Luxury Brand Advertising in Stanley Crook

Get in touch

Luxury Brand Marketing in Stanley Crook

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Stanley Crook

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DL15 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Stanley Crook

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Stanley Crook

True luxury need not be directly communicated but instead experienced.

Consumers in Stanley Crook like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Stanley Crook

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Stanley Crook (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Mordon Thorpe Larches Horsleyhope Westgate Lime Terrace Barnard Castle Medomsley Edge Stanley Crook East Stanley Tudhoe Village Whinny Hill Stainton Grove Chester Moor Catchgate Peterlee Longhill Rowley Haughton le Skerne Darlington Shildon South Stanley Hudegate Forest-in-Teesdale Thorpe Thewles West View Ferryhill Raby High Dyke Owton Manor Dean Bank Fishburn Langley Park Greencroft Littleburn Morley Windlestone Stainton South Side Redworth Rise Carr Close House Medomsley Startforth Tudhoe Grange Station Town Low Dinsdale Newton Aycliffe Sunniside Houghall Western Hill Cornsay Colliery Edmondsley Blackhall Rocks Pontop Coronation Shield Row Beaumont Hill Plawsworth Gate Wackerfield Carlton Pittington Haswell Barmpton Staindrop Tindale Crescent The Grove Consett Perkinsville Greta Bridge Kelton Ushaw Moor Meadowfield New Brancepeth Castleside Bridgehill Waldridge Fleming Field Wingate Bowburn Cockerton Sherburn House Boltshope Park Town Kelloe Bryan's Leap Brancepeth Stockton Grange Old Thornley Bollihope St John's Chapel Kip Hill Cowshill Lonton Port Clarence St Helen Auckland Dalton Piercy Roseworth Cleatlam Kinninvie Barley Mow Town Head West Butsfield Trimdon Leamside Hunstanworth Littletown High Etherley Lane Head High Westwood Ragworth Faverdale Oak Tree Cotherstone Laithkirk Maiden Law Kelloe Thringarth Primrose Hill Lane Head Croxdale Coal Bank High Clarence Old Wingate Hurworth-on-Tees New Hunwick Sandy Carrs East Butsfield Sunnybrow Ramshaw Hunwick Grange Villa Kimblesworth Newfield Tantobie Inkerman Townfield Middleton St George Embleton Escomb Middlestone Middleton One Row Bournmoor Daddry Shield Hobson Sherburn Church Kelloe Bank Top Bildershaw Toronto New Town Ingleton East Briscoe Hart Station Cowpen Bewley Whinfield Kirk Merrington Wheatley Hill Middlestone Moor Lartington Old Cassop Greatham Eastlea Seaton Cornriggs Lanehead Crawleyside Stockton-on-Tees Eldon Lane Burnhope Little Thorpe Merrybent Iveston Mount Pleasant South Church Westwick Etherley Dene Snaisgill Aukside Allensford Harperley Brafferton Langton Pierremont Bowlees Firth Moor White-le-Head Morton Tinmouth The Dene Low Spennymoor Middle Side Lane Side Gilesgate Eggleston Hurworth Place Deaf Hill Redmarshall Dyke House West Sherburn Walworth High Throston Moorside Low Etherley Eldon Eastgate Hart Graythorp Bedburn Bowes Wall Nook Low Westwood Chilton Lane Seaton Carew High Grange Coatham Mundeville Elm Terrace Blackhall Colliery Deanery View High Lands Fulthorpe Pelton Houghton Bank High Handenhold Blackhill Ebchester Gilesgate Moor Hartlepool Sacriston Drinkfield Lintzford Redford Low Pittington Leadgate Fir Tree Broompark Muggleswick Egglesburn Norton Ireshopeburn Thornley Woodside Beech Terrace Whitehill Thinford Hummersknott Whessoe West Pasture Billy Row Hill End Oakenshaw East Law Lynesack Regent Street Ruffside Trimdon Colliery Mickleton Preston-on-Tees Newtown Briscoe Leeholme Bradbury St Ann's Hill South Pelaw Winston Crook Tan Hills Ornsby Hill Satley Urlay Nook Middridge Piercebridge Shotton Colliery Great Lumley Westlea Binchester Blocks Egglestone Abbey Carrville Flint Hill Benfieldside Haswell Plough Esh Easington Lendings Browney Shotley Bridge Helmington Row Throston Grange Estate Brignall Eaglescliffe Great Stainton Sheraton Castle Dene Chilton Portrack Urpeth Low Coniscliffe Neville's Cross Mount Pleasant Hilton Red Hall Tanfield Dawdon Bishopsgarth West Kyo Hamsterley Gilpin Brown West Rainton Nettlesworth Summerhouse Castle Eden West Cornforth Stillington Page Bank Annfield Plain Old Town Skerne Park Whorlton Monk Hesleden Binchester High Coniscliffe Hamsterley Mill Elton Etherley Moor School Aycliffe Middleton Heighington Houghton-le-Side Ovington Black Banks Harelaw Wearhead Craghead Foxton Blackwell Lanchester Stanley Walworth Gate Shotton Romaldkirk Archdeacon Newton Dalton-le-Dale Hurworth Burn Rookhope Scargill Ouston Gray Street Cold Hesledon Byers Green Crossgate Moor Albert Hill New Shildon High Stoop High Pittington Delves Cockfield Lane Head Esh Winning Great Chilton Northgrain Oxbridge Hamsterley Trimdon Grange Wynyard Village Esperley Lane Ends Pity Me Evenwood Gate Witton-le-Wear Mountsett Newton Bewley Newton Ketton Waterhouses Evenwood Elwick The Middles Crookgate Bank Killhope Hope Town Bishop Auckland Elvet Hill Longnewton Healeyfield Mowden Woodham Village Coundon Hutton Magna Thorpe Quaking Houses High Escomb Rushyford Edmondbyers Aykley Heads Framwellgate Moor Carlbury Hesleden Elstob Belmont Frosterley Coppy Alum Waters Mainsforth Leasingthorne South Hetton North Close Neasham Brandon Village Lintz Ferryhill Station Queen's Park Hutton Henry Dent Bank Butterknowle Holmside Coundon Grange Durham Egglescliffe South Moor California Bearpark Howden-le-Wear Hummerbeck Royal Oak Aycliffe Village Bolam Old Durham Sherburn Grange New Kyo Shadforth Garmondsway Old Stillington Davy Lamp Sunderland Bridge Woodland Little Stainton Brotherlee Sheep Hill High Hesleden Butterwick Willington North End Stony Heap Dipton Coundongate Toft Hill Witton Park Broom Hill Newfield Woodhouses West Pelton Heatherycleugh Holwick Grangefield Merryoaks West Park Haswell Moor Rainton Gate East Howle Brasside Canada Eden Vale Hedley Hill Harrowgate Hill Roddymoor Gainford Quarrington Hill Denton High Haswell Bowbank West Blackdene Thornley Whitesmocks Cornsay Barningham New Ho Tudhoe Little Newsham Witton Gilbert Knitsley Low Beechburn High Friarside Craigside Plawsworth Haverton Hill Old Eldon Templetown Quebec Causey Ludworth Woodstone Village Copley Wycliffe Beamish Ramshaw Throston Todhills Bishopton Wolsingham Spennymoor Phoenix Row New Coundon Old Quarrington Brandon High Beechburn Billingham Sockburn Sunnydale High Urpeth Howlish Malton Hardwick Headlam Cornforth Pelton Fell Hawthorn Lintzgarth Croft on Heugh Northlea Grassholme Woodham Ettersgill Westerton Boldron Sherburn Hill Wolviston Green Head Easington Colliery High Forge The Sands Rift House Merrington Lane Waskerley Sadberge Low Lands Oxhill Hartburn High Shincliffe Hunderthwaite Aislaby Bridge End Foggy Furze Chester-le-Street Clough Dene Oak Street Newham Grange West Auckland Bishop Middleham North Bitchburn Deneside Leazes White Kirkley Thwaite Crookhall South Cleatlam Newton Hall Burtree Ford Tursdale Stonebridge Lowe's Barn Shincliffe East Blackdene Newbiggin Great Burdon Harrowgate Village Gilmonby Hury No Place Crimdon Park Stanhope Metal Bridge East Kyo East Hope Burnopfield Stranton Elm Tree Newsham Sedgefield Lumley Thicks Branksome Brierton Grindon Cassop Whitton Hett Murton Bellevue Middleton-in-Teesdale Copthill Seaham Preston-le-Skerne Pickering Nook Langdon Beck East Hedleyhope Tanfield Lea Parkside South Wingate Running Waters Horden Tow Law Killerby Eastbourne Coxhoe Langley Moor