Luxury Brand Advertising in Totnell

Get in touch

Luxury Brand Marketing in Totnell

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Totnell

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DT9 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Totnell

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Totnell

True luxury need not be directly communicated but instead experienced.

Consumers in Totnell like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Totnell

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Totnell (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Spetisbury Rivers' Corner West Melbury Canford Magna Charlton on the Hill New Town Bugley Hewood Mounters Sixpenny Handley East Morden Wyke Regis Droop Newton Peveril Mill Throop Quarleston Gore Minterne Magna Melbury Abbas Hooke Lake Waterloo Winterborne St Martin Littleton Longham Stony Knaps Stinsford Iford Bincombe Upton West Stafford Cann Common Tarrant Keyneston Stalbridge Weston Broadoak Maiden Newton Wimborne St Giles Blandford Forum Madjeston Radipole Mannington Coneygar Woodville Cross Lanes Enmore Green Packers Hill East Melbury Elm Hill Burton Whitcombe Holt School House Shipton Gorge West Knighton Lytchett Minster Stour Row Parley Green Higher Wraxall Chalbury Common Symondsbury Gaunts St Leonard's Farm Park Pleck Green West Parley Winterborne Houghton Burngate Mangerton Winterborne Zelston Blackdown Weston Colesbrook Sturminster Common Winyard's Gap Lydlinch Holway Charminster Belchalwell Galton Holdenhurst East Lulworth Farnham Moorside Leweston Lower Hamworthy Lytchett Matravers Sandford Orcas Ensbury Mount Pleasant Toller Porcorum New Town White Moor The Folly Up Sydling Stubhampton Creech Bottom Somerford Highcliffe Ashley Heath Coombe Keynes Woolland Swyre Bourton Kitford Creech Folke Littlemoor Sutton Waldron Thornicombe Beaulieu Wood Stone Broadstone Whetley Cross Dunbury Steepleton Iwerne Duntish St Leonards Ham Adber North Chideock Lower Strode Hill Street Muscliffe Ranston Gussage All Saints Winterborne Came Chideock Lower Nyland Winterborne Clenston Binnegar Holt Heath Monkton Wyld Ryall Dean Park Trent Winterborne Monkton Hurst Hillbutts Well Bottom Cobb Cranborne Lower Bockhampton New Town Brockhampton Green Beer Hackett Maudlin Cross Woolsbridge Woodbridge Cold Harbour Shaftesbury Loscombe Higher Sandford Creekmoor Turners Puddle Holditch Tarrant Rushton Lower Halstock Leigh Huish Ham Hill West Woodsford Corfe Castle Waytown Newtown Gribb Iwerne Minster Braytown Winkton Whitecross Furzehill Pleck Horn Ash Higher Bockhampton Redford Wyke Post Green Coryates Newland Stoke Water Higher Row Horton Throop Burton Bradstock Nottington Tollard Farnham Merry Field Hill Quarr Pleck The Common Alderholt Tarrant Crawford Winterborne Stickland Kingston Harman's Cross Strouden Dibberford Thorncombe Cann Hartgrove Melbury Bubb Kinson King's Stag Mudeford Jumpers Common Westham Hilton Piddlehinton Wareham Talbot Woods Blackwater Poxwell Cruxton Newtown Colehill Hinton St Mary East Holton Shave Cross Tarrant Hinton Newtown Manswood West Bay Affpuddle Stourton Caundle Ivy Cross Hummer Merritown Melplash Laymore Cripplestyle Drimpton Dewlish East Stour Common Stanbridge Broad Oak Fontmell Magna Watton Rockley Sands Hopsfield Bryanston Worth Matravers Hampreston Langton Herring Hains Manning's Heath Upwey Lane End Meyrick Park Bishop's Caundle West Orchard Hengistbury Head Winfrith Newburgh Higher Totnell Friar Waddon East Cliff Durlston Hammoon Bluntshay East Stour Stallen Hardy Country Park Shothole Clapgate Stafford's Green Lanehouse East Fleet White Lackington Moordown Alum Chine Frome St Quintin Lower Row Lower Blandford St Mary Fontmell Parva Clift Holywell Haythorne South Poorton Deanend Up Cerne Woodlands Ashington Langton Matravers East Howe Wigbeth The Borough Rodden Meerhay Acton Shapwick Guy's Marsh Winterborne Herringston Furleigh Cross Higher Woodsford Evershot Grange Estate Parkstone Kittwhistle Dorchester Kington Magna Milton Abbas Bowridge Hill Ensbury Park Folly Seaborough Redbridge Stoborough Heath Kingston Maurward Sandpit Leigh Tadden Eccliffe Winterborne Muston Merriott Melbury Sampford Marshwood Dewlands Common Lambs' Green Cold Harbour North Poorton Lodbourne Boys Hill Friars Cliff Lower Holwell Oakdale Worbarrow Thornford Holt Wood Stanley Green West Compton Muscliff Oakley Preston Toller Whelme Rushton Hamlet Burton Osehill Green Puncknowle Three Legged Cross Holway North Wootton Tarrant Gunville Sandbanks Buckhorn Weston Church Knowle Long Crichel Tincleton East Stoke Toller Fratrum Long Bredy Portland Bill Primrose Hill Bramblecombe Redlands Branksome Park Sockety Halstock Weston Cocknowle Bearwood Fifehead St Quintin Goathill Court Orchard Birch Close Peacemarsh South Bockhampton Walton Elm Happy Bottom Kingston St James Southover Westfields Corscombe Stoke Abbott Askerswell Horton Common Salway Ash Bridport Blandford St Mary Chilbridge Edmondsham Langton Long Blandford Ebblake Hilfield Horton Heath St Andrew's Well Fleet Buckham Seatown West Cliff Sandhills Boveridge Nettlecombe Woolcombe Chickerell Combe Almer Mount Pleasant West Lulworth Totnell Hartmoor Chilfrome Moor Crichel Higher Chalmington Upper Parkstone Bingham's Melcombe Tarrant Monkton Grimstone Coombe East Compton Beaumont Village Bothenhampton Camesworth Henbury Rampisham Woodrow East Creech Knob's Crook Kingston Russell Hinton Parva Hamworthy Todber Lyon's Gate Melcombe Regis Chalbury Woodlands Common Old Town Stapehill Knighton Yetminster Ansty Cross Spyway Manston Winterborne Kingston Westford Pentridge East Orchard Lake Birdsmoorgate Sterte Winton Rew Turbary Common Boscombe Chalmington Uppington Higher Melcombe Wooth Little Canford West End Benville Uphall Shitterton Ferndown Netherhay Ibberton Hazelbury Bryan Nether Compton Higher Ansty Wynford Eagle Tolpuddle Almer Stanpit Holmebridge East Burton Tarrant Launceston Ham Common Gillingham West Chaldon Littledown Kimmeridge Allington Winterborne Tomson Sandhills God's Blessing Green Tadnoll Leigh Glebeland Estate Gotham Winterborne Whitechurch Bittles Green Godmanstone Milton on Stour Purse Caundle Haydon Sandford Woods Cowgrove Hurn Alweston Three Gates Chedington West Moors Crendell Tyneham Farrington Osmington Hanford Crooked Withies Pidney Crab Orchard Holton Heath Cashmoor Lulworth Cove Pillwell Shaggs Charlton Down Sutton Poyntz New Town Abbotsbury Higher Holnest Buckland Newton Bettiscombe Cattistock Haydon North Bowood Wonston Over Compton Eype's Mouth Northbourne West Howe Grange Waddon Holwell Skilling Marnhull Uploders Corfe Mullen Gibbs Marsh Monkton Up Wimborne West Pulham Crossways Tollerford Morcombelake West Chelborough Slepe Bear Cross Ashley Atrim Woodyates Compton Valence Fortuneswell Clifton Maybank Hollow Oak West Morden Arne Shillingstone Bere Regis Gussage St Andrew Southbourne East Holme Oborne Stoke Wake Glanvilles Wootton Netherbury Woolford's Water Marshalsea Chilcombe Langham Furzebrook Pamphill Ash Fifehead Magdalen Pleck Gussage St Michael Pilford Talbot Village Poole Champernhayes Marsh Frome Whitfield Haddon Hill Hedge End Chiswell Sandford Piddletrenthide Talbot Heath Pleck West Holme Littlebredy Wych Sturminster Newton Lillington Ridge Stoborough Green Fifehead Neville White Post Huntingford Chetnole Higher Coombe Broadmayne Rixon Giddy Green Motcombe Newtown West Stour Sherborne Longfleet Bookham Alderney Fishpond Bottom Ryme Intrinseca Ilsington Hincknowle Higher Halstock Leigh Nether Cerne Trickett's Cross Verwood Hemsworth Stockwood Osmington Mills Chettle New Swanage Southill Lower Whatcombe Castletown Wraxall East Parley Southlands Turnworth Rowlands Charlestown Hinton Martell Forston Melcombe Bingham Townsend St Ives Stour Provost Springbourne Caundle Marsh Portway Grove Whitcombe Longburton Aller Anderson Tarrant Rawston West Bexington Portesham Synderford Moreton Daggons Silkhay Bourne Valley Owermoigne West Milton Holnest Walkford Middle Bockhampton Blacknoll Poolestown Overcombe Avon Castle Steeple West Shilvinghampton Catherston Leweston Turlin Moor Minchington Penn Lodge Copse Estate Columbia Farm Oathill Mapperton Charlton Marshall Rodwell Lyme Regis Ashmore Buckland Ripers Bowleaze Drive End Mappowder Organford Loders Hogstock Long Cross Cerne Abbas Hursey Mosterton Pallington Athelhampton Lower Ansty Norden Gaunt's Common Powerstock Templeman's Ash Margaret Marsh Portland Port Whitefield Caundle Wake North Bockhampton Southwell Winterbourne Steepleton Stour Meadows Sturminster Marshall Alcester Knackers Hole Bradford Abbas Pimperne Yondover Ringstead Blackney Littlewindsor Woolgarston Cosmore Briantspuddle Glue Hill East Knighton Nuffield Crouch Hill Tiley Winterbourne Abbas Poyntington Middlemarsh Deanland Avon Common Stourpaine Holworth Adam's Green Bovington Camp Plush Camel Green Newton Pokesdown Lower Mannington Merley Whitchurch Canonicorum Bournemouth Rolls Mill Puddletown Higher Whatcombe Dragon's Hill Charminster Burleston Fiddleford Westbourne Greenham Frampton St Catherine's Hill Sharnhill Green Silton Coldharbour Wick Matchams Dudsbury Park Gate Oxbridge Yewstock Higher Kingcombe West Southbourne Wool Canford Bottom Rossmore Christchurch Child Okeford Cheselbourne Pig Oak St Johns Worgret Romford Okeford Fitzpaine Broadwey Bagber Bishop's Down East Shilvinghampton Gannetts Milborne St Andrew Ameysford Beaminster Poundbury Bradford Peverell East Brook Sleight Upton Little Woolgarston Notton Throop Studland Knowlton Saddle Street Hillbourne Sydling St Nicholas Northport Dean Woodsford Hound Hill Rushcombe Bottom South Perrott Walditch Swanage Bloxworth Tuckton Woodcutts Canford Cliffs Batcombe Leigh Sutton Holms The Mount South Bowood Branksome Bedchester Easton Lulworth Camp Muckleford Pimperne Wallisdown Shroton Putton Little Ansty Beacon Hill Ansty Pilsdon Burstock Warmwell Twyford Miles Cross Lower Holditch Rew Higher Eype Foxholes Purewell Queen Oak Lower Eype East End Minterne Parva Kit Hill Higher Nyland Weymouth Lewcombe Chaldon Herring Puxey Blandford Camp Canford Heath East Bloxworth Broom Hill Durweston Belchalwell Street North End Broadwindsor Henley Kingsland Dottery Whitmore Warren Alton Pancras West Hurn Charmouth Stokeford East Chelborough Filford Knighton Fairmile Wootton Fitzpaine Witchampton Pulham Hermitage Pymore Cobley Lilliput Lower Kingcombe Stoborough Stalbridge Moorbath Woodbridge Hayes Herston Compton Abbas East Pulham Stratton Netherstoke Wimborne Minster Lower Wraxall Ulwell Red Hill Mapperton Litton Cheney Coker's Frome Melbury Osmond Bradpole West Bourton Woodlake Lower Street