Luxury Brand Advertising in Page Bank

Get in touch

Luxury Brand Marketing in Page Bank

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Page Bank

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DL16 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Page Bank

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Page Bank

True luxury need not be directly communicated but instead experienced.

Consumers in Page Bank like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Page Bank

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Page Bank (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Blackhall Rocks Sherburn Lane Side Old Thornley Neasham Heatherycleugh Hunstanworth Oakenshaw Oak Tree Witton Park Quaking Houses East Blackdene Malton Great Chilton Evenwood Woodhouses High Etherley Lane Head Sedgefield Cornsay Northgrain Harperley Kelloe Butterknowle Embleton Old Eldon Middle Side Branksome Middleton-in-Teesdale Low Westwood Briscoe Shield Row Mountsett North Close Wackerfield Tudhoe Phoenix Row Kirk Merrington Hawthorn Hope Town Pelton Morton Tinmouth Bowburn Ludworth Low Etherley Grange Villa Hutton Henry Old Town Bildershaw Blackhall Colliery Benfieldside Pelton Fell Houghton-le-Side West Sherburn Delves Aukside Low Lands Hilton Sunnybrow Copthill Houghton Bank Daddry Shield Butterwick Davy Lamp Lowe's Barn Eastbourne High Clarence Thornley Bishop Middleham Lanehead Belmont Trimdon Grange Lane Head Escomb Shincliffe Red Hall Pickering Nook Causey Hurworth-on-Tees Tanfield Lea Catchgate Kip Hill Cornsay Colliery Newton Ketton West Butsfield Howden-le-Wear Meadowfield Little Newsham Toft Hill Stillington White Kirkley Dean Bank East Hedleyhope Whinny Hill Brancepeth Firth Moor Brandon West Blackdene Billingham Old Durham Norton Coxhoe Ireshopeburn Startforth New Hunwick Castleside Coal Bank Crawleyside Bournmoor Newsham Town Kelloe Boltshope Park Urpeth Sandy Carrs Plawsworth Ovington Roddymoor Neville's Cross Running Waters Graythorp High Coniscliffe Brignall Holwick Kinninvie Shotley Bridge Binchester Brafferton Perkinsville Low Pittington High Pittington Eggleston Sunnydale South Hetton High Lands Chester-le-Street Lumley Thicks West Cornforth West Rainton West Auckland Sadberge Lonton North Bitchburn Rainton Gate Allensford Egglestone Abbey Leadgate Hurworth Burn Windlestone Hutton Magna Castle Dene Hardwick Bedburn Bank Top Thorpe Greta Bridge Woodham Elm Tree Owton Manor Bishop Auckland Satley New Shildon Old Cassop Carlton Northlea Ramshaw Drinkfield Seaham Killerby Gilesgate Moor Ragworth Townfield New Brancepeth Elvet Hill Thringarth Plawsworth Gate Killhope East Stanley South Church Esperley Lane Ends Dent Bank Mickleton High Grange Whitton Crimdon Park Littleburn Cotherstone Beamish Consett Rookhope Hummerbeck Brandon Village Deanery View High Stoop Etherley Dene Forest-in-Teesdale Whitesmocks South Pelaw St Ann's Hill Wynyard Village Alum Waters Stanhope Westlea Hamsterley Seaton Bowbank Whitehill West Pelton Bolam Sunderland Bridge Sherburn Hill Byers Green Easington Colliery Brasside Stainton Grove West Kyo Hart Station Framwellgate Moor Hummersknott Stonebridge Gainford Redmarshall Old Wingate Coundon Grange Helmington Row Ferryhill Station California Hamsterley Greatham High Throston Binchester Blocks Middlestone Elwick Tan Hills Raby Merrington Lane Grassholme High Shincliffe Broompark Coundongate Piercebridge Hury Templetown Woodstone Village Lartington Town Head High Forge Grindon Ettersgill Stockton-on-Tees Redford Esh Redworth Sunniside Bowes Clough Dene Crossgate Moor Bryan's Leap East Briscoe Maiden Law Hartburn Thornley Woodside Howlish The Dene Leazes Beech Terrace Middleton Healeyfield High Westwood Lintzgarth Rise Carr Stranton Winston Port Clarence Muggleswick Mount Pleasant Faverdale Low Beechburn Walworth Sheraton Carrville Dalton-le-Dale Fleming Field Hart Snaisgill Stainton Shildon Eldon New Coundon Laithkirk Metal Bridge Witton-le-Wear Crookhall Cleatlam Wolviston Murton South Wingate Newfield Spennymoor Bellevue Hill End Shotton Colliery Ebchester Edmondbyers Stony Heap Cockerton Lanchester Aykley Heads The Middles Tantobie Iveston Deneside Littletown Craigside Ushaw Moor Cassop Ornsby Hill East Howle Durham Whorlton Haughton le Skerne Bridge End Sockburn Longnewton Haverton Hill Billy Row Waterhouses New Kyo Royal Oak Queen's Park Morley Coronation Haswell Wall Nook Westerton Ferryhill Harelaw Stanley Harrowgate Hill West Park Middleton St George Ouston Newham Grange Throston Grange Estate Coppy Archdeacon Newton Stockton Grange Barmpton Garmondsway Thorpe Thewles Romaldkirk Castle Eden Aislaby Barningham Pierremont Oxhill Tursdale Langley Moor Green Head Skerne Park Little Thorpe Dipton High Escomb South Moor Albert Hill East Hope Eden Vale Hesleden Flint Hill Egglescliffe Coatham Mundeville Todhills Sherburn House Kimblesworth Medomsley Shotton Cowpen Bewley Oak Street Horsleyhope Dawdon Darlington Harrowgate Village Foggy Furze Newtown Sacriston Brierton Holmside Great Stainton High Dyke East Law Low Coniscliffe Western Hill Bishopton The Sands Crookgate Bank Ramshaw Rushyford Eastlea Lintzford Eldon Lane North End Medomsley Edge Bridgehill Nettlesworth Barley Mow Foxton Walworth Gate Leeholme Hunwick Mainsforth School Aycliffe Elton Old Stillington Oxbridge Etherley Moor Haswell Moor Thinford Gray Street Croxdale No Place Fir Tree Portrack Trimdon Merryoaks Cockfield Westwick Sherburn Grange Elstob Throston Kelton Scargill Rift House Chester Moor Newton Hall Edmondsley Cornriggs Eaglescliffe Newton Aycliffe Wycliffe Esh Winning Tudhoe Village Eastgate Haswell Plough Wolsingham New Town Burtree Ford Broom Hill Middlestone Moor Hudegate Fulthorpe Pittington Hartlepool Thwaite Langdon Beck Heighington Headlam Peterlee Low Spennymoor Summerhouse Mount Pleasant Langley Park High Handenhold Great Lumley Waldridge Woodham Village White-le-Head Tanfield Frosterley Aycliffe Village Browney Parkside Sheep Hill Newton Bewley Hedley Hill Bearpark Ruffside Old Quarrington Witton Gilbert Willington Horden New Ho Quarrington Hill Inkerman Quebec High Beechburn Shadforth Boldron Chilton Roseworth Primrose Hill South Side Brotherlee Urlay Nook West View Church Kelloe Bishopsgarth Houghall Stanley Crook Cornforth East Butsfield Westgate West Pasture Blackhill Gilesgate St John's Chapel Seaton Carew Black Banks Little Stainton Low Dinsdale Deaf Hill Craghead Canada Whinfield Lynesack Hunderthwaite South Cleatlam Longhill Burnhope Chilton Lane Leasingthorne Wingate Trimdon Colliery Burnopfield High Haswell Elm Terrace Bowlees East Kyo Lane Head Barnard Castle Thorpe Larches Dyke House Coundon Pontop Cold Hesledon Hamsterley Mill Pity Me Mordon Toronto Easington Denton Copley Ingleton Station Town Greencroft Fishburn Leamside Page Bank Annfield Plain High Friarside Bollihope Waskerley Beaumont Hill Crook Woodland Evenwood Gate High Urpeth Hett Lintz Great Burdon Middridge Langton Mowden Egglesburn Knitsley Carlbury Moorside Monk Hesleden Blackwell Bradbury Middleton One Row High Hesleden Preston-on-Tees Hurworth Place Tindale Crescent The Grove Croft on Heugh Gilmonby Whessoe South Stanley Wearhead Merrybent Close House Newbiggin St Helen Auckland Rowley Gilpin Brown Lime Terrace Hobson Tudhoe Grange Regent Street Staindrop Tow Law Lendings Preston-le-Skerne Wheatley Hill Newfield Dalton Piercy Cowshill Grangefield