Luxury Brand Advertising in Woodhouses

Get in touch

Luxury Brand Marketing in Woodhouses

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Woodhouses

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DL14 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Woodhouses

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Woodhouses

True luxury need not be directly communicated but instead experienced.

Consumers in Woodhouses like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Woodhouses

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Woodhouses (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Great Lumley Bildershaw Lanehead Waskerley Cornsay Heighington Elstob Monk Hesleden Low Spennymoor Grindon Whinny Hill Allensford Lintzford Sunnydale Bishop Middleham Sandy Carrs Stillington Dipton Fleming Field Bowbank Urpeth Ramshaw Plawsworth Shotley Bridge Preston-on-Tees Bolam Healeyfield Westerton The Dene Mount Pleasant Littletown Gilesgate Moor Hury Catchgate Evenwood Malton Sadberge Harrowgate Village Hardwick Wycliffe Castle Eden South Church Merrybent West Rainton Helmington Row Stony Heap High Clarence Newsham Lintz Bishop Auckland Low Etherley Mordon Thorpe Larches Sherburn House Wolsingham New Shildon Hamsterley Ferryhill Kimblesworth Tan Hills New Kyo Willington Brancepeth Boldron Woodhouses Ovington Eldon Seaton Dent Bank Meadowfield Throston Coundon Grange Toft Hill Lime Terrace Holmside Binchester Blocks Rowley Carlbury Newbiggin Cockerton Mickleton Hummerbeck Crimdon Park Newton Hall The Grove High Stoop Clough Dene New Hunwick Lumley Thicks East Blackdene Ireshopeburn Oxhill Canada Haughton le Skerne Whitehill Woodham Daddry Shield Headlam Drinkfield Woodstone Village Middleton One Row Stainton Grove Witton-le-Wear Haswell Witton Gilbert East Hope Barnard Castle Shincliffe Hutton Henry Albert Hill Binchester Esh Leadgate Brotherlee North End Old Quarrington Whessoe Primrose Hill Cowshill Sherburn Hill Thorpe Rainton Gate Low Westwood Old Stillington Newton Aycliffe Carlton Town Head Langdon Beck Roseworth Langley Moor Green Head Gilesgate Portrack Knitsley Regent Street Framwellgate Moor Nettlesworth South Side Quebec High Dyke Ferryhill Station Beamish East Butsfield Chilton Middleton St George Wearhead Forest-in-Teesdale Neasham Iveston Port Clarence Mowden Middle Side Waterhouses Hartburn Newfield Mount Pleasant Owton Manor Walworth Gate Edmondsley High Throston Coatham Mundeville Kip Hill Trimdon Colliery The Sands Belmont Hart Station Sheraton Stockton-on-Tees Tudhoe Laithkirk Horden Hart Sunniside Sherburn Grange Wall Nook Sockburn Rookhope Hesleden Woodham Village Witton Park Black Banks Rift House Houghton-le-Side Whinfield Evenwood Gate Close House Horsleyhope High Grange Barley Mow Esperley Lane Ends West Kyo Norton Greta Bridge Burtree Ford Delves Bellevue Preston-le-Skerne Murton Ebchester Great Chilton Pontop Hett Deanery View Waldridge Lartington Leeholme Neville's Cross Croxdale Shotton Colliery Butterwick Benfieldside Parkside Templetown Egglestone Abbey Medomsley Low Lands Blackhall Colliery Kelton Seaton Carew Bollihope Hamsterley Eden Vale Seaham Tanfield Byers Green Harelaw Bridgehill Killerby Bank Top Burnopfield South Cleatlam Bishopton Cotherstone Greatham Faverdale Hartlepool Eldon Lane Morton Tinmouth Stranton Coronation Holwick Haswell Plough Howlish Startforth Little Newsham Wingate Littleburn Town Kelloe Station Town Sherburn Coxhoe Barmpton Newton Ketton Oak Tree Walworth Pickering Nook Langley Park Old Thornley Branksome Gray Street Great Burdon Longnewton New Town New Coundon Elm Tree East Stanley Romaldkirk Castleside High Lands Stanley Crook Bradbury Crookhall Metal Bridge Browney Haverton Hill Copley High Escomb Aukside West Auckland Butterknowle Howden-le-Wear Middleton Foggy Furze Mountsett Wolviston West Pasture Hurworth-on-Tees Tow Law Snaisgill Plawsworth Gate Blackhill Lane Head West Cornforth Oak Street Cowpen Bewley Trimdon Hilton Egglescliffe Western Hill Chester-le-Street Bowes Bearpark Newfield Queen's Park Middleton-in-Teesdale Longhill Davy Lamp Copthill Craigside Lane Head Medomsley Edge Merrington Lane Langton Townfield Urlay Nook North Bitchburn The Middles Quarrington Hill High Hesleden Barningham Crossgate Moor Ornsby Hill Burnhope Aykley Heads Pelton Sedgefield St Ann's Hill Craghead Westlea New Brancepeth Pity Me Cassop Hurworth Burn Old Eldon Boltshope Park Woodland Woodside Stanley Eggleston Ruffside St John's Chapel Sunnybrow Coppy Billy Row Crookgate Bank Consett Ushaw Moor Old Town Alum Waters Pittington Kirk Merrington Ramshaw Gilmonby West Blackdene High Friarside Elvet Hill Middlestone Moor Deneside West Sherburn Easington Colliery Thwaite Broom Hill Low Pittington Hummersknott Thornley Leasingthorne Etherley Moor High Pittington Carrville Old Cassop Escomb Northgrain Roddymoor Hamsterley Mill Northlea Leazes Lonton East Kyo Sheep Hill Hedley Hill Egglesburn Stainton Shadforth High Etherley Old Wingate West Butsfield Embleton Denton Lowe's Barn Harrowgate Hill Hudegate Garmondsway White Kirkley Durham Fir Tree Pelton Fell Coundongate Dalton-le-Dale Westgate Shotton Grangefield Oakenshaw Hutton Magna Houghton Bank Hurworth Place Red Hall Hope Town Blackwell Lane Head Low Coniscliffe Skerne Park Cornriggs Flint Hill Staindrop South Wingate Etherley Dene Gainford Newham Grange Westwick Mainsforth Frosterley High Westwood Hobson Elton Houghall Merryoaks Elm Terrace Coal Bank Hunderthwaite Whitesmocks High Handenhold Windlestone South Pelaw Newtown Brignall Newton Bewley East Briscoe Grassholme Tindale Crescent Middridge Ouston Bournmoor High Haswell Chester Moor North Close Sacriston Page Bank Heatherycleugh Thinford Low Dinsdale Grange Villa Harperley Scargill Lanchester Briscoe Brandon Village Perkinsville Eaglescliffe Coundon Phoenix Row Great Stainton East Law Bryan's Leap Foxton Throston Grange Estate Aycliffe Village Hunwick Hunstanworth Bowlees Beech Terrace Stockton Grange South Hetton High Shincliffe Dean Bank Redmarshall Broompark Stanhope Pierremont Cleatlam Brandon Trimdon Grange Inkerman Muggleswick Fishburn Quaking Houses Cold Hesledon Piercebridge Wackerfield Peterlee Kelloe Crook High Beechburn Moorside Whitton East Howle South Moor Leamside Thorpe Thewles Eastbourne West Park Little Stainton Shield Row Lendings Summerhouse Wynyard Village Cockfield Croft on Heugh Tanfield Lea Archdeacon Newton Lynesack Killhope Cornforth Maiden Law St Helen Auckland California Brasside New Ho Wheatley Hill Todhills Firth Moor Middlestone South Stanley Tursdale Edmondbyers Cornsay Colliery Winston Beaumont Hill High Coniscliffe Dawdon Bedburn Bishopsgarth Deaf Hill Brafferton Old Durham Lintzgarth Darlington West Pelton Redford High Urpeth Elwick Raby Gilpin Brown Rushyford Little Thorpe Kinninvie Greencroft Hawthorn Whorlton Rise Carr West View Church Kelloe Billingham Thringarth Blackhall Rocks High Forge Bowburn Chilton Lane Redworth Running Waters Morley Annfield Plain Tantobie Low Beechburn Shildon Causey Hill End School Aycliffe Crawleyside Eastgate Lane Side Ludworth Aislaby Tudhoe Village Graythorp White-le-Head Castle Dene Tudhoe Grange Eastlea Sunderland Bridge Toronto Dyke House Esh Winning No Place Satley Spennymoor Haswell Moor Stonebridge Thornley Fulthorpe Oxbridge Ragworth Ingleton Brierton Ettersgill Royal Oak Easington Dalton Piercy Bridge End East Hedleyhope