Luxury Brand Advertising in Spital

Get in touch

Luxury Brand Marketing in Spital

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Spital

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S41 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Spital

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Spital

True luxury need not be directly communicated but instead experienced.

Consumers in Spital like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Spital

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Spital (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Boulton Matlock Bridge Tintwistle Callow Whitwell Brockwell Calton Lees Brockhurst Little Hallam Over Leigh Summerley Middleton Broadmeadows Tansley Simmondley Slack New Stanton Cowdale Morley Park Eyam Offerton Leaden Knowl Malcoff Middle Handley Brimington Annwell Place Alport Dalbury River's Vale Ashleyhay Combs Matlock Green Stainsby Hadfield New Brimington Crich Carr Breaston Monyash Priestcliffe Ditch Sawmills Thurvaston Wardlow Mires Bowshaw Sutton on the Hill Old Glossop Newlands Lower Crossings Little Bolehill Sterndale Moor Pear Tree Boulton Moor Kirk Hallam Smalley Common Temple Normanton Hargate Hill Church Broughton Hardstoft Common Chevinside Whaley Hatton Warmbrook Coddington Newhaven Holloway Pentrich Harlesthorpe Horsley Longway Bank Oaks Green Freebirch Windley Little Cubley Matlock New Houghton Peakley Hill Hilltop Churchtown Danesmoor Thornhill Edensor Blackwell Common Side Duffieldbank Whitfield Long Duckmanton Great Longstone Calow Rose Hill Bramley Vale Foolow Brassington Pilsley Pilsbury Hidebank Wigley Grindsbrook Booth Sinfin Dale End Deepclough Scropton Hope Highgate Yeaveley Whitfield Park Porterhouse Birch Vale Limekiln Field Dunston Northwood Park Nook Compton Sparrowpit Long Eaton Peak Forest Parkhouse Green Greenside Pleasley Vale Killamarsh Swanwick Ridgeway Higher Dinting High Cross Bank Wheston Tetron Point Spitewinter Starkholmes Bole Hill Cinderhill Ticknall Inkersall Green Norwood Heanor Gate Trusley Unthank Eckington Coxbench Longlane Hollington Edale Ashover Hangingbridge Bakestone Moor Tinkersley Upper Loads Nether Loads Butterley Nether Green Little Longstone Grindlow Litton Mill Marsh Lane Aston Heath Whitehough Holmesfield The Bungalows Chisworth Alvaston Gallows Inn Robin Hood Oxcroft Barrow upon Trent Gorseybank Washgreen Old Tupton Wheatcroft Dalbury Hollow Bolsover Woodhouse Blackwell Lowgates Elvaston Smithy Houses Glutton Bridge Melbourne Sudbury Upperthorpe Chinley Hallam Fields Hallfield Gate Warrencarr Dronfield Somersal Herbert Pilsley Duffield Eaves Knoll Etwall Common Smisby Matlock Bank Foston Lower Gamesley Lane Ends Codnor Park Cotes Park Staveley Bradwell Rise End Norbury Breadsall Normanton Low Leighton Snelston Millington Green Parsley Hay Brackenfield Bullbridge Woodseats Nether Biggin Hare Edge Lower Thurvaston Carsington Belper Lane End Ilkeston Junction Longfordlane Smithy Moor Grindleford Whitwell Common Dicklant Farhill Church Gresley Swadlincote Steeple Grange Denby Village Kirk Langley Denby Common Lydgate Whatstandwell Ladygrove Owlcotes Hague Bar Walton Bowden Head Brailsford Millers Green Troway Crowden Woodthorpe Wormhill Lower Kilburn Bretton Boythorpe Hollingwood Estate Quarndon Elmton Hill Somersal Lower Birchwood Bakewell Upper Birchwood The Elms Lane Head Palmer Moor Conksbury Castle Gresley Calver Low Stanton in Peak Cowley West Handley Milford Lilypool Whittington Moor Woodnook Overton Nithen End Hayfield Goseley Dale Pomeroy Tapton The Forties Pye Bridge Findern Earl Sterndale Stanfree Dalebank Coal Aston Nether Moor Bankwood Gate Bridgemont Ednaston Burntheath Higham Mount Pleasant Bradbourne Farley Woolley Caldwell Golden Valley Stretton Uppertown Langwith Shipley Common Hilton Darley Dale Bonsall Mackworth Marlpool Henmoor Lea Langwith Junction Smalldale Edale End Denby Bottles Hammersmith Westthorpe Hill Top Dimple Smalldale Osmaston Press Holestone Snelston Common Longford Bullhurst Hill Greenwich Apperknowle Ingmanthorpe Coplow Dale Congreave Swathwick Rosliston Torr Top Spital Risley Matlock Dale Calver Sough Charlestown Crowdicote Riddings Spinkhill Perryfoot Baslow Roston Brampton Great Wilne Alsop en le Dale Newgate Broadholm Castleton Boylestonfield Scarcliffe Bamford Churchbalk Holbrook Barber Booth Leadmill West End Nuttals Park Kedleston Two Dales Cressbrook Aston Abney Thornsett Carr Vale Stoneyford Hillstown Holmewood Upper Midway Hemming Green Whaley Bridge Chesterfield Wyaston Middlecroft Glossop Hallowes Taxal Holmgate Owler Bar Great Hucklow Horwich End Newton Stonebroom Creswell Wardlow Upper Hartshay Lodge House Surface Mine Whitehough Head Bolehill Froggatt Oaker Buxton Darley Abbey Stone Edge Mercaton Rawson Green Ingleby Upper Newbold Brimington Common Darley Hillside Slaley Lee Head Hepthorne Lane Nether Burrows Mugginton Ogston Loundsley Green Lightwood Idridgehay Nether Booth Littlemoor Hearthstone Cromford Belph Shottlegate Handley Biggin Yeldersley Sleet Moor Curbar Spancarr Northedge Morley Inkersall Linton Heath Idridgehay Green Egstow Woodhead Brand Side Chelmorton Hognaston Ireton Wood Greenhillocks New York Codnor Gate Draycott Horsley Woodhouse Radbourne Moorwood Moor Quarndon Common Farlands Booth Hilcote Common Side Osleston Hargatewall Little Hucklow The Leys Little Eaton Longcliffe Hassop White Moor Markham Vale Birleyhay Monsal Head New Horwich Palterton Derby Calow Green Upper Langwith Old Whittington Old Matlock Doehole Sinfin Moor Flagg Cock Alley Lower Dinting Smalley Green Wirksworth Moor Hathersage Booths Holmesdale Shottle North Wingfield Holbrook Moor Stainsby Common Hopton Waingroves Culland Moorhall New Whittington Wessington Aldercar Cotmanhay Tupton Brailsford Green Tunstead Milton Ashgate Gosforth Valley Nether Sturston Cockyard Buxworth Weston Underwood Boylestone Unstone Bagshaw Park Head Flaxholme Ashgate Toadmoor Hardstoft Crist Stony Houghton Summerwood Top Edlaston South Normanton The Brushes Sunny Hill Bolsover Lullington Acre Ridge Estate Riddings Fenny Bentley Clay Mills Kniveton Far Laund Waldley Barlborough Fallgate Cross Hill Morley Smithy Hollingwood Osmaston Wadshelf Arkwright Town Grassmoor Ible Upper Biggin Rumbling Street Lower Midway Hobroyd Stenson Youlgreave Smithfield Shireoaks Aston Cropper Heage Birley Shaw Bubnell Newbold Moor Fallinge Glapwell Hartshorne Openwoodgate Staden Sapperton Upper End Church Town Lower Hartshay Chunal Church Wilne Barton Blount Thorpe Bradwell Hills Tissington Stanton Gate Snape Hill Morton Hulland Moss Brightgate Stanton Buckland Hollow Wilmorton Hales Green Rowland Stanton Lees Higher Crossings Old Dam Leabrooks Blackbrook Potter Somersal Blackbrook Spout Great Cubley Tibshelf Smalley Hodthorpe Allestree Derby War Memorial Village Stockley Higher Chisworth Wensley Marehay Dethick Eastmoor Willington Littleover Woodville Mickley Padfield Shacklecross Mickleover Pratthall Kelstedge Plaistow Newbold West Broughton Hollins Green Walton-on-Trent Newhall Duckmanton Egginton Common Sandiacre Woolley Moor Spitalhill Ridgeway Foremark Scotches Gowhole King's Newton Dronfield Woodhouse Priestcliffe Alton Clowne Clifton Wirksworth Windmill West Edge Heath Little Chester Larklands Ashopton Allenton Markeaton Shuttlewood Stanley Common Cubley Common Nether Handley Calver Cutthorpe Pilsley Green Tansley Knoll Furness Vale Doe Lea Upper Booth Whaley Thorns Sutton Scarsdale Hazelwood Hollins Millthorpe Holymoorside Dale Moor Arthurs View Cokhay Green Oxcroft Estate Grangemill Aston-on-Trent The Park Shirebrook Trentlock Slackhall Leam Parwich Darley Bridge Shirland Upper Town Little Hayfield Nether End Westhouses Oversetts Coton Park Commonside Hardwick Wood Woodlinkin Brough Langley Mount Pleasant Bramley New Zealand Bridge End Mount Pleasant Pride Park Rodsley Matlock Bath Pinxton Rowarth Weston-on-Trent Langley Mill Upperwood Unstone Green Sheldon Breadsall Hilltop Ironville Chellaston Townend Atlow Dove Holes Brushfield Mastin Moor Rowsley Repton Chaddesden Chinley Head Milton Hulland Village Bellevue Wash Overseal Charlesworth Moravian Settlement Riber Thulston Hull End Linton Barrow Hill New Mills Milltown Fritchley Ridgeway Moor Dale Abbey Hundall Yeldersley Hollies Holmley Common Shardlow Heanor Street Lane Hathersage Godfreyhole Over Haddon Langley Common Mapleton Hardwick Birdholme Bacon's Spring High Peak Junction Pleasley Nether Chanderhill Shepley Street Makeney Mapperley Mercaston Cowlow Mill Green Ollerbrook Booth Butterley King Sterndale Wakebridge Hollington Grove Litton Friden Ault Hucknall Taddington Pilhough Higher Buxton Harpur Hill Spondon Ashover Hay Ashbourne Crewton Millers Dale Penny Green Somercotes Gamesley The Flourish Shirley Bradley Upper Hackney Williamthorpe Coldeaton High Lee Bridgehill Moorend Wilday Green Ballidon Nether Heage Newton Solney Oakwood Hasland Stonegravels Burnaston Coton in the Elms Corbriggs New Sawley Stoke Biggin Codnor Milehill Chapel-en-le-Frith Cowhill Peak Dale Doveridge Netherthorpe Toadhole Furnace Bretby Oakerthorpe Hockerley Heathtop Rylah The Holmes Morleymoor Hillclifflane Radbourne Common Netherseal Netherthorpe Litchurch Barlow Stanton-by-Dale Marston Montgomery Hady Marston on Dove Matlock Cliff West Hallam Alderwasley Canholes Upper Padley Kirk Ireton Dunsa Farnah Green Dinting Vale Sheepbridge Alkmonton Ambaston Muggintonlane End Hatton Fields Crich Belper Mickley Ripley Egginton Stanley Ilkeston Emmett Carr Ockbrook Higher Gamesley New Smithy Pentrichlane-end Brindwoodgate Aldwark Knockerdown Winster Tideswell Upper Town Bargate Twyford Stanton by Bridge St Augustines Eagle Tor Lees Alfreton Birchover Stoney Middleton Slatepit Dale Loscoe Plaistow Green Shipley Burrfields Horsleygate Cherrytree Hill Bolehill Crowhole Oxton Rakes The Gutter Brookside Ambergate Harehill Over End Nether Padley Swarkestone Thurvaston New Bolsover Stanhope Bretby Beeley Sawley Dove Head Bridgeholm Green Snitterton Church Hill Rowthorne Gorsey Leys Lumsdale Heath End Castle View Burbage Astwith Old Brampton Pikehall Turnditch Cross o' th' hands Tomthorn Hillcross Fernilee Shatton Lower Pilsley Chapel Milton Stoneheads Winsick Middleton Boothgate Calke Over Burrows Etwall Heathcote Newmarket Cowers Lane Ashford in the Water Cartledge Wingerworth Short Heath Tunstead Ford Wingfield Park Poolsbrook Renishaw Elton Borrowash Clay Cross Brookfield Codnor Breach Moorfield South Wingfield Peasehill Newtown Dowry Breckend Hartington Batham Gate Shelton Lock Ladmanlow Kilburn Ravensnest Hulland Ward Harper Hill Brook Bottom