Luxury Brand Advertising in Litton Cheney

Get in touch

Luxury Brand Marketing in Litton Cheney

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Litton Cheney

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT2 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Litton Cheney

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Litton Cheney

True luxury need not be directly communicated but instead experienced.

Consumers in Litton Cheney like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Litton Cheney

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Litton Cheney (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
White Moor Bourton Watton Canford Bottom Stour Row Sleight Organford Stratton Halstock Stoborough Green Tarrant Monkton Sandford Stoke Abbott Crendell Ferndown West Orchard Crooked Withies Lower Holwell Tadden Miles Cross Holway East Cliff Coombe Keynes Sturminster Newton Queen Oak Pymore East Parley Woolland Knighton The Mount Radipole East Bloxworth Milton on Stour Winterborne Herringston Bovington Camp Sharnhill Green Plush Chiswell Camesworth The Common Moreton Middle Bockhampton Stafford's Green Lower Holditch Westford Parkstone Hinton Parva Grimstone Turlin Moor Oathill Furzehill Crouch Hill Tiley Bridport Lulworth Camp Dottery Woodsford Horton Weston Broadoak Moorside Daggons Silkhay Sandpit Mounters Weymouth Woodrow Kingsland Throop Pillwell East Stour St Andrew's Well Stapehill Symondsbury Wyke Regis Tollard Farnham New Town Putton North End Ibberton Rampisham West Stour Lower Nyland Tincleton Frome Whitfield Bingham's Melcombe Stubhampton Gaunt's Common Rushton South Bowood Higher Kingcombe Monkton Up Wimborne Rushcombe Bottom East Melbury Powerstock Bournemouth Ensbury Park Marshalsea Throop Primrose Hill Three Gates Oxbridge Belchalwell Hewood Glebeland Estate Charlton on the Hill Ensbury West Parley Askerswell Charlton Marshall Charlestown Hound Hill Cosmore Melcombe Bingham Woodville Iford Higher Row Uppington Hillbourne Townsend King's Stag Little Ansty Gotham Shapwick Dragon's Hill Rodwell Holywell Hampreston East Chelborough Winton Holnest Littledown Shipton Gorge Post Green Alweston Muscliff Fifehead Neville West Moors Chedington Quarleston Crossways Up Sydling West Bourton Merley Milborne St Andrew Hogstock Newton Peveril Blandford Forum White Lackington Pleck Enmore Green Winterbourne Abbas Gillingham Yewstock Whitcombe Southover East Holme North Bockhampton Giddy Green St Leonard's Farm Park Fifehead Magdalen Rew Uphall Lower Strode Evershot Blackney Beaumont Village Waddon Gussage St Andrew Court Orchard Skilling Litton Cheney Lake Eccliffe Sydling St Nicholas Shaftesbury Alderholt Longburton Ansty Blacknoll Ryall Stourton Caundle Bugley Norden Hinton Martell Wynford Eagle Witchampton Gaunts Ringstead Allington Alton Pancras Knighton Dudsbury Buckhorn Weston West Chelborough Maiden Newton Southill Rivers' Corner Overcombe Motcombe Maudlin Cross Nether Compton Chettle Knowlton Affpuddle Wraxall Henbury Coker's Frome Ansty Cross Colesbrook Poole Farnham East Burton Winterborne Whitechurch Edmondsham Little Woolgarston Holt Charminster Thornford Minterne Magna Sandbanks Galton Grange Estate Fifehead St Quintin Hengistbury Head Littleton Beacon Hill Cross Lanes Blackdown Studland Gussage St Michael Fiddleford Silton Birdsmoorgate Redlands Gribb Northbourne Chalmington Buckland Newton Adber Friar Waddon Langton Long Blandford Burleston Clapgate Winterborne Tomson Talbot Woods God's Blessing Green Tarrant Launceston Wick Higher Woodsford Foxholes Middlemarsh Sockety Leigh Stokeford Park Gate Lodbourne West Cliff Thorncombe Newland Minchington Tarrant Rawston Pokesdown Melplash Notton West Woodsford Stour Provost Todber Crab Orchard South Poorton West Bay West Knighton Pallington Littlebredy Worgret Peacemarsh Coldharbour Newton Leigh Stoke Wake Ashington New Town Stone Westbourne Bishop's Caundle Chaldon Herring Branksome Park Woodlake Northport Okeford Fitzpaine Woolcombe Compton Abbas Lake Columbia Farm Lulworth Cove Haydon Spyway Meerhay Avon Common Corscombe Poundbury Charmouth Tarrant Rushton Pimperne Higher Eype Lydlinch Nuffield Haythorne St Leonards Marnhull Hincknowle Wimborne Minster East Creech Stoborough Heath Glanvilles Wootton Packers Hill Stalbridge Bere Regis Winterborne Came Horn Ash Poolestown Bramblecombe Waytown Newtown East Shilvinghampton Twyford Woolford's Water Hamlet Westham Hill Street Pilsdon Hartmoor Sandford Orcas Ham Hill Kington Magna Duntish St James Lyon's Gate Ilsington Castletown Holway Minterne Parva Thornicombe Ranston Bettiscombe Winterborne Zelston Romford Champernhayes Marsh Horton Common Alcester Folke Old Town Durlston Highcliffe Walkford Salway Ash Manning's Heath Greenham Winterborne Stickland Mudeford Long Bredy Kingston Russell Chalbury Common Fairmile Bear Cross Chilfrome Upton Winterborne Clenston Catherston Leweston Dorchester Boveridge Whitcombe Ivy Cross Up Cerne Red Hill Worth Matravers Portland Port Pidney New Swanage Woodyates Kimmeridge Merry Field Hill Pamphill Stallen Beaminster West Bexington Strouden Mount Pleasant Madjeston Droop Stanley Green Fleet Leweston Tarrant Keyneston Manston Kingston Tolpuddle Hurst Hollow Oak Lower Whatcombe Tarrant Crawford Rixon Puncknowle Long Cross Boscombe Slepe Langton Matravers Broadwey Wonston Monkton Wyld Tarrant Gunville Sutton Poyntz Cashmoor Upwey Blackwater Pulham Piddlehinton Fontmell Parva Pimperne Hilton Canford Heath Braytown Langham Easton Ameysford Drimpton Lanehouse Merritown St Johns Portway Toller Porcorum Beaulieu Wood Stalbridge Weston Dewlands Common Haddon Hill Moor Crichel Osmington Lower Street Cobb Parley Green Higher Chalmington East Orchard Hains Three Legged Cross Chilbridge Ashley Talbot Heath Shothole Holmebridge Bedchester Haydon Stinsford Springbourne Briantspuddle Charlton Down Bluntshay Netherbury Moordown Tadnoll White Post Melbury Bubb Henley Burstock West Shilvinghampton Mannington Fortuneswell Wareham Trickett's Cross Winyard's Gap East Lulworth Hedge End Brockhampton Green Arne Laymore Corfe Castle Happy Bottom Coombe Upton Sandhills Sandhills Higher Whatcombe Redbridge Kingston Maurward Creech West Holme Caundle Marsh Swanage Shaggs Burton Grove Avon Castle Stony Knaps Higher Ansty Higher Coombe South Perrott Wallisdown Whitmore Waterloo Hayes Higher Holnest Gussage All Saints East Stour Common Ham Cowgrove Frome St Quintin Whetley Cross Elm Hill Yondover Lower Mannington Holt Wood Wooth Holditch West Pulham Rodden Ebblake Corfe Mullen Gore Rockley Sands Marshwood Sutton Waldron Hanford Shitterton Buckland Ripers Batcombe Eype's Mouth Kinson East End Muscliffe Ashmore Matchams Folly Boys Hill Dean Park Stockwood Manswood West End Mill Throop Redford Whitefield Cripplestyle Buckham Chideock Poxwell Ashley Heath Cocknowle Cobley Mappowder Lillington East Stoke Dewlish Burton West Milton Wigbeth Glue Hill Whitecross Whitchurch Canonicorum Seaborough Chilcombe Stoke Water Tollerford Hammoon Higher Bockhampton The Folly Hilfield Lane End Nettlecombe Walton Elm Guy's Marsh Birch Close Netherstoke Weston Horton Heath Knackers Hole Loscombe Cann Common Dibberford Hooke Well Bottom Burngate Child Okeford Branksome Puxey Lyme Regis Meyrick Park Worbarrow Hinton St Mary East Brook Bradpole Bradford Peverell Woodbridge Canford Magna Stanbridge Mosterton Adam's Green Bittles Green Huish Jumpers Common Cranborne Uploders East Compton Steepleton Iwerne Wootton Fitzpaine Holworth Blandford St Mary West Compton Tuckton Nottington Lower Wraxall Kit Hill Higher Wraxall Winterborne St Martin East Pulham Creech Bottom Pilford Furzebrook Oborne Bowridge Hill Quarr Cerne Abbas Warmwell West Howe Ryme Intrinseca Hurn Acton Bishop's Down Broom Hill Wool North Wootton Mapperton Hursey Blandford Camp Southwell Shroton Verwood Sandford Woods North Bowood Shillingstone Spetisbury Filford Melcombe Regis Winterbourne Steepleton Holt Heath Mount Pleasant Camel Green West Stafford Frampton Woolsbridge Littlemoor Cold Harbour Osmington Mills Bearwood Herston New Town Kittwhistle Sturminster Marshall Winterborne Kingston Poyntington Clift Loders Lower Hamworthy Winkton Nether Cerne Hillbutts Wyke Mapperton Chetnole Owermoigne Holwell Wimborne St Giles Goathill Lower Row Winterborne Muston Lower Ansty Yetminster Alum Chine Benville Templeman's Ash Oakdale Piddletrenthide West Lulworth Southlands Aller Kingston St Ives Broadstone Almer School House Woodlands Common Southbourne Toller Whelme Newtown Forston Shave Cross Stourpaine Pig Oak Walditch Bookham Tyneham Winterborne Monkton Lilliput Broad Oak Furleigh Cross Hamworthy Dunbury Winfrith Newburgh Charminster New Town Mangerton Lytchett Matravers Woolgarston Long Crichel Hartgrove Ham Common Coryates Atrim Higher Totnell Holdenhurst Rowlands Creekmoor Seatown Sherborne Dean St Catherine's Hill Turbary Common Belchalwell Street Leigh Steeple Turners Puddle Cold Harbour Lower Blandford St Mary Upper Parkstone Deanland Longham Margaret Marsh Durweston Athelhampton Longfleet Bincombe Woodcutts Higher Sandford Combe Almer Lewcombe Cheselbourne East Knighton Church Knowle North Chideock Fontmell Magna Higher Melcombe Morcombelake Cruxton Chickerell Hermitage Broadmayne Deanend West Southbourne Synderford Purewell Pentridge Hopsfield Netherhay The Borough Portland Bill Bourne Valley Caundle Wake Preston Oakley Alderney Toller Fratrum Stanpit Burton Bradstock West Hurn Coneygar Lower Bockhampton Over Compton East Holton Pleck Newtown Wych Stour Meadows Melbury Abbas Friars Cliff Bradford Abbas Kitford Sturminster Common Lower Halstock Leigh Totnell Bothenhampton Hazelbury Bryan Canford Cliffs East Howe Gibbs Marsh Saddle Street Chalbury Hardy Country Park Melbury Osmond Higher Halstock Leigh Osehill Green Harman's Cross Bagber Godmanstone Sterte Lambs' Green Lower Eype West Morden Stoborough Sutton Holms Bloxworth North Poorton Pleck South Bockhampton Beer Hackett Fishpond Bottom Lower Kingcombe Lodge Copse Estate Anderson Grange Woodlands Cann Warren Purse Caundle Muckleford Huntingford Langton Herring Higher Nyland Farrington West Chaldon Somerford Penn Colehill Clifton Maybank Pleck Bryanston Talbot Village Abbotsbury Ridge Cattistock Compton Valence Holton Heath Rolls Mill Ulwell East Morden Puddletown Bowleaze Tarrant Hinton Hemsworth Turnworth Newtown Melbury Sampford Swyre Woodbridge Milton Abbas Winterborne Houghton Lytchett Minster Drive End Westfields Portesham Moorbath Knob's Crook Ash Pleck Green Broadwindsor Iwerne Minster Gannetts West Melbury Rew Sixpenny Handley Trent Rossmore Binnegar East Fleet Littlewindsor Hummer Merriott Christchurch Little Canford