Luxury Brand Advertising in Coneygar

Get in touch

Luxury Brand Marketing in Coneygar

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Coneygar

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT6 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Coneygar

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Coneygar

True luxury need not be directly communicated but instead experienced.

Consumers in Coneygar like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Coneygar

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Coneygar (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
West Melbury Westbourne Overcombe Allington Waterloo Notton Gore Slepe Pleck Leigh Dewlands Common East Morden East Stour Common Merritown Wraxall Sandbanks Stoke Abbott Pulham Sandpit Chalbury Moreton Littleton Halstock The Common Woolcombe Townsend Newtown Kingston Belchalwell Coryates Tarrant Gunville East Fleet Buckland Newton East Chelborough Leigh Parkstone Broadwindsor Hedge End Broadoak Stokeford Lower Ansty Ranston Burton Sockety Shroton Hurst Lower Nyland Hains St Catherine's Hill Chedington Fleet Kingston Russell Lulworth Camp Winterborne Tomson Rowlands New Swanage Clift Sturminster Common Melbury Osmond Netherhay Charminster Oakdale Canford Bottom Pimperne Totnell Charlestown Beaulieu Wood Poyntington Winterbourne Steepleton Fontmell Parva Whitcombe Hillbutts Higher Eype Monkton Wyld Loders Frome Whitfield Lydlinch Talbot Woods West Morden St Ives Milton Abbas Bedchester Lyme Regis Cold Harbour Ferndown Redford Ryme Intrinseca Athelhampton Cobley Tadden Holdenhurst Melcombe Bingham East Pulham The Borough Newtown Filford Gannetts Up Cerne Wyke Regis Kingsland Hinton Parva Turners Puddle Muscliff Mangerton Holwell Cann Common Ebblake Rampisham Compton Abbas Moor Crichel Wyke Spetisbury Bowridge Hill Tolpuddle Kimmeridge Holworth Winterborne Came Osmington Crouch Hill Hooke Uphall Rushton Sterte Yondover Long Crichel Dewlish Langton Herring Deanend Stoke Wake Southover Dean Affpuddle Holton Heath West Chelborough Crossways Gotham Melbury Bubb Ensbury Park Templeman's Ash Branksome Park West Lulworth Sandhills Stourton Caundle King's Stag Long Cross Studland Pimperne Stanley Green Bingham's Melcombe Hursey Over Compton Sandford Bramblecombe Huntingford Watton Bearwood Somerford Turnworth Wynford Eagle Lytchett Minster East Compton Radipole Quarleston Winterborne Zelston Cold Harbour Upton Cruxton Alderney Hinton Martell West Bourton Littlemoor Lillington Witchampton Canford Magna Bugley Weston Chilbridge Hemsworth Guy's Marsh Bincombe Hillbourne Lyon's Gate Canford Heath Bowleaze Forston White Moor Church Knowle Higher Holnest Bloxworth East End Askerswell Preston Mounters Cobb Boveridge Wimborne Minster Waddon North End Rivers' Corner Lower Halstock Leigh Woodbridge Throop Stafford's Green Arne Lake Binnegar East Parley Holt Stour Provost Miles Cross Stanpit Tarrant Crawford Charlton on the Hill Whitefield Hermitage Anderson North Poorton Cripplestyle Lane End East Brook Ashley Broadwey Farnham West Bexington Ham Hill St Leonards Organford Chetnole Hincknowle Osmington Mills Wonston Portesham Coldharbour Manston Cheselbourne Deanland Spyway Pilford Canford Cliffs Walkford Stourpaine Colesbrook Lilliput Oborne Durlston Alum Chine Gillingham Southwell Coombe Keynes West Hurn Lower Bockhampton Toller Fratrum Peacemarsh Pentridge Plush Ansty Cross Higher Melcombe Nettlecombe Middlemarsh Alweston Knighton Tyneham West Orchard Melplash Synderford Boscombe Happy Bottom Holywell Broad Oak Woodville Higher Coombe West Compton Batcombe Ash Hummer Shitterton East Stour Gussage St Andrew Winterborne Stickland Hilfield Maudlin Cross Rolls Mill Giddy Green Mount Pleasant Shipton Gorge Stalbridge Lower Whatcombe Furleigh Cross Iford Winterbourne Abbas Drive End Blandford Camp Sleight Harman's Cross Sutton Holms North Wootton Three Gates Pleck Cann Ashmore Okeford Fitzpaine Durweston Winkton Milton on Stour Lower Street East Creech Uploders Creech Warmwell Wootton Fitzpaine Galton Thorncombe Bishop's Down Newton Peveril Camesworth Upper Parkstone Oathill Minterne Magna Mill Throop Duntish Brockhampton Green Southbourne Haydon Furzebrook Hayes Tarrant Hinton Yewstock East Orchard Kington Magna Bradpole Winterborne Houghton Stour Row Hammoon Saddle Street Laymore Alton Pancras Elm Hill Minterne Parva Creekmoor Talbot Village Hampreston Wooth Fifehead Magdalen Tuckton Child Okeford Chilcombe Fontmell Magna Purse Caundle Packers Hill Burleston Wool Burton Bradstock Pilsdon Edmondsham Horn Ash Evershot Silkhay Blacknoll Langham Purewell Stoborough East Holton Ansty Walton Elm Trickett's Cross Mapperton Tincleton Longfleet Grove Tiley Winton Charlton Down New Town Gussage St Michael Bluntshay Mappowder Grange Estate Newtown Burngate Broadstone Gibbs Marsh Wimborne St Giles Foxholes Castletown Holt Wood South Poorton Lulworth Cove Knowlton Avon Common New Town Tarrant Rawston Gaunts Upwey Wallisdown Turlin Moor Cattistock Stoborough Heath Westford Bourne Valley Litton Cheney Ensbury Long Bredy Fishpond Bottom Abbotsbury Rodden Rockley Sands Sixpenny Handley Knackers Hole Woolgarston Kittwhistle Toller Porcorum Friar Waddon Langton Long Blandford Glue Hill Holway Minchington Shave Cross Rew Crendell Creech Bottom Redlands Portland Bill Glanvilles Wootton Higher Halstock Leigh Upton Meyrick Park Lower Kingcombe Quarr Bradford Abbas Lodbourne Stanbridge Dottery Southill Woodrow East Holme Whitecross West Milton Littlebredy Pokesdown Weymouth Westfields Lower Mannington Kingston Merry Field Hill Blandford Forum St Johns Blackdown Longburton Christchurch Toller Whelme Marnhull Woodlands Common Netherbury Oakley Mannington Bookham West Moors Powerstock East Stoke South Bowood Sharnhill Green Chettle North Bowood Moorside Corscombe St Andrew's Well Littlewindsor Chideock Winfrith Newburgh Post Green Mapperton East Lulworth Wick New Town Clapgate Stoborough Green Daggons Chalbury Common Blandford St Mary Briantspuddle Skilling Drimpton Eccliffe Cross Lanes Cosmore Higher Woodsford Cashmoor Hound Hill Catherston Leweston Belchalwell Street Friars Cliff Margaret Marsh Eype's Mouth Matchams Twyford Lambs' Green Wigbeth Charminster Pleck Kitford Ilsington Bradford Peverell Melbury Abbas East Howe Farrington Yetminster Tadnoll Higher Kingcombe Stubhampton Horton Common Glebeland Estate Rew Fairmile Pig Oak Steepleton Iwerne Worbarrow Shothole Burton Hartmoor Maiden Newton School House West Holme Sandhills Higher Bockhampton Motcombe Winterborne Clenston Lower Wraxall Longham Braytown West Knighton Hogstock Warren Little Woolgarston New Town Pleck Nuffield Sandford Woods Bettiscombe West Howe Puxey God's Blessing Green Northport Caundle Marsh Poundbury Kingston Maurward Goathill Pallington Poole Madjeston Talbot Heath Milborne St Andrew Thornicombe Poolestown Ameysford Portland Port Salway Ash Rixon Bryanston Stoke Water Winterborne Herringston Kit Hill Higher Sandford Lanehouse Combe Almer West Southbourne Hardy Country Park North Bockhampton Charmouth Pillwell Holditch Stallen East Knighton Champernhayes Marsh Rushcombe Bottom Ridge Woolland Hazelbury Bryan Pleck Green Higher Whatcombe Dibberford Compton Valence Horton Heath Woodyates White Post Knob's Crook Nether Cerne Chaldon Herring Lower Strode Stockwood Clifton Maybank Highcliffe Stratton Fifehead St Quintin Portway West End Court Orchard Shaggs Ibberton Woodlands Lower Row Iwerne Minster Ryall Godmanstone Columbia Farm West Pulham Lower Hamworthy Frome St Quintin Whitmore Birch Close Aller Blackwater Gussage All Saints Shapwick Hartgrove Verwood Wareham Morcombelake Bourton East Melbury Enmore Green Poxwell Springbourne Benville Turbary Common Haddon Hill Higher Ansty Stour Meadows Puddletown Higher Nyland Hilton Chalmington Woodcutts Fiddleford Branksome Muckleford Coker's Frome Stone Kinson Alderholt Caundle Wake Worth Matravers Broom Hill West Shilvinghampton Lewcombe Merley Beacon Hill St James Haythorne Cranborne Lytchett Matravers Stapehill Up Sydling Hopsfield Horton Holway Park Gate East Shilvinghampton Putton Sutton Poyntz Buckhorn Weston Romford Higher Row East Burton Loscombe Manning's Heath Uppington Shillingstone Winterborne Monkton Fifehead Neville Cowgrove Chiswell Avon Castle Frampton Holt Heath Grange South Bockhampton Three Legged Cross West Bay Blackney Norden Newland Stony Knaps Tarrant Monkton Osehill Green Henley Tarrant Keyneston Chilfrome Hill Street Westham Higher Wraxall Huish Oxbridge White Lackington Grimstone Winterborne St Martin Nottington Ulwell The Folly Symondsbury Cocknowle Pymore Dragon's Hill Woodbridge Atrim Fortuneswell Crab Orchard Nether Compton Birdsmoorgate Lower Holditch Holnest Lower Eype Folke Higher Chalmington Chickerell Sandford Orcas Hamworthy Ashley Heath Wych Todber Greenham Sturminster Marshall Tarrant Launceston Haydon Penn Sutton Waldron Coombe Marshwood Beaminster Hamlet Ashington Alcester Ringstead Redbridge Ham Common Jumpers Common Sherborne St Leonard's Farm Park Cerne Abbas Monkton Up Wimborne Dunbury Manswood Merriott East Cliff Buckland Ripers Lake Gribb Melbury Sampford Beer Hackett East Bloxworth Old Town Owermoigne Bournemouth Mudeford Beaumont Village Newtown Acton Winterborne Whitechurch Crooked Withies Rossmore Little Ansty Marshalsea Moorbath Woolsbridge Corfe Mullen West Woodsford Almer Parley Green Primrose Hill Lower Blandford St Mary Easton Ivy Cross Swanage Waytown Whetley Cross Well Bottom Leweston Weston Puncknowle Pidney Winyard's Gap Little Canford Furzehill Northbourne Dorchester Hengistbury Head Tollard Farnham Hewood Trent Stinsford Henbury Netherstoke Newton Tarrant Rushton Worgret Sydling St Nicholas Meerhay Shaftesbury Charlton Marshall Woolford's Water Swyre Colehill Adam's Green Camel Green Throop Bittles Green Higher Totnell Melcombe Regis Bridport West Parley Stalbridge Weston Whitchurch Canonicorum Winterborne Muston Strouden Pamphill Southlands Mosterton Bagber Queen Oak Buckham Herston Hurn Bear Cross Silton Mount Pleasant Thornford West Chaldon Knighton Lodge Copse Estate Steeple Rodwell Corfe Castle Seaborough Seatown The Mount Bothenhampton Holmebridge Red Hill Leigh Middle Bockhampton West Cliff Hanford Piddletrenthide Broadmayne Bere Regis Gaunt's Common Woodsford Bishop's Caundle West Stour Dudsbury North Chideock Langton Matravers Sturminster Newton Coneygar Piddlehinton Muscliffe Boys Hill Dean Park Whitcombe Folly Littledown Moordown Woodlake West Stafford Bovington Camp Adber Ham South Perrott Winterborne Kingston Burstock Hollow Oak Hinton St Mary Droop Lower Holwell Walditch Tollerford