Luxury Brand Advertising in Stratton

Get in touch

Luxury Brand Marketing in Stratton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Stratton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT2 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Stratton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Stratton

True luxury need not be directly communicated but instead experienced.

Consumers in Stratton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Stratton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Stratton (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bovington Camp Catherston Leweston Alderholt Stinsford Higher Eype Briantspuddle Whitchurch Canonicorum Minterne Magna Ringstead Throop East Stoke Dottery Milborne St Andrew Langton Matravers Talbot Heath Crab Orchard Mill Throop Winterborne Clenston Poolestown St Leonard's Farm Park Salway Ash Chedington Winterborne Stickland Higher Halstock Leigh Nether Cerne Poxwell Tuckton Broadwindsor Kitford Poyntington Middle Bockhampton Rixon Hermitage Studland Totnell Hardy Country Park Hayes Wick Powerstock Verwood Blackwater Sherborne New Swanage Deanland Gussage All Saints St Ives West Moors Yetminster Gribb Frome Whitfield Purse Caundle Nuffield East End Gussage St Andrew Canford Heath Huish Pymore Cheselbourne Red Hill Oakdale Waddon Langton Herring Winfrith Newburgh Compton Abbas Frome St Quintin Grange Estate White Post Notton Cold Harbour Longfleet West Cliff Hazelbury Bryan Whetley Cross West Orchard Muckleford Owermoigne Little Canford Winterborne Tomson Camel Green Bridport Foxholes Friar Waddon Furleigh Cross Stubhampton Wyke Regis Coldharbour Preston Knighton Woolgarston Well Bottom Dewlands Common Southwell Athelhampton Toller Fratrum Kingston Russell Sandford Woods St Catherine's Hill Cranborne Stoke Abbott Pig Oak Ebblake Charlton Down Bookham Woodlands Common Blackney Holwell Winterborne Zelston Netherstoke Cann Holmebridge Gussage St Michael Easton Stony Knaps Oakley Weston Littlebredy Monkton Wyld Champernhayes Marsh Hampreston Galton Mangerton Glue Hill Walditch Stour Row Melbury Abbas Throop Higher Holnest West Bourton Chiswell Chalbury Common King's Stag Fifehead Neville Henley Morcombelake Higher Bockhampton Knackers Hole Ilsington Whitcombe Ryme Intrinseca Ensbury Park Redbridge Litton Cheney Cobb The Common Highcliffe Manston Mounters Bradford Peverell Southill Hillbutts Woodcutts Tadnoll Chetnole Worth Matravers Cripplestyle East Shilvinghampton Cattistock Alcester Lower Mannington Synderford Lower Hamworthy God's Blessing Green Fontmell Parva Slepe Woodlands Weston East Holton Rowlands St Leonards Yondover Springbourne Farnham Laymore Hincknowle North End Broadstone Boscombe Lower Kingcombe Brockhampton Green Parkstone Avon Castle Minchington West Compton Canford Cliffs Blandford Camp Muscliff Crendell Steepleton Iwerne Lillington Alton Pancras Charminster Langham Sutton Poyntz Portesham Skilling Rivers' Corner Miles Cross Moor Crichel North Bockhampton Newtown Winkton Higher Nyland St James Holnest Norden Whitecross Three Legged Cross Netherbury Sandhills Bowridge Hill Sandford Melplash Puncknowle Acton Winterborne St Martin Wimborne Minster Halstock Pilford Woolland Haythorne Portland Port Hooke Furzebrook Camesworth North Wootton Holt Heath Newton Peveril Eccliffe Wyke Crooked Withies Rodwell Bincombe Wallisdown Horn Ash Holway Burngate West Southbourne Swyre Puddletown Lower Whatcombe Hurn Tincleton South Bockhampton West Morden Yewstock East Melbury Wigbeth Portway Mannington Littlewindsor Batcombe Stoborough Heath North Poorton East Creech Stratton Ranston Hound Hill Hillbourne Turners Puddle East Pulham Higher Row Horton Pokesdown Corfe Castle Blackdown Lower Nyland Crouch Hill East Howe Ashley Heath Charlestown Compton Valence Columbia Farm Primrose Hill Hurst Parley Green Dibberford Rushton Grimstone Dean Monkton Up Wimborne Netherhay Bradford Abbas Corscombe Old Town Birdsmoorgate Buckhorn Weston Folly Stalbridge Weston Winterborne Herringston Haydon Askerswell Broadwey Sterte Knowlton East Cliff Up Sydling Organford Waytown Hanford Milton on Stour Newtown Higher Whatcombe Todber Higher Coombe Lanehouse Marshalsea Lake Coneygar Lower Wraxall Ameysford Tollerford Bedchester Stone Cowgrove Piddletrenthide Eype's Mouth Broadmayne Turlin Moor Wimborne St Giles Loders Maudlin Cross Turnworth Cerne Abbas Sleight Charmouth Gibbs Marsh Gillingham Muscliffe Ham Hill East Bloxworth Bloxworth Osmington Mills Shillingstone Holditch Chaldon Herring Cosmore Mapperton Pleck Silkhay Lower Ansty Quarr Townsend Pimperne Upwey West Woodsford Tarrant Hinton Folke East Chelborough Mosterton Worbarrow Poundbury Grove Overcombe Stanley Green Gaunts Upper Parkstone Putton Jumpers Common Leweston Pulham Melbury Osmond East Fleet Seatown Hummer Winyard's Gap Duntish Stanpit Witchampton West Melbury Melcombe Bingham Northbourne Guy's Marsh Gore Branksome Park Bearwood Farrington Pidney Pleck Tarrant Keyneston Fontmell Magna Piddlehinton North Bowood Creech Hilton Iford Abbotsbury Loscombe Oathill Stoke Wake Ivy Cross Ansty Cross The Borough Westfields Beaulieu Wood Bittles Green Winterbourne Steepleton Bluntshay Bowleaze Wraxall Buckland Ripers Chalbury Weymouth Hollow Oak East Compton West Bay Chalmington Bettiscombe Horton Heath The Folly Toller Porcorum Shroton West Shilvinghampton Aller Sandbanks Littleton Long Bredy West Lulworth Minterne Parva Burstock Worgret West Hurn Fiddleford Spyway Merley Seaborough Milton Abbas Nether Compton Filford Stourpaine Lane End Clift Higher Wraxall Burton Mount Pleasant Turbary Common Osmington Spetisbury Lower Holditch Alderney Enmore Green Atrim Hains Cocknowle West Holme Ash Sandpit Beacon Hill Colesbrook Lodge Copse Estate Lulworth Cove Belchalwell Avon Common Coker's Frome Watton Broadoak Boveridge Little Ansty Winterborne Houghton Woolcombe Wareham Stoke Water Kit Hill Rolls Mill Walkford Rockley Sands Stalbridge Stourton Caundle Silton Ashley Somerford Chilbridge Kittwhistle Winton Grange Stokeford Kinson Ferndown Broad Oak Tarrant Monkton Higher Chalmington Winterbourne Abbas Hogstock Hengistbury Head East Stour Gotham Arne Redlands Drimpton Holt Wood Westham Church Knowle Sharnhill Green Stour Meadows Sixpenny Handley Kington Magna Durlston Woodsford Shitterton Alweston Rodden Sturminster Newton Buckham Holway Droop Stoborough Burton Fifehead St Quintin Rew East Morden Bugley East Lulworth Newtown Fortuneswell Up Cerne Shaftesbury Charminster Frampton Lewcombe Talbot Village Bourne Valley Tolpuddle Burleston Cann Common Higher Kingcombe Higher Melcombe Castletown Pleck Ryall Durweston Hursey Affpuddle Lower Blandford St Mary Nettlecombe Westbourne Middlemarsh Charlton Marshall Kingston Forston Wool Upton Hedge End Shothole Corfe Mullen Benville Langton Long Blandford New Town Pallington Bishop's Down Winterborne Muston Post Green Kingston Maurward Meerhay Greenham South Bowood Adber Long Crichel Whitmore Symondsbury Goathill Hartmoor Knob's Crook Tarrant Rushton Canford Magna Drive End Rew Lyme Regis Braytown Walton Elm Wynford Eagle West Milton Lower Strode Pilsdon Winterborne Kingston Bothenhampton Horton Common Lake Tiley Coryates Three Gates Fishpond Bottom Winterborne Whitechurch Warmwell Motcombe Ibberton Bere Regis Blacknoll Pimperne Thorncombe Merriott Lower Street Ham Hinton Martell West Pulham Ham Common Chideock Templeman's Ash Beaminster Littlemoor Glebeland Estate Cashmoor Chilcombe Sydling St Nicholas Southbourne Hewood Sturminster Marshall Chettle Giddy Green Whitefield Uphall Osehill Green Kingsland Uploders Thornicombe Lambs' Green Sutton Waldron Kingston Quarleston Burton Bradstock West Chelborough Fifehead Magdalen Gaunt's Common Binnegar Wych Bournemouth Stour Provost Matchams Moorbath Dragon's Hill Higher Ansty Winterborne Monkton Melbury Sampford Cross Lanes Tyneham Woolford's Water Holywell Almer Manning's Heath Shipton Gorge Colehill Iwerne Minster Merry Field Hill Marshwood Penn East Parley Shaggs Okeford Fitzpaine Hilfield Haddon Hill Warren Rampisham Higher Sandford Waterloo Cruxton Ulwell Glanvilles Wootton Mappowder East Stour Common Nottington Sandford Orcas Lyon's Gate Herston Gannetts Lodbourne Pamphill New Town Melbury Bubb Moreton Friars Cliff Westford Kimmeridge Newland Holt Strouden Harman's Cross Sutton Holms Dorchester Coombe Caundle Wake Stafford's Green Child Okeford West Howe Mount Pleasant Deanend White Lackington Queen Oak Lower Halstock Leigh Boys Hill Long Cross Hartgrove Stoborough Green Hamlet Blandford St Mary Oxbridge Happy Bottom Hinton Parva The Mount Ashington West End Longburton Oborne Trent Holworth Holdenhurst Packers Hill Plush Northport Branksome Charlton on the Hill Sockety East Orchard Allington Wonston Godmanstone West Chaldon Radipole Dunbury Lilliput West Stour Wootton Fitzpaine Lytchett Matravers Belchalwell Street Whitcombe Sandhills Lydlinch Clapgate Alum Chine Tarrant Gunville Ashmore Fairmile Dean Park Bryanston Creech Bottom Elm Hill Margaret Marsh Puxey Over Compton Meyrick Park Haydon St Andrew's Well Holton Heath Cold Harbour Caundle Marsh Tarrant Rawston Bourton Stapehill Tollard Farnham Leigh Adam's Green Swanage Pillwell Ansty Bradpole Newton East Burton Woodyates Fleet East Holme Buckland Newton Southlands Blandford Forum Mudeford Lytchett Minster Henbury Woodbridge Broom Hill Bramblecombe White Moor East Knighton Birch Close Trickett's Cross Bingham's Melcombe Bear Cross Saddle Street Court Orchard Melcombe Regis Crossways Higher Woodsford North Chideock Leigh Park Gate Huntingford Redford Steeple Chilfrome Uppington Lulworth Camp Beer Hackett Lower Row Hammoon Dudsbury Leigh Daggons Dewlish Woodville Edmondsham Pleck Romford Higher Totnell Southover Bishop's Caundle West Stafford Clifton Maybank Upton Wooth Longham Ensbury Woolsbridge Madjeston Moordown Coombe Keynes Pleck Green Beaumont Village Peacemarsh Pentridge Lower Holwell Lower Eype Woodlake Tarrant Crawford Winterborne Came Tadden Thornford New Town Hamworthy South Perrott Purewell Talbot Woods Shave Cross Creekmoor Chickerell Ridge Merritown Evershot Hemsworth Lower Bockhampton Sturminster Common Stanbridge Shapwick Twyford Bagber Woodbridge Tarrant Launceston Manswood St Johns Furzehill Rushcombe Bottom Portland Bill Poole West Knighton Marnhull Woodrow West Parley Anderson Mapperton Littledown Knighton Maiden Newton Stallen Canford Bottom New Town Moorside Hill Street Newtown South Poorton Stockwood Rossmore Cobley Combe Almer Toller Whelme Hopsfield Hinton St Mary West Bexington East Brook School House Little Woolgarston Christchurch