Luxury Brand Advertising in Cann Common

Get in touch

Luxury Brand Marketing in Cann Common

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cann Common

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SP7 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cann Common

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cann Common

True luxury need not be directly communicated but instead experienced.

Consumers in Cann Common like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cann Common

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Cann Common (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bookham Rodden Ameysford Bramblecombe Yewstock Lodbourne Furzebrook Hurn Corfe Castle Chedington West Morden Higher Halstock Leigh Cranborne Canford Cliffs Sutton Poyntz Hartgrove East Holme Thornford Tarrant Keyneston Netherbury Stratton Bradpole Gotham Camesworth Southbourne Blacknoll Canford Magna Shothole Alderholt Coombe Keynes East Pulham Sandbanks Askerswell Shroton Kingston Maurward Meerhay Litton Cheney Old Town Wyke Regis North Bowood Affpuddle Puxey Dudsbury Beaminster Kingston Northbourne Chaldon Herring East End Tarrant Rawston Blandford St Mary Spyway Langton Matravers Coombe Monkton Wyld Winterborne Herringston Templeman's Ash Stourpaine Hamworthy Chilfrome Osmington Mills Winterborne Clenston Sherborne North Chideock Knackers Hole Little Woolgarston East Melbury Leigh Henley Gibbs Marsh Melbury Osmond Jumpers Common Hound Hill Champernhayes Marsh Stapehill Buckland Newton Elm Hill Minterne Parva South Perrott Marnhull Coldharbour Church Knowle Hurst Muscliff Sandhills Hinton Parva Blackwater Romford Fifehead Magdalen Waytown Bugley Athelhampton Higher Totnell Tarrant Gunville Silkhay South Bowood Ulwell Tarrant Launceston Winterborne Houghton Mounters Meyrick Park Holnest Steepleton Iwerne Oborne Higher Woodsford Woodyates Stallen Purse Caundle Rowlands Higher Melcombe Hincknowle Hamlet Turbary Common Blackdown Columbia Farm Middlemarsh Winterborne Muston Poyntington Stour Meadows Throop Clifton Maybank Crouch Hill Duntish Primrose Hill Parley Green Stafford's Green Burngate Hillbutts Alweston Buckham Creekmoor Winterborne Tomson Mangerton Langton Long Blandford Stanpit Lytchett Matravers Holway Whitcombe Almer Lewcombe Happy Bottom Worgret Boscombe East Chelborough Up Sydling Powerstock Lulworth Camp Tollard Farnham Cerne Abbas Ivy Cross Weymouth Sutton Waldron Mosterton Littlemoor Gussage St Andrew Oxbridge Lane End Wooth Haydon Lower Nyland Stockwood Drimpton Moreton West Stafford Thorncombe Court Orchard Uppington Rodwell Acton Loscombe West Knighton Maudlin Cross Fairmile Stone Cripplestyle White Post Woodcutts Bowleaze Milborne St Andrew Cocknowle Gore Wool Norden North End Dean Park Sandford Woods Knob's Crook Woodlands Canford Bottom Bowridge Hill The Folly Wych St Andrew's Well Broadwindsor Stoborough Overcombe Chilbridge Synderford Westfields Alcester Oakley Aller Lower Kingcombe Chideock Newtown Ferndown Brockhampton Green Rew Winkton West Shilvinghampton White Moor Sandford Orcas Chalmington Ryme Intrinseca Lyme Regis West Lulworth Muscliffe Dunbury Monkton Up Wimborne Littleton Whitecross Easton Briantspuddle Whitmore Walditch Oakdale Upton Edmondsham Burstock Margaret Marsh Stoke Abbott Burton Bradstock Higher Whatcombe Bridport Manning's Heath Kingston Russell Hayes Symondsbury Lower Ansty Higher Coombe Newtown Lower Street Tadden Waddon Stour Row West Woodsford East Parley East Shilvinghampton Woolgarston Kington Magna West Bay Drive End Fontmell Parva Redford Charminster Adam's Green Talbot Woods Watton Newtown Tyneham Longburton Winyard's Gap Bittles Green Hilfield Motcombe Nether Cerne Durweston Poolestown Fontmell Magna Long Crichel Broadoak Clapgate Horton Heath Queen Oak Ridge Chettle White Lackington Portesham Woolsbridge Horton Coryates Compton Valence Lilliput Dibberford Holt Sandhills South Bockhampton Dewlish Giddy Green Winterborne Kingston Whitchurch Canonicorum Hedge End St James Chetnole Pleck Bloxworth West Orchard Huish Gussage All Saints Sturminster Marshall Stalbridge Weston Oathill Ashmore Beaulieu Wood Christchurch West Chelborough Littlebredy Nuffield Purewell Bere Regis Milton Abbas Winterborne Stickland Shitterton East Stoke Steeple Minterne Magna Atrim Springbourne Silton West Southbourne Wareham Pentridge Dottery Kitford Blandford Camp Eype's Mouth Pimperne Piddlehinton Godmanstone Peacemarsh Wraxall Bishop's Caundle Woodrow Sockety Wynford Eagle Little Canford Sturminster Common Winterborne Whitechurch Holt Heath Sydling St Nicholas Cowgrove Leigh Sandpit Radipole Hemsworth Higher Sandford Stoke Wake East Burton Melbury Sampford Wallisdown Woodlands Common Bettiscombe Canford Heath Todber Lillington Cross Lanes Lanehouse Coneygar Trickett's Cross Lower Bockhampton West Moors Goathill Eccliffe Hillbourne Cobb St Leonard's Farm Park Deanland Southill Clift Chilcombe East Fleet Poole Lower Halstock Leigh Chalbury Rushton Winterborne Monkton Walkford Sterte Mill Throop Crab Orchard Moor Crichel Grimstone Uphall Pilford Hammoon Winterborne St Martin Upwey Woodville Seatown Grange Estate Frome Whitfield Bagber Newton Alderney Hill Street Child Okeford Beacon Hill Tarrant Monkton Cann Common Ansty Cross Okeford Fitzpaine Cheselbourne Harman's Cross Tiley Alton Pancras Guy's Marsh Winterbourne Abbas Putton Little Ansty Lower Holditch Stoke Water Benville Birdsmoorgate Toller Fratrum Glebeland Estate Burleston Bourne Valley Lambs' Green Mapperton Lodge Copse Estate Middle Bockhampton Bingham's Melcombe East Morden Pilsdon Bishop's Down Ham Common Boys Hill Ensbury Park Twyford West End Fleet Pulham Grange Penn Mount Pleasant Ryall New Town Stanbridge Yondover Well Bottom Westham Sharnhill Green Bedchester Three Legged Cross Moorbath Hollow Oak Notton Haythorne Gillingham Broom Hill Winterborne Zelston Tolpuddle Thornicombe Longfleet King's Stag Hains Townsend Grove Studland Lower Eype Stoborough Heath Seaborough Winton Farrington Milton on Stour Abbotsbury Stony Knaps Up Cerne East Compton Lower Hamworthy Stalbridge Rushcombe Bottom Forston Longham Pig Oak Hummer Fiddleford Lower Strode Shillingstone Gribb Stanley Green Woodlake Langham Holt Wood Mount Pleasant Langton Herring Pillwell Anderson Swyre Higher Ansty Worth Matravers Enmore Green Glue Hill Iford Morcombelake Leweston Evershot Puncknowle Kittwhistle Marshalsea Nether Compton Bournemouth Uploders Upper Parkstone Hengistbury Head Ashley Heath Hermitage Bovington Camp Avon Castle Tollerford Charlton on the Hill Higher Nyland Minchington Cold Harbour Pleck Knighton Rockley Sands Sixpenny Handley Sturminster Newton Pleck East Cliff West Pulham Miles Cross Tarrant Crawford Colesbrook Shipton Gorge Bluntshay Spetisbury Glanvilles Wootton Portland Port Warren Hogstock Kimmeridge Turlin Moor Melbury Abbas South Poorton Three Gates Corscombe Toller Porcorum Totnell Cashmoor Binnegar Poundbury Broadmayne Charlestown Kingston Belchalwell Wimborne Minster Deanend Higher Row Westford Blandford Forum Hartmoor Ensbury Moordown Matchams Friar Waddon Cattistock Chickerell Kinson Madjeston Talbot Village Tarrant Hinton Buckland Ripers Northport West Holme Higher Kingcombe Post Green Hanford Fifehead St Quintin Sandford Braytown Shaftesbury Chalbury Common Gaunt's Common Foxholes Birch Close God's Blessing Green Creech Bottom Sleight Bourton Tuckton Crossways Marshwood Furleigh Cross Rixon Belchalwell Street Rossmore Toller Whelme Melplash Knowlton Dorchester Slepe West Chaldon Blackney Cruxton Hooke Merry Field Hill West Bourton West Melbury Cobley Branksome Park West Milton Osmington Woolcombe Wick Halstock Long Cross Bradford Peverell Highcliffe The Common Gannetts Saddle Street Turners Puddle Higher Bockhampton Walton Elm Ham Hill Woodsford Merriott Mudeford Portland Bill Crendell Castletown Turnworth Verwood Higher Wraxall Lower Holwell North Bockhampton Newton Peveril Holmebridge Huntingford Higher Holnest Throop Creech Worbarrow School House North Wootton Wigbeth Warmwell Lake Red Hill Cold Harbour Herston Nottington Charminster Winterborne Came Long Bredy Lake Mappowder Frampton Lydlinch Gaunts West Compton Holdenhurst Quarr Strouden Stubhampton West Stour Littlewindsor Compton Abbas Plush Catherston Leweston West Cliff Allington Broad Oak Batcombe New Town Merritown Tadnoll Pimperne Higher Eype Hinton St Mary East Stour Common Parkstone East Holton The Borough Stourton Caundle Folly West Howe Pidney Ranston Friars Cliff Hazelbury Bryan East Bloxworth Organford Piddletrenthide Greenham Fifehead Neville Hardy Country Park Pymore Winterbourne Steepleton Weston Dewlands Common Gussage St Michael Hopsfield Crooked Withies Caundle Wake Knighton St Johns Trent Melcombe Bingham Woodbridge Burton Osehill Green East Orchard Bothenhampton Winfrith Newburgh Swanage Melcombe Regis Hursey Bear Cross Whitefield Lytchett Minster Maiden Newton Farnham Quarleston Laymore Combe Almer Waterloo Ansty Yetminster Salway Ash Beer Hackett Stoborough Green Southlands Bradford Abbas Whitcombe Cosmore Redlands Tarrant Rushton Mapperton East Howe Stokeford Woolland Avon Common Muckleford Lulworth Cove Upton Broadstone Wootton Fitzpaine Charmouth Lower Blandford St Mary Folke Stinsford North Poorton New Swanage Arne Dragon's Hill Ashley Manswood Fortuneswell Littledown Holwell Horton Common Holywell Kingsland Woolford's Water Frome St Quintin Hampreston Pleck New Town New Town Fishpond Bottom Packers Hill Higher Chalmington Hinton Martell Shapwick Newtown Charlton Marshall Stour Provost Southwell East Knighton Holworth Skilling Ash Loders Moorside Somerford Portway Buckhorn Weston Hilton West Hurn Chiswell Preston Cann Ashington Westbourne Park Gate Alum Chine Iwerne Minster St Catherine's Hill Pallington Southover Beaumont Village Ham Boveridge Shave Cross Dean Burton Poxwell Corfe Mullen Rivers' Corner Rolls Mill Redbridge Over Compton Pamphill West Parley Lower Whatcombe Galton Coker's Frome Wyke Branksome East Creech Netherhay Bincombe Kit Hill Wimborne St Giles Pokesdown Manston Horn Ash Weston Bryanston Holton Heath Ebblake Newland Caundle Marsh Durlston Woodbridge East Lulworth East Brook Rew Merley Broadwey Netherstoke Mannington Henbury Charlton Down Holditch Haydon West Bexington Nettlecombe Bearwood Lower Row Pleck Green Ibberton Sutton Holms St Leonards The Mount Holway Tincleton Whetley Cross Camel Green Colehill Leigh Lower Mannington Ilsington East Stour Filford Shaggs Lyon's Gate Wonston St Ives Melbury Bubb Puddletown Witchampton Furzehill Ringstead Droop Haddon Hill Lower Wraxall Owermoigne Hewood Daggons Adber Talbot Heath Rampisham