Luxury Brand Advertising in Kelly

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Luxury Brand Marketing in Kelly

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Kelly

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in PL16 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Kelly

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Kelly

True luxury need not be directly communicated but instead experienced.

Consumers in Kelly like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Kelly

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Ernesettle Tytherleigh Northam Allercombe Shinner's Bridge Fordton Barnstaple Rewe Wilminstone Gipsy Town Week West Sandford Milford Wembworthy Langtree Lower Creedy Rosedown Hiscott Meeth Ellicombe Ipplepen Columbjohn Stroxworthy Devonport Filleigh Prescott Ledstone Sowton Leeford Alwington Eastdown Duerdon Hartley Vale Uton Fluxton Berner's Cross Lewtrenchard Alphington Week Muddiford Gunn Longcross Bishop's Tawton Dunsford Bursdon Colyton Cowleymoor Boasley Cross Kenton North Bovey Daccombe Teigncombe Highampton Rock Inner Hope Morebath Down Thomas Collaton St Mary Cheriton Fitzpaine Welcombe Pattard Water Landhill Chittlehampton Hallsands Reedy Chipshop Coombe Holwell Easton Odham East Youlstone Manaton Virginstow Ham Ticket Wood Kentisbeare The Crescent Elmscott Frithelstock Jacobstowe Metcombe St George's Well Street Putsborough Middle Winsham Dean Higher Woolbrook Marystow Kingsdon Lovacott Green Sandford Mount Gould Colebrook Forder Green Nine Oaks Eastington Exmansworthy Bilsdon Upcott Fairy Cross Wreyland Pathfinder Village Merton Folly Gate Hakeford Croyde Bay Weston Marsh Green Northmoor New Inn Widewell Littleham Eworthy Port Bridge Instow Town Knowle Netherton Knightacott Lower Town Berry Pomeroy Braunton Abbotsbury Calverleigh Halwill Junction Venny Tedburn West Charleton Pool Buckland Brewer Parnacott Coryton Uppacott Caton South Common Haven Banks Downicary Higher Gabwell Morchard Bishop Goodleigh Swimbridge Newland Bridgend Chillaton West Clyst Kingswear Beaford Woody Bay Higher Muddiford Slapton Penninn Whitnage Harcombe Thrushelton Dippertown Natcott Maidenhayne Hennock Woolston Swincombe Ash Cross Nymet Rowland Drewsteignton Lower Tale Trill Colwell Week West Hoe Stoke Woodford Hartland Tillislow Twitchen East Anstey Portgate Hatch Buck's Cross Brownston Stevenstone Chaddlehanger Henford Harcombe Bottom The Point Eastacombe Gidleigh Wolborough Chittlehamholt Dulford Saltrens Appledore Westville Harbourneford Stretch Down Broadsands North Waterhayne Marsh Mills Okehampton Watcombe Blackpool Torr Harford Enis Court Barton Littletown Langaford Barbican Haytor Vale Churchtown Heathfield Norman's Green Newton Abbot Billacombe Brushford Bondleigh Goosewell Heavitree Yawl Weycroft Stentwood Milltown Stonyland Withacott Glenholt Chevithorne Edistone North Prospect Buckland Filleigh Sherwood Green Bickleigh Down West Raddon Well Town Chambercombe Whiddon Puddington Allaleigh Hillhead Huntshaw Water Yelland Waye Bratton Fleming Lustleigh East-the-Water Patchole Godwell Herner Stowford Burnstone Willingcott Larkbeare Chivenor Middle Luxton Rockford Dunstone Henaford Watchcombe Combe Pafford Venn Ottery Garlandhayes Alderford Rawridge Higher Brixham Paignton Milton Abbot Widworthy Barne Barton South Brent Loxhore Harbertonford Stokenham West Hill Tetcott Cheglinch Didworthy Craddock Quither Burrington North Star Land Part Beer Bottreaux Mill Pristacott Ilsington Horrabridge Chestwood Bentwichen Witheridge Langridgeford Hollacombe Brealeys Clayhidon Ashculme Bovey Tracey Upton Pyne Meddon Woodacott Cross Bridge Reeve Honeychurch Loxbeare Oak Cross Staverton Cadeleigh Neopardy Odam Barton Cotteylands Shiphay Marsh Three Horse Shoes Tricombe Peters Marland Lovaton Derriton Holcombe Burnell Raymond's Hill Pizwell Cornwood Ayshford Forder Burraton Ford Park Rattery Cotford Lana Colestocks Landkey Doccombe Mary Tavy Colebrooke Drakeland Corner East Worlington Lee Moor Burrow St Jude's Doddiscombsleigh Combebow Washford Pyne Kentisbury Goldworthy Bideford Peat Cot Halsey Lake Westcott Cranbrook South Molton Honiton Newton Tracey Elstone Christow Woodbury Beacon Shillingford Abbot Bridfordmills Bradford Newbuildings Hand and Pen Cott Claypits Lustleigh Cleave Newport Tuckermarsh Hooe Kingsheanton Filleigh Warcombe Malborough Sycamore Burlescombe Clayhanger Bradninch East Ilkerton Livermead Brendon Crapstone Gammaton Moor Furley Abbey Gate Walreddon Molland Docton Bradstone Brightley Underdown Coldridge Brixton Woodtown Dunterton Stockwell Cleave Trow Tigley Ashbury Wellswood Lee Mill Boode Derby Kellacott Chelston South Zeal Venton Berrynarbor Newtown Northcote Dowland Morchard Road Abbotskerswell Bickham Ash Mill Dawlish Warren Efford Wotton Cross Combe Fishacre Eastacott Kingscott Loxhore Cott Hawkmoor Park Dunchideock Smallridge St Thomas Smithaleigh Noss Mayo Higher Dunstone Dittisham Lumburn Combe Curtisknowle Wyke Green Shaugh Prior Lutton Stoke Gabriel Ideford Pillmouth Hamlet Hayne Higher Compton Broadlands Knowle Stowford Holne Crediton Aish Westleigh Plymtree South Wonford Badworthy Jurston Sherford Highworthy Laira Rundlestone Hillerton Dean Arlington Babbacombe Outer Hope Luppitt Ratsloe Sid Moorhayes Park Knowles Hill Bonehill Waddicombe Hardisworthy Chenson Abbotsham Fairmile Whitmoor Tipton St John Cotts Churchstow Prince Rock Upcott Northcott Woolsgrove Axmouth Leigham Brockfield Brixham Lobb Dodscott Cockington Liftondown Membury Langleigh Salmonhutch Middle Rocombe Oakfordbridge 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Priestacott Kellaton Holcombe Clapworthy Dainton Clyst William Talewater Ringmore Mount Lane Yealmbridge Gosford Fishleigh Guscott Mile End Way Village Gappah Lower Compton Mothecombe Glanvill's Close Whipton Hollacombe Hill Westwood Eastern Town Farway Marsh Uplowman Cornworthy Townlake Budlake Lake Sigford Ash Hill Borough Clapham Widewell Higher Town Sheepstor Brayfordhill Hittisleigh Moorhayne Woodmanswell Cofton Millhayes Edginswell Middle Marwood Ugborough Cheriton Bishop Yelverton Westwood West Ashford Challacombe Fordwater Berry Countisbury Half Moon Village Cobbaton Blackawton Berry Down Cross Cory Farleigh Meadows Buckleigh South Radworthy Redmonsford Churscombe Kerscott Padson Eastdon Higher Tale Moreleigh Aish Taw Green Ash Easton Hockworthy Hawley Bottom Princetown Upcott Wembury Point Morwellham Quay Alfington Higher Coombe West Leigh Dawlish Mannamead South Yeo Taleford Sidford Hollocombe Town Stokeinteignhead Harleston Queen Dart Kelland Court Thornbury Kingsbridge Hill 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Lupridge Combe Martin Stoke Hill Ashford Whitestone Brimley Weir Quay Horndon Clyst St Mary Petrockstowe Lower Rocombe Westlake East Charleton Leusdon Oreston Rockbeare Offwell Helestone Park South Hole Cabbacott Goodshelter Higher Blagdon Ham Ashridge Court Down St Mary Cheston Bodmiscombe Oldways End Velator Yondertown Little Bray Malmsmead North Buckland Bodley Southway Millmoor East Budleigh Alverdiscott Prixford Dubbs Cross Ashford Beaworthy Willand Bickleigh Payhembury Clawton Coffinswell Thurlestone Wotter Lynbridge Hartley Velly Georgeham Sampford Chapple Pottington East Week Roborough East Cornworthy Ellerhayes Olchard Higher Rocombe Barton Lower Town Fordmoor Buckerell Hele Northlew Aller Park St James' Monkleigh Milton Combe Uffculme Gittisham Yalberton Southville Spriddlestone Batworthy Great Torrington Charles Nethercott Monkerton Mullacott Cross Broadhembury Gooseford Heathercombe Mount Pleasant Hoo Meavy Bridgerule Garliford Ossaborough Combeinteignhead Pennymoor East Knowstone Marwood Teignmouth Clovelly Fortescue Woolwell King's Tamerton Chardstock Shelly Winkleigh Snapper Lopwell Benton Lower Lovacott Kersbrook Knowle Staddon Newhaven Nymet Tracey Luton Petton Pippacott Eggbuckland Rose Ash Town Barton Higher Batson Great Weeke Monkton Bow Easton East Stowford Belstone Corner Combe Pomphlett Cheriton Diptford Taddiport East Village Burlestone Plympton St Maurice Totnes Ponsford Philham The Butts East Mere Stowford Woodtown Peter's Finger Stormsdown Icy Park Murtwell Millway Rise Bradaford Pilton Simonsburrow St Leonard's Cheristow Westwoods Templeton Bridge Filham Sprytown Higher Warcombe Battledown Cross Michelcombe Church Green Woolacombe Batsworthy Membland Muckworthy Eggesford Station Woodleigh Stenhill Belliver Eastleigh Sidmouth Bickleigh Preston Bickleton North Heasley Marsh Barton Collaton Dalwood Huntshaw Shillingford Blackpool Penstone Weeke Dousland Itton Kingskerswell Bondstones Roundswell Bowd West Lyn Rickham Broadbury Feniton 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Broadwoodwidger Blackmoor Gate Bigbury Newton St Cyres Meshaw Dunstone Chitterley Peter Tavy Stockleigh Pomeroy Langage Higher Burrowtown Thorne Moor Arlington Beccott Glebelands Chivelstone Bickham Holcombe Guineaford Collipriest Burnard's Ho Woodford Bridgetown Haddacott Westweekmoor Tudhay Langdown Holne Turn Trusham Hallspill Kitbridge Axminster Hollis Green Strete Ralegh Leigh Cross Blegbury Two Bridges Alminstone Cross Oakford Combe Raleigh Dog Village Tredown Seaton Junction Cowley Coleford Ash Thomas Luxton Pickwell Batson Sydenham Damerel Mead Plymstock Ebford Higher Slade Brookside Higher Metcombe Nettacott Heybrook Bay Combpyne East Down Wrinkleberry Harracott Spreyton Crockers Hillmoor Brownston Bratton Clovelly Milton Damerel Hemyock Rexon Ashprington Furzehill Fullabrook Axtown Puddaven Plympton Budleigh Salterton Frithelstock Stone Clyst Honiton Forda Great Fossend Buckland Birchill Lewdown Smithincott Bidlake Bishop's Clyst Barnfield Whitford Uplyme Coarsewell Stoke Fleming Cheldon Cottwood Chichacott Gabber Cruwys Morchard Plainmoor Hansel Skaigh Hoops Yarnacott Huddisford Littlehempston Salcombe Holsworthy Beacon West Putford Upcott Vention Woodacott Trimstone Venngreen Talaton Saint Hill Bridestowe Nicholashayne Riverside Hittisleigh Barton Lower Cator Berry Cross Polsloe Bridge Exton Withycombe Raleigh Southcott Gulworthy Culm Davy Plymouth Landkey Newland Brayford Lapford Cross Western Town Dinworthy Oldborough Bampton Splatt Brent Mill St Giles in the Wood Chapmans Well Southerton Goodstone Hagginton Hill Lower Yelland Lower Dean North Tawton Musbury Landscove Huxham's Cross Estate Shillingford St George East Panson Kentisbury Ford Lutsford Chettiscombe Throwleigh Mackham Kerswell Sweetham Sandygate Ullcombe Moretonhampstead Weston Dean Prior Gammaton Challaborough Frogmore Ashill Gatherley Dartmouth Poltimore Higher Yalberton Drayford Up Exe Parkham Ash Sampford Peverell Muddlebridge Newton St Petrock Sutcombe Harrowbeer Wadbrook Kingford Rosemary Lane Manor Bourne Rumsam Underwood Honicknowle Elwell Colaton Raleigh St Loye's Brookleigh Beckett Madford Little Silver Bulkworthy Twist Fremington Trentishoe Newtake Deancombe Sutcombemill Dean Cross Buckland Monachorum Dartmeet Ford Stoford Water Cattedown Bickington Swallowfields West Alvington Bow Brockscombe Sutton Bolham Water Forestreet Felldownhead Farway Ringmore Hawkchurch Welsford Battisborough Cross Southleigh Kings Nympton East Allington Alfardisworthy Quartley Broadclyst Shore Bottom Woodgate Bradiford Brynsworthy Shorton Tipple Cross West Town Cullompton Stoneycombe Old Beat Landkey Town Shirwell Broad Parkham Penstone Colscott Sampford Courtenay Ashmill Chawleigh West Ilkerton Redhills Chelfham Yondercott Walkhampton Clyst Heath Colleton Mills Jack-in-the-Green Coombelake Southerly Highweek Maidencombe Buckfastleigh Sherford Sheldon