Luxury Brand Advertising in Woodlake

Get in touch

Luxury Brand Marketing in Woodlake

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Woodlake

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BH20 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Woodlake

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Woodlake

True luxury need not be directly communicated but instead experienced.

Consumers in Woodlake like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Woodlake

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Woodlake (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Fifehead Magdalen Horton Heath Langham Little Woolgarston West Moors Throop Bloxworth Stanbridge Frome Whitfield Worbarrow Winterborne Kingston Queen Oak Moorside Ameysford Tadden Longham East Stoke Henbury Notton Studland South Bowood East Cliff Burleston Fishpond Bottom Broom Hill Westham Hooke Sandpit East Knighton Woolgarston Herston Bryanston Wooth Parkstone Eccliffe Lower Row Batcombe Bridport Fairmile Owermoigne Lodge Copse Estate Broadmayne Pulham Cobb Holway Romford Monkton Up Wimborne Penn Gussage St Andrew Dunbury Rossmore Motcombe Foxholes Frampton Netherbury Stallen Acton Kit Hill Melbury Bubb Saddle Street Ensbury Park White Moor Yewstock West Morden Sandford Woods Toller Porcorum Turlin Moor Corfe Mullen Tadnoll Margaret Marsh Kinson Bourne Valley Hopsfield Longburton Milborne St Andrew Chaldon Herring Thorncombe Hazelbury Bryan Westfields Over Compton Binnegar Templeman's Ash Dibberford Rew Blackney East Creech Netherstoke Weymouth Stalbridge Weston Buckham Coryates Warmwell Plush West Shilvinghampton Chideock Wyke Henley Long Crichel Broadoak Winterbourne Abbas Littlewindsor Merriott Hincknowle North Wootton Pleck Ringstead Witchampton Farrington Lower Mannington Charlton Marshall Gribb Friars Cliff Wimborne St Giles Allington Rowlands Godmanstone Leweston Charminster Trickett's Cross Bincombe Edmondsham Charlestown Woodlake Camel Green Hains Bramblecombe West Stour Osehill Green Shapwick Pimperne Hinton St Mary Huntingford Beacon Hill Pilford Hammoon Puddletown Canford Heath Droop Hill Street Stourton Caundle Woodyates Hillbutts Duntish Broadwindsor East Chelborough Woodsford Coombe Keynes Littlebredy Mapperton Jumpers Common Milton Abbas Warren Stratton Coldharbour Canford Cliffs Tincleton Hound Hill Avon Castle Longfleet Stanley Green Lower Blandford St Mary Twyford Chilcombe Furzebrook Higher Sandford Winterborne Clenston Todber Nether Compton Milton on Stour Alweston Whitcombe School House Blandford St Mary Alderholt Braytown Tarrant Crawford Redlands West End West Hurn Stour Meadows Combe Almer Bookham Langton Long Blandford East Bloxworth Shaftesbury Stoke Abbott Holditch Stoke Water Cranborne St Leonard's Farm Park Adber Melcombe Regis Drimpton Hamworthy The Mount Woodlands Common Hengistbury Head Boys Hill West Pulham Winfrith Newburgh Tiley Higher Kingcombe Sturminster Newton Canford Magna God's Blessing Green West Bay Blacknoll Ensbury Cowgrove Holdenhurst Hedge End Turners Puddle Talbot Woods Farnham Winterborne Whitechurch Sandford Orcas Moordown Winterbourne Steepleton Lytchett Minster Tarrant Gunville Fifehead Neville Throop Cheselbourne Mosterton Mount Pleasant Walditch Mappowder Corscombe Bishop's Caundle Ryme Intrinseca Kimmeridge Horton Common Lower Wraxall Walton Elm Muscliffe Court Orchard Ridge South Poorton Chedington Watton Holton Heath Winterborne Muston Cruxton Morcombelake Lower Bockhampton Deanend Compton Abbas Redbridge St Catherine's Hill Newland Skilling Haddon Hill Long Cross Hollow Oak Charlton Down Newtown Shipton Gorge Uphall Silkhay Knob's Crook Fifehead St Quintin Lodbourne Ibberton Haydon Gussage All Saints Winterborne Came Hilton Stoborough Blandford Forum Holt Heath Gussage St Michael Toller Fratrum Christchurch Rodwell Greenham Bovington Camp Knowlton Shillingstone Colehill Hogstock Bittles Green Ashington Horn Ash Daggons Fontmell Parva Hamlet Old Town Bournemouth Chickerell The Folly West Parley Bagber Oakley Ebblake Oakdale Drive End Ulwell Crouch Hill Sleight East Orchard Hartmoor Okeford Fitzpaine Woodrow Cobley Lower Kingcombe Pleck Lydlinch Sixpenny Handley Swanage Lulworth Cove Enmore Green Somerford Talbot Heath Crab Orchard Turbary Common Norden Pallington Charmouth Bedchester Beer Hackett Castletown Bourton Fontmell Magna Bettiscombe West Chaldon Strouden Weston Sutton Poyntz Winterborne Houghton Kingston Cripplestyle Woolford's Water Kingston Russell Stoke Wake Rolls Mill Stourpaine Rixon Winterborne St Martin Ansty Stanpit Buckhorn Weston Tollard Farnham Stour Provost Gotham Little Canford Branksome Park Higher Wraxall Sutton Holms Blackdown Affpuddle Child Okeford Broad Oak Moreton Whitecross Hilfield Bishop's Down Miles Cross Ryall Three Legged Cross Minchington Toller Whelme Stubhampton Creekmoor Langton Herring Furleigh Cross Bluntshay Benville Holt Long Bredy Friar Waddon North End Guy's Marsh Sherborne Townsend Horton Coneygar Melbury Sampford East Holton Preston Totnell Coker's Frome White Lackington King's Stag Camesworth Sandbanks East Morden Goathill Chetnole Walkford Rushcombe Bottom Holt Wood Maiden Newton Poyntington Higher Totnell Higher Melcombe Spyway Nether Cerne Knighton Burstock Lower Nyland Marshwood Sharnhill Green Nuffield East Howe Bradford Peverell Wraxall Mounters Stalbridge Anderson Yetminster Holway Northbourne Piddletrenthide Alcester Ivy Cross Winterborne Tomson Cold Harbour Bingham's Melcombe Alderney Oborne Chilbridge Dean Park Stapehill Galton Portway East Brook Moorbath Burngate West Orchard Verwood Tollerford Loscombe Lower Whatcombe East Shilvinghampton West Bexington Quarleston St Ives Lanehouse East Stour East Melbury Redford Iwerne Minster Melbury Osmond Netherhay Salway Ash Wallisdown Hayes Stony Knaps Mudeford Folly Leigh Meerhay Knackers Hole Bugley Rampisham Lower Ansty Chettle Bowleaze Charminster Shitterton Forston Hurst Elm Hill Higher Woodsford Waterloo Lower Hamworthy Buckland Ripers West Chelborough Shroton Newton Peveril Hewood Worgret Northport West Holme Chilfrome Avon Common Dragon's Hill Askerswell North Poorton East Stour Common Clift Lower Holwell Uppington Thornicombe Maudlin Cross East Parley Ansty Cross Gibbs Marsh Littledown Loders Newtown Stokeford Pentridge Pokesdown New Town Chiswell Lyon's Gate Chalmington East End Furzehill Caundle Marsh Chalbury Common Minterne Magna Grange Wonston Tarrant Rushton Lake Wigbeth Marnhull The Borough Cross Lanes West Melbury Wool Beaulieu Wood Manning's Heath Tarrant Launceston Hinton Martell Southlands Holnest East Compton Organford Beaminster Dorchester Muckleford Three Gates West Compton Evershot Grimstone Higher Eype Birdsmoorgate Sockety Sandhills Pleck Green Stinsford Higher Nyland Ilsington Sydling St Nicholas Osmington Mills Packers Hill Lower Halstock Leigh Merritown Poundbury Woolcombe Chalbury Cashmoor Litton Cheney Portland Bill West Knighton Durlston St James West Cliff Lillington Upper Parkstone Tarrant Rawston New Town Ashmore North Bowood Middlemarsh Purse Caundle Hardy Country Park Talbot Village Haydon Gaunt's Common Ham Gannetts Holywell Charlton on the Hill Boscombe Boveridge Manswood Tarrant Hinton Brockhampton Green Dudsbury Cattistock Langton Matravers Coombe Sutton Waldron Broadwey Meyrick Park Quarr Oathill Cocknowle Corfe Castle Kingston Maurward Cosmore Melcombe Bingham Whitchurch Canonicorum Lake Hartgrove Poole West Lulworth East Lulworth Briantspuddle New Swanage Sandford Littlemoor Mannington Woodville Woodbridge Bear Cross Hampreston Newtown Arne Glue Hill Cann Weston Gillingham Rew Rodden Highcliffe Haythorne Glebeland Estate Southill Crendell Fortuneswell Burton Bradstock Pleck Knighton Lyme Regis Tarrant Keyneston Kittwhistle Newton Whitefield Harman's Cross Waytown Whitmore Shaggs Rivers' Corner Easton Swyre East Fleet Mapperton Red Hill Moor Crichel Kingston Belchalwell Street Higher Bockhampton Buckland Newton Seatown Middle Bockhampton Crooked Withies Newtown New Town Bearwood Puxey Higher Halstock Leigh Folke Lower Strode Fleet Thornford Winterborne Zelston Wick Bowridge Hill Muscliff Atrim Lower Street Manston Stafford's Green Minterne Parva Colesbrook St Johns West Howe Belchalwell Powerstock Wareham Puncknowle Church Knowle Wynford Eagle Rockley Sands Higher Whatcombe Champernhayes Marsh Holwell Filford Woolsbridge Poolestown Broadstone Sturminster Common Southbourne Wimborne Minster West Bourton Whitcombe Parley Green Park Gate Winkton Whetley Cross Blandford Camp Mangerton Matchams Overcombe Hinton Parva Purewell Portesham Little Ansty Stockwood Holworth Osmington Abbotsbury Lytchett Matravers Higher Chalmington Higher Coombe Creech Bottom South Perrott Halstock Hursey Woodbridge Wyke Regis Higher Row Wootton Fitzpaine Gore Stone Post Green Grange Estate Bradford Abbas St Andrew's Well Worth Matravers Durweston Lulworth Camp The Common Shothole Crossways Grove Madjeston West Southbourne Ferndown Winterborne Stickland Lower Holditch Beaumont Village Hurn Kingsland Almer Kington Magna East Pulham Burton Ham Hill Littleton Piddlehinton Westford Springbourne Winterborne Monkton Silton Burton Dean Kitford Seaborough Compton Valence Upwey Frome St Quintin Westbourne Marshalsea Lane End Hermitage Nottington Deanland Pimperne Happy Bottom Up Cerne Adam's Green Pillwell Stour Row Pidney Mount Pleasant Creech Bothenhampton Hillbourne Dewlands Common Peacemarsh Mill Throop North Chideock Well Bottom Dottery Portland Port Cerne Abbas Trent Huish Giddy Green Lower Eype Athelhampton Sterte Blackwater West Woodsford Higher Holnest Primrose Hill Hanford Holmebridge Columbia Farm Alton Pancras Ash St Leonards Fiddleford Tarrant Monkton Wych Leigh Radipole Canford Bottom Bradpole Iford Uploders Nettlecombe Woodcutts Melplash Aller Yondover Sturminster Marshall Woodlands Ashley Heath North Bockhampton Laymore Monkton Wyld Merry Field Hill Melbury Abbas East Burton West Stafford Southover Bere Regis Up Sydling East Holme Leigh Upton Caundle Wake Lambs' Green Spetisbury Hemsworth Slepe Stoborough Heath Pleck Gaunts Winton Dewlish Upton Tuckton Tolpuddle Oxbridge Putton Pilsdon Southwell Waddon Clifton Maybank Steepleton Iwerne Pig Oak Lilliput Pymore Poxwell Cold Harbour Rushton Steeple Branksome Hummer Cann Common Catherston Leweston West Milton Merley Woolland Shave Cross Stoborough Green Turnworth Alum Chine Tyneham Ranston Ham Common Birch Close Symondsbury South Bockhampton Ashley Glanvilles Wootton Clapgate New Town Winterborne Herringston Lewcombe Pamphill Eype's Mouth Sandhills Synderford Winyard's Gap Higher Ansty White Post