Luxury Brand Advertising in Low Beechburn

Get in touch

Luxury Brand Marketing in Low Beechburn

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Low Beechburn

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DL15 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Low Beechburn

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Low Beechburn

True luxury need not be directly communicated but instead experienced.

Consumers in Low Beechburn like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Low Beechburn

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Low Beechburn (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Framwellgate Moor Littleburn Whinny Hill Croft on Heugh Eaglescliffe No Place Witton Gilbert East Butsfield Barley Mow Carlton The Grove East Stanley High Pittington Fishburn Cornsay Close House Whinfield Firth Moor Holmside Plawsworth Gate Pelton Fell Monk Hesleden Byers Green Great Stainton New Brancepeth Templetown Town Head Billy Row Tindale Crescent Redford Cowshill Broom Hill Wycliffe High Lands New Kyo St John's Chapel Malton Newton Ketton Rift House Blackwell Pierremont Hartlepool Pelton High Hesleden Eldon Lane Hobson Hart High Escomb Brasside Belmont Ushaw Moor West Kyo Roddymoor Foxton Woodhouses Norton Consett Stanhope Hamsterley Mill Killerby Woodland Bowlees East Hope Coundon Grange Thwaite Pittington Medomsley Nettlesworth Tanfield Lea Flint Hill Lane Side Elm Tree Great Lumley Woodham Village Low Beechburn Newtown Bowbank Morton Tinmouth Thornley Grange Villa Gilpin Brown Crimdon Park Forest-in-Teesdale High Urpeth Longnewton Startforth Leeholme Ferryhill Station Throston Grange Estate Langley Park Shotley Bridge Rookhope Aykley Heads Archdeacon Newton Hett Dawdon Stony Heap Redmarshall West Cornforth Grassholme Quarrington Hill Stillington Greatham Hedley Hill South Wingate Edmondsley Escomb Evenwood West Rainton Low Spennymoor Browney Coronation Gilesgate Moor Elstob Haverton Hill Aislaby Tudhoe Grange Bellevue Kip Hill Middlestone West Pelton Mainsforth Toft Hill Bishopsgarth Sandy Carrs Eden Vale Regent Street High Coniscliffe Cleatlam Fleming Field Merryoaks Newbiggin Esh Low Westwood Newfield Brotherlee Etherley Moor Westerton Throston Coppy Ebchester Greta Bridge Scargill Woodside Embleton Low Lands Skerne Park Aukside Sunnydale Westwick Brancepeth Crossgate Moor High Handenhold California Northgrain Muggleswick Canada Hunwick West View Deaf Hill Lendings Urpeth Esperley Lane Ends Hutton Magna Old Eldon Hill End Thornley Ramshaw Queen's Park Bryan's Leap Running Waters Hurworth Place Stockton-on-Tees Cockfield East Hedleyhope Great Burdon Stainton Grove Lumley Thicks New Hunwick Eldon Beaumont Hill Phoenix Row Copley Albert Hill Houghton Bank Oak Tree Lonton Beamish Old Stillington Newsham Ingleton Ovington Old Thornley Old Durham Copthill Quaking Houses Littletown Black Banks Houghall Mordon Hudegate Lintzgarth Burtree Ford Bolam Headlam Pity Me South Side Sherburn Grange Castle Eden Wynyard Village Redworth Carrville Sherburn House Hutton Henry Wolviston Edmondbyers Church Kelloe West Sherburn Eggleston Burnopfield Waskerley Oak Street Easington Wearhead Preston-le-Skerne Ettersgill Page Bank Lanchester West Butsfield Hawthorn Newham Grange Newton Hall Bishopton High Clarence Cold Hesledon Old Wingate Brierton Shotton Clough Dene Thorpe Thewles Brignall Piercebridge Stonebridge Plawsworth Roseworth West Auckland High Throston The Dene Blackhall Rocks Sockburn Sunderland Bridge Bishop Auckland Sedgefield Merrybent Eastbourne Knitsley Old Quarrington East Blackdene Thinford Sunniside Dipton Deanery View Hesleden Brandon Village Parkside South Stanley Brandon Cornsay Colliery Seaton Carew Old Cassop Bowburn Kelloe Middleton-in-Teesdale Eastgate New Coundon Elm Terrace Grindon Walworth Gate Iveston Stainton Denton Billingham Causey Hurworth Burn Townfield New Town Middleton St George Middlestone Moor Blackhall Colliery High Forge Toronto Egglestone Abbey Shincliffe Romaldkirk Newton Aycliffe Shotton Colliery New Shildon Middridge Harrowgate Hill New Ho Craigside Wheatley Hill Waterhouses Gray Street Bank Top Port Clarence Harrowgate Village Lane Head Boltshope Park Grangefield Royal Oak West Park Hope Town Bridgehill Hunderthwaite Boldron High Grange Garmondsway Witton-le-Wear Oakenshaw Tursdale Barmpton Crook Raby Hurworth-on-Tees High Etherley Dyke House Leamside Davy Lamp Cornriggs Lane Head Fulthorpe Rushyford Rowley High Westwood Houghton-le-Side Murton Rainton Gate Dalton-le-Dale Westlea Healeyfield Carlbury Durham Howlish Castleside Hamsterley Tanfield Bedburn North Bitchburn High Beechburn Low Pittington Medomsley Edge Windlestone Coxhoe Oxbridge Preston-on-Tees Stanley South Church Wackerfield Hamsterley Harelaw Esh Winning Butterknowle Sheep Hill Ludworth Eastlea Ferryhill Mowden Little Thorpe Fir Tree Seaton Etherley Dene Great Chilton Bollihope Whitton Peterlee Faverdale Morley Tudhoe Village Gainford Merrington Lane St Ann's Hill Trimdon Dent Bank High Stoop Ouston Delves Haswell East Howle Barnard Castle Witton Park Heighington Bearpark Barningham Spennymoor Rise Carr Meadowfield Harperley Low Coniscliffe Wolsingham Blackhill Pickering Nook Elton Maiden Law East Law Mount Pleasant Broompark Old Town Leadgate Helmington Row Cotherstone Sherburn Hill Chilton Stanley Crook Moorside Staindrop Sherburn Stranton Stockton Grange Langton Thringarth Elwick Leasingthorne Crookgate Bank Cockerton Mickleton Sheraton Whessoe Frosterley South Cleatlam Neville's Cross Owton Manor Lynesack Wingate Waldridge Langley Moor Castle Dene Whorlton White Kirkley Lintz Coatham Mundeville Alum Waters Haswell Plough Bournmoor Laithkirk Elvet Hill Lanehead Lowe's Barn Binchester Blocks Town Kelloe Kinninvie Bridge End Willington Gilmonby Croxdale Shildon Cassop Gilesgate Western Hill South Pelaw Shield Row Hart Station Binchester Sadberge Urlay Nook Heatherycleugh Shadforth Drinkfield Bildershaw High Haswell Hardwick Portrack Middleton Ramshaw Satley Coundon Thorpe Larches Tow Law Hilton Inkerman Horsleyhope Aycliffe Village White-le-Head South Hetton High Friarside North End The Middles Whitesmocks Egglescliffe Greencroft Benfieldside Tudhoe Kirk Merrington Langdon Beck Mount Pleasant Primrose Hill Newfield South Moor Killhope Longhill Wall Nook Winston Oxhill Ragworth Catchgate Thorpe Snaisgill Woodham Evenwood Gate Kimblesworth Chester Moor Howden-le-Wear Hury Leazes Burnhope Darlington Chester-le-Street Tan Hills Briscoe Dean Bank Craghead Bradbury Hartburn East Briscoe Red Hall Middle Side Todhills Crookhall Cowpen Bewley Horden Annfield Plain Seaham Metal Bridge Egglesburn Branksome Haughton le Skerne Chilton Lane Sacriston Station Town Coundongate Hummersknott Bowes Kelton Summerhouse Low Etherley Bishop Middleham Foggy Furze Lintzford Dalton Piercy Cornforth North Close Little Stainton Lime Terrace Sunnybrow Deneside Easington Colliery Tantobie Pontop Holwick East Kyo Mountsett School Aycliffe West Blackdene Crawleyside Lane Head Allensford Green Head Haswell Moor High Shincliffe Perkinsville Whitehill Trimdon Grange Low Dinsdale Lartington High Dyke Neasham West Pasture Woodstone Village Graythorp Daddry Shield Butterwick The Sands Ireshopeburn Westgate Brafferton Ornsby Hill Newton Bewley St Helen Auckland Quebec Middleton One Row Hunstanworth Ruffside Trimdon Colliery Little Newsham Hummerbeck Northlea Coal Bank Beech Terrace Walworth