Luxury Brand Advertising in Port Clarence

Get in touch

Luxury Brand Marketing in Port Clarence

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Port Clarence

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TS2 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Port Clarence

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Port Clarence

True luxury need not be directly communicated but instead experienced.

Consumers in Port Clarence like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Port Clarence

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Port Clarence (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Kelloe Hury Cotherstone Helmington Row Hamsterley Mill Langton Knitsley Hummersknott Tow Law South Church Haswell Plough Town Kelloe Bolam Murton Bearpark Great Lumley Elm Tree Little Newsham East Blackdene Middleton-in-Teesdale Crawleyside Leamside Oxhill Skerne Park Waskerley South Wingate Harrowgate Hill California Burnhope Witton Park Burnopfield Oxbridge West Kyo Page Bank Nettlesworth Sheraton Bryan's Leap Low Westwood Dawdon Copthill Brandon High Stoop Etherley Dene Egglesburn Owton Manor Sandy Carrs Kinninvie Elvet Hill Old Thornley Little Thorpe Hartburn Elm Terrace Black Banks Bank Top Wackerfield Evenwood Gate Chester Moor Catchgate Ovington Merrybent School Aycliffe Burtree Ford Sherburn House Perkinsville Stanley Crook Chilton Lane Low Coniscliffe Billingham Ramshaw Broompark Cleatlam Cornforth Oakenshaw High Forge Haswell Moor Parkside Carrville Ushaw Moor Seaton Killerby Stainton Grove Coundon Grange Byers Green Easington Colliery Faverdale Killhope High Hesleden Crook Billy Row Aykley Heads East Butsfield Castleside High Friarside Newfield North Close Horsleyhope Rowley Tan Hills Blackhall Rocks Moorside Crimdon Park Hart Monk Hesleden Langley Park Raby Hurworth Burn Belmont Pittington High Pittington East Kyo Bowburn Sherburn Haswell High Beechburn West Cornforth Egglescliffe Holmside Trimdon Grange West Butsfield Hummerbeck Bellevue Westerton Butterwick Hamsterley Beamish Great Burdon Bowes Brotherlee Etherley Moor Middlestone Moor Crookhall Throston Grange Estate Grangefield Flint Hill Middridge Stockton Grange Low Beechburn Wheatley Hill Little Stainton Bowbank Esh Winning Shadforth Bishopsgarth Whinny Hill Dean Bank Holwick Drinkfield High Coniscliffe Toronto Hurworth Place Harrowgate Village Low Pittington Stony Heap Benfieldside Chilton Mowden Hutton Henry Preston-le-Skerne Woodham New Hunwick Lintzgarth Harelaw Blackhall Colliery Station Town Sherburn Hill West View Langley Moor Redmarshall Barmpton High Westwood Oak Tree Foggy Furze Ramshaw Copley New Town Fleming Field Mordon Butterknowle Kimblesworth Trimdon Whessoe Thorpe Larches Sunderland Bridge Hutton Magna Templetown Lendings Piercebridge High Lands Hett Daddry Shield Hill End Bournmoor Old Durham Stranton South Pelaw Queen's Park Merrington Lane Mount Pleasant Townfield Old Town North Bitchburn New Coundon Houghton Bank Lynesack Alum Waters High Dyke Ebchester Consett Annfield Plain Cowpen Bewley Lonton Woodland Cockfield Sheep Hill Middleton One Row Esperley Lane Ends Dalton-le-Dale White-le-Head Newham Grange Western Hill East Howle Bishopton Dyke House High Urpeth Cowshill Walworth Northgrain Chester-le-Street Healeyfield Plawsworth Gate Ornsby Hill Cornriggs Roseworth Mickleton Hawthorn Coppy Wearhead Pickering Nook Merryoaks Blackwell Egglestone Abbey Woodside Iveston Fishburn Gilpin Brown Kip Hill Langdon Beck Stillington Horden South Cleatlam Shotton Colliery High Grange Great Chilton The Middles Westlea South Stanley Durham Trimdon Colliery Cockerton Broom Hill Pierremont Throston Plawsworth Castle Dene Ouston Hunstanworth Brafferton Ferryhill Binchester Allensford Pelton Green Head Newton Ketton Mainsforth Close House Greatham Stanhope Wingate Tindale Crescent Boltshope Park Hardwick New Ho Meadowfield Hesleden Old Wingate Wycliffe Deaf Hill Bowlees Newton Aycliffe Cold Hesledon Crossgate Moor St John's Chapel Garmondsway Lanehead The Grove Bedburn Staindrop Hunderthwaite Frosterley Coal Bank West Pasture High Throston Startforth Beaumont Hill Gilesgate Moor Woodham Village Brierton Tanfield Eaglescliffe Shincliffe Rushyford Newtown Northlea Lane Head Crookgate Bank Heighington Phoenix Row Thornley Laithkirk Norton Easington Aukside Framwellgate Moor Hedley Hill Ludworth Aycliffe Village Tursdale Willington Lartington Coundon Leazes Houghall Low Spennymoor Malton Sockburn Whitton Pontop Fir Tree Aislaby Cornsay Lime Terrace Elton Newton Hall Wynyard Village Elwick Rift House The Sands Denton Shield Row Lane Side Coatham Mundeville Pity Me Gilmonby Eldon Grindon Bishop Auckland Seaton Carew Dipton Lumley Thicks Primrose Hill Lane Head Mount Pleasant Bishop Middleham Sedgefield Town Head High Handenhold Westwick Lanchester Newbiggin Lowe's Barn Redford Brandon Village Hope Town Littletown Albert Hill Eastlea Old Quarrington Old Cassop Thringarth Witton Gilbert Craghead Brignall East Stanley Shotley Bridge Bridgehill Whorlton South Moor Stonebridge Shildon Royal Oak Hudegate Medomsley Thinford Regent Street Middleton St George Wall Nook West Pelton Barningham Bollihope Stockton-on-Tees Shotton Seaham Briscoe Whitehill Church Kelloe White Kirkley Sacriston South Side Preston-on-Tees East Briscoe Eastgate The Dene Edmondsley Tudhoe Village Howlish Thornley Waterhouses Hunwick Barnard Castle Headlam Urlay Nook Middlestone Cornsay Colliery Gray Street Tudhoe Embleton Metal Bridge Forest-in-Teesdale Archdeacon Newton Port Clarence Old Eldon Stainton Whitesmocks Romaldkirk Croft on Heugh Heatherycleugh Haverton Hill Browney Evenwood Foxton Deanery View Leadgate Coxhoe Toft Hill Greencroft Deneside Neville's Cross Croxdale Low Etherley St Ann's Hill Hurworth-on-Tees Eastbourne Peterlee Cassop Ingleton Haughton le Skerne Coundongate Newfield Muggleswick Sherburn Grange Eden Vale Great Stainton North End Dent Bank Eldon Lane Middle Side Rainton Gate Bildershaw Bradbury Hilton West Rainton Low Dinsdale Woodhouses Dalton Piercy Binchester Blocks Ruffside High Haswell Witton-le-Wear Eggleston Lintzford Canada Edmondbyers Newton Bewley High Etherley Winston Wolsingham Firth Moor Escomb Satley West Auckland Gainford Sadberge Walworth Gate Neasham Thwaite Windlestone Coronation Hartlepool Todhills Quebec Kelton Whinfield Ferryhill Station Red Hall Lane Head East Law Longnewton No Place New Brancepeth Kirk Merrington St Helen Auckland Urpeth Mountsett Darlington Inkerman Ragworth Summerhouse Medomsley Edge East Hope New Shildon Fulthorpe Graythorp Carlbury Ettersgill Brancepeth Thorpe Sunnydale Portrack Pelton Fell Grassholme Stanley Castle Eden Morton Tinmouth Maiden Law Barley Mow Redworth Lintz Roddymoor Low Lands Hobson Scargill Bridge End Rookhope Grange Villa Thorpe Thewles High Shincliffe Causey Spennymoor Oak Street Davy Lamp West Sherburn Westgate West Blackdene Rise Carr Elstob Leasingthorne Howden-le-Wear Middleton Hart Station Woodstone Village Snaisgill Quarrington Hill Esh Beech Terrace Wolviston Newsham Tanfield Lea Carlton Longhill Quaking Houses Boldron West Park Morley New Kyo Tantobie High Clarence Brasside Tudhoe Grange High Escomb Sunnybrow Branksome Littleburn Harperley Clough Dene Waldridge Blackhill South Hetton Running Waters Sunniside East Hedleyhope Greta Bridge Houghton-le-Side Old Stillington Ireshopeburn Craigside Delves Hamsterley Gilesgate Leeholme