Luxury Brand Advertising in Parsley Hay

Get in touch

Luxury Brand Marketing in Parsley Hay

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Parsley Hay

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SK17 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Parsley Hay

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Parsley Hay

True luxury need not be directly communicated but instead experienced.

Consumers in Parsley Hay like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Parsley Hay

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Parsley Hay (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Higher Gamesley Spout Long Duckmanton Pear Tree Shardlow King Sterndale Breadsall Little Eaton Starkholmes Alsop en le Dale Brough Netherseal Ashgate Farhill Hulland Moss Overseal Yeldersley Lydgate Dalbury Larklands Winsick Heanor Broadholm Woolley Tunstead Milton Little Chester Glutton Bridge Calver Low Hallam Fields Nether Loads Stainsby Hasland Stanton-by-Dale Dronfield Woodhouse Lower Hartshay Shottlegate Mercaton Whatstandwell Charlestown Darley Bridge Palterton Grindsbrook Booth Wingfield Park Brushfield Blackwell Peakley Hill Elmton Uppertown Gorseybank Dalbury Hollow Milford Stanton by Bridge Ault Hucknall Barton Blount Ticknall Hollingwood Estate Litton Mill Stone Edge Ashgate Holloway Harper Hill Pikehall Nuttals Park Hilton Peak Forest Mastin Moor Lane Ends Milton Tansley Knoll Hillstown Yeaveley Chapel-en-le-Frith Clifton Farlands Booth Boythorpe Norbury Whitwell Common Swathwick Glossop Openwoodgate Hare Edge Matlock Bath Stanton Lees Lodge House Surface Mine Etwall Common Dicklant Deepclough Hodthorpe Matlock Hockerley Mount Pleasant Wakebridge Fallgate Culland Holmgate Tapton Street Lane Crich Rowsley Higher Crossings Slackhall Holestone Langley Common Congreave Park Nook Loscoe Middlecroft Linton Heath Brimington Oaker Dunsa Warrencarr Acre Ridge Estate Repton Lullington Pilsley Whaley Thorns Melbourne Glapwell Crowhole Whitehough Head Hayfield Over Burrows Hatton Upper Biggin High Lee Ridgeway Moor Rosliston Heathcote Chisworth Upperthorpe Rylah Mugginton Temple Normanton Smithy Moor Stonebroom Marlpool Brockhurst Cowley Castle View Netherthorpe Bubnell Ilkeston Ashover Nether Sturston Tupton Oxcroft Codnor Breach Greenwich Hulland Ward Coal Aston Dale Abbey Elvaston New Horwich Common Side Astwith Boothgate Malcoff Borrowash Dale Moor Upper Booth Hollingwood Stoneheads Nether Heage Great Cubley Commonside Poolsbrook Parkhouse Green Cinderhill Boulton Moor Leaden Knowl Moorwood Moor Old Glossop Egstow Makeney Hognaston Knockerdown Eckington Furness Vale Tideswell Castle Gresley Wirksworth Moor Wash Townend Gorsey Leys Biggin Dunston Old Whittington Ingleby Leadmill Cherrytree Hill Pilsbury Hargate Hill Moorfield Hillclifflane New Houghton Doehole Riddings Newhaven Dimple Old Tupton Grindlow Shacklecross Lower Midway Wilmorton Higher Chisworth Darley Abbey Risley Wardlow Charlesworth Church Town Ladmanlow Bonsall New Smithy Thurvaston Chelmorton Stanley Common King's Newton Inkersall Green Leabrooks Tintwistle Hilltop Langley Combs Little Bolehill Stoneyford Fernilee New Sawley Markham Vale Quarndon Heage Bradbourne High Cross Bank Youlgreave Stanhope Bretby Foremark Church Broughton Slatepit Dale Holmesfield Mackworth Ashbourne Little Hucklow Longcliffe Bretton Park Head Coxbench Long Eaton Hull End Bolehill Belper Lane End Hollington Grove Coton Park Handley Radbourne Common Henmoor Inkersall Bole Hill Spinkhill Matlock Bank Eyam Birchover Clowne Coplow Dale Lumsdale Perryfoot Nether Handley Cotes Park Longford Linton Duffield Holmesdale Bridgemont Taxal Wardlow Mires Mapleton Allenton Hallowes Denby Village Lilypool Brackenfield Idridgehay Barrow upon Trent Ridgeway Longlane Woodseats Common Side Chesterfield Newgate Steeple Grange Ballidon Hatton Fields Trusley Somercotes Egginton Palmer Moor The Forties Breaston Cockyard Rodsley Shirland Pleasley Mickley Bradley Shirley Millers Green West Hallam The Bungalows Calke The Elms Taddington Gowhole Ollerbrook Booth Wessington Pratthall Ireton Wood Grindleford Boulton Burrfields Golden Valley Lower Birchwood Far Laund Heathtop Danesmoor Wigley Sawley Overton Kirk Hallam Sheldon Markeaton Newton Old Brampton Pomeroy Swarkestone Moorhall Ible Ashopton Hassop Butterley Clay Mills Boylestonfield Smisby Holmewood Westthorpe Froggatt Ingmanthorpe Unstone Green Hill Somersal Ogston High Peak Junction Doveridge Heanor Gate Eaves Knoll Edale End Matlock Green Hardstoft Baslow Buxton Shipley Common Oakerthorpe Wormhill West Broughton Holmley Common Williamthorpe Farnah Green West Handley Brockwell Hardstoft Common Cowhill Whaley Shatton Unstone Morley Smithy Litton Burntheath New Stanton Osleston Sawmills Higham Sinfin Moor Nether Green Horwich End Idridgehay Green Shireoaks Muggintonlane End Normanton Tansley Shottle West End Greenhillocks Riddings Bellevue Upper Midway Oxcroft Estate Little Cubley Trentlock Dove Holes Hales Green Bakestone Moor Aldercar Brand Side Peak Dale Upper Newbold Wensley Highgate Pye Bridge Great Hucklow Over Haddon South Wingfield Limekiln Field Harpur Hill Codnor Snelston Common Leam Bradwell Hills Broadmeadows Brailsford Green Annwell Place Upper Langwith Bramley Vale Wyaston Aldwark Hathersage Booths Brookfield Owler Bar Tomthorn Brassington Summerley Hobroyd Lower Kilburn Over Leigh Hilcote Codnor Gate Crist Birley Allestree Woodhead Little Longstone Newbold Moor Thurvaston Willington Butterley Barrow Hill Langwith Junction Stanfree Crowden Pilhough Fenny Bentley Lower Dinting Greenside Earl Sterndale Weston Underwood Mercaston Farley Wilday Green Alport Swadlincote Woolley Moor Cross o' th' hands Birdholme Mickley Middleton Newlands Lower Crossings Offerton Belper Nether Chanderhill Rowland Blackwell Milehill Atlow Slaley Torr Top Simmondley Troway Edlaston Bakewell Gamesley Rise End Foston Penny Green Conksbury Morleymoor Churchbalk Beeley Snitterton River's Vale Windmill Brook Bottom Bagshaw Darley Dale Edensor Ilkeston Junction Foolow Woodnook Darley Hillside Mill Green Woodville Newton Solney Cowlow Breckend Pilsley Kirk Langley Spital Ladygrove Marston Montgomery Renishaw Stoke Upper Loads Church Hill Brampton Derby Brindwoodgate Brailsford Crich Carr Bramley Bolsover Hadfield Potter Somersal The Gutter Burnaston Aston Heath Swanwick Kniveton Gosforth Valley Pinxton Eastmoor Over End Oaks Green Waingroves Ford New Whittington Biggin Canholes Plaistow Green Boylestone Clay Cross Milltown Brimington Common Spancarr Walton Nether End Monsal Head Newbold Lowgates Hillcross Hartshorne Walton-on-Trent Sterndale Moor Alton Carsington Holbrook Moor Matlock Bridge Washgreen Middle Handley Longway Bank Morley Lee Head Creswell Sparrowpit Cowers Lane Dowry New Bolsover Nether Moor Eagle Tor Rose Hill Littlemoor Oxton Rakes Thornhill Rumbling Street Stony Houghton Egginton Common Newhall Holymoorside New Brimington Nether Biggin Morton Whitfield Longfordlane Holbrook Smalldale Great Longstone Windley Stretton Chinley Head Priestcliffe Ditch Newtown Buckland Hollow Nether Burrows Old Dam Unthank Littleover Chapel Milton Sheepbridge Calton Lees Elton Lea Cross Hill Church Gresley Alkmonton Apperknowle The Flourish Middleton Fallinge Dalebank Carr Vale Snape Hill Birch Vale Slack Summerwood Top Stoney Middleton Breadsall Hilltop Cromford Upperwood The Leys Lower Pilsley Hady Coddington Brookside Hollins Green Horsley Woodhouse Bolehill Short Heath Cressbrook Chinley Lightwood Oversetts Weston-on-Trent Aston Ashover Hay Scropton Cutthorpe Smithy Houses Whitwell Oakwood Smalley Green Lane Head Parwich Friden Smalley Common Hague Bar Harehill Turnditch Millers Dale Barlow Tibshelf Osmaston Flaxholme Sleet Moor Lees Owlcotes Doe Lea Stenson Upper End Hathersage Killamarsh Ockbrook Millington Green Stainsby Common Upper Birchwood Toadhole Furnace Hollington Litchurch Kelstedge Kirk Ireton Mickleover Lower Thurvaston Netherthorpe Wingerworth Abney The Park Etwall Hazelwood Monyash Thorpe Calver Sough Scotches Batham Gate Loundsley Green Norwood Whitfield Park Spondon Findern Bacon's Spring Marston on Dove Alderwasley Smalldale Matlock Cliff Hepthorne Lane Bullbridge Stanton Dethick Horsley Smithfield Dronfield Tinkersley Ashford in the Water Callow Bargate Sutton on the Hill Dinting Vale Church Wilne Hollins The Brushes Aston-on-Trent Kilburn Sapperton Churchtown Waldley Bretby Pentrichlane-end Whittington Moor Low Leighton Mount Pleasant Osmaston Ridgeway Shelton Lock Ripley Edale Upper Town Langwith Chunal Sinfin Woodlinkin Little Hallam Morley Park Stanley Wheatcroft Duffieldbank St Augustines Belph Curbar Radbourne Burbage Warmbrook Calver White Moor Stanton in Peak Upper Town Hearthstone Bullhurst Hill Staden Rowarth Coton in the Elms Grassmoor Bridgeholm Green Gallows Inn Hardwick Porterhouse Northedge Langley Mill Buxworth Corbriggs Calow Wirksworth Calow Green Arthurs View Hundall Hammersmith Moravian Settlement Goseley Dale Blackbrook Dale End Padfield Marehay Hangingbridge Tetron Point Sandiacre Hulland Village Bowshaw Emmett Carr Roston Freebirch Denby Bottles Ambergate Plaistow Birleyhay Yeldersley Hollies Hemming Green South Normanton Whaley Bridge Higher Dinting Great Wilne Pleasley Vale Codnor Park Wheston North Wingfield Northwood Pentrich Stockley Rawson Green The Holmes Stonegravels Shepley Street Sudbury Twyford Hallfield Gate Duckmanton Bowden Head Moorend Ashleyhay Cowdale Blackbrook Derby War Memorial Village Thulston Bradwell Tissington Godfreyhole Upper Padley Snelston Fritchley Woodthorpe Upper Hartshay Spitewinter Lower Gamesley Cubley Common Newmarket Chaddesden Quarndon Common Dove Head Spitalhill Nether Booth Hardwick Wood Peasehill Hargatewall Shirebrook Heath Crowdicote West Edge Wadshelf Draycott Smalley Chevinside Thornsett Priestcliffe Cokhay Green Toadmoor Shuttlewood Matlock Dale Little Hayfield Bridgehill Hopton Hidebank Cotmanhay Cropper Ravensnest Mount Pleasant New York Kedleston Bridge End Barber Booth Staveley Ambaston Mapperley Castleton Millthorpe Aston Whitehough Alvaston Old Matlock Sunny Hill Heath End Hill Top Riber Sutton Scarsdale Somersal Herbert Cock Alley Harlesthorpe Caldwell New Zealand Hope Arkwright Town Grangemill Denby Common Ednaston Nether Padley Shaw Westhouses Bankwood Gate Chellaston Winster Robin Hood Bamford Stanton Gate Bolsover Woodhouse Hartington Crewton Pride Park Flagg Rowthorne New Mills Pilsley Green Horsleygate Higher Buxton Tunstead Ironville Two Dales Scarcliffe Nithen End Marsh Lane Brightgate Cartledge Barlborough Press Coldeaton Alfreton Shipley Upper Hackney Compton Parsley Hay