Luxury Brand Advertising in Twyford

Get in touch

Luxury Brand Marketing in Twyford

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Twyford

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SP7 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Twyford

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Twyford

True luxury need not be directly communicated but instead experienced.

Consumers in Twyford like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Twyford

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Twyford (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Hemsworth Farnham Blackney Redford Slepe Peacemarsh Bradford Peverell Mappowder Holt Wood Furzehill Worgret Somerford Meerhay Tadden Whitcombe Allington Charmouth Templeman's Ash Wonston Westfields Gore Townsend Ensbury Park Stapehill Hursey Rixon Bugley Silkhay Beacon Hill Catherston Leweston Tarrant Keyneston Fifehead St Quintin St Andrew's Well Tarrant Hinton West Moors Charlestown Coombe Keynes Swyre Melplash Wynford Eagle The Mount Marnhull West Lulworth Tollard Farnham Blandford Forum Chideock Old Town Dewlands Common Tarrant Gunville Branksome St Leonards Hollow Oak Camesworth Meyrick Park Melbury Osmond Chettle Synderford Ansty Portesham Uphall Ansty Cross Studland Leigh Boscombe Tarrant Launceston Clift Compton Valence Hill Street Evershot Tarrant Crawford Hinton St Mary Pilsdon Mapperton Shaggs Church Knowle Steepleton Iwerne Penn Rockley Sands Turnworth South Perrott Lanehouse Lambs' Green Gussage All Saints Bishop's Down Verwood St James Creech Lydlinch Moorside North Wootton Weston Fontmell Parva Bedchester West Bourton Laymore Talbot Woods Whitefield Sandford Orcas North End Nether Compton Muckleford St Catherine's Hill Herston Cheselbourne Happy Bottom West Milton Bagber Shipton Gorge Drive End Littleton Fifehead Magdalen West Knighton Sturminster Newton Mapperton Henbury Sandbanks Walditch Blackdown Coombe Kit Hill Arne Duntish East Bloxworth Acton Red Hill Powerstock Kingston Crab Orchard Bettiscombe Woolland Dorchester Bournemouth East Creech Coryates Higher Ansty Ranston Bridport Compton Abbas Mill Throop Chiswell Mounters Blackwater Alcester Up Cerne Wooth Gotham Longfleet Fairmile Tincleton Pleck Green Holt Oathill Lulworth Camp Halstock Winterborne St Martin Atrim Ham Deanend Lyon's Gate Dottery Southbourne West Compton Weymouth Lilliput Nether Cerne Winterbourne Steepleton Birch Close Nottington Court Orchard Bishop's Caundle Stoke Water Burton Bradstock Jumpers Common East Holton Knob's Crook Dibberford Melbury Abbas West Hurn Forston Newland Shaftesbury Lodbourne Turbary Common East Howe Longburton Sockety Pimperne Charlton Marshall Knighton Stoborough Frampton Swanage Haddon Hill Post Green Tarrant Monkton Canford Magna Hammoon Hilton Hanford Melcombe Regis Woodrow Elm Hill Kingston Russell Ibberton Askerswell Broad Oak Thornicombe Purse Caundle Chalbury Common Nettlecombe Little Woolgarston Lower Holditch Wimborne St Giles Littledown Chedington Portland Bill Manning's Heath Portway Haythorne West Shilvinghampton East Fleet Gibbs Marsh Wootton Fitzpaine Holdenhurst Wyke Holwell Woodcutts Ulwell Buckhorn Weston Bincombe East Pulham Canford Heath Knowlton Hurst Kingston White Post St Johns Osmington New Town West Chelborough Dewlish Beaulieu Wood Dudsbury Eype's Mouth Durlston Langton Matravers Sandhills Winterborne Zelston Stone Stratton Owermoigne Packers Hill Higher Melcombe Stour Provost West Bexington Cold Harbour Stalbridge Lewcombe Hurn Up Sydling Redbridge Holywell Ashley Leigh Sandford Spetisbury Seatown Pymore Kington Magna Wigbeth New Swanage Chilbridge Deanland Middle Bockhampton Ham Hill Cann Ebblake God's Blessing Green Three Gates Lower Wraxall Christchurch Colesbrook Southill Walton Elm Frome Whitfield Iford Gaunts Gussage St Michael Winterborne Houghton Easton East Orchard Hamworthy Oakley Motcombe Sturminster Common Piddletrenthide Toller Porcorum Winterborne Stickland Grange Estate Bourton Rodden Binnegar Winterborne Kingston Greenham Ameysford Southover Coker's Frome Kitford Creech Bottom Cocknowle Yetminster Sutton Waldron Burton Stanpit East Shilvinghampton Cowgrove West Stour Melcombe Bingham Minterne Parva North Poorton Primrose Hill Whitchurch Canonicorum Overcombe Rivers' Corner Canford Cliffs Broadwindsor West Parley Poolestown Poundbury Boveridge Harman's Cross Wick West Stafford Bowridge Hill Middlemarsh Littlebredy Tyneham Trent Toller Fratrum Higher Nyland Miles Cross Hummer Higher Wraxall Burleston Matchams Ham Common Grimstone Mudeford Avon Common Pleck Bradpole Sutton Holms Hopsfield Litton Cheney New Town New Town Alderholt Fiddleford Chilcombe Holway Crossways Rodwell Rowlands King's Stag Pentridge Ryme Intrinseca Broadmayne Woodlands Watton Minterne Magna Alderney North Chideock Higher Holnest Creekmoor Highcliffe Belchalwell Glanvilles Wootton Winterbourne Abbas Newtown Woolgarston Organford Anderson Silton Alweston East Compton Stour Meadows Corscombe Sturminster Marshall Iwerne Minster Cattistock Bloxworth Higher Coombe Horton Common Wimborne Minster Fontmell Magna Hamlet Bryanston Northport Wych The Common Horton East Knighton Higher Chalmington Seaborough Talbot Heath Pleck South Poorton West Orchard Gaunt's Common Radipole Shitterton South Bockhampton Ashmore Dragon's Hill Glue Hill Waterloo Moor Crichel Ryall Clapgate West Pulham Lower Whatcombe Long Crichel Ash Charlton Down The Folly Enmore Green Woodbridge Oakdale St Leonard's Farm Park Broadoak Batcombe Huntingford Woodlands Common Mosterton Holt Heath Purewell Talbot Village Winterborne Muston Fifehead Neville Steeple East Melbury Manston Friars Cliff Cold Harbour Moordown Madjeston Sherborne Sutton Poyntz Hillbourne Eccliffe Rampisham Higher Whatcombe Bere Regis Newtown Stafford's Green Upton Tollerford Muscliffe Higher Totnell Melbury Sampford Canford Bottom Stoborough Heath Stourpaine Pilford Blandford St Mary West End West Chaldon Ridge Newtown Throop Cashmoor Pidney Stinsford Manswood Romford Quarleston Toller Whelme Farrington Woolsbridge Cobb Twyford Muscliff Stokeford Cruxton Droop Dean Cosmore Glebeland Estate Buckland Newton Edmondsham Lower Blandford St Mary Warmwell East End Frome St Quintin Bookham Monkton Up Wimborne Yewstock Almer Stoke Wake Colehill Rushcombe Bottom East Lulworth Westford Bear Cross Bradford Abbas Woodville Holditch Hains Bluntshay Merley Littlemoor Skilling Knighton South Bowood Leweston Poole Charminster Combe Almer Sydling St Nicholas Shave Cross Champernhayes Marsh Ringstead Higher Bockhampton Avon Castle Beaumont Village Totnell East Holme Ferndown Bearwood Cerne Abbas Upwey Saddle Street Holmebridge Lower Halstock Leigh Lytchett Minster Fishpond Bottom Walkford Holworth Braytown Pig Oak Burstock West Howe Warren Upton North Bowood School House Maudlin Cross Lower Street Rushton Waytown Wallisdown Hengistbury Head Stoborough Green White Lackington Tolpuddle Whitecross Sandford Woods Osmington Mills North Bockhampton Ivy Cross Blacknoll East Cliff Goathill Mannington Poxwell Charlton on the Hill Stockwood Netherstoke Woodsford East Parley West Woodsford Kittwhistle Chickerell Notton Parley Green Hooke Pleck Merry Field Hill Coldharbour Puxey Abbotsbury Maiden Newton Rew Putton Lower Strode Broadstone Ashley Heath Lower Bockhampton Redlands Bothenhampton Broadwey Gribb Adam's Green Higher Sandford Leigh East Brook Lower Ansty Winkton Folly Waddon Lodge Copse Estate Wool Nuffield East Stour Common Hinton Martell Ensbury Merriott Fortuneswell Longham Stoke Abbott Lyme Regis Quarr Moreton Drimpton Kimmeridge Milton Abbas Winterborne Monkton Tuckton Newton Peveril Higher Kingcombe Wareham Piddlehinton Park Gate East Stour Woodbridge Cranborne Winton Hillbutts Long Cross Gannetts Alton Pancras Monkton Wyld Caundle Wake Pulham Shillingstone Lower Eype Newtown Pillwell Chaldon Herring Westham Springbourne Lake Puncknowle Mount Pleasant Tarrant Rushton St Ives Beaminster Pleck Lower Holwell Spyway Marshwood Beer Hackett Hartmoor Filford Broom Hill Burngate Merritown Yondover Galton Parkstone Hayes Henley Winterborne Herringston Worbarrow Norden Branksome Park East Morden Fleet Bourne Valley Symondsbury Trickett's Cross Lower Mannington Brockhampton Green Higher Halstock Leigh Langton Long Blandford Grange Stanbridge Athelhampton Furzebrook Cripplestyle Winterborne Came Poyntington Marshalsea Benville Salway Ash Cobley Huish Rossmore Holnest Dunbury Hampreston Witchampton West Cliff Belchalwell Street Chalbury Briantspuddle Worth Matravers Sharnhill Green Friar Waddon Lower Hamworthy Woolcombe Bovington Camp Higher Eype Shapwick Pimperne Haydon Winterborne Clenston Thorncombe Affpuddle Whitcombe Uploders Margaret Marsh West Southbourne Lower Row Bingham's Melcombe Lower Nyland Corfe Castle Langham Daggons Stourton Caundle West Bay Horton Heath Hinton Parva Lytchett Matravers Knackers Hole Woodlake Gillingham Chilfrome White Moor Whitmore Oxbridge Guy's Marsh Sandhills Bramblecombe New Town Pokesdown Burton Haydon Aller Grove Mount Pleasant West Morden Godmanstone Mangerton Langton Herring Kinson Shothole Long Bredy West Melbury Hound Hill Stony Knaps Lake Southlands Loders Foxholes Crooked Withies Little Canford Hincknowle Coneygar Plush Over Compton Lane End Woodyates Hermitage Minchington Tarrant Rawston Winfrith Newburgh Bittles Green Holway Chetnole Upper Parkstone Cann Common Three Legged Cross Holton Heath Milborne St Andrew Oborne Stanley Green Sandpit Kingsland Hogstock Tadnoll The Borough Osehill Green Columbia Farm Queen Oak Northbourne Throop Winterborne Tomson Buckham Blandford Camp Todber Alum Chine Horn Ash Turlin Moor Giddy Green Pamphill Shroton Ilsington Gussage St Andrew Castletown Moorbath Littlewindsor Hilfield Newton Southwell Lulworth Cove East Chelborough Camel Green Boys Hill Melbury Bubb Buckland Ripers Kingston Maurward Stallen Thornford Preston Rolls Mill Rew Hazelbury Bryan Crouch Hill Netherbury Well Bottom Ashington Sleight Stour Row Hardy Country Park Furleigh Cross Clifton Maybank Okeford Fitzpaine Weston East Stoke Charminster Hewood Loscombe Birdsmoorgate Chalmington Sterte Puddletown Higher Row Bowleaze Pallington Wyke Regis West Holme Sixpenny Handley Hedge End Stalbridge Weston Hartgrove Woolford's Water Turners Puddle Wraxall Adber Higher Woodsford Strouden Corfe Mullen Tiley Whetley Cross Lillington Winyard's Gap Little Ansty Portland Port Folke East Burton Milton on Stour Uppington Cross Lanes Durweston Morcombelake Lower Kingcombe Crendell Dean Park Netherhay Caundle Marsh Stubhampton Child Okeford Westbourne Winterborne Whitechurch