Luxury Brand Advertising in East Butsfield

Get in touch

Luxury Brand Marketing in East Butsfield

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in East Butsfield

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DL13 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in East Butsfield

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in East Butsfield

True luxury need not be directly communicated but instead experienced.

Consumers in East Butsfield like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in East Butsfield

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Eggleston Brandon Heatherycleugh Horsleyhope Green Head Witton Gilbert Sunnydale West Cornforth Beamish Longhill Satley Fulthorpe Sandy Carrs Eastgate Bishop Auckland Esh Winning Aukside Scargill Elwick Snaisgill High Dyke Sockburn Brancepeth Waldridge Old Durham Binchester Medomsley Knitsley Benfieldside Hurworth Place Newham Grange Sheraton Cornriggs Tudhoe Deaf Hill Oak Street Langley Moor Pierremont Stony Heap Shield Row Cornforth Sherburn Grange Sunnybrow Hawthorn Oakenshaw Eldon High Etherley Thornley Bournmoor Queen's Park Easington Middleton St George Oak Tree Garmondsway Pickering Nook Whitehill Albert Hill Gilpin Brown Lanchester High Forge Hett Mountsett East Briscoe Blackhall Rocks Medomsley Edge Old Quarrington Bank Top Cornsay Ragworth South Church West Rainton Sedgefield Hartlepool Norton Low Dinsdale Rushyford Hartburn Newsham Bowbank Hilton Lynesack Stanhope School Aycliffe Old Wingate Redworth Woodside Bishopsgarth Newfield Faverdale Lanehead Ouston Annfield Plain Carlton Hurworth Burn Lendings Cowshill Ushaw Moor Blackhill Bishopton Gilmonby Carlbury Frosterley Haswell Plough Seaton Neville's Cross Eldon Lane Mount Pleasant Gray Street Parkside Old Stillington Middleton One Row Howden-le-Wear Quebec Chester-le-Street Todhills Wolviston Westwick Kinninvie Evenwood Littleburn Maiden Law Burtree Ford Great Burdon Hart Station Stonebridge Neasham South Moor Ovington Crimdon Park Davy Lamp New Ho Redford Running Waters Eastbourne Tanfield Lea Pelton Fell West Sherburn Butterknowle Murton Templetown Canada Tindale Crescent Coundon Grange Staindrop Perkinsville Low Westwood Red Hall Crookgate Bank Grindon Newton Ketton Oxhill High Friarside Rift House Elton West Kyo Monk Hesleden Hamsterley Metal Bridge Brignall Easington Colliery Great Lumley Romaldkirk The Dene Consett High Coniscliffe No Place North End Lintzford Etherley Dene Old Cassop Toft Hill Killhope Whitesmocks Leeholme Carrville Framwellgate Moor Tudhoe Village High Pittington Ramshaw Kirk Merrington Esperley Lane Ends Tursdale Woodstone Village The Middles Greatham North Bitchburn Woodham Inkerman Briscoe Durham Archdeacon Newton Barmpton South Side Haughton le Skerne Shotton Colliery Whinny Hill Quaking Houses Aycliffe Village Dent Bank Ludworth Hurworth-on-Tees Eden Vale Portrack High Lands Killerby Crossgate Moor Ruffside Dipton Stockton-on-Tees Firth Moor Flint Hill Thwaite Stillington Barley Mow Throston High Stoop Seaton Carew Hunstanworth Cornsay Colliery High Throston Bryan's Leap New Shildon New Town Pittington Newton Aycliffe Embleton Chilton Lane St Helen Auckland Church Kelloe Bowburn Coronation Nettlesworth Heighington Bollihope Merrington Lane Sadberge Shotton Foggy Furze Old Town Preston-le-Skerne Hury Great Chilton Houghton-le-Side Lowe's Barn Little Stainton Houghall Black Banks Hardwick Helmington Row Langton Skerne Park Port Clarence Foxton Deanery View Kimblesworth Hudegate South Cleatlam Longnewton Hutton Magna Aykley Heads New Brancepeth Woodhouses Leamside Bowes Brafferton Sunderland Bridge Oxbridge Lane Head Brasside Branksome Egglestone Abbey High Clarence Sherburn Hill Headlam Coal Bank Thorpe Thewles Catchgate High Shincliffe High Hesleden Town Kelloe Westgate West Butsfield Copthill Boltshope Park Binchester Blocks Lintz High Escomb Great Stainton Grassholme East Law Old Eldon Rise Carr Laithkirk Blackhall Colliery Plawsworth Royal Oak Northgrain Throston Grange Estate Sunniside Boldron Newton Hall Waterhouses Harrowgate Hill Thorpe Larches Woodland Greencroft Whinfield Walworth Hope Town Ferryhill Hedley Hill Morton Tinmouth Alum Waters Cockerton Hart Blackwell Pity Me Northlea Hamsterley Ornsby Hill Town Head Etherley Moor Seaham Low Beechburn Wingate Butterwick Elm Tree Malton Roddymoor Tan Hills Dyke House Barnard Castle Moorside Wall Nook Mickleton Peterlee Stainton Egglescliffe Cold Hesledon Summerhouse High Westwood Merrybent Dawdon Whitton East Howle Hill End East Hedleyhope Langdon Beck Pontop South Stanley Graythorp Trimdon Grange Castle Eden Spennymoor Coatham Mundeville St John's Chapel Billingham The Sands Holmside Urlay Nook Sheep Hill Redmarshall Merryoaks Littletown Gilesgate Waskerley Startforth Gilesgate Moor Shadforth White Kirkley Low Etherley Thornley Old Thornley Broompark Browney Burnopfield Hunderthwaite White-le-Head Escomb Harelaw Ramshaw Elm Terrace Owton Manor Middleton-in-Teesdale Crookhall The Grove High Haswell Close House Stanley Crook Hummerbeck Quarrington Hill Windlestone North Close Mainsforth Wearhead Low Spennymoor Primrose Hill Shincliffe Gainford East Hope Trimdon Muggleswick Lane Head Thorpe Castle Dene Denton Beech Terrace Drinkfield East Stanley Wheatley Hill Sherburn Greta Bridge Dalton Piercy Bradbury New Coundon Piercebridge South Hetton St Ann's Hill Whessoe Grange Villa Broom Hill Haswell Tudhoe Grange Causey Copley Newfield Townfield Croft on Heugh Newton Bewley Coppy Hutton Henry High Urpeth Winston Middlestone Moor West Blackdene Barningham West Auckland Rookhope Dean Bank Thringarth Langley Park Meadowfield Leazes Beaumont Hill Low Coniscliffe Eaglescliffe Ireshopeburn Coundongate Cleatlam Low Lands Fleming Field Ettersgill Evenwood Gate New Kyo Stranton Fir Tree Leadgate Croxdale Allensford Witton Park Elstob Toronto Kelton Bedburn West View Kip Hill Shildon West Pelton Cotherstone Belmont Hamsterley Mill Harrowgate Village Crawleyside Plawsworth Gate Newbiggin Lartington Leasingthorne Howlish Chilton Stockton Grange Stanley Walworth Gate Fishburn Eastlea Cockfield Iveston Western Hill Lumley Thicks Coundon Newtown Station Town Castleside Daddry Shield East Kyo Dalton-le-Dale Morley Hunwick Bridge End Holwick Roseworth Delves Kelloe South Wingate Darlington Bishop Middleham Haswell Moor Clough Dene Ebchester Woodham Village Healeyfield Hesleden Shotley Bridge Tanfield Harperley Willington Sherburn House Crook East Butsfield Brotherlee Chester Moor Raby High Handenhold Coxhoe New Hunwick Mordon Middlestone Egglesburn Lane Side Brandon Village Horden Hummersknott Trimdon Colliery Cassop Middle Side Wolsingham Bridgehill Whorlton Ingleton Craigside Forest-in-Teesdale Middridge Craghead Wackerfield Byers Green Houghton Bank Aislaby Rainton Gate Mount Pleasant Burnhope High Grange West Pasture Regent Street Phoenix Row Westlea Stainton Grove Billy Row High Beechburn Bildershaw Sacriston Lonton Bellevue Little Thorpe West Park Ferryhill Station Thinford Pelton Preston-on-Tees Middleton Elvet Hill Tantobie Bearpark Deneside Lane Head Edmondsley Wycliffe Witton-le-Wear Urpeth Esh Westerton Low Pittington Cowpen Bewley Edmondbyers Bowlees Page Bank Lime Terrace South Pelaw Brierton Hobson Mowden Rowley California Wynyard Village Bolam Tow Law East Blackdene Little Newsham Grangefield Haverton Hill Lintzgarth