Luxury Brand Advertising in The Holmes

Get in touch

Luxury Brand Marketing in The Holmes

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in The Holmes

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DE1 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in The Holmes

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in The Holmes

True luxury need not be directly communicated but instead experienced.

Consumers in The Holmes like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in The Holmes

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover The Holmes (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Morley Park Summerley Codnor Gate Netherthorpe Rosliston South Wingfield Alvaston New Smithy Bramley Vale Blackwell Unstone Little Longstone Curbar Ashover Hay Heage Denby Bottles Longlane Ladygrove Lilypool Over Burrows Yeldersley Earl Sterndale Hollington Grove Shottle Slack Clifton Osmaston Calow Green Wilday Green Newbold Pentrichlane-end Lowgates New York Whaley Thorns Hangingbridge Staveley Wadshelf Boothgate Crist Horsley Woodhouse Church Town Rowsley Lower Kilburn Butterley Stanton in Peak Bullbridge Upper Biggin Moravian Settlement Common Side Hillcross Upper End Egginton Common Butterley Langley Mill Bamford Old Matlock Bradwell St Augustines Boulton Moor Matlock Bath Millington Green Walton Cock Alley Arkwright Town The Forties Longcliffe Brindwoodgate Barrow Hill Nether Handley Heath End Sudbury Upperwood Ollerbrook Booth Youlgreave Sheepbridge Somercotes Owler Bar Hillstown Millers Green Holmley Common Inkersall Westhouses Heanor Lower Gamesley Gallows Inn Ashford in the Water Doe Lea Thorpe Elvaston Litton Barton Blount Parsley Hay Snitterton Ockbrook Snape Hill Nether Booth Wardlow Mires Peakley Hill Commonside Duckmanton Pilsley Netherseal Woodnook Borrowash Pride Park Dale Moor Sinfin Lullington Matlock Bridge Upper Langwith Blackbrook Leam Hilcote Caldwell Handley Nether Biggin Aston Heath Farley Codnor Dale End Higher Dinting Upper Town Stonebroom Calow Wardlow Wyaston Hulland Ward Newhaven Slatepit Dale Ashgate King's Newton Higher Buxton Longway Bank Somersal Herbert Marsh Lane Monyash Rodsley Hollins Warmbrook Brough Church Broughton Snelston Common Culland Alport Little Cubley Dale Abbey Codnor Park Owlcotes Farnah Green Waldley The Gutter High Cross Bank Emmett Carr Lydgate Upper Birchwood Shacklecross Dethick Churchtown Birchover Oaker Lower Pilsley Over Haddon Peasehill Boythorpe Upper Hackney Muggintonlane End Holmewood Buxton Hearthstone Thornhill Nether Green Padfield Nithen End Ible Shatton Melbourne Wirksworth Marlpool Nether Burrows Hollingwood Ravensnest Morleymoor The Park Moorfield Langley Common Hayfield Pye Bridge Harpur Hill Hartington Nether Loads Radbourne Common Two Dales Hockerley Middlecroft Danesmoor Cowdale Oxton Rakes Williamthorpe Marston Montgomery Brightgate Tapton Ednaston Loundsley Green Bradwell Hills Sterndale Moor Shelton Lock Coton Park Parwich Pilsley Chevinside Dicklant Moorhall Apperknowle Swarkestone Mount Pleasant Trusley Hardwick Pinxton Higher Chisworth Nether Padley Higham Pleasley Vale Wessington Malcoff Holbrook Moor The Bungalows Darley Dale Spinkhill Cotes Park Litton Mill Dunsa Mickleover Shottlegate Bolsover Woodhouse Riber Cubley Common Denby Common Shirebrook Ridgeway Ridgeway Moor Mill Green Lower Hartshay Shuttlewood Chesterfield Mount Pleasant Doehole Harper Hill Breadsall Hilltop Codnor Breach Unstone Green Short Heath Stoney Middleton Markeaton Church Hill Bubnell Brookside Brimington Common Hathersage Etwall Common Monsal Head Birley Hales Green Wilmorton Peak Forest West Handley Eaves Knoll Dove Holes Stonegravels Norwood Palmer Moor Canholes Makeney Longfordlane Shipley Common Slaley Denby Village Ogston Bolehill Holloway Wigley Hognaston Belph Dronfield Bridgehill Chinley Langley Hazelwood Rowthorne Bolsover Hope Hathersage Booths Upper Padley Grindsbrook Booth Coxbench Riddings Smalley Common Mapleton Bagshaw Shaw Pomeroy Thornsett Castleton Acre Ridge Estate Wingerworth Wingfield Park Boylestone Normanton Newgate Carr Vale River's Vale Castle View Matlock Street Lane Hague Bar Roston Shirland Temple Normanton Ambaston Hidebank Bridge End Hare Edge Doveridge Limekiln Field Torr Top Flagg Horsley Risley Duffield Bonsall Bretby Morley Smithy Toadhole Furnace Renishaw Nether Moor Hassop Northwood Hallfield Gate Unthank Turnditch Little Hallam Middleton Cherrytree Hill Bakestone Moor Ironville Over Leigh Edlaston Higher Gamesley Goseley Dale Hodthorpe Congreave Stoke Killamarsh Rawson Green Overseal Rylah Pilhough Harlesthorpe Crowhole Clay Cross Draycott Taxal Larklands Elmton Woodville Hill Top Heathtop Netherthorpe Cowers Lane Cowhill Millers Dale Great Hucklow Hardwick Wood Dronfield Woodhouse Batham Gate Woodseats Osmaston Stanton-by-Dale Wormhill Nuttals Park Matlock Bank Hilton Long Eaton Bowshaw Horsleygate Matlock Cliff Dinting Vale Bacon's Spring Brookfield Hartshorne Westthorpe Lea Idridgehay Shireoaks Shipley Milton Mastin Moor Littleover Cropper Whitwell Troway Boylestonfield Beeley Stanton Holbrook Clay Mills Litchurch Castle Gresley Ireton Wood Lee Head Starkholmes Heath Upper Loads Ashgate Hallam Fields Winster Whitfield Park Warrencarr Cross Hill Calke Mickley Calver Low New Zealand Smithy Houses Pilsbury Elton Shirley West Hallam Thurvaston Ashbourne Foolow Hopton Coddington Duffieldbank Lower Midway Fenny Bentley Smithfield Rumbling Street Slackhall Hady Belper Boulton Matlock Green Pentrich Bretton Yeaveley South Normanton Crowden Swanwick Birch Vale Edale End Heanor Gate Sheldon High Lee Bramley Mercaston New Sawley Ladmanlow Bradbourne Flaxholme New Mills Knockerdown Hundall Pikehall Longford Combs Woodhead Lower Thurvaston Mickley Spondon Allenton Cinderhill Charlesworth Egstow Gorseybank Potter Somersal Calver Leaden Knowl Breaston Kirk Hallam Middle Handley Ingmanthorpe Whitwell Common Langwith Junction Uppertown Dalebank Hasland Highgate Hallowes Windley Whitehough Long Duckmanton New Stanton Hilltop Tansley Upper Town Shardlow Bolehill Hammersmith Bridgeholm Green Whaley Bridge Stone Edge Cotmanhay Brampton Old Whittington Grassmoor Baslow Moorwood Moor Old Tupton Fallinge Belper Lane End Harehill Stanley Thulston Whittington Moor Spancarr Sunny Hill Brockwell Etwall Bullhurst Hill Aldwark Whaley Burnaston Sandiacre Ilkeston Junction Tansley Knoll Tetron Point Alton Whatstandwell Lane Ends Millthorpe Crowdicote Edensor Sawley Tinkersley Stanfree Norbury Ballidon Buckland Hollow Cutthorpe Simmondley Idridgehay Green Broadholm Barlow King Sterndale Stoneyford Mount Pleasant Birleyhay Wakebridge Mugginton Press Deepclough Marehay Old Glossop Kedleston Markham Vale Kilburn Brackenfield Stockley Alsop en le Dale Chapel-en-le-Frith Marston on Dove The Leys Wirksworth Moor Alkmonton Shepley Street Radbourne Brook Bottom Godfreyhole Nether End Smalley Dimple Little Chester Bankwood Gate Milltown Breadsall The Holmes Henmoor Yeldersley Hollies Spitewinter Ashopton Quarndon Common Pratthall Oxcroft Estate Newhall Weston-on-Trent Robin Hood Stony Houghton Pleasley Charlestown Newlands Kirk Langley Nether Chanderhill Great Longstone Edale Washgreen Low Leighton Gamesley Burbage Plaistow Green Rowland Grindlow Sapperton Trentlock Hulland Village Crewton Hill Somersal Milford Compton Stanhope Bretby Porterhouse Oakerthorpe Ilkeston Thurvaston Aston-on-Trent Holmesfield Aston Darley Hillside Repton Barrow upon Trent Foremark Newton Morley Smalldale West End Swathwick Tissington Tintwistle Newmarket Kniveton Heathcote Farlands Booth Sutton on the Hill Chellaston Churchbalk Hadfield Winsick Littlemoor White Moor Annwell Place New Brimington Broadmeadows Darley Abbey Upperthorpe Spout Glossop Pear Tree Summerwood Top Tunstead Milton Ticknall Hulland Moss Lumsdale Chisworth Hargate Hill New Bolsover Taddington Bradley Brand Side Upper Booth Calton Lees Perryfoot Holmesdale Stanton Lees Holymoorside Dove Head Wheatcroft Stainsby Chaddesden Woodthorpe Brockhurst Priestcliffe Ditch Freebirch Woodlinkin Church Wilne Loscoe Calver Sough Upper Hartshay Buxworth Leadmill Rowarth Cockyard Tideswell Aston Burrfields Allestree West Broughton Arthurs View Eagle Tor Bargate Glutton Bridge Linton Heath Stanton by Bridge Langwith Ambergate Stainsby Common Matlock Dale Cressbrook Church Gresley Greenwich Swadlincote The Flourish Atlow Lower Dinting Sutton Scarsdale Chunal Linton Derby Eyam Mackworth Hemming Green Bridgemont Findern Oaks Green Coplow Dale Newton Solney Higher Crossings Hatton Dalbury Hollow Crich Carr Ashover Creswell Pilsley Green Park Nook Old Brampton Sparrowpit Breckend Brimington Windmill Scropton Clowne Gowhole The Brushes Smalley Green Hull End Bole Hill Little Hucklow Peak Dale Ashleyhay Carsington Aldercar Wash Lane Head Biggin Penny Green Hardstoft Friden Great Cubley Toadmoor Ford Ridgeway Priestcliffe Oversetts Coldeaton Stanley Common Stretton Sleet Moor Rise End Fernilee Wensley Openwoodgate Far Laund Woolley Stenson Brailsford Green Cowley New Houghton Kirk Ireton Ingleby Newtown Over End Hepthorne Lane Lees Quarndon Riddings New Horwich Whitehough Head North Wingfield Blackbrook Alfreton Stanton Gate Upper Midway Weston Underwood Cokhay Green Fritchley Morton Farhill Darley Bridge Eastmoor Nether Sturston Walton-on-Trent Plaistow Golden Valley Sinfin Moor Spitalhill Tunstead Kelstedge Oakwood Burntheath Coal Aston Chelmorton Hillclifflane Hobroyd Derby War Memorial Village Chapel Milton Dowry Nether Heage Rose Hill Lower Crossings Smithy Moor Tupton Brailsford The Elms Snelston Stoneheads Callow Dunston Hatton Fields Osleston Hargatewall Whitfield Dalbury Eckington Lower Birchwood Lightwood Froggatt New Whittington Corbriggs Cromford Blackwell Mapperley Scotches Barber Booth Overton High Peak Junction Spital Twyford Ripley Bowden Head Glapwell Holmgate Offerton Smalldale Poolsbrook Hardstoft Common Greenside Sawmills Chinley Head Moorend Ault Hucknall Parkhouse Green Tibshelf Wheston Scarcliffe Holestone Waingroves Egginton Townend Bakewell Crich Inkersall Green Hollingwood Estate Foston Astwith Biggin Brushfield Mercaton Brassington Birdholme Tomthorn Hollins Green Bellevue Milehill Leabrooks Newbold Moor Barlborough Staden Cartledge Smisby Abney Furness Vale Cowlow Hollington Fallgate Common Side Horwich End Coton in the Elms Cross o' th' hands Greenhillocks Lodge House Surface Mine Park Head Northedge Little Eaton Palterton Great Wilne West Edge Grindleford Grangemill Upper Newbold Oxcroft Woolley Moor Little Hayfield Conksbury Willington Gorsey Leys Middleton Little Bolehill Gosforth Valley Old Dam Steeple Grange Alderwasley