Luxury Brand Advertising in Borth

Get in touch

Luxury Brand Marketing in Borth

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Borth

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SY24 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Borth

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Borth

True luxury need not be directly communicated but instead experienced.

Consumers in Borth like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Borth

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Borth (Dyfed)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Llanddewi Brefi Penally / Penalum Swyddffynnon Tregroes Halfway Pont-ar-gothi Llanegwad Pisgah Rhandirmwyn Freshwater East Cwmifor Cilycwm Trefasser Yerbeston Albro Castle Seaside Saron Lower Freystrop Tal-sarn Llangennech Foelgastell Bangor Teifi Capel Bangor Pont-y-Fenni Cynwyl Elfed Drefach Ffynnon Gron Brongest Llettyrychen Glanpwllafon Dôl-y-Bont Waun Beddau Cockshead Cwmisfael Dolgran Cefn-bryn-brain Pont-Ceri Danyrhelyg Cwrt-henri Morfa Rhuddlan Llangrannog Greynor Dyfatty Hundleton Pwll Temple Bar Llwynduris Llandruidion Newton Cross Cwmbach Pope Hill Llanerch Halfpenny Furze Temple Bar Llansawel Bwlch-y-groes Tegryn Llangwyryfon Llanybydder / Llanybyther Llanteg Gwastad Capel Felindre Kilgetty / Cilgeti Whitland / Hendy-Gwyn Cilsan Treherbert Court Henry Llwyn-yr-hwrdd Pentre-llyn Brook Walwyn's Castle Llangorwen Sardis Pencader Nevern / Nanhyfer Rhyd-y-Brown Newchurch Llanllwch Hakin Boulston Skyfog Llangynin Waun y Clyn Panteg Synod Inn / Post-Mawr Pelcomb Bont Fawr Aberarth Waterston Upper Nash Llanrhian Camrose Sealyham Llanddewi Velfrey / Llanddewi Felffre Drefâch Talgarreg Llangadog Liddeston Hayscastle Cross Chapel Hill Myddfai Cefneithin Llandyfriog Llandilo-yr-ynys Llandygwydd Pwllhobi Rhydypennau Tyn'reithin Hafodiwan Penceiliogi Cwm / Lower Town Pentrebach Trawsnant Gors-goch Rhoscrowther Green Plains Broad Haven Henfynyw Twyn Martletwy Ashfield Pontyberem Stepaside St Ishmael Jordanston / Trefwrdan Lawrenny Quay Templeton Glanrafon Blaengeuffordd Wenallt Capel Dewi Pren-gwyn Ystradmeurig Merlin's Bridge Llanwenog Llanybri Johnston Graig Llangyndeyrn / Llangendeirne Scleddau Vachelich Twynllanan St Ishmael's Pembrey / Pen-bre Garnant Black Tar Brongwyn Cilcennin Llwyn-têg Hubberston Derlwyn Ammanford / Rhydaman Twy Cross Cwm-pîb Rhippinllwyd Pontgarreg Penparcau Llanio Amroth Redberth Alltyblaca Porthyrhyd Blaenpennal Pontbren Araeth Caemorgan Silian Pembroke / Penfro Gwbert Pont-rhyd-y-groes Carew Cheriton Bridell Grove Sardis Stonyford Morfa Bach Blaenannerch Penparc Horeb Bwlch-Llan Landshipping Quay Harmony Llaingarreglwyd Newton Mountain Capel Sain Silin Burton Ferry Drefach Plwmp Brynamman Penrhiwgoch Pentre Galar Keeston Green White Mill / Felin-wen Cross Inn Maenllegwaun Cynheidre Carmel Little Newcastle / Castell-newydd-bach Penboyr Felingwmuchaf Llandawke Tanglwst Felindre Croes-lan Lower Kingheriot Rhydywrach Waterloo Rose Valley Herbrandston Fferws Hill Bentlass Pentowin Laugharne / Talacharn Square and Compass / Y Sgwâr Cwrtnewydd Brimaston Broadfield Llandyry Hopkinstown Boncath Burry Port / Porth Tywyn Penrhyn-coch Ford Wern Strata Florida Rosemarket Trefin / Trevine Horeb Glanrhyd Berea Llwyn-y-groes Hendy Dinefwr Park Spittal Llansadwrnen Llywernog Guildford Llangadog Tre'r-ddôl Mydroilyn Penycwm Robeston Wathen Siloh Tanerdy Croes-goch Bancffosfelen Colston Aber Walton East Trisant Glandwr Ystrad Aeron Orange Gardens Merrion Bancyfford Trefilan Croesyceiliog East Trewent Pont-Tyweli Abercych Cwmgwili Cilwendeg Sarnau Bengal Summerhill Pentrellwyn Penplas Penrhiw-pâl Pwllcrochan Ffynnon Narberth / Arberth Uzmaston Crymych Deerland Pontamman / Pontaman Gilfachreda Tycroes Cenarth Martletwy Cross Broadway Mynydd Cerrig Newchapel / Capel Newydd Ystumtuen Dinas Cross Mesur-y-dorth Dreenhill Ty-isaf Llys-y-frân Penlan Llantood Cwmcych Fforest Cwm Pisgah Plain Dealings Troedyraur Nant-y-Bai Llanychaer Llundain-fach Pemberton Rhosygilwen Princes Gate Lake Cloigyn Old Goginan Llannon Llanafan Pen-y-Bont Pentrecagal Penuwch St Dogmaels / Llandudoch Beulah Clunderwen Hook Thomas Chapel Golden Hill Dre-fach Pontrhydyceirt Pentrisil Warren Llandilo Fishguard / Abergwaun Port Lion Dole Bryn Myrddin Bethlehem Red Roses / Rhos-gosh Henllan Amgoed Southgate Aber Eiddy Llandyfaelog Penffordd Allt Gartheli Haverfordwest / Hwlffordd Carmarthen / Caerfyrddin Lochvane Ysbyty Cynfyn Freystrop Waungilwen Sandy Rhydowen Glanafon Blaen-pant Bethlehem Minwear Llangloffan Rudbaxton Bwlchnewydd Carew / Caeriw Crwbin Middle Hill Loveston Millin Cross Ponthirwaun Stackpole Hebron Tregaron Angle Cwm-yr-Eglwys St Nicholas / Tremarchog Trefenter Devil's Bridge / Pontarfynach Neuadd Cross Pant-y-Caws Manorbier Newton Cwmwdig Water Cuffern Glogue Llanfynydd Neuadd Musselwick Trefgarn Owen Llwyn-y-brain Bwlchygroes New Moat Llangeitho Gethsemane East Williamston Twynmynydd Bridgend Brynafan Manorowen Bronant / Bronnant Gellywen Cwmcoednerth Pentre-bach Trelech Coed Cae Machynys Talley / Talyllychau Lawrenny Begelly / Begeli Troed-y-rhiw Garth Box Tyrfran Wolf's Castle / Cas-blaidd Pen-bedw Pant-y-crûg Llangathen Cwmhiraeth Llanreath Llanllwni Pont Henri Walton West Clegyr-Boia Abermeurig Penyraber Orlandon Cippin Stone Coxlake Y Ferwig Llanon / Llannon Llangoedmor Cwmpengraig Furnace Parcllyn Llanrhystud Golden Grove Jameston Pontyates / Pont-iets Llancynfelyn Coomb Salem Rhyd Talbenny Llanfair Clydogau Gumfreston Talyclun Trimsaran Blaenau The Green Carnhedryn Uchaf Glynarthen Saron Hodgeston Penrhyn Castle Castlemartin Trevaughan Sardis Gorslas Sandy Haven Felingwmisaf Abergwili Felindre Farchog Llanddeiniol Glenowen Cwmcarnhywel Tavernspite Alltwalis Pontrhydfendigaid Talog Glan-dŵr Aberystwyth Comins Coch Achddu Noyadd Wilym Llanfyrnach Llanddinog Glandwr Cilgwyn Mayeston Wolfsdale Hill Landshipping Llanion Aberlerry Morfa Borth Cwm-mawr Caeffynnon Blaenbedw Fawr Felinfach Llangolman Staylittle Aberaeron Pont-yr-hafod Rhosmaen Heol-ddu Penybedd Marros Llanilar Blaenffos Llanfallteg West Castlemorris / Casmorys Druidston Gelli Pentregat Furnace / Ffwrnais Trapp Tenby / Dinbych-y-Pysgod Cross Hands Hebron Pendine / Pentywyn Peniel Cwm-cou Furnace Llwynhendy Morfa Nine Wells Penbontrhydyfothau Rhosygadair Newydd Pontfaen Llanglydwen Granston / Treopert Nantgaredig Broadway The Rhos Treleidr Bigyn Cwm-byr Trevinert Trecwn New Bridge Felinwynt Broad Oak Llidiad-Nenog Welsh Hook Broadmoor Llechryd Cross Hands Slebech Ffynnon-oer Llanarthne Capel Isaac Bethania Pontyblodau Aber-Arad Kete Bynea St Clears / Sanclêr Bosherston Bateman's Hill Ram Gwrhyd Mawr St Florence Glanwern Banc y Darren Halfway Llawhaden Penrhiw-llan Wolfsdale Maesgwynne Whitchurch Lampeter Velfrey Treleddyd-fawr Betws Lampeter / Llanbedr Pont Steffan Portheiddy Robeston West Clareston Cwmfelin Mynach Crugybar Nolton Haven Narberth Bridge Myddyn-fych Hillblock Pontiago Dyffryn-bern Birkenhead Street Woods Cross Tir-y-dail Pen-y-Bont Cefn-y-pant Glanrhyd Ambleston Pentre-bâch Penbryn Plas Gogerddan Mynyddygarreg Trooper's Inn Llan-mill Cwmsymlog Pen-y-banc Abergorlech Tyncelyn Parc-y-rhôs Dyffryn Pleasant Valley Felindre Llanwrda Llanfallteg Maesybont Tumble / Y Tymbl Parrog The Valley Tyle Bryn Iwan Pentlepoir Lanesend Robeston Cross Letterston / Treletert Newbridge Slade Bancyfelin Hermon Drefelin Broginin Bletherston Bancyffordd Rhos-y-llyn Treffgarne Penny Bridge Capel-y-Groes Cnwcau Llanboidy Burton Houghton Ffynnon-ddrain Cwmorgan Dudwells Ynyslas St Brides Ffarmers Triffleton Cwm Capel West Marsh Glasgoed Cold Inn Llanmiloe Upper Brynamman Pill Hawen Bronwydd Arms Rhosaman Sardis Nolton Cwmdwyfran Pennant Little Milford Nantyronen Station Clarach Dryslwyn Cwmtydu Llansadurnen Leonardston Waunclunda Kingsbridge Mynachlog-ddu Pont Lanio / Blaenplwyf Llwyndrain Haysford New Cross / Y Gors Casmael Ffair-Rhos Coed-y-bryn Eglwyswen Gwernogle Meidrim Pentre Morgan Maes-bangor Craig-y-penrhyn Rhydcymerau Ynys Tachwedd Church Lake Bronwydd Rhydygele Dre-fach Pisgah Llangeler Neuadd-Lwyd Guilford Broom Llanfarian Skerryford Hill Cynghordy Rosebush Dafen Esgairdawe Llanelli Roch Gate Coopers Hermon Ferryside Jeffreyston Cwm Plysgog Pen-y-garn Betws Bledrws Haroldston West Chancery / Rhydgaled Cyffredin Betws Ifan Wood Ludchurch Bancycapel Llanon Hasguard West Denant Abercastle Melinau Drefach Babel Little Haven Crosshands Johnstown Cilau Manorbier / Maenorbyr Nantcwnlle Hazelbeach Llanddeusant Crinow Lydstep Llandissilio Capel Dewi Gignog Bryngwyn Penmorfa Cwmdwr Caerwedros Goginan Tre Taliesin Moriah Gwyddgrug Tre-gynwr Simpson Cross Llanycrwys Capel Seion Manordeilo Lambston Henry's Moat Cribyn Pinged Penglais Llanllawddog Tretio Rhodiad-y-Brenin Dolypandy Llansteffan Capel Dewi Trefechan Glandyfi Yspitty Llanhowel Cerbid Nanternis Neyland Maenclochog Cwmsychbant Maes Ilyn Eglwys Fach Hill Mountain Blaenwaun Pen-y-fan Llandysul Cei-bach Meinciau Caeo / Caio Pen-y-mynydd Pen-y-groes New Row / Rhes Newydd Blaen-Cil-Llech Churchton Crosswell / Ffynnongroes Cilrhedyn Cae-gors Marloes Dinas Felin-pandy Clarbeston Travellers' Rest Pencarreg Ffairfach Llygadywawr Porthgain Llansaint Rhyd-y-saint Pen-bont Rhydybeddau Upper Solva / Solfach Uchaf Oakford / Derwen Gam Carway / Carwe Pentre-ty-gwyn Tir Syr Walter Pontyglasier Capel Cynon Ponterwyd Clarbeston Road Pentre-Gwenlais Ysbyty Ystwyth Newgale Capel Iwan Aberffrwd Llanfihangel-ar-arth Maiden Wells Merlin's Cross Cross Inn Harbour Village Y Ffald Caerfarchell Dihewyd Kingsmoor Pibwrlŵyd Cippyn Pelcomb Cross Llanfair-Nant-Gwyn Penyfeidr Newcastle Emlyn / Castell Newydd Emlyn Llanfihangel-y-Creuddyn Elerch / Bont-goch Ffostrasol Tregyddulan Llwyncelyn Iet-y-bwlch Rhydlewis Goodwick / Wdig Aber-Giâr Maddox Moor Swiss Valley Tremain Withybush Felindre Solva / Solfach Rhydargaeau Pentre-rhew St Davids / Tyddewi Bethesda St Petrox Monington Bryn-henllan Pontantwn Pentre-Poeth Newport / Trefdraeth Pwll-trap Pant yr Athro Crundale Llandeloy Pen-y-bont Glanaman Thornton Llanstadwell Cwmann Nebo Caermeini Treglemais Cilgerran Steynton Carew Newton Pantyffynnon St Twynnells Idole Middle Mill Milo Llandre / Llanfihangel-geneu'r-glyn Dolgerdd Borth Penrherber Llanfihangel-uwch-Gwili Rhos Haminiog Pen-cae Glandy Cross Rhosycaerau Noyadd Trefawr Prendergast Wiston Camp Hill Pont-ar-llechau Llanddarog Ciliau Aeron Llansadwrn New Quay / Ceinewydd Capel Tygwydd Cardigan / Aberteifi Pelcomb Bridge Brynhyfryd Llandyfan Treffynnon Llanbadarn Fawr Rhydroser Pentre-cwrt Llangain Llangwm Penybanc Cwm-oernant Bontnewydd Glan-y-môr Pen-y-bryn Joppa Waun Fawr Buarth Mawr Llanedi Brynhoffnant Brechfa Cross Inn Hafod Grove Pant-y-llyn Rhosson Robeston Back Cwm-miles Plashett Porthyrhyd Llanddowror Sylen Rhosfach Maen-y-groes Roch Adams Street New Hedges Blaenporth Dollwen Pen-sarn Backe Trelerw Llansantffraed / Llansantffraid Brynberian Castlebythe Bryn Monkton Llanwnnen Tufton Lower Solva / Solfach Isaf Mathry / Mathri Ty-Mawr Cefncaeau Cwrt-y-cadno Moylgrove / Trewyddel Login Myrtle Hill Shipping West Williamston Cuttybridge Stop-and-Call Llandeilo Carew Mountain High Street Sageston Cwmfelin-boeth Llanwinio Greynor-isaf Cwm-y-glo Waun Baglam Llanarth Saundersfoot Llangybi Cellan Pennar Park Tresaith Ffaldybrenin Gorrig Star The Clôs Cold Blow Pembroke Dock / Doc Penfro Golden Hill Aberporth Nant-y-ffîn Llanwnda Wooden Maesymeillion Adpar Trostre Capel Hendre Llandybie Llanpumsaint Hiraeth Llanycefn Ty Mawr Cresselly Lledrod Kings Wood Tal-y-bont Ffos-y-ffîn Penllwyn Cwmduad Penallt Maesycrugiau Sutton Little Honeyborough Neyland Vale Eglwyswrw Kidwelly / Cydweli Pontarsais Halfway Rhydowen Glan-Duar Llwyncelyn Weston Moreton Felin-Wnda Troed-y-rhiw-Siôn Great Honeyborough Pen-y-garn Woodstock Crosswood / Trawsgoed Bow Street Maes llyn Cwmerfyn Rhos Blaen-y-coed Pennar Mascle Bridge Upper Borth Cwmbrwyno Tafarn-y-bwlch The Marsh Four Roads Milton Henllan Milford Haven / Aberdaugleddau Wallis Trevaughan Portfield Gate Ystradowen Rhos-y-garth Abermagwr Coed y Garth Pendre Tynygraig Poyston Cross Whitehill Albert Town Broadway Nantycaws Pen-Lan-mabws Cwmdu Efailwen Rhosyn-coch Cnwch Coch Felinfoel Pont-Siân Treginnis Leweston Pen-rhiw-newydd Gorsgoch Llandovery / Llanymddyfri Derwydd Caledrhydiau Cwmffrwd Dyffryn Castell Brithdir Pembroke Ferry Cae'r-bryn Poyston Rusheylake Capel Betws Lleucu Priory Llwyndafydd Mount Pleasant New Inn Broadlay Cefn Llwyd Glyn-teg Hayscastle Manian-fawr Rhydyfelin Esgair St Ann's Head Bolahaul Fm Brawdy Tangiers Carreg-wen Five Roads / Pum Heol Reynalton Dale Rushacre Aber-banc Capel-Gwynfe Porth Mawr / Whitesands Bay Llangynog Lamphey / Llandyfai Carnhedryn Pumsaint Llangunnor Stags Head Stackpole Elidor Mount Pleasant Cosheston Capel Vicar Abernant Troedrhiwffenyd Tan-y-groes Merthyr Blaencelyn Cwmystwyth The Gate / Castell-y-rhingyll Johns' Terrace / Teras John Tiers Cross Pentre'r-felin