Luxury Brand Advertising in Makeney

Get in touch

Luxury Brand Marketing in Makeney

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Makeney

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DE56 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Makeney

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Makeney

True luxury need not be directly communicated but instead experienced.

Consumers in Makeney like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Makeney

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Makeney (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Whitwell Common Ilkeston Rawson Green Monsal Head Alvaston The Bungalows New Whittington Upper Hartshay Hockerley Upper End Bretton Newlands Crich Brackenfield Newton Solney Pilsley Draycott Stanton Horsleygate Ballidon Brassington Barton Blount Ridgeway Brookfield Dalebank Dove Holes Markeaton Stone Edge Bullbridge Belph Stretton North Wingfield Buckland Hollow Parsley Hay Smalldale Elton Tissington Quarndon Butterley Chisworth Summerwood Top Thornhill Flagg Shardlow Langwith Junction Ladmanlow Boylestone Pleasley Higher Gamesley Dunston Bullhurst Hill Barlow Weston-on-Trent Stanfree The Gutter Breadsall Greenwich Snitterton Bargate Lydgate Oakerthorpe Little Longstone Higher Crossings Hardstoft Common Boythorpe Matlock Bridge Cotmanhay Heanor Gate Upper Newbold Ault Hucknall Mugginton Boothgate Derby War Memorial Village New Smithy Padfield Cowdale Stony Houghton Hare Edge Holmewood Little Hayfield Bonsall Clay Cross Smithy Houses Litton Mill Lower Midway New Zealand Dale End Hathersage Booths Hatton Alton Morley Park Whitehough Head Grindsbrook Booth Nether Sturston Coal Aston Williamthorpe Moravian Settlement Park Head Mickley Great Cubley Hobroyd Winster Riddings Ripley Calver Langley Egginton Common Upper Loads The Holmes Bolsover Woodhouse Marston Montgomery Heathcote Darley Bridge Hathersage Hepthorne Lane Borrowash Poolsbrook Loundsley Green Trusley Wingfield Park Leabrooks Cherrytree Hill Carsington Castle Gresley Broadmeadows Holmley Common Low Leighton Holestone New Stanton Acre Ridge Estate Duffieldbank Heath Sinfin Shatton Mapperley Holbrook Unstone Abney Alsop en le Dale Scropton Hollingwood Estate Woolley Moor Tunstead Heath End Troway Starkholmes Tansley Doveridge Yeaveley Temple Normanton Doehole Brookside Kelstedge Hulland Moss Bellevue Sinfin Moor Calow Creswell Idridgehay Riddings Hillcross Harehill Milford Ednaston Old Tupton Hatton Fields Mickleover Brushfield Burbage Stanley Owlcotes Middleton Coton in the Elms Mercaton High Peak Junction Hulland Village Tibshelf Tintwistle Hopton Shireoaks Fenny Bentley Matlock Cliff Cowers Lane Glutton Bridge New Houghton Hillstown Brimington Common Smalley Common Upper Town Blackwell New Brimington Lower Hartshay New Mills Rowthorne Pleasley Vale New York Cubley Common Chapel-en-le-Frith Park Nook Blackwell Yeldersley Hollies Calver Low Common Side Breadsall Hilltop Makeney Hadfield Brailsford Green Dalbury Hollow Whitwell Hidebank Holmesfield Bridgeholm Green Great Longstone Burntheath Barlborough Lane Head Morton Church Wilne Higher Buxton Langwith Calow Green Slaley Torr Top Tansley Knoll Longlane Nether Padley Woodlinkin Smisby Mercaston Hollingwood Ockbrook Woodthorpe Snape Hill Mill Green Breckend Allenton Aldercar Bagshaw Stainsby Common Wigley Wensley Arkwright Town Woodville Bakestone Moor Nether Burrows Matlock Bank Marlpool Birley Birchover Ilkeston Junction Thornsett Ireton Wood Sunny Hill Offerton Goseley Dale Sleet Moor Winsick Church Town Fallgate Bradley Birch Vale Hallam Fields Bolehill Snelston Common Coldeaton Aston Smalldale Shepley Street Charlestown Blackbrook Upper Padley Thorpe Potter Somersal Grindleford Highgate Chunal Over Burrows Cowlow Bramley Walton-on-Trent Lea Clay Mills Taxal Hardwick Sutton on the Hill Long Eaton Willington Etwall Egginton Mickley River's Vale Fallinge Castle View Old Glossop Wakebridge Cowley Wilmorton New Horwich Far Laund Perryfoot Roston Hardstoft Dethick Butterley Wessington Washgreen Walton Plaistow Green Glapwell Hill Somersal Bole Hill Woodseats Priestcliffe Ditch Little Bolehill Dale Abbey Old Dam Crich Carr Hollins Green Dale Moor Hasland Church Broughton Barber Booth Middle Handley Heage Overton Clifton Upperthorpe Peak Forest Sawley Codnor Breach Spinkhill Bretby Edensor Farnah Green Hill Top Flaxholme Cinderhill Wheatcroft Sawmills Peak Dale Oaks Green Pratthall Ford Over End Ingmanthorpe Dimple Codnor Gate Holmesdale Matlock Bath Eyam Newhall Wilday Green Boulton Cross o' th' hands Ollerbrook Booth Upper Biggin Morley Limekiln Field Bolehill Hollington Grove Brimington Beeley Bamford The Forties Somercotes Church Gresley Slack The Leys Eastmoor Tunstead Milton Alfreton Stoke Kirk Hallam Waingroves Lee Head Brockhurst Grindlow Pear Tree Hardwick Wood Duffield Lower Crossings Ashopton Churchtown Heathtop Compton Wyaston Grangemill Pye Bridge Northwood Annwell Place Spitalhill St Augustines Matlock Green Millthorpe Smalley King's Newton Doe Lea New Bolsover High Lee Ashover Lees Denby Village Nether Moor Boylestonfield Netherthorpe Millington Green Lilypool Short Heath Stonebroom Glossop Ingleby Furness Vale Commonside Cross Hill Newmarket Ashford in the Water Astwith Dinting Vale Churchbalk Shottle Moorhall West Edge Aston-on-Trent Brampton Old Brampton Waldley Friden Shipley Common Stanhope Bretby Markham Vale Froggatt Lumsdale Whitfield Park Dicklant Repton Wash Canholes Over Leigh Upper Town Ashbourne Newton Slackhall Shuttlewood Swarkestone Knockerdown Larklands Alkmonton Hulland Ward Stoneyford Parwich Renishaw Dunsa Newhaven Spancarr Culland Harpur Hill Spital Turnditch Little Eaton Smithy Moor Ravensnest Morley Smithy Radbourne Common Taddington Pride Park Great Hucklow Stoney Middleton Stanley Common Corbriggs Hammersmith Little Hallam Horsley Woodhouse Sheepbridge Danesmoor Bradwell Hills Normanton Simmondley Horsley Barrow upon Trent Staden Birleyhay Malcoff Edale Baslow Middlecroft Darley Abbey Gosforth Valley Penny Green Barrow Hill Tupton Yeldersley Harlesthorpe Elvaston Inkersall Youlgreave Stanton by Bridge Horwich End Netherthorpe Longway Bank Trentlock Pilsley Green Swanwick Alport Litton Shelton Lock Elmton Whitfield Eckington Cromford Cockyard Boulton Moor Littleover Norbury Hollington Wadshelf Higher Chisworth High Cross Bank Wardlow Rylah Pentrichlane-end Bakewell Whaley Bridge Weston Underwood Rodsley South Wingfield Crowden Darley Hillside Tideswell Egstow Hales Green Thurvaston Upper Birchwood Longcliffe Inkersall Green Windmill Lower Pilsley Stanton in Peak Coxbench Muggintonlane End Emmett Carr Shaw Shirley Mount Pleasant Buxton Nether Green Newbold Woolley Congreave Batham Gate Chapel Milton Palterton Litchurch Spitewinter Hemming Green Bowshaw Toadhole Furnace Marston on Dove Newtown Linton Long Duckmanton Sudbury Cutthorpe Dalbury Harper Hill Cropper West End Upper Langwith Hartington Millers Dale Millers Green Lowgates Ticknall Duckmanton Birdholme Old Matlock The Flourish Hayfield Brockwell Newbold Moor Hargate Hill Holymoorside Rumbling Street The Park Hartshorne Oaker Morleymoor Staveley Higher Dinting Hazelwood Kedleston Ashgate Wirksworth Bowden Head Belper Warmbrook Greenside Dove Head Arthurs View Little Cubley Overseal Ogston Stanton-by-Dale Grassmoor Leaden Knowl Combs Milton Hognaston Holmgate Oakwood Matlock Radbourne Godfreyhole Whaley Thorns Lower Thurvaston Whatstandwell Derby Upper Midway Scotches Brand Side Hilcote Handley Westthorpe Warrencarr Foolow Hargatewall Dowry Great Wilne Bacon's Spring Moorwood Moor Peakley Hill Shacklecross Mastin Moor The Brushes Thulston Ironville Parkhouse Green Melbourne Oxcroft Pinxton Lane Ends Robin Hood Calke Biggin Holbrook Moor Bubnell Lower Gamesley Nether Chanderhill Stanton Gate Windley Crowdicote Nether Handley Shirebrook Cotes Park Crist Rose Hill Whaley Coton Park Nuttals Park Bridgemont Ambergate Nether Biggin Pilsbury Brough Porterhouse Whittington Moor King Sterndale Langley Mill West Hallam Osmaston Hodthorpe Mount Pleasant Sutton Scarsdale New Sawley Osleston Conksbury Ambaston Earl Sterndale Nether End Eaves Knoll Greenhillocks Upper Booth Broadholm Charlesworth Milehill Spondon Littlemoor Lower Birchwood Swadlincote Scarcliffe Burnaston Gamesley Biggin Nithen End White Moor Lodge House Surface Mine Sparrowpit Stainsby Ladygrove Hallfield Gate Aston Calton Lees Priestcliffe Lullington Wingerworth Longford Smalley Green Golden Valley Blackbrook Eagle Tor Stanton Lees Unthank Henmoor Thurvaston Farhill Lower Dinting Cowhill Milltown Foremark South Normanton Freebirch Ridgeway Somersal Herbert Swathwick Osmaston Wheston Killamarsh Belper Lane End Ashgate Gowhole Upperwood Matlock Dale Oxton Rakes Tomthorn Kniveton Newgate Upper Hackney Codnor Kirk Ireton Slatepit Dale Sapperton Langley Common Stonegravels Tapton Codnor Park Snelston Rowsley Gallows Inn Sheldon Common Side Curbar West Handley Woodnook Hope Woodhead Heanor Nether Heage Bolsover Foston Bridgehill Clowne Chellaston Tetron Point Pentrich Calver Sough Hassop Aldwark Shirland Hilton Pilsley Denby Common Unstone Green Hillclifflane Chaddesden Kirk Langley Owler Bar Street Lane Edlaston Chesterfield Stockley Uppertown Kilburn Higham Middleton Gorseybank Callow Little Hucklow Townend Rise End Hague Bar Leam Bradbourne Oversetts Hearthstone Wardlow Mires Allestree Etwall Common Brindwoodgate Ashleyhay Moorfield Farley Crowhole Shipley Hangingbridge Bradwell Hull End Mackworth Bramley Vale Linton Heath Atlow Holloway Two Dales Plaistow Marehay Nether Booth Coddington Whitehough Ridgeway Moor Chevinside West Broughton Rosliston Sandiacre Cartledge Caldwell Idridgehay Green Westhouses Crewton Bankwood Gate Apperknowle Fernilee Hady Brightgate Carr Vale Longfordlane Ashover Hay Northedge Church Hill Over Haddon Dronfield Woodhouse Riber Press Chelmorton Toadmoor Hundall Denby Bottles Alderwasley Deepclough The Elms Chinley Buxworth Farlands Booth Pilhough Little Chester Castleton Mapleton Lower Kilburn Lightwood Loscoe Coplow Dale Cokhay Green Peasehill Findern Burrfields Spout Pomeroy Aston Heath Wirksworth Moor Brailsford Quarndon Common Hollins Rowland Sterndale Moor Mount Pleasant Palmer Moor Twyford Hallowes Cock Alley Chinley Head Moorend Smithfield Bridge End Wormhill Netherseal Gorsey Leys Leadmill Shottlegate Fritchley Summerley Openwoodgate Stenson Risley Old Whittington Darley Dale Tinkersley Oxcroft Estate Nether Loads Steeple Grange Cressbrook Stoneheads Brook Bottom Ible Pikehall Edale End Marsh Lane Dronfield Breaston Rowarth Monyash Norwood Hilltop