Luxury Brand Advertising in The Bungalows

Get in touch

Luxury Brand Marketing in The Bungalows

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in The Bungalows

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S41 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in The Bungalows

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in The Bungalows

True luxury need not be directly communicated but instead experienced.

Consumers in The Bungalows like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in The Bungalows

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover The Bungalows (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Langley Common Stanhope Bretby Barber Booth Leaden Knowl Woodseats Buckland Hollow Gorsey Leys Hollins Green Shatton Radbourne Hangingbridge Oaker Nether Heage Rowarth Higher Gamesley Grindleford Brookside Upper Booth Spital Ireton Wood Harpur Hill Lower Hartshay Osleston Moorfield Marlpool Coal Aston Dronfield Edale Yeaveley Hearthstone Bretby Morleymoor Fallinge Alvaston New Brimington Long Duckmanton Penny Green Cubley Common Birley Owler Bar Bakestone Moor Moorwood Moor Overton Bridgehill Boothgate Upper Birchwood Monyash Whitwell Over Haddon Heage Shepley Street Leadmill Slackhall Lee Head Low Leighton Waingroves Common Side Mount Pleasant Street Lane Radbourne Common The Holmes Upper Biggin Stainsby Millers Green Risley Osmaston Middleton Hallowes Highgate Holmley Common Overseal Lower Birchwood Markham Vale Ashgate Newbold Moor Coplow Dale Hardstoft Calver Sough Pikehall Milton Lea Codnor Gate Lower Gamesley Weston Underwood Taddington Openwoodgate Cromford Lower Pilsley Boylestone Ible Toadmoor Swarkestone Brookfield Riddings Acre Ridge Estate Hatton Weston-on-Trent Townend Thurvaston Porterhouse Cokhay Green Cartledge Ripley Lower Thurvaston Hales Green Toadhole Furnace Shipley Common Grindlow Wingerworth Brampton Lower Midway Doe Lea Slaley Markeaton Wessington Staden Allestree Brailsford Green Newtown Over End Old Tupton Stoney Middleton Wardlow Golden Valley Repton Idridgehay Green Taxal Tunstead Kirk Hallam Woolley Moor New York Netherthorpe Renishaw Barrow Hill Atlow Stonegravels Lower Dinting Stanton by Bridge Westthorpe Whitehough Head Denby Village Chevinside Ford Sinfin Hare Edge Derby Wyaston Darley Hillside Birleyhay Belper Dalbury Elvaston Cowlow Ault Hucknall New Horwich Tomthorn Biggin Hepthorne Lane Woodville Chesterfield Brook Bottom Boythorpe Willington New Sawley Crowhole Little Longstone Dethick Nuttals Park Crewton Castle Gresley Ticknall Bolsover Woodhouse Farnah Green Codnor Sawley Dronfield Woodhouse Castle View Marehay Nether Green Middlecroft Curbar Brand Side Astwith Millthorpe Park Head Nether Burrows Dove Holes Little Bolehill Holmgate Caldwell Spout Langwith Matlock Green Rawson Green Denby Common Dunston Morton Shaw The Forties Boulton New Mills Hilcote Corbriggs Hady Sapperton Breadsall Longcliffe Arthurs View Butterley Hollingwood Moorhall Old Glossop Kelstedge Wigley Gallows Inn Boulton Moor Cherrytree Hill Riber Pentrichlane-end Shirebrook Woodhead New Smithy Chinley Warrencarr Malcoff Winsick Leam Ridgeway Holestone Brockwell Hallfield Gate Millers Dale Stanton Lees King's Newton Pleasley Vale Ballidon The Brushes Spancarr Barrow upon Trent Sawmills Littlemoor Edlaston Yeldersley Hollies Mapleton Church Gresley Wheston Robin Hood Borrowash Spitalhill Two Dales Nether Chanderhill Ingmanthorpe Freebirch Whitwell Common Scropton Smithy Houses Unstone Crowdicote Ravensnest Swanwick Chaddesden Codnor Park Bradley Lowgates Glossop Hargate Hill Rise End Spitewinter Higham Netherthorpe Sutton Scarsdale Oxcroft Hobroyd Stanton Idridgehay Little Eaton Stanley Knockerdown Upper Midway Warmbrook Henmoor Thornhill Youlgreave Wilday Green Somersal Herbert Newlands Doehole Tibshelf Uppertown Hill Top Shirley Foston Holbrook Combs Sheldon Wash Coton in the Elms Eyam Bradbourne Findern Bonsall Ashford in the Water Marston Montgomery Calow Greenwich Oxcroft Estate Grassmoor Dale End The Bungalows Butterley Mackworth Middle Handley Godfreyhole Derby War Memorial Village Chelmorton Matlock Bank Higher Dinting Normanton Cropper High Lee Charlestown Foolow Bellevue Rowthorne Wensley Cotmanhay Birdholme Stenson Nether Padley Upperwood Shirland Harehill Commonside Allenton South Normanton Ladmanlow Smalldale Great Cubley Dale Abbey Northedge The Flourish Hargatewall The Park Aldercar Thornsett Fritchley Hadfield Chapel Milton Elton Great Wilne Limekiln Field Bankwood Gate Snape Hill Ambaston Matlock Egstow Priestcliffe Ditch Priestcliffe Eckington Cross Hill Whitfield Bacon's Spring Darley Dale Potter Somersal Tinkersley Muggintonlane End Etwall Common Broadmeadows Fallgate Brimington Stockley Kirk Langley Heanor Hardstoft Common Belph Canholes Crowden Bradwell Hills Middleton Farley Dowry Conksbury Hundall Cowers Lane Nether Biggin Breadsall Hilltop Thurvaston Little Chester Wilmorton Coxbench Breaston Killamarsh Lane Ends Tansley Lane Head Hassop Swadlincote Baslow Wakebridge Rose Hill Hemming Green Stanley Common Barlborough Lullington Winster Woodlinkin Tunstead Milton Parwich Peasehill Friden Calver Langley Mill Bagshaw Smithy Moor Gamesley Wirksworth High Peak Junction Wheatcroft West Hallam Whaley Bradwell Clowne Eagle Tor Linton Heath Staveley Shipley Shottle Duffieldbank Hulland Village Longlane New Bolsover Stonebroom Burbage Woodnook Longford Carsington Slatepit Dale Blackwell Aldwark Hollingwood Estate Hardwick Wood Crich Brindwoodgate Short Heath Westhouses Parkhouse Green Bole Hill Aston Heath Gowhole Brightgate Loscoe Sterndale Moor Ollerbrook Booth West End Barlow Mickley Pomeroy River's Vale Horsleygate Summerwood Top Calton Lees Inkersall Loundsley Green Nithen End Little Cubley Calke Litchurch The Leys Nether Handley Turnditch Dunsa Alderwasley Long Eaton Oakwood Mugginton Lightwood Torr Top Glapwell Matlock Cliff Churchtown Morley Matlock Bath Nether Loads Bolsover Bowden Head Hill Somersal Moravian Settlement Holmesfield Milltown Mickley Smalley Stoke Oakerthorpe Troway Rumbling Street Brimington Common Chunal Lees Froggatt Alsop en le Dale Castleton High Cross Bank Alkmonton Grindsbrook Booth Church Wilne Aston Church Broughton Coton Park Ashover Brassington Birch Vale Plaistow Green Hilltop Perryfoot Windmill Windley Hathersage Booths Charlesworth Snelston Bretton Furness Vale Hathersage Stanfree Morley Park Walton Pleasley Nether Moor Alport New Zealand Duffield Pilsley Green Stoneyford Newton Burrfields Mapperley Upperthorpe Mount Pleasant Ashbourne Shelton Lock Larklands Mill Green Hulland Ward Horsley Whaley Thorns Ilkeston Junction Stoneheads Cowhill Heath Spinkhill West Broughton Spondon Denby Bottles Pilsbury Peak Forest Hartshorne Rosliston Cressbrook Shardlow Deepclough Ingleby Kilburn Matlock Bridge Wadshelf Heathtop Newmarket Oaks Green Pratthall Upper Langwith Church Town Bamford Batham Gate Stretton Eaves Knoll Palmer Moor Whitfield Park Sandiacre Owlcotes Moorend Blackwell Langwith Junction Woodthorpe Mount Pleasant Bramley Ashover Hay Hull End Makeney Smithfield Hammersmith Rylah Smisby Apperknowle Draycott Whatstandwell Thulston Earl Sterndale Quarndon Leabrooks Culland Burnaston Lydgate New Stanton West Edge Church Hill Clay Cross Egginton Common Brailsford Yeldersley Emmett Carr Bridgemont Sparrowpit Biggin Blackbrook Bubnell Swathwick Gorseybank Calver Low Fenny Bentley Hollins Lodge House Surface Mine Brockhurst Shacklecross Snelston Common Calow Green Boylestonfield Kniveton Higher Chisworth Pinxton Horsley Woodhouse Upper Town Ockbrook Stone Edge Ashopton Inkersall Green New Whittington Peakley Hill Slack Dove Head Hillclifflane Pear Tree Melbourne Somercotes Pilsley Crist Old Dam Poolsbrook Hallam Fields Rowsley Abney Milford Upper Town Coddington Hollington Little Hayfield Codnor Breach Upper Hackney Coldeaton Chinley Head Plaistow Scarcliffe Hodthorpe Carr Vale Hardwick Hartington Litton Mill Wardlow Mires Clifton Ogston Steeple Grange Trusley Pilsley Clay Mills Oxton Rakes Bridge End Darley Abbey Ednaston Rowland Matlock Dale Littleover Foremark Grangemill Snitterton Pye Bridge Riddings Upper Hartshay Ridgeway Moor Broadholm Tupton West Handley Kirk Ireton Unthank White Moor Brackenfield Longfordlane Brough Roston Norbury Bolehill Stanton in Peak Farlands Booth Padfield Belper Lane End Pilhough Old Whittington Cock Alley Peak Dale Morley Smithy Mercaton Milehill Ambergate Old Brampton Whaley Bridge North Wingfield Alfreton Harper Hill Doveridge Dinting Vale Newgate Cotes Park Cowley Parsley Hay Millington Green Brushfield Nether End Ilkeston Annwell Place Creswell Chellaston Great Hucklow Bramley Vale Ashgate Shireoaks Nether Sturston Cockyard Birchover Buxworth Williamthorpe Cowdale Palterton Twyford Holymoorside Common Side Tissington Crich Carr Duckmanton Hillstown Aston Osmaston Churchbalk Upper Loads Kedleston Compton Arkwright Town Glutton Bridge Holbrook Moor Sinfin Moor Hopton Barton Blount Lower Kilburn Hilton St Augustines Chapel-en-le-Frith Tansley Knoll Edensor Pride Park Flaxholme Hatton Fields Beeley Over Leigh Heanor Gate Rodsley Park Nook Hasland Mastin Moor Shottlegate Oversetts Langley Washgreen Breckend Hope Cinderhill Stanton-by-Dale South Wingfield Greenside Monsal Head Northwood Smalley Green Higher Buxton The Elms Newhall Pentrich Over Burrows Little Hucklow Summerley Stanton Gate Fernilee Bakewell Temple Normanton Lower Crossings Hollington Grove Dalebank Marsh Lane Bullhurst Hill Dicklant Etwall Gosforth Valley Nether Booth Higher Crossings Dimple Bargate Heath End Hulland Moss Upper Padley Smalley Common Stony Houghton Scotches Hayfield Holmesdale Ladygrove Blackbrook Ridgeway Hognaston Sunny Hill Elmton Shuttlewood Cross o' th' hands Wirksworth Moor Burntheath Linton Wormhill Starkholmes Unstone Green Little Hallam Eastmoor Smalldale Hockerley Wingfield Park Aston-on-Trent Darley Bridge Alton Woolley Tapton Hillcross Bowshaw The Gutter Danesmoor Heathcote Cutthorpe Press Chisworth Far Laund Hazelwood Sleet Moor Sudbury Thorpe Hague Bar Upper Newbold Newhaven Norwood Holmewood Stainsby Common Upper End Hidebank Buxton Flagg Great Longstone New Houghton Bridgeholm Green Old Matlock Bolehill Marston on Dove Dalbury Hollow Callow Netherseal Mickleover Offerton Longway Bank Trentlock Waldley Walton-on-Trent Farhill Simmondley Tetron Point King Sterndale Harlesthorpe Bullbridge Ironville Goseley Dale Congreave Newton Solney Dale Moor Holloway Egginton Sheepbridge Edale End Tideswell Mercaston Lilypool Whittington Moor Newbold Whitehough Handley Lumsdale Ashleyhay Quarndon Common Greenhillocks Sutton on the Hill Horwich End Litton Tintwistle