Luxury Brand Advertising in Glanrhyd

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Luxury Brand Marketing in Glanrhyd

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Glanrhyd

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SA43 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Glanrhyd

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Glanrhyd

True luxury need not be directly communicated but instead experienced.

Consumers in Glanrhyd like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Glanrhyd

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Waunclunda Penceiliogi Felindre Caemorgan Cefn Llwyd Cynwyl Elfed Aber-Giâr Cilgerran Penboyr Wooden Pentrebach Llangadog Cerbid Ffarmers Warren Llanrhystud Neuadd-Lwyd Manian-fawr Poyston Cross Little Milford Llancynfelyn Bethlehem Llanon / Llannon Pontarsais Ysbyty Cynfyn Walton East Blaen-pant Brynhyfryd Adpar Iet-y-bwlch Pen-bedw Maes llyn Bryn Brechfa Capel Seion Llansadurnen Llwyn-têg Kingsbridge Llangathen Cilrhedyn Hill Mountain Glanrhyd Moreton Ambleston Druidston Scleddau Gethsemane Coomb Newbridge Bentlass Neyland Templeton Pen-y-mynydd Waun y Clyn Gorsgoch Tanerdy Pontrhydfendigaid Llwyn-y-groes Robeston Cross Llanfihangel-ar-arth Rhydywrach Glanrafon Llanllwch Great Honeyborough Harmony Llangennech Pleasant Valley Newchapel / Capel Newydd Talgarreg Mydroilyn The Clôs Bancycapel Court Henry Mascle Bridge Cwmann Glan-dŵr Llandre / Llanfihangel-geneu'r-glyn Drefach Cwmorgan Carew Cheriton Hodgeston Twyn Stackpole Elidor Tan-y-groes Hendy Ystrad Aeron Danyrhelyg Capel Vicar Plwmp Pencader Adams Street Mesur-y-dorth Llanfallteg Derlwyn Nine Wells Llandygwydd Crinow Penny Bridge Mynyddygarreg Ffynnon Tumble / Y Tymbl Llanilar Hakin Cwmtydu Cardigan / Aberteifi Harbour Village Travellers' Rest Kete Pentlepoir Pelcomb Efailwen Saundersfoot Llidiad-Nenog Pen-cae Llansadwrn Greynor Clarbeston Road Bryn Myrddin Llanedi Pen-y-groes Haysford Llangwm West Williamston Cefneithin Pisgah Blaen-Cil-Llech Ammanford / Rhydaman Llanstadwell Penally / Penalum Letterston / Treletert Pentowin Cwm Plysgog Carnhedryn Uchaf Little Honeyborough Penmorfa Trecwn Pill Pisgah Ystradowen Four Roads Pont-rhyd-y-groes Myddfai Felindre Waterston Rhodiad-y-Brenin Cilycwm Brithdir Cwmifor Garnant Bridgend Dolypandy New Row / Rhes Newydd Ludchurch Llanafan Furnace Strata Florida Boulston Skyfog Halfway Y Ferwig Carway / Carwe Pont-Ceri Trefenter Nanternis Rhydcymerau Sardis Brynamman Narberth Bridge Ffostrasol Newgale Rhydargaeau Blaenpennal Bryn-henllan Glan-y-môr Blaen-y-coed 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Ishmael Llandeloy Cwrt-y-cadno Dre-fach Llaingarreglwyd Pwll Felin-pandy Felingwmuchaf Caerfarchell Llandruidion Trawsnant Newchurch Capel Myddyn-fych Babel Cwmpengraig Aber Haverfordwest / Hwlffordd Rosemarket Cefn-bryn-brain Summerhill Cwmduad Berea Bangor Teifi Rhydowen Crugybar Tyrfran Treleddyd-fawr Cae-gors Spittal Martletwy Cross Llanfyrnach Llansaint The Green Cae'r-bryn Cilau Crosswell / Ffynnongroes Manorbier Newton Burton Ferry Tal-sarn Stackpole Trefgarn Owen Tal-y-bont Broadfield Carew Mountain Penrhiw-llan Llanarthne Llanbadarn Fawr Johnstown Treffynnon Henry's Moat Llwynduris Dryslwyn Hasguard Felinwynt Grove Broadway Cefn-y-pant Kilgetty / Cilgeti Penrhiwgoch Llanybydder / Llanybyther Llanwrda Coed-y-bryn Cwmcarnhywel Maesgwynne Pontyblodau Orlandon Carmarthen / Caerfyrddin Clunderwen Bancyfelin Cwmhiraeth Rose Valley Maes-bangor Rhyd-y-Brown Little Newcastle / Castell-newydd-bach Comins Coch Tre-gynwr Tafarn-y-bwlch Woodstock Kings Wood Slade Keeston Middle Hill 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Dogmaels / Llandudoch Hook Pontbren Araeth Halfpenny Furze Hebron Devil's Bridge / Pontarfynach Broginin Aber Eiddy Troed-y-rhiw-Siôn Aberlerry Lake Pelcomb Bridge Little Haven Penparc Glanwern Cuffern Shipping Salem New Moat Tregyddulan Cwmsychbant Hafod Grove Steynton Lamphey / Llandyfai St Ann's Head Rhos Haminiog Pennant Tretio Capel-y-Groes Mount Pleasant White Mill / Felin-wen Llanddarog Manordeilo Capel Dewi Maesycrugiau Ystradmeurig Pen-y-banc Carew / Caeriw Rhandirmwyn Penyfeidr Hundleton Swiss Valley Cellan Trefin / Trevine Tresaith Glandyfi Bolahaul Fm Stepaside Walwyn's Castle Llandovery / Llanymddyfri Poyston Penbontrhydyfothau Ponthirwaun Pont-Tyweli Sealyham Gorslas Ffynnon-oer Cwm-miles Panteg Dyffryn-bern Talley / Talyllychau Llangeler Borth Dyffryn Castell Pontyglasier Albert Town Beulah Carreg-wen Croes-goch Tangiers Pwllhobi Penyraber Rhydowen Colston Rhydygele Elerch / Bont-goch Brawdy Sardis Cuttybridge Green Llanon Llanreath Aberffrwd Pen-Lan-mabws Cwm-yr-Eglwys Simpson Cross Bwlch-Llan Cold Inn Moylgrove / Trewyddel Llanegwad Pentre-llyn Capel Cynon Ffynnon-ddrain Lledrod Dafen Bwlchygroes Cross Inn Hebron Pentrisil Llwyndrain Llanfallteg West Llawhaden Backe Ram Troedrhiwffenyd Clarach Bronwydd Arms Llywernog Cnwcau Cwmsymlog Orange Gardens West Denant Bateman's Hill Glanpwllafon Lanesend Coopers Capel Iwan Pen-y-bryn Wolfsdale Hill Llechryd Caledrhydiau Llanion Cwmfelin Mynach Cwm-cou Hubberston Aberystwyth Bronwydd Thornton Houghton Halfway Rushacre Wern Penrhyn-coch Landshipping Bancyfford Caeo / Caio Llys-y-frân Cippin Stone Rhippinllwyd Vachelich Trevinert Tyncelyn Milton Cynghordy Gumfreston Coed y Garth Mynydd Cerrig Cwm Tir Syr Walter Pennar Maesymeillion Pant-y-llyn Rhosson Golden Hill Pelcomb Cross Pembroke Ferry Cwm-mawr Tycroes Dihewyd Glan-Duar St Nicholas / Tremarchog Blaenbedw Fawr Cross Inn Cross Inn Felindre Farchog Pontiago Llangadog Llanddeiniol Brynberian Kingsmoor Cwm-y-glo Musselwick Betws Bledrws Llandyfaelog Skerryford Llanllawddog Aberporth Plas Gogerddan The Gate / Castell-y-rhingyll Haroldston West Lambston Penrherber Rhos-y-llyn Uzmaston Ystumtuen Penparcau Nantgaredig Golden Grove Maen-y-groes Casmael Morfa Swyddffynnon Upper Solva / Solfach Uchaf Porthyrhyd Pont-yr-hafod Hopkinstown Cwmbrwyno Llandilo-yr-ynys Bronant / Bronnant Blaencelyn Goginan Glynarthen Henllan Amgoed Glyn-teg New Hedges