Luxury Brand Advertising in Broadwey

Get in touch

Luxury Brand Marketing in Broadwey

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Broadwey

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT3 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Broadwey

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Broadwey

True luxury need not be directly communicated but instead experienced.

Consumers in Broadwey like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Broadwey

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Broadwey (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Wych Stoke Water Glanvilles Wootton Hewood West Milton Broom Hill Lilliput Melbury Bubb Coldharbour Turbary Common Holway Witchampton Stalbridge Weston Eccliffe White Post Hincknowle Rivers' Corner Knighton Monkton Up Wimborne Ensbury Park Camesworth Mosterton Creekmoor Charminster Beer Hackett Newtown North Chideock Lane End East Holme Wraxall Wootton Fitzpaine Beacon Hill Benville Daggons Peacemarsh Kington Magna Buckland Newton Lodbourne West Stour Ameysford Post Green Holywell West Parley Canford Heath Dottery Boys Hill Woodbridge Henley Askerswell East Stour Common Lower Whatcombe Stoborough Heath Matchams Littlemoor Arne Middle Bockhampton Littledown Folke New Town West Chelborough Moordown Milborne St Andrew Kingston Weston The Borough Sandford Knackers Hole Loders Birdsmoorgate Poyntington Affpuddle St Ives Castletown Frome St Quintin Avon Castle Cripplestyle East Parley Nuffield Chideock Higher Chalmington Trickett's Cross Organford King's Stag Gotham Winterborne Muston West Bexington Portway Blandford Forum Bridport Ashington Grange Canford Cliffs Durweston Lytchett Minster Oborne Slepe Stubhampton Winterborne Zelston Bryanston Fishpond Bottom Higher Row Winkton Stone Iwerne Minster Minterne Magna Winterborne Clenston Godmanstone Tincleton Droop Foxholes Stourpaine St James Dunbury South Bowood Charlton Marshall Dewlish Littleton Edmondsham Dibberford West Knighton Lower Street Allington Crossways Frampton Rodden West End Shothole Moor Crichel Ashley Pleck Green Toller Fratrum Netherhay Hinton St Mary Woodcutts Lydlinch Purse Caundle Winterbourne Abbas Broadwindsor West Holme Easton Sandbanks Holmebridge Gaunt's Common Merley Holt Wood Alderney Northbourne Fortuneswell Charlestown Meyrick Park Chilcombe Church Knowle Lillington Stoborough Alton Pancras Pilford Lower Holwell Kinson Hooke Muscliffe Court Orchard Bradpole Hemsworth Worbarrow Lower Eype Shaggs Rampisham East Cliff Bear Cross Abbotsbury Braytown Hurn Up Sydling Cashmoor Coker's Frome Marnhull Yewstock Swyre Hursey Eype's Mouth Waytown Bearwood Friar Waddon Hilfield Townsend Bittles Green Parkstone Alweston Moorbath Sturminster Common Tollard Farnham Turners Puddle Piddletrenthide Pleck Long Bredy West Lulworth Holt Marshalsea Sandpit Newton Lyon's Gate Pulham Grange Estate Fifehead St Quintin Higher Halstock Leigh East Chelborough Burngate Avon Common Stour Provost Higher Sandford Tarrant Crawford Turlin Moor East Compton Cowgrove Woodsford Charmouth Beaminster Hilton West Orchard Longburton Sutton Holms Broad Oak Tuckton Farrington Corfe Castle Overcombe Langton Matravers Merry Field Hill Skilling Southill Longham Weymouth Milton on Stour East Howe East Holton Ham Common Tyneham Blacknoll Stanpit Burstock Wonston Coombe Keynes Motcombe West Woodsford Broadoak Fleet West Shilvinghampton Blackney Sturminster Newton Higher Holnest Hinton Martell Woodville Twyford Ivy Cross Uploders Long Cross Dorchester Horton Highcliffe Meerhay Upton Brockhampton Green Redlands Lodge Copse Estate Langton Long Blandford Winterborne Came Ansty Cross Over Compton Puxey Bowleaze New Town Shitterton Columbia Farm Champernhayes Marsh Sydling St Nicholas Athelhampton Newton Peveril North Bockhampton New Town Horn Ash Haydon Mannington Friars Cliff Woodrow Compton Valence West Cliff Holditch The Folly East Shilvinghampton Birch Close Walditch East Burton Chaldon Herring Osmington Mills Cocknowle Sandford Woods Glebeland Estate Haydon Winterborne Houghton Mounters Winterborne St Martin Alum Chine Mapperton Hardy Country Park Bookham Osehill Green Walkford Holworth Leigh Blandford St Mary Bourton East Bloxworth Steeple Bluntshay Burton Bradstock Wimborne St Giles Stanbridge Dean Park Southwell Hamlet Warmwell Littlebredy Mangerton Stokeford Melbury Abbas Quarleston Woodbridge Coombe Sleight Bradford Peverell Litton Cheney Old Town Weston Minchington Blackdown Woolgarston Melcombe Bingham Caundle Marsh Cobb Sturminster Marshall Turnworth Pleck Dragon's Hill Durlston St Andrew's Well St Johns Cold Harbour Bothenhampton Lanehouse Hinton Parva Henbury Lower Row Kit Hill Melbury Sampford Stourton Caundle Romford Atrim Holdenhurst North End Langton Herring Lower Bockhampton Christchurch Branksome Happy Bottom Oakley Westbourne Dean Camel Green Ashley Heath Gussage St Andrew Lulworth Cove Sockety Lower Kingcombe Pillwell Bourne Valley Belchalwell Street Stafford's Green Hartmoor West Compton Laymore Kimmeridge Hollow Oak Bishop's Caundle Fontmell Magna Pidney Ranston Ham Hill Little Canford Woolford's Water Winfrith Newburgh Hurst Ilsington South Poorton Merriott Bingham's Melcombe Sutton Poyntz Sutton Waldron Westfields Queen Oak Loscombe Evershot Hengistbury Head Tadden Knighton Higher Nyland Broadstone Springbourne Hains Bettiscombe Tarrant Gunville Tarrant Keyneston Lower Ansty Three Legged Cross Charminster Ash Chalmington Newtown Burton Woodlands Common Well Bottom Melplash Rolls Mill Winterbourne Steepleton Chilfrome Little Ansty Littlewindsor Yondover Higher Woodsford Shapwick Tarrant Rushton Bedchester Norden Higher Ansty Haddon Hill Stallen Gannetts Minterne Parva Osmington Leigh East Brook Pallington Beaulieu Wood Clifton Maybank Corfe Mullen West Pulham Bloxworth Nottington Hamworthy Hummer Shaftesbury Tarrant Rawston Upwey Ulwell Pig Oak Lower Strode Wyke Regis Hillbourne Whetley Cross Cobley Horton Common Thornford Higher Bockhampton Broadwey Pimperne Huish Radipole Blackwater Leigh Spetisbury North Wootton Hedge End Winterborne Kingston East Orchard Wick Holway Park Gate Almer Stoborough Green The Mount Ridge Yetminster Wool Higher Wraxall Mount Pleasant Winterborne Monkton Holt Heath Folly Boveridge Puncknowle Binnegar Harman's Cross Poolestown Parley Green East Knighton Lyme Regis Packers Hill Holnest Hammoon Ensbury Gillingham Silton Powerstock Marshwood Stratton Strouden Buckhorn Weston Buckland Ripers East Stour Cann Morcombelake Warren Lytchett Matravers Bincombe Piddlehinton Nether Cerne Tarrant Hinton Herston Shillingstone Uppington Hogstock Fontmell Parva Hanford Forston Bovington Camp Buckham Lower Mannington Lambs' Green Gussage St Michael Pleck Rockley Sands Holwell Knowlton Pilsdon Salway Ash Saddle Street East End Talbot Woods Creech Anderson Silkhay Ibberton Sterte St Leonards Penn Margaret Marsh Preston Grove Woolcombe Hartgrove Poole Fifehead Magdalen Tarrant Launceston Redbridge Thorncombe Long Crichel Cross Lanes Mapperton Higher Whatcombe Throop South Perrott Shave Cross Stoke Wake New Swanage Netherbury Hampreston Woolland South Bockhampton Lower Nyland Newland Longfleet Woodlake Stony Knaps God's Blessing Green Rossmore Horton Heath Ebblake Higher Eype Clapgate Guy's Marsh Tiley Corscombe Iford Burleston Pimperne Monkton Wyld Pymore Burton Kittwhistle West Howe Tarrant Monkton Deanland Elm Hill Bugley Ashmore East Creech Tadnoll Up Cerne Gribb Goathill Woodlands Acton Woodyates Portland Bill Kingston Russell Clift Thornicombe Hound Hill Newtown Gibbs Marsh Sherborne Branksome Park West Chaldon New Town Cheselbourne Whitchurch Canonicorum Chilbridge Boscombe Northport St Catherine's Hill School House Crab Orchard Furzebrook Throop Belchalwell Fairmile West Bay Maudlin Cross Stapehill Ferndown Rushton Alderholt Lower Halstock Leigh Waterloo Higher Kingcombe Ringstead The Common White Moor Worth Matravers Merritown Higher Melcombe Westham Gaunts Broadmayne Grimstone Todber Blandford Camp Melcombe Regis Knob's Crook Aller Owermoigne Cranborne Steepleton Iwerne Primrose Hill West Melbury Oakdale Whitcombe Lake Glue Hill Fiddleford Chalbury Common Winterborne Herringston Redford Oxbridge Cerne Abbas Stoke Abbott Trent Seatown Creech Bottom Spyway Hill Street Jumpers Common Wareham Coryates Filford Seaborough East Morden Muscliff Rew Combe Almer Hayes Stinsford Hopsfield Wallisdown Somerford Waddon Totnell Adam's Green Ryall Colehill Kingston Maurward Chetnole Ryme Intrinseca Beaumont Village West Bourton West Moors Kitford Stockwood St Leonard's Farm Park Wimborne Minster Pamphill Bowridge Hill Bramblecombe Alcester Hazelbury Bryan Chalbury Child Okeford Gore Southbourne Wynford Eagle Shipton Gorge Winterborne Whitechurch Shroton Stour Meadows Sharnhill Green Fifehead Neville Westford Whitecross Ansty Walton Elm Drimpton Frome Whitfield Haythorne West Hurn Miles Cross Stour Row Portland Port Sandhills Crendell Lower Holditch Furleigh Cross Canford Bottom Pokesdown Lower Wraxall Nettlecombe Gussage All Saints Dewlands Common Hillbutts Catherston Leweston Verwood Portesham Worgret Plush Stalbridge Chettle White Lackington Uphall Netherstoke Whitefield Middlemarsh Madjeston Winton Synderford Watton Wigbeth Halstock Higher Totnell Crouch Hill Toller Porcorum Oathill Farnham Pentridge Coneygar Upton Kingston Greenham Kingsland Melbury Osmond Lewcombe Newtown Charlton on the Hill Southover Adber Manning's Heath Puddletown Mudeford Upper Parkstone Chedington Stanley Green Galton Mill Throop Muckleford East Melbury Cosmore Tolpuddle Wyke Templeman's Ash Three Gates Toller Whelme Bishop's Down East Lulworth Dudsbury Talbot Village Enmore Green Red Hill North Bowood Manswood Whitmore Swanage Bradford Abbas Notton East Stoke Studland Bere Regis Quarr Mount Pleasant Drive End Sandford Orcas Winyard's Gap Giddy Green Rushcombe Bottom Langham East Pulham Rixon Bournemouth Compton Abbas Cruxton Charlton Down Winterborne Stickland Colesbrook Mappowder Chickerell Huntingford Southlands Bagber Poundbury Briantspuddle Moreton Okeford Fitzpaine Canford Magna Poxwell Hermitage West Morden Holton Heath Purewell Putton Duntish Lower Blandford St Mary East Fleet Moorside Lake Little Woolgarston Whitcombe Symondsbury Leweston Chiswell Tollerford Rowlands Rew Pleck West Southbourne Batcombe Nether Compton Sandhills Winterborne Tomson Woolsbridge Ham Cann Common Manston Crooked Withies Rodwell Talbot Heath Caundle Wake Sixpenny Handley Deanend Lulworth Camp North Poorton Higher Coombe Cattistock Milton Abbas Wooth West Stafford Lower Hamworthy Maiden Newton Cold Harbour Furzehill