaton Codnor Gate Buckland Hollow Blackwell Smithfield Longcliffe Wakebridge Nether Moor Hardstoft Whitehough Whaley Lower Kilburn Holloway Hollington Grove Torr Top Nuttals Park Shirley Ridgeway Low Leighton Burrfields Culland Marston Montgomery Plaistow Green Birchover South Normanton Leaden Knowl Goseley Dale Aston-on-Trent Norbury Rodsley Pear Tree Farnah Green Whitfield Stoney Middleton Abney Smalldale High Lee Matlock Bank Cherrytree Hill Edensor Sandiacre Scropton The Gutter Weston Underwood Stanton-by-Dale Nether Sturston Flaxholme Porterhouse Wessington Ballidon Cubley Common Harlesthorpe Chelmorton Ridgeway Cross Hill Farhill Astwith New Whittington Westhouses Bolehill Butterley Upper Padley Flagg Dalbury Hollow Churchtown Boylestone Froggatt Owler Bar Edale Elmton Cockyard Bolsover Woodhouse Linton Brookside Gamesley Bradbourne Beeley Tupton Street Lane Taxal Heage Yeldersley Duffield Chinley Head Combs Leabrooks Lower Midway Marehay Calver Sough Castleton Little Cubley Smalley Nether Handley Oversetts Stonebroom Kelstedge Grindleford Gosforth Valley New Sawley Brough Shacklecross Newton Solney Doveridge Buxton Clay Mills Hallam Fields Elvaston Smalley Green Alport Morley Smithy Bonsall Egginton Common Greenside Pratthall Conksbury West End Horsley Hathersage Booths Ireton Wood Hassop Moorhall Doehole Stainsby Common Snape Hill Matlock Bath Temple Normanton Hargatewall Stanton in Peak Barton Blount Nether Burrows Little Longstone Milltown Tideswell Snelston Eckington Upperwood Bradley Inkersall Summerley New York Sawmills Alderwasley Swathwick Hayfield Thurvaston Ambergate Gorsey Leys Stony Houghton Hognaston Windley Brightgate Little Hallam Ironville Palmer Moor Taddington Heanor Chaddesden Heathtop The Brushes Matlock Baslow Middleton Nether Loads Spout Smalldale Aston Heath Potter Somersal Newhall Morley Middlecroft Horsleygate Over End Owlcotes Newbold Earl Sterndale Little Hayfield Hollington Old Whittington Charlestown Elton Bullbridge Woodseats Stoke Bankwood Gate Newtown Hobroyd Pentrich Winster Coal Aston Egstow Alkmonton Hallowes Castle View Millington Green The Holmes Wilmorton Darley Abbey Repton Shuttlewood Calow Green Over Haddon Hollingwood Estate Hathersage Harehill Calver Low Mickleover Etwall Hazelwood Callow Washgreen Hallfield Gate Shaw Crist Waingroves Bakewell Tapton Etwall Common Mount Pleasant Sunny Hill Riber Plaistow Heathcote Hodthorpe Acre Ridge Estate Cressbrook Linton Heath Hope Codnor Park Lees Milford Canholes Summerwood Top Oxcroft Rose Hill Hales Green Bretby Quarndon Common Hady Shirebrook Clowne Crich Brockhurst Shipley Common Unstone Doe Lea Boythorpe Shatton Stainsby Ashford in the Water Lower Thurvaston Egginton Stanfree Oaks Green Derby Slaley Barlow Tunstead Lea Shirland Thulston Slack Church Town Norwood Lowgates Hopton Milehill Heath End Moorend West Broughton Cutthorpe Old Glossop Mackworth Rowsley Tunstead Milton Higher Dinting Muggintonlane End Whatstandwell Moorwood Moor Little Chester Litton Leadmill Hillstown Hangingbridge Swanwick Scarcliffe Hardwick Wood Barrow upon Trent Rawson Green Dimple Harper Hill Netherseal Upper Birchwood Nether Chanderhill Bellevue Wilday Green Killamarsh Matlock Dale Bullhurst Hill The Leys Swarkestone Langwith Junction Whittington Moor Thurvaston Sapperton Uppertown Fallinge Hardwick Peak Dale Fallgate Lane Head Slackhall Longlane Idridgehay Alvaston Dove Head Bramley Alsop en le Dale Dove Holes Upper Hartshay Birley Allenton Biggin Deepclough Hemming Green Morley Park Stretton Fritchley Peakley Hill Stone Edge Holbrook Moor Carr Vale Belper Lane End Alfreton Ashgate Weston-on-Trent Codnor Edale End Stanton Gate Melbourne Higham Crowdicote Kirk Ireton Stanhope Bretby North Wingfield Litchurch Walton Arkwright Town Higher Buxton Hatton Highgate Dunston Peak Forest Curbar Hadfield Breadsall Great Longstone Holmewood Mastin Moor Mapleton Osleston Ault Hucknall Fernilee Greenhillocks Whitfield Park Calton Lees Pye Bridge Rowarth Sleet Moor Wigley Nether Heage Quarndon Somercotes Old Matlock Spital Marston on Dove Brand Side Nether Biggin Upper Midway Overton Grangemill Simmondley Oakwood Mount Pleasant Upperthorpe Upper Town Barber Booth Woodthorpe The Park Duckmanton Emmett Carr Parkhouse Green Lower Birchwood Great Wilne Ripley Bradwell Hills Heath Hulland Moss Willington Dalebank Ashgate Oxcroft Estate Rowthorne Dale Moor Chesterfield Kilburn Darley Hillside High Peak Junction Foolow Yeaveley Middle Handley Radbourne West Handley Kirk Langley Spondon Breadsall Hilltop Monsal Head Foston Upper Biggin Wensley Yeldersley Hollies Woolley Moor Toadhole Furnace Unthank Millthorpe Makeney Burbage Risley Birleyhay Ible Lydgate The Flourish Newlands Padfield Longway Bank Carsington New Mills Lower Gamesley Hundall Dronfield Compton Holbrook Hockerley Aldercar Ladmanlow Old Dam Dronfield Woodhouse Hidebank Sinfin Moor Churchbalk Stanley Riddings Youlgreave Langwith Ingmanthorpe Nether Green Cowlow Press Overseal Upper Langwith Millers Green Scotches Holmesdale Peasehill Chevinside Birch Vale Blackwell Openwoodgate Ticknall Cotes Park Langley Common Bacon's Spring Normanton Crich Carr Edlaston Hague Bar Pinxton Coton Park Grindlow Old Brampton Langley Mill Glapwell Sheldon Breaston Ollerbrook Booth Moravian Settlement Ashleyhay New Smithy Ford Swadlincote Freebirch Cross o' th' hands Littlemoor Coplow Dale Bridgemont Apperknowle Roston Tomthorn Longfordlane Butterley Westthorpe Upper Hackney Allestree Duffieldbank Thorpe Crowhole Warrencarr Wingfield Park Tinkersley Hilcote Eastmoor Denby Common Ashover Windmill Hartington Brookfield Cowhill Castle Gresley Thornhill Horwich End Wirksworth Moor Larklands Somersal Herbert Findern Markeaton Brimington Rosliston Pilsley Church Broughton Pride Park Hollins Osmaston