Luxury Brand Advertising in Glogue

Get in touch

Luxury Brand Marketing in Glogue

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Glogue

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SA36 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Glogue

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Glogue

True luxury need not be directly communicated but instead experienced.

Consumers in Glogue like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Glogue

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Glogue (Dyfed)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Merlin's Bridge Brechfa Strata Florida The Gate / Castell-y-rhingyll Penrhiw-llan Pant-y-Caws Landshipping Quay Llandovery / Llanymddyfri Cwmffrwd Hebron Middle Hill Sageston West Marsh St Florence Cwmbrwyno Birkenhead Street Tre Taliesin Pentre'r-felin Llangloffan Llanegwad Hillblock Tafarn-y-bwlch Merthyr Pumsaint Square and Compass / Y Sgwâr Neuadd-Lwyd Pentowin Cross Hands Llanboidy Coomb Cuffern Nantcwnlle Clegyr-Boia Bryn Cefn Llwyd Hazelbeach Milford Haven / Aberdaugleddau Llanmiloe Maiden Wells Drefâch Staylittle Sandy Cwmgwili Croes-goch Henfynyw Berea Whitland / Hendy-Gwyn Myddfai Rhydypennau Pontbren Araeth Ffynnon-oer Pennar Park Stop-and-Call Llanrhystud Rosemarket Clarbeston Brook Felindre Llangwyryfon Penboyr Pembroke Ferry Llangwm Felindre Farchog Rhydyfelin Rhosyn-coch Rhosycaerau Camrose Llwyncelyn Pwllcrochan Blaencelyn Felinfach Dolgerdd Lawrenny Quay Penycwm Bateman's Hill Talbenny Glan-dŵr Trevinert Pentrebach Carew Newton Cwmtydu Foelgastell Llangynog Neyland Vale Ty-isaf Drefach Crinow Felindre Greynor Llangeler East Trewent Wolf's Castle / Cas-blaidd Cwmann Capel Cynon Cefn-bryn-brain Gorslas Trevaughan New Moat Cippin Stone Capel Dewi Llanion Achddu Elerch / Bont-goch Llwyndafydd Stackpole Elidor Cwmfelin-boeth Newton Mountain Sylen Triffleton Tal-y-bont Pen-y-Bont Ammanford / Rhydaman Maenllegwaun Abernant Rhoscrowther Cwmcoednerth Burry Port / Porth Tywyn Cilcennin Capel Iwan Pontyblodau Llancynfelyn Trisant Pentre-bâch Carway / Carwe Llangybi Dre-fach Woodstock Troed-y-rhiw Lanesend Capel-Gwynfe Dihewyd Llanybri Glanrhyd Felin-Wnda Aberaeron Fferws Hill Glanaman Letterston / Treletert Adams Street Glandyfi Wiston Cwmpengraig Glogue Cross Inn Ysbyty Ystwyth Coopers Eglwys Fach Bolahaul Fm Johnston Blaenporth Llanerch Cwmcych Meidrim Saron Gartheli Brongwyn Glyn-teg Efailwen Tre'r-ddôl Wenallt Allt Joppa Roch Felinfoel Llanfallteg Llundain-fach Bancyffordd Betws Ifan Llandybie Penrhiw-pâl Rhosmaen New Quay / Ceinewydd Jameston Pontgarreg Llangathen Cynheidre St Davids / Tyddewi Skyfog Burton Ferry Minwear Pelcomb Cross Abergwili Tegryn Trefasser Vachelich Tiers Cross Temple Bar Llansadurnen Llandre / Llanfihangel-geneu'r-glyn Slade Glan-Duar Treleddyd-fawr Bwlch-y-groes Carnhedryn Uchaf Penrhyn-coch Scleddau Bancycapel Brynhoffnant Llan-mill Plas Gogerddan Tufton Cwmhiraeth Treffgarne Middle Mill New Bridge Pen-y-bont Buarth Mawr Gorrig Rudbaxton Pemberton Rhydowen Orange Gardens Lower Solva / Solfach Isaf Cilycwm Golden Hill Spittal Esgair Stags Head Blaenwaun Pentlepoir Moylgrove / Trewyddel High Street Warren Llechryd Bwlch-Llan Gwernogle Porthgain Backe Pwll-trap Myddyn-fych Cynwyl Elfed Ciliau Aeron Pentre-ty-gwyn Rhodiad-y-Brenin Llanddarog Guilford Rushacre Porth Mawr / Whitesands Bay Nant-y-ffîn Eglwyswen Cae'r-bryn Carew / Caeriw Llandilo-yr-ynys Crugybar Maenclochog Hermon Llanfynydd Bwlchygroes Goginan Cockshead Penparcau Mount Pleasant Troedyraur Drefach Cwmdu Tycroes Hiraeth Hill Mountain Harbour Village Llandeilo Walwyn's Castle Cwrt-y-cadno Talog Glandy Cross Morfa Borth Aberffrwd Ystradowen Ponthirwaun Newchapel / Capel Newydd Glanrhyd Caerfarchell Pen-y-bryn Henllan Amgoed Rose Valley Neyland Coxlake Cilrhedyn Albert Town Horeb Kingsbridge Star Stonyford Broadway Maes Ilyn Llwynduris Pen-y-mynydd Trimsaran Felindre Penglais The Valley Cross Inn Newgale Newport / Trefdraeth Waun y Clyn Travellers' Rest Mascle Bridge Broadlay Little Honeyborough Llandygwydd Llanfihangel-ar-arth Stepaside Cwm-y-glo Mynachlog-ddu Nant-y-Bai Poyston Cross Bancyfford Moreton Penally / Penalum Lower Freystrop Pope Hill Dinefwr Park Y Ferwig Waterloo Tyrfran Portfield Gate Pont-rhyd-y-groes Dôl-y-Bont Llanwnnen New Cross / Y Gors Prendergast St Ishmael Bryn Myrddin Tir-y-dail Llanfarian Cnwcau Maesycrugiau Johnstown Pen-y-banc Peniel Ferryside Brithdir Hubberston Brongest Ford Llanllwni Pibwrlŵyd Llanon / Llannon Adpar Lydstep Yerbeston Talgarreg Llandyfriog Noyadd Trefawr Cold Blow Carreg-wen Pentrecagal Haverfordwest / Hwlffordd Llanddewi Brefi Noyadd Wilym Musselwick Capel Ystrad Aeron Llanafan Llangrannog Robeston Back Penuwch Mount Pleasant St Brides Treglemais Rhosfach Dale Pentre-cwrt Llanllawddog Halfway The Clôs Tanglwst Cwm-miles Abermagwr Cwmorgan Southgate Five Roads / Pum Heol Aberarth Princes Gate Gignog Pen-sarn Dyffryn Merlin's Cross Graig Tremain Capel Sain Silin Llanddewi Velfrey / Llanddewi Felffre Hakin Penffordd Glandwr Llanybydder / Llanybyther White Mill / Felin-wen Maddox Moor Bancffosfelen Trefilan Rhyd Llygadywawr Llwyn-yr-hwrdd Llanychaer Llanio Aberlerry Robeston Wathen Llanwnda West Denant Drefach Dyffryn-bern Llwyn-y-brain Bigyn Ffairfach Four Roads Hawen Hermon Lamphey / Llandyfai Capel Isaac Pisgah Rhosaman Nanternis Pentre-Gwenlais Kete Jeffreyston Cresselly Albro Castle Temple Bar Cross Inn Llangyndeyrn / Llangendeirne Gelli Poyston Llansadwrnen Llanycrwys Llanwrda Newton Cross Drefelin Salem Rhydywrach Walton East Blaenannerch Llangunnor Pont-ar-gothi Slebech Woods Cross Grove Caledrhydiau West Williamston Morfa Capel Tygwydd Blaenau Templeton Idole Llanfair Clydogau Pentre-bach Bosherston Llanarthne Pont-y-Fenni Newchurch Mayeston Stackpole Rhosygilwen Crwbin Cwm Capel Crundale Roch Gate St Petrox Llantood Borth Parcllyn Penrherber Penceiliogi Llanhowel Pen-rhiw-newydd Llanelli Hasguard Penplas Ffos-y-ffîn Whitchurch Milo Rhos Haminiog Llanddeusant Sealyham Nolton Haven Pont-Tyweli Pelcomb Rhydygele Bryngwyn Simpson Cross Lledrod Cefneithin Tumble / Y Tymbl Pen-y-garn Castlebythe Cenarth Pentre-rhew Felindre Pant yr Athro Talley / Talyllychau Cribyn Llandysul Old Goginan Robeston West Llandyfan Marros Upper Solva / Solfach Uchaf Meinciau Crosswell / Ffynnongroes Martletwy Gors-goch Gwbert Johns' Terrace / Teras John Llangoedmor Aber-Giâr Llandyry Ffostrasol Reynalton Llanreath Treffynnon Llwyn-têg Pont-Siân Halfway Twynllanan Ynys Tachwedd Llanllwch Penyfeidr Derwydd Caerwedros Glasgoed Pennar Bronwydd Arms Robeston Cross Silian Brawdy Cwmdwr Blaengeuffordd Penmorfa Sutton Pwllhobi Iet-y-bwlch Llanarth Cwm / Lower Town Pontiago Cwm-byr Cwm-cou Llanstadwell Withybush Derlwyn Wolfsdale Hill Plashett Waun Baglam Guildford Llanycefn Llanglydwen Hayscastle Cross Mynydd Cerrig Capel Seion Millin Cross Porthyrhyd Plain Dealings Blaenpennal Cwmwdig Water Morfa Bach Llwyn-y-groes Llandeloy Capel Bangor Glynarthen Pembrey / Pen-bre Saundersfoot Llandawke Rhosson Pencarreg Abergorlech Rhippinllwyd Cuttybridge Hodgeston Summerhill Red Roses / Rhos-gosh New Hedges Trostre Capel Betws Lleucu Solva / Solfach Llangeitho Tynygraig Trawsnant Cwm Clareston Cloigyn Llanfihangel-uwch-Gwili Carew Cheriton Cwm Plysgog Llannon Treherbert Pentre-Poeth Greynor-isaf Llanwinio Chapel Hill Pen-y-fan Bridell Clarbeston Road Tanerdy Penrhyn Castle Bethesda Rusheylake Penybanc St Ishmael's Granston / Treopert Hopkinstown Blaenffos Penllwyn Furnace Y Ffald Cellan Dryslwyn Monkton Alltyblaca Pembroke / Penfro Felingwmuchaf Casmael Cynghordy Ponterwyd Aber-banc Dolgran Gellywen Lawrenny Glan-y-môr Castlemorris / Casmorys Talyclun Port Lion Caeffynnon Myrtle Hill Bwlchnewydd Penbryn Nine Wells Pant-y-crûg Rhydroser Green Steynton Clunderwen Bontnewydd Laugharne / Talacharn Castlemartin Cwm-pîb Llidiad-Nenog Llanon Babel Llettyrychen Glandwr Garnant Carmarthen / Caerfyrddin Penallt Ludchurch Maesybont Treginnis Cross Hands Brynafan Kidwelly / Cydweli Dole Dollwen Capel Vicar Trefin / Trevine Cerbid Pont-ar-llechau Alltwalis Welsh Hook Dafen Mesur-y-dorth Felingwmisaf Gethsemane Pant-y-llyn Rhydcymerau Haroldston West Mynyddygarreg Rhos Betws Bledrws Waungilwen Aberporth Bletherston Pwll Leweston Llanddeiniol Wood Begelly / Begeli Ffynnon-ddrain Portheiddy Pendine / Pentywyn Aber Eiddy Llansaint Tyle Nolton Colston Abermeurig Pentre-llyn Landshipping Penyraber Caeo / Caio Llywernog Pont Lanio / Blaenplwyf Maes-bangor Great Honeyborough Rhydowen Betws Seaside St Clears / Sanclêr Twy Cross Trapp Caemorgan Cosheston Coed y Garth Blaen-y-coed Amroth Llangynin Llanbadarn Fawr Thornton Pren-gwyn Caermeini Wooden Mathry / Mathri Cwmfelin Mynach Cilwendeg Bynea Synod Inn / Post-Mawr Llwynhendy Camp Hill Deerland Leonardston Rosebush Chancery / Rhydgaled Nebo Manorbier Newton Furnace Ram Cwmcarnhywel Church Lake Gumfreston Trefechan Pencader Llanfair-Nant-Gwyn Waunclunda Newbridge Halfpenny Furze Orlandon Freystrop Treleidr Llanrhian Pontrhydyceirt Oakford / Derwen Gam Tresaith Nantyronen Station Gorsgoch Cilsan Bridgend Gwastad Milton Golden Hill Lake Thomas Chapel St Twynnells Walton West Haysford Pontyberem Ty-Mawr Halfway Bryn-henllan Redberth Hafodiwan Rhuddlan Pen-cae Uzmaston Glenowen Troedrhiwffenyd Pontrhydfendigaid Furnace / Ffwrnais Pinged Abercastle Cold Inn Henry's Moat Carmel New Inn Gwrhyd Mawr Hafod Grove Pentregat Little Milford Felinwynt Twynmynydd Capel-y-Groes Login Llaingarreglwyd Penlan Pill Cefncaeau Pont-yr-hafod Aber-Arad Pen-y-Bont Nevern / Nanhyfer Coed Cae Rhydargaeau Horeb Glanrafon Pen-bedw Sardis Blaen-Cil-Llech Llandilo The Marsh Trecwn Llys-y-frân Pen-Lan-mabws Trelech Liddeston Trefgarn Owen Pentre Galar Rhos-y-garth Llanfallteg West Eglwyswrw Pentrellwyn Manorowen Dolypandy Llanwenog Llanfihangel-y-Creuddyn Penybedd Cefn-y-pant Bentlass Llangorwen Ffaldybrenin Cei-bach Tyn'reithin Tregyddulan Lampeter Velfrey Pontarsais Pisgah Pen-y-garn Neuadd Cross Narberth / Arberth Tyncelyn Parrog Manian-fawr Siloh St Nicholas / Tremarchog Garth Rhandirmwyn Hendy St Ann's Head Churchton Glanwern Ystumtuen Lambston Esgairdawe Bancyfelin Bronwydd Little Newcastle / Castell-newydd-bach Pennant Ffynnon Gron Ffynnon Croesyceiliog Pisgah Bryn Iwan Maen-y-groes Keeston Llangain Saron Rhosygadair Newydd Aberystwyth Blaen-pant Golden Grove Llansadwrn Tan-y-groes Maesymeillion Wallis Trevaughan Llanteg Narberth Bridge Manorbier / Maenorbyr Trooper's Inn Pontyglasier Llanddinog Dyfatty Rhydlewis Pentrisil Pontyates / Pont-iets Box Glanafon Kilgetty / Cilgeti Panteg Parc-y-rhôs Porthyrhyd Priory Merrion Hook Penny Bridge Monington Cwrtnewydd Broadway Bronant / Bronnant Ynyslas Glanpwllafon Sardis Lampeter / Llanbedr Pont Steffan Bont Fawr Boulston Heol-ddu Lower Kingheriot Nantycaws Pontantwn Cwmisfael Moriah Troed-y-rhiw-Siôn Pen-bont Rhydybeddau Llangolman Broad Haven Waun Beddau Broom Cnwch Coch Maesgwynne Cippyn Craig-y-penrhyn Brynberian Court Henry Dyffryn Castell Trefenter Boncath Pendre Cwmduad Llangennech Cwmbach Jordanston / Trefwrdan Cilgerran Llansteffan Bow Street Ystradmeurig Penrhiwgoch Crymych Llwyncelyn Goodwick / Wdig Pantyffynnon Morfa Bethlehem Dinas Upper Nash Blaenbedw Fawr Llansawel Rhos-y-llyn Cyffredin Capel Dewi Machynys Cae-gors Llanedi Carnhedryn Banc y Darren Melinau Brynhyfryd Hundleton Pleasant Valley Harmony Tregaron Sardis Dreenhill Cwmdwyfran Swiss Valley East Williamston Twyn Henllan Capel Dewi Shipping Brimaston Cwm-oernant Waterston Ffarmers Pentre Morgan Llawhaden Cwmifor Maes llyn Trelerw Weston Black Tar Cardigan / Aberteifi Llanpumsaint Cilau Dudwells Nantgaredig Bethlehem Burton Ashfield Fishguard / Abergwaun Loveston Skerryford Pelcomb Bridge The Rhos Kings Wood Plwmp Devil's Bridge / Pontarfynach Penbontrhydyfothau Pontamman / Pontaman Cwmsychbant Bangor Teifi Little Haven Ysbyty Cynfyn Houghton Rhyd-y-saint Tavernspite Clarach Llwyndrain Pembroke Dock / Doc Penfro Ty Mawr Sardis Tenby / Dinbych-y-Pysgod Llangadog Crosswood / Trawsgoed Pen-y-groes Brynamman Lochvane Bengal Broginin Carew Mountain Hayscastle Hill Llanddowror Bethania Waun Fawr Llanilar Martletwy Cross Llanfyrnach Whitehill Penparc Pont-Ceri Llandissilio Herbrandston Danyrhelyg Dre-fach Broadway Llangadog Cwrt-henri Kingsmoor Llandruidion Cwmerfyn Swyddffynnon Capel Hendre Marloes Wolfsdale Yspitty The Green Ambleston Llansantffraed / Llansantffraid Manordeilo Aber Druidston Pont Henri Neuadd Felin-pandy Cilgwyn Rhyd-y-Brown Broadfield Upper Brynamman Hebron Cwmsymlog Abercych Green Plains Tregroes Cwm-mawr Tretio St Dogmaels / Llandudoch Fforest Tre-gynwr Pontfaen Broadmoor Freshwater East Broad Oak Wern Cwmystwyth Cwm-yr-Eglwys Angle Sandy Haven Tir Syr Walter Beulah Upper Borth Gilfachreda Coed-y-bryn Newcastle Emlyn / Castell Newydd Emlyn Tal-sarn Dinas Cross Comins Coch Sarnau Croes-lan New Row / Rhes Newydd Gwyddgrug Ffair-Rhos Llandyfaelog Crosshands Tangiers Mydroilyn